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Here are some recent news articles I have either written or which mention me.

Who owns Trumpsucks.com? The Donald does - Irish Examiner

Thursday, 17 January 2019 09:52

Who owns Trumpsucks.com? The Donald does  Irish Examiner

Whoever owns donaldtrumpsucks.com must really hate Donald Trump. Wrong - it's the Donald himself. The same goes for no2trump.com, trumpmustgo.com and ...

Domino's to roll out tweet-a-pizza - USA TODAY

Monday, 14 January 2019 12:46

Domino's to roll out tweet-a-pizza  USA TODAY

Ordering a pizza soon will be as simple as this: tweet. Next week, Domino's, the pizza delivery behemoth, will roll out a tweet-to-order innovation that lets folks ...

Scroogled: Microsoft escalates Google battle - San Jose Mercury News

Sunday, 13 January 2019 06:42

Scroogled: Microsoft escalates Google battle  San Jose Mercury News

Escalating one of tech's biggest rivalries, Microsoft is accusing Google (GOOG) of compromising the privacy of Gmail users — leveling the charge in an unusual, ...

11 Harmful Content Marketing Misconceptions and How to Fix Them - Business 2 Community

Sunday, 13 January 2019 06:42

11 Harmful Content Marketing Misconceptions and How to Fix Them  Business 2 Community

According to CMI's 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at *content* marketing. It's no secret that *content* ...

Microsites could revolutionize your digital presence in 2019 - ClickZ

Saturday, 12 January 2019 18:40

Microsites could revolutionize your digital presence in 2019  ClickZ

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure.

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live - Adweek

Friday, 11 January 2019 12:36

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live  Adweek

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you. But, instead of crass topics, the livestreamed ...

7 Content Marketing Books to Read in 2018 - Entrepreneur

Thursday, 10 January 2019 21:35

7 Content Marketing Books to Read in 2018  Entrepreneur

*Content* marketing is more than just about running successful campaigns and working hard to sustain business growth. It's also about innovation and finding ...

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them - International Business Times

Thursday, 10 January 2019 15:34

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them  International Business Times

Obnoxious selfies, phone calls at match point, and standing during play are among behaviors frowned upon at the U.S. Open Tennis Championships. This year ...

Four ways Facebook can use its $9 billion in cash - Feb. 2, 2012 - CNNMoney

Thursday, 10 January 2019 15:34

Four ways Facebook can use its $9 billion in cash - Feb. 2, 2012  CNNMoney

Facebook's IPO will raise $5 billion, and the company already has $4 billion in cash. Facebook can use that money in four key areas.

Why Content Marketing Goes Rogue And How To Rein It In - Marketing Land

Wednesday, 9 January 2019 21:31

Why Content Marketing Goes Rogue And How To Rein It In  Marketing Land

Is your *content* going rogue? *content*-marketing-featured. Image via Shutterstock. Do you know all the sites and social media accounts controlled by your brand ...

Instagram ad spend is increasing: How does it affect your strategy? - ClickZ

Wednesday, 9 January 2019 15:30

Instagram ad spend is increasing: How does it affect your strategy?  ClickZ

Instagram is becoming more popular and brands more willing to up spend on the platform. Here's what to know before adjusting your Instagram ad spend.

Three reasons you should launch a microsite in 2019 - ClickZ

Tuesday, 8 January 2019 12:26

Three reasons you should launch a microsite in 2019  ClickZ

A microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effective.

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon - Adweek

Tuesday, 8 January 2019 00:24

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon  Adweek

Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a ...

How (and why) marketing tech fails to deliver on its promise - CIO

Saturday, 5 January 2019 18:13

How (and why) marketing tech fails to deliver on its promise  CIO

Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages.

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Thursday, 3 January 2019 12:01

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast] - MarketingProfs.com

Thursday, 3 January 2019 06:00

Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]  MarketingProfs.com

*Content*: Marketing Podcast - Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software ...

The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms - Marketing Land

Tuesday, 1 January 2019 11:51

The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms  Marketing Land

When you're pitching for, or looking for an agency for, *content* marketing duties, it's the Wild Wild West, where everyone's doing anything for anyone -- at least for ...

Creating Pinnacle Content to Measure, Evaluate, Empower - Entrepreneur

Saturday, 29 December 2018 20:38

Creating Pinnacle Content to Measure, Evaluate, Empower  Entrepreneur

*Content* is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to ...

Free news gets scarcer as paywalls tighten - Daily Mail

Saturday, 29 December 2018 20:38

Free news gets scarcer as paywalls tighten  Daily Mail

For those looking for free news online, the search is becoming harder.Tougher restrictions on online *content* have boosted digital paid subscriptions at many...

What Is Content Marketing? | Digital - AdAge.com

Saturday, 29 December 2018 08:36

What Is Content Marketing? | Digital  AdAge.com

*Content* marketing differs from advertising in two fundamental ways. First, *content* resides on owned or earned media. If there's a media buy involved, ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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