A Content Marketing Conversation at Digiday Agency

Rebecca Lieb's picture

It's always a good thing when industry conferences share their content, speakers and insights with the wider world. We can't all be in the same room at the same time, after all.

This week at Digiday Agency, Pulsepoint's razor-sharp CMO Rose Ann Horan and I kicked off the day with a half hour chat about content marketing. Because my upcoming research examines how agencies and enterprises alike are shifting resources and strategy to meet new demands in a world shifting from media buying to content creation, it was exciting to take the discussion into an agency context.

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Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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