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Here are some recent news articles I have either written or which mention me.

Piensa dos veces antes de jugar "¿A qué famoso te pareces?", tus datos podrían venderse en Corea del Sur - Univision

Thursday, 23 March 2017 14:36

Univision


Piensa dos veces antes de jugar "¿A qué famoso te pareces?", tus datos podrían venderse en Corea del Sur
Univision
En el mismo artículo de The New York Times, citan a Rebecca Lieb, analista de publicidad y medios digitales del Altimeter Group, una firma de investigación, que dice que "Facebook tiene datos profundos sobre sus usuarios. Pueden dividir y dividir y ...

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The rise of bad content marketing advice - Marketing Land

Tuesday, 14 March 2017 10:02

Marketing Land


The rise of bad content marketing advice
Marketing Land
The rise of bad content marketing advice. Columnist Rebecca Lieb believes it's time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics. Rebecca Lieb on March 14, 2017 at 10:02 am. More.

Trump, viral videos and social media triage – destinations first! - Tnooz

Monday, 6 March 2017 08:41


Trump, viral videos and social media triage – destinations first!
Tnooz
Last month, a post by Swedish Paralympic athlete Aron Anderson became the latest Trump-related video to go 'viral'. The video, which has clocked up more than 15 million views, came in response to Trump's speech which implied that there had been a ...

Mother Jones magazine sees a surge in reader support - San Francisco Chronicle

Monday, 6 March 2017 00:15

San Francisco Chronicle


Mother Jones magazine sees a surge in reader support
San Francisco Chronicle
The winners in this political situation are comedians and Mother Jones,” said Rebecca Lieb, a media industry analyst. “There is a real consciousness emerging that people need to support independent news.” For November through January, the magazine ...

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ESPN drops false play buttons on Facebook, maintains them on Twitter - Digiday

Thursday, 2 March 2017 00:07


ESPN drops false play buttons on Facebook, maintains them on Twitter
Digiday
ESPN video hacks are like déjà vu all over again: A few months ago Digiday reported that ESPN was displaying false play buttons in the thumbnail image for static links it posted on Facebook. It appears that ESPN has since eliminated these images on ...

Forever Young: How CGI Could Raise a Celebrity's Estate Tax ... - Bloomberg BNA

Tuesday, 28 February 2017 09:06


Forever Young: How CGI Could Raise a Celebrity's Estate Tax ...
Bloomberg BNA
Advancements in computer-generated imagery are allowing the rich and famous to stay young forever, but because the technology could boost revenue in both ...

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How Trump is helping destination marketers go wild - Eye For Travel

Wednesday, 22 February 2017 09:57

Eye For Travel


How Trump is helping destination marketers go wild
Eye For Travel
“Going viral remains the pinnacle of achievement for many digital marketers,” says independent digital marketing analyst and author, Rebecca Lieb. “Not just for video, of course, but also for a clever tweet, Facebook post, animated gif and more.

Bolaget bakom Snapchat börjar med e-handel - säljer glasögon - Ehandel.se (pressmeddelande)

Tuesday, 21 February 2017 03:24

Ehandel.se (pressmeddelande)


Bolaget bakom Snapchat börjar med e-handel - säljer glasögon
Ehandel.se (pressmeddelande)
Spectacles syfte är att få Snap att se häftigt och nyskapande ut, säger medieanalytikern Rebecca Lieb till Internet Retailers reporter. Jämfört med sina konkurrenter har Snap hittills inte lyckats nå särskilt stora annonsintäkter. Förra året ska ...

Snap dives into e-commerce, but it may not be focused on sales - InternetRetailer.com

Monday, 20 February 2017 12:56

InternetRetailer.com


Snap dives into e-commerce, but it may not be focused on sales
InternetRetailer.com
“I hesitate to use the word gimmick, but that's what [the Spectacles.com launch] is,” says Rebecca Lieb, an independent media analyst. “It's a very clever gimmick. It's creating publicity and PR value. The fact that you're calling me about it is ...
Snap starts selling Spectacles online in the US for $130TechCrunch

all 309 news articles »

Facebook's Mark Zuckerberg Addresses Firm's Future and Fake News Problem in 6000-Word Open Letter - TheStreet.com

Friday, 17 February 2017 11:39


Facebook's Mark Zuckerberg Addresses Firm's Future and Fake News Problem in 6000-Word Open Letter
TheStreet.com
The letter essentially addresses Facebook's social responsibility in the quickly-evolving social media and content distribution landscape, said digital marketing analyst Rebecca Lieb. "It really did read like a manifesto or mission statement," Lieb ...

