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Here are some recent news articles I have either written or which mention me.

Contentmarketing zorgt voor te veel onzincontent - Marketingfacts

Tuesday, 14 November 2017 05:03

Marketingfacts


Contentmarketing zorgt voor te veel onzincontent
Marketingfacts
De andere keynote-spreker, Rebecca Lieb, schetste wat er marketingtechnisch allemaal mogelijk is om om consumenten precies de aanbiedingen te geven waar ze op dat moment zitten wachten. Niet alleen online, maar ook tijdens het winkelen op hun ...

Contentmarketing zorgt voor te veel onzincontent - Marketingfacts

Tuesday, 14 November 2017 05:03

Marketingfacts


Contentmarketing zorgt voor te veel onzincontent
Marketingfacts
De andere keynote-spreker, Rebecca Lieb, schetste wat er marketingtechnisch allemaal mogelijk is om om consumenten precies de aanbiedingen te geven waar ze op dat moment zitten wachten. Niet alleen online, maar ook tijdens het winkelen op hun ...

Google and Facebook's New Love for Pay Walls Will Make Online Publishing Less Open - AlterNet

Thursday, 2 November 2017 06:24

AlterNet


Google and Facebook's New Love for Pay Walls Will Make Online Publishing Less Open
AlterNet
Some analysts, however, believe that Google and Facebook's recent overtures won't make a massive difference to the balance in the media industry between subscription-based and ad-based models. Rebecca Lieb, a media analyst and founding partner at ...

Google and Facebook's New Love for Pay Walls Will Make Online Publishing Less Open - AlterNet

Tuesday, 31 October 2017 23:25

AlterNet


Google and Facebook's New Love for Pay Walls Will Make Online Publishing Less Open
AlterNet
Some analysts, however, believe that Google and Facebook's recent overtures won't make a massive difference to the balance in the media industry between subscription-based and ad-based models. Rebecca Lieb, a media analyst and founding partner at ...

What Is PPC Marketing? - MinuteHack (blog)

Tuesday, 31 October 2017 11:47

MinuteHack (blog)


What Is PPC Marketing?
MinuteHack (blog)
How To Turn Your Customers Into Your Salesforce. By Royston Guest - Oct 17, 2017. Why Context Is Digital Marketing's Next Frontier. By Rebecca Lieb - Sep 21, 2017. From Instagram To A Sale - How To Bring Your Customers Offline. By No Author - Aug 30, ...

9 november: Congres Content Marketing & Webredactie #adv - Marketingfacts

Tuesday, 31 October 2017 05:31

Marketingfacts


9 november: Congres Content Marketing & Webredactie #adv
Marketingfacts
9 november is hét congres voor contentprofessionals in de Jaarbeurs in Utrecht. Met drie internationale keynotes van befaamde contentstrategen Gerry McGovern, Rebecca Lieb en Andrew Davis verdiep je je kennis in onder meer anti-marketing, contextual ...

Jung-von-Matt-Manager Strerath: "Amazon wird uns noch einige ... - Horizont.net

Thursday, 26 October 2017 09:04

Horizont.net


Jung-von-Matt-Manager Strerath: "Amazon wird uns noch einige ...
Horizont.net
Thomas Strerath, Vorstand von Jung von Matt, hält bei der Diskussion bei den Medientagen München nicht nur eine Definition von Content Marketing für verfehlt ...

and more »

Waarom je met anti-marketing meer bereikt #adv | Marketingfacts - Marketingfacts

Tuesday, 10 October 2017 04:33

Marketingfacts


Waarom je met anti-marketing meer bereikt #adv | Marketingfacts
Marketingfacts
Het klinkt zo logisch als je het contentstrateeg Gerry McGovern hoort zeggen: “It is getting so much harder to get attention from customers, but what you need to ...

and more »

Waarom je met anti-marketing meer bereikt #adv | Marketingfacts - Marketingfacts

Tuesday, 10 October 2017 04:33

Marketingfacts


Waarom je met anti-marketing meer bereikt #adv | Marketingfacts
Marketingfacts
Het klinkt zo logisch als je het contentstrateeg Gerry McGovern hoort zeggen: “It is getting so much harder to get attention from customers, but what you need to ...

and more »

Eight steps to use native advertising effectively - Warc

Thursday, 5 October 2017 19:11


Eight steps to use native advertising effectively
Warc
In a WARC best practice paper that explores the native landscape in depth, Rebecca Lieb recognises that planning and executing a native campaign can appear daunting. Potential confusion around content strategy, internal roles, channel selection and ...

