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Here are some recent news articles I have either written or which mention me.

Best of the week: Safari update underscores Apple's ambivalence about advertising - Digiday

Friday, 22 September 2017 10:59


Best of the week: Safari update underscores Apple's ambivalence about advertising
Digiday
But because Apple makes most of its money from selling devices, unlike Google and Amazon, which bring in revenue from advertising, “Apple is uniquely positioned to not care,” said media industry analyst Rebecca Lieb. The update is just one recent ...

Printyo has launched exclusive online printing services for UK customers - EIN News (press release)

Thursday, 14 September 2017 08:02


Printyo has launched exclusive online printing services for UK customers
EIN News (press release)
Rebecca Lieb. Printing Services London understands that content has always been the king and it still plays a crucial role in every marketing strategy. The targeted content they provide on their site is helping their customers a bit wiser in choosing ...

Why Context Is Digital Marketing's Next Frontier - MinuteHack (registration) (blog)

Friday, 1 September 2017 05:22

MinuteHack (registration) (blog)


Why Context Is Digital Marketing's Next Frontier
MinuteHack (registration) (blog)
Rebecca Lieb is the author of Content: The Atomic Particle of Marketing – The definitive guide to content marketing strategy. It is out now, published by Kogan Page, priced £19.99. Rebecca Lieb. Content: The Atomic Particle of Marketing. View Author ...

Special Summer Pricing Promo For B2BMX Ends Sept. 1st - Demand Gen Report

Thursday, 31 August 2017 12:55


Special Summer Pricing Promo For B2BMX Ends Sept. 1st
Demand Gen Report
Rebecca Lieb, Author, addressing “The Eclipse of Advertising and What It Means To Your Content Strategy.” Pam Didner, Author, covering “Extending Your Content Across Borders.” The following summer registration rates will be available through Friday, ...

Special Summer Pricing Promo For B2BMX Ends Sept. 1st - Demand Gen Report

Thursday, 31 August 2017 12:55


Special Summer Pricing Promo For B2BMX Ends Sept. 1st
Demand Gen Report
Rebecca Lieb, Author, addressing “The Eclipse of Advertising and What It Means To Your Content Strategy.” Pam Didner, Author, covering “Extending Your Content Across Borders.” The following summer registration rates will be available through Friday, ...

24 Kesalahan Content Marketing yang Patut Kamu Hindari - Tech in Asia Indonesia

Friday, 25 August 2017 01:42

Tech in Asia Indonesia


24 Kesalahan Content Marketing yang Patut Kamu Hindari
Tech in Asia Indonesia
Rebecca Lieb dari Conglomotron pernah berkata pada seorang profesor bahwa dirinya merasa tidak punya kualifikasi cukup untuk menulis sebuah topik. Alasannya adalah karena ia tidak bisa memberikan jawaban konkret tentang masalah yang dibahas.

Recommended reading: Sports marketing and maximising the value of content - Marketing Week

Friday, 18 August 2017 09:11

Marketing Week


Recommended reading: Sports marketing and maximising the value of content
Marketing Week
Step forward Rebecca Lieb's 'Content: The Atomic Particle of Marketing', a book that claims to be the definitive guide to content marketing. With experience working on major campaigns for the likes of Facebook, Nestlé and Save The Children, Lieb ...

A Culture of Content: How this is revolutionising engagement of customers and staff - SME Magazine

Monday, 14 August 2017 07:00

SME Magazine


A Culture of Content: How this is revolutionising engagement of customers and staff
SME Magazine
By Rebecca Lieb. Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the ...

