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Here are some recent news articles I have either written or which mention me.

A Culture of Content: How this is revolutionising engagement of customers and staff - SME Magazine

Monday, 14 August 2017 07:00

SME Magazine


A Culture of Content: How this is revolutionising engagement of customers and staff
SME Magazine
By Rebecca Lieb. Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the ...

Streaming : l'Empire Disney contre-attaque - Le Républicain Lorrain

Thursday, 10 August 2017 23:05


Streaming : l'Empire Disney contre-attaque
Le Républicain Lorrain
Disney est une marque de référence », explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...

and more »

Disney contre-attaque avec un service de streaming - L'Alsace.fr

Thursday, 10 August 2017 23:02

L'Alsace.fr


Disney contre-attaque avec un service de streaming
L'Alsace.fr
Disney est une marque de référence » explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...

and more »

Disney empire strikes back, sort of, with new streaming plan - The Sun Daily

Thursday, 10 August 2017 15:44

Los Angeles Times


Disney empire strikes back, sort of, with new streaming plan
The Sun Daily
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
The Disney empire counter-attack with a new service of “streaming”The Sherbrooke Times

all 278 news articles »

The Disney empire counter-attack with a new service of “streaming” - The Sherbrooke Times

Thursday, 10 August 2017 15:30

The Sherbrooke Times


The Disney empire counter-attack with a new service of “streaming”
The Sherbrooke Times
“Disney is a brand of reference,” says Rebecca Lieb, media analyst, for whom this decision will probably be paid for by the group. “Of all the content providers, Disney is in the best position. The parents take their children to see the next Disney and ...
Netflix discussing keeping Disney's Marvel, 'Star Wars' filmsReuters

all 491 news articles »

Disney empire strikes back, sort of, with new streaming plan - ABS-CBN News

Wednesday, 9 August 2017 20:23

ABS-CBN News


Disney empire strikes back, sort of, with new streaming plan
ABS-CBN News
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC
Walt Disney Company (the) - DIS - Stock Price Today - ZacksZacks Investment Research

all 1,445 news articles »

L'Empire Disney contre-attaque avec un nouveau service de streaming - TVA Nouvelles

Wednesday, 9 August 2017 17:17

TVA Nouvelles


L'Empire Disney contre-attaque avec un nouveau service de streaming
TVA Nouvelles
«Disney est une marque de référence» explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. «De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...
Streaming. Disney quitte Netflix et lance sa propre plateformeOuest-France
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC

all 172 news articles »

Disney empire strikes back, sort of, with new streaming plan - Phys.Org

Wednesday, 9 August 2017 15:39

New York Times


Disney empire strikes back, sort of, with new streaming plan
Phys.Org
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC
Walt Disney Company (the) - DIS - Stock Price Today - ZacksZacks Investment Research

all 1,445 news articles »

How to make content marketing work for a global audience - Real Business

Wednesday, 9 August 2017 06:21

Real Business


How to make content marketing work for a global audience
Real Business
Finally, while it's important to assess tools for global accessibility and fluency in multiple languages and alphabets, it's essential to understand there will be exceptions in regions like China, where firewalls create a need for separate systems ...

and more »

Contextual marketing: The rules, risks and rewards, by Rebecca Lieb - Irish Tech News

Tuesday, 8 August 2017 05:46

Irish Tech News


Contextual marketing: The rules, risks and rewards, by Rebecca Lieb
Irish Tech News
Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content for Irish Tech News. We will be reviewing her new book soon too. Ever since the rise of digital marketing ...

The 3 Crucial Stages of an Effective Content Marketing Strategy - E-Commerce Times

Wednesday, 12 July 2017 18:11

E-Commerce Times


The 3 Crucial Stages of an Effective Content Marketing Strategy
E-Commerce Times
"You can't market without content," maintained Rebecca Lieb, a strategic advisor and author of Content - The Atomic Particle of Marketing. "Without content, there's no message, no meaning -- no nothing," she told the E-Commerce Times. "Marketers tend ...

and more »

Sizing Up BuzzFeed: Could This Unicorn Ever Go Public? - Variety

Tuesday, 20 June 2017 09:01

Variety


Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?
Variety
“There could be a backlash from consumers if it's too much,” says media and advertising analyst Rebecca Lieb. Talk to enough people on Madison Avenue, and they tell you they don't see the return on investment of these campaigns. One former BuzzFeed ...

and more »

First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications

Friday, 16 June 2017 08:11


First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications
That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ...

First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications

Wednesday, 14 June 2017 12:05


First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications
That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ...

Why content matters (no matter what type of marketer you are) - Marketing Land

Wednesday, 14 June 2017 11:11

Marketing Land


Why content matters (no matter what type of marketer you are)
Marketing Land
Why content matters (no matter what type of marketer you are). Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 at 11:03 am. More. No matter ...

Study Finds That Brand Takeovers Are the Most Effective Way to ... - Adweek

Friday, 9 June 2017 10:00

Adweek


Study Finds That Brand Takeovers Are the Most Effective Way to ...
Adweek
Unlike @justinbieber or @realDonaldTrump, most brands' official Twitter accounts don't have millions of followers eagerly awaiting their every utterance.

and more »

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website - Adweek

Monday, 5 June 2017 19:19

Adweek


This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website
Adweek
While it's clear that social media is where Obsessee's target audience spends most of their time online, keeping editorial content solely on social platforms instead of a traditional site can be risky, according to digital marketing and media analyst ...

A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ... - Média Infó

Sunday, 7 May 2017 20:14


A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ...
Média Infó
A színes programválaszték mellett egy fontos bejelentésre is sor kerül az idei Média Hungary konferencián, ugyanis az esemény első napján derül ki a teljes ...

and more »

Előhozakodnak végre a tévés adatokkal | 24.hu - 24.hu

Friday, 5 May 2017 09:05

24.hu


Előhozakodnak végre a tévés adatokkal | 24.hu
24.hu
Végre kiderül, mennyi reklámbevételt hagyott az állam a hazai tévétársaságoknál. Erre korábban a TV2 és a MEME közti vita miatt nem került sor.

and more »

Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ... - PresseBox (Pressemitteilung)

Thursday, 27 April 2017 07:28


Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ...
PresseBox (Pressemitteilung)
Dabei werden unter anderem renommierte Content‐Strategen aus den USA auftreten, wie zum Beispiel Rebecca Lieb aus New York zum Thema "Contextual Content from Websites to Wearables to Wherever" oder der erfolgreiche Autor Christoph Trappe mit ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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