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Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen - Adweek

Thursday, 16 February 2017 07:00

Adweek


Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen
Adweek
“For right now, Facebook is a media platform, not a media company,” Rebecca Lieb, a digital marketing and media analyst, told Adweek. “That's only because it doesn't yet create original content.” What Facebook is doing is pushing out more of its ...
New Ways to Watch Facebook Video | Facebook NewsroomFacebook Newsroom

all 129 news articles »

(VIDEO) Beet.TV Summit March 9: Xaxis, BBDO, Eyeview ... - Huffington Post

Monday, 13 February 2017 14:25


(VIDEO) Beet.TV Summit March 9: Xaxis, BBDO, Eyeview ...
Huffington Post
HOLLYWOOD, Florida - The year 2017 will see WPP's Xaxis increasingly focus on performance outcomes for its clients' video ad campaigns. "Every campaign t.

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With This New Digital Tool, Valvoline Aims to Lure Drivers When It's Time to Get an Oil Change - PRNewser

Monday, 13 February 2017 08:06

PRNewser


With This New Digital Tool, Valvoline Aims to Lure Drivers When It's Time to Get an Oil Change
PRNewser
“The challenge the brand faces is getting someone to pick them over the myriad other places,” said marketing analyst, advisor and author Rebecca Lieb. Valvoline's Broudy concedes that there are many motorists who “don't know what type of oil is being ...

Tech cos. take stand against travel ban - Myfoxspokane.com

Wednesday, 8 February 2017 08:40

Myfoxspokane.com


Tech cos. take stand against travel ban
Myfoxspokane.com
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.

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Tech firms take stand against travel ban, risking backlash (+video) - Christian Science Monitor

Tuesday, 7 February 2017 19:10

Christian Science Monitor


Tech firms take stand against travel ban, risking backlash (+video)
Christian Science Monitor
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.

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Tech Firms Stand Up To Trump Over Travel Ban - Day News

Tuesday, 7 February 2017 17:16

Day News


Tech Firms Stand Up To Trump Over Travel Ban
Day News
Consumers are less likely to boycott a Facebook or Google that offer unique services, said digital marketing analyst Rebecca Lieb. People will hesitate to throw out a $2,000 laptop or expensive mobile phone over the issue. Tech companies may have more ...

Tech companies take stand against Trump travel ban - Omaha World-Herald

Tuesday, 7 February 2017 01:36

Omaha World-Herald


Tech companies take stand against Trump travel ban
Omaha World-Herald
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.

and more »

Tech firms take stand against travel ban, risking backlash - U.S. News & World Report

Monday, 6 February 2017 22:01

U.S. News & World Report


Tech firms take stand against travel ban, risking backlash
U.S. News & World Report
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.
Tech Companies File Legal Brief Against Trump's Immigration OrderBloomberg
filed an amicus brief - BoxBox
Amicus brief on behalf of 97 tech companies - BoxBox

all 312 news articles »

Tech cos. take stand against travel ban - LEX18.com | Continuous News and StormTracker Weather - LEX18 Lexington KY News

Monday, 6 February 2017 18:13

LEX18 Lexington KY News


Tech cos. take stand against travel ban - LEX18.com | Continuous News and StormTracker Weather
LEX18 Lexington KY News
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.

Tech firms take stand against travel ban, risking backlas - WHIO.com - WHIO

Monday, 6 February 2017 16:56

WHIO


Tech firms take stand against travel ban, risking backlas - WHIO.com
WHIO
Through a Super Bowl ad, public statements and court filings, Silicon Valley's biggest com.

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Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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