Daily Research News Online no. 25127 - New Analyst Firm Focuses ... - Daily Research News Online

Wednesday, 4 October 2017 18:30


Daily Research News Online no. 25127 - New Analyst Firm Focuses ...
Daily Research News Online
In the US, four former Altimeter Group analysts have launched Kaleido Insights, a new boutique research and advisory firm focused on helping companies ...

and more »

Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends - MediaPost Communications

Wednesday, 4 October 2017 17:26


Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends
MediaPost Communications
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ...

and more »

Senate Intel Committee: Digital's Big 3 Expected To Testify Nov. 1 In ... - MediaPost Communications

Wednesday, 4 October 2017 13:02

MediaPost Communications


Senate Intel Committee: Digital's Big 3 Expected To Testify Nov. 1 In ...
MediaPost Communications
The Senate Intelligence Committee investigating Russian influence of the U.S. elections, government collusion and ongoing Russian “active measures,” has ...

and more »

All-Star Analysts Launch Kaleido, A New Breed Of Research Firm - AdExchanger

Wednesday, 4 October 2017 10:41

AdExchanger


All-Star Analysts Launch Kaleido, A New Breed Of Research Firm
AdExchanger
The idea is to benefit the entire industry, said Rebecca Lieb, a former Altimeter Group analyst and founding partner of Kaleido Insights. “We'll also be journalistically agnostic, meaning we will not accept money or be sponsored in order to write a ...
New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate ...Marketwired (press release)

all 2 news articles »

IAB Tech Labs Designs Workaround For Apple Safari Browser ... - MediaPost Communications

Wednesday, 4 October 2017 04:23


IAB Tech Labs Designs Workaround For Apple Safari Browser ...
MediaPost Communications
The IAB Tech Lab and those participating in its Identify Standards Working Group have developed workarounds for Apple's Intelligent Tracking Prevention ...

and more »

Armed with technology, advertisers can spend less and still grow sales - Digiday

Wednesday, 4 October 2017 00:08


Armed with technology, advertisers can spend less and still grow sales
Digiday
Display ads are getting cheaper, and brands like Unilever and Procter & Gamble are showing it's possible to slash ad budgets without seeing drops in sales, says media industry analyst Rebecca Lieb. Brands are getting choosier about how they spend ...

Coverage Of Trump Overwhelmingly Negative, Well Sourced Too - MediaPost Communications

Monday, 2 October 2017 12:38

MediaPost Communications


Coverage Of Trump Overwhelmingly Negative, Well Sourced Too
MediaPost Communications
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ...
Covering President Trump in a Polarized Media EnvironmentPew Research Center's Journalism Project

all 16 news articles »

With Hefner gone, Playboy's impact on women still has people talking - GMA News

Saturday, 30 September 2017 15:52

GMA News


With Hefner gone, Playboy's impact on women still has people talking
GMA News
"I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ...

and more »

With Hugh Hefner gone, some say Playboy degraded women, liberated - Vanguard

Saturday, 30 September 2017 10:26

Vanguard


With Hugh Hefner gone, some say Playboy degraded women, liberated
Vanguard
“I think Playboy was far more important to the culture than just sex,” said Rebecca Lieb, an independent media analyst. “Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights,” she said. Lieb ...

and more »

AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017 - MediaPost Communications

Friday, 29 September 2017 22:25

MediaPost Communications


AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017
MediaPost Communications
The Federal Communications Commission exceeded its authority by passing net neutrality rules that re-classified broadband access as a utility service, AT&T ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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