How Real Is Social Media Fatigue?
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path.
How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already burgeoning list of chores; one more series of tasks on an already too-long to-do list?
As pervasive as social media seems, it’s still early days and there have already been shakeouts. Some of us are old and hoary enough to remember Orkut, to once have thought we’d never be qualified to join Facebook because we’d already graduated from college, and to have believed that MySpace’s supremacy could never be called into question.
(please read the rest of this post over on MarketingLand)