Streaming : l'Empire Disney contre-attaque - Le Républicain Lorrain

Thursday, 10 August 2017 23:05


Streaming : l'Empire Disney contre-attaque
Le Républicain Lorrain
Disney est une marque de référence », explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...

and more »

Disney contre-attaque avec un service de streaming - L'Alsace.fr

Thursday, 10 August 2017 23:02

L'Alsace.fr


Disney contre-attaque avec un service de streaming
L'Alsace.fr
Disney est une marque de référence » explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...

and more »

Disney empire strikes back, sort of, with new streaming plan - The Sun Daily

Thursday, 10 August 2017 15:53

New York Post


Disney empire strikes back, sort of, with new streaming plan
The Sun Daily
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
Netflix discussing keeping Disney's Marvel, 'Star Wars' filmsReuters

all 491 news articles »

The Disney empire counter-attack with a new service of “streaming” - The Sherbrooke Times

Thursday, 10 August 2017 15:30

The Sherbrooke Times


The Disney empire counter-attack with a new service of “streaming”
The Sherbrooke Times
“Disney is a brand of reference,” says Rebecca Lieb, media analyst, for whom this decision will probably be paid for by the group. “Of all the content providers, Disney is in the best position. The parents take their children to see the next Disney and ...
Netflix discussing keeping Disney's Marvel, 'Star Wars' filmsReuters

all 491 news articles »

Streaming. Disney quitte Netflix et lance sa propre plateforme - Ouest-France

Thursday, 10 August 2017 09:02

Ouest-France


Streaming. Disney quitte Netflix et lance sa propre plateforme
Ouest-France
Ce changement de stratégie de Disney sera payant, selon Rebecca Lieb, analyste des médias. « C'est une marque de référence, explique-t-elle. De tous les fournisseurs, Disney est dans la meilleure position. Les parents emmènent leurs enfants voir le ...
L'Empire Disney contre-attaque et lance son propre service de streamingSud Ouest
L'Empire Disney contre-attaque avec un nouveau service de streamingRTL info
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
CNBC
all 172 news articles »

Disney empire strikes back, sort of, with new streaming plan - Jakarta Post

Thursday, 10 August 2017 00:17

Jakarta Post


Disney empire strikes back, sort of, with new streaming plan
Jakarta Post
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC
Walt Disney Company (the) - DIS - Stock Price Today - ZacksZacks Investment Research

all 1,445 news articles »

Disney empire strikes back, sort of, with new streaming plan - ABS-CBN News

Wednesday, 9 August 2017 20:37

ABS-CBN News


Disney empire strikes back, sort of, with new streaming plan
ABS-CBN News
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC
Walt Disney Company (the) - DIS - Stock Price Today - ZacksZacks Investment Research

all 1,445 news articles »

Disney contre-attaque avec le streaming - 24heures.ch

Wednesday, 9 August 2017 17:30

24heures.ch


Disney contre-attaque avec le streaming
24heures.ch
«Disney est une marque de référence» explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. «De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...
Streaming. Disney quitte Netflix et lance sa propre plateformeOuest-France
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC

all 172 news articles »

L'Empire Disney contre-attaque avec un nouveau service de streaming - TVA Nouvelles

Wednesday, 9 August 2017 17:17

TVA Nouvelles


L'Empire Disney contre-attaque avec un nouveau service de streaming
TVA Nouvelles
Disney veut bousculer le secteur de la télévision en lançant son propre service de diffusion en flux continu (streaming), mais cette incursion tardive sur le territoire de Netflix n'aura sans doute qu'un impact limité. Disney a annoncé mardi le ...
Streaming. Disney quitte Netflix et lance sa propre plateformeOuest-France
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC

all 172 news articles »

Disney empire strikes back, sort of, with new streaming plan - Phys.Org

Wednesday, 9 August 2017 15:39

New York Times


Disney empire strikes back, sort of, with new streaming plan
Phys.Org
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC
Walt Disney Company (the) - DIS - Stock Price Today - ZacksZacks Investment Research

all 1,445 news articles »

How to make content marketing work for a global audience - Real Business

Wednesday, 9 August 2017 06:25

Real Business


How to make content marketing work for a global audience
Real Business
Taking your company's content marketing efforts to new heights comes with a few challenges – some of which have been revealed by author Rebecca Lieb.

and more »

Contextual marketing: The rules, risks and rewards, by Rebecca Lieb - Irish Tech News

Tuesday, 8 August 2017 05:52


Contextual marketing: The rules, risks and rewards, by Rebecca Lieb
Irish Tech News
Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content for Irish Tech News. We will be reviewing her new book soon too. Ever since the rise of digital marketing ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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