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Here are some recent news articles I have either written or which mention me.

'A calculated risk': Why agencies are making social-justice documentaries - Digiday

Friday, 14 December 2018 07:12

'A calculated risk': Why agencies are making social-justice documentaries  Digiday

Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License to Operate,” the former gang leader tells the story of how he linked up ...

Why context is digital marketing’s next frontier - Marketing Land

Friday, 14 December 2018 01:12

Why context is digital marketing’s next frontier  Marketing Land

Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver ...

The Difference Between Content And Content Marketing - Marketing Land

Thursday, 13 December 2018 19:10

The Difference Between Content And Content Marketing  Marketing Land

As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.

Global content marketing: It's gonna be big! - Marketing Land

Thursday, 13 December 2018 13:08

Global content marketing: It's gonna be big!  Marketing Land

For the past few months, I've been interviewing *content* marketing executives at global enterprises about the challenges and opportunities they face when trying ...

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Wednesday, 12 December 2018 07:01

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018  Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news ...

Why contextual campaigns provide value across the enterprise - Marketing Land

Wednesday, 12 December 2018 07:01

Why contextual campaigns provide value across the enterprise  Marketing Land

Since then, I've delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as ...

Content about content is king: 2016's most popular columns on the topic - Marketing Land

Wednesday, 12 December 2018 07:01

Content about content is king: 2016's most popular columns on the topic  Marketing Land

One of the internet's most venerable revenue models for *content* creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what ...

The morality clause in digital marketing - Marketing Land

Wednesday, 12 December 2018 07:01

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

Conducting Content: From Dissonance to Harmony - Marketing Land

Wednesday, 12 December 2018 01:00

Conducting Content: From Dissonance to Harmony  Marketing Land

With today's pressing *content* demands, every organization with a website, blog and marketing communication documents needs a *content* marketing strategy.

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

Wednesday, 12 December 2018 01:00

How Your Content Strategy Is Critical For Reputation Management  Marketing Land

What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...

8 best practices for contextual campaigns - Marketing Land

Wednesday, 12 December 2018 01:00

8 best practices for contextual campaigns  Marketing Land

*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...

The 5 Content Strategy Shortcuts That Aren't Shortcuts At All - Marketing Land

Tuesday, 11 December 2018 12:59

The 5 Content Strategy Shortcuts That Aren't Shortcuts At All  Marketing Land

Building a *content* strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren't ...

Brands Opt For Web Video Shops And Skip Creative Agencies - Adweek

Tuesday, 11 December 2018 03:59

Brands Opt For Web Video Shops And Skip Creative Agencies  Adweek

When Freshpet in September decided it wanted branded *content*, the pet food purveyor hired ShareAbility, a production house focused solely on producing ...

What is a digital newsroom? - iMedia Connection

Monday, 10 December 2018 21:55

What is a digital newsroom?  iMedia Connection

What's a digital newsroom? It seems like such a simple question, until you start pondering the potential answers. The question arose the other day in discussion ...

Facebook Says It Won't Charge for an Ad Unless Someone Sees It - Wired

Sunday, 9 December 2018 21:46

Facebook Says It Won't Charge for an Ad Unless Someone Sees It  Wired

Facebook wants the internet to know it has changed the way it thinks about ads, charging advertisers only when users actually see an ad, and this rather bold ...

Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times

Sunday, 9 December 2018 15:45

Facebook encourages visits to physical retailers through customizable ads to local inventory  Los Angeles Times

Like Google, Facebook's new ad product helps physical retailers customize ads to local inventory.

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion - Adweek

Saturday, 8 December 2018 03:38

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion  Adweek

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video - Beet.TV

Friday, 7 December 2018 21:38

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video  Beet.TV

HOLLYWOOD, Florida – The year 2017 will see WPP's Xaxis increasingly focus on performance outcomes for its clients' video ad campaigns. “Every campaign ...

The 3 components of a culture of content - iMedia Connection

Friday, 7 December 2018 03:32

The 3 components of a culture of content  iMedia Connection

*Content*. It's not just for the marketing department anymore. These last few months I've been researching how organizations are forming, and benefitting from, ...

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - MENAFN.COM

Thursday, 6 December 2018 21:31

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority  MENAFN.COM

(MENAFN - EIN). *Content* is king -- and these tips from DesignRush will help you maximize a *content* marketing firms' expertise and grow your brand effectively.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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