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Here are some recent news articles I have either written or which mention me.

The 3 Crucial Stages of an Effective Content Marketing Strategy - E-Commerce Times

Wednesday, 12 July 2017 18:11

E-Commerce Times


The 3 Crucial Stages of an Effective Content Marketing Strategy
E-Commerce Times
"You can't market without content," maintained Rebecca Lieb, a strategic advisor and author of Content - The Atomic Particle of Marketing. "Without content, there's no message, no meaning -- no nothing," she told the E-Commerce Times. "Marketers tend ...

and more »

Sizing Up BuzzFeed: Could This Unicorn Ever Go Public? - Variety

Tuesday, 20 June 2017 09:01

Variety


Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?
Variety
“There could be a backlash from consumers if it's too much,” says media and advertising analyst Rebecca Lieb. Talk to enough people on Madison Avenue, and they tell you they don't see the return on investment of these campaigns. One former BuzzFeed ...

and more »

First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications

Friday, 16 June 2017 08:11


First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications
That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ...

First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications

Wednesday, 14 June 2017 12:05


First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications
That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ...

Why content matters (no matter what type of marketer you are) - Marketing Land

Wednesday, 14 June 2017 11:11

Marketing Land


Why content matters (no matter what type of marketer you are)
Marketing Land
Why content matters (no matter what type of marketer you are). Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 at 11:03 am. More. No matter ...

Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media - Adweek

Friday, 9 June 2017 10:00

Adweek


Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media
Adweek
“Takeovers have long been an effective format, very simply due to the prominent format,” said strategic advisor, analyst and author Rebecca Lieb. “For the casual user, an ad at the top of the feed is obviously more likely to be noticed, and the larger ...

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This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website - Adweek

Monday, 5 June 2017 19:19

Adweek


This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website
Adweek
While it's clear that social media is where Obsessee's target audience spends most of their time online, keeping editorial content solely on social platforms instead of a traditional site can be risky, according to digital marketing and media analyst ...

A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ... - Média Infó

Sunday, 7 May 2017 20:14


A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ...
Média Infó
A színes programválaszték mellett egy fontos bejelentésre is sor kerül az idei Média Hungary konferencián, ugyanis az esemény első napján derül ki a teljes ...

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Előhozakodnak végre a tévés adatokkal | 24.hu - 24.hu

Friday, 5 May 2017 09:05

24.hu


Előhozakodnak végre a tévés adatokkal | 24.hu
24.hu
Végre kiderül, mennyi reklámbevételt hagyott az állam a hazai tévétársaságoknál. Erre korábban a TV2 és a MEME közti vita miatt nem került sor.

and more »

Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ... - PresseBox (Pressemitteilung)

Thursday, 27 April 2017 07:28


Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ...
PresseBox (Pressemitteilung)
Dabei werden unter anderem renommierte Content‐Strategen aus den USA auftreten, wie zum Beispiel Rebecca Lieb aus New York zum Thema "Contextual Content from Websites to Wearables to Wherever" oder der erfolgreiche Autor Christoph Trappe mit ...

Platforms make concessions on measurement, but not too many - Digiday

Wednesday, 12 April 2017 00:03


Platforms make concessions on measurement, but not too many
Digiday
Media industry analyst Rebecca Lieb said that platforms' greater openness to third-party measurements “absolutely” gives control back to advertisers. She anticipated that the third-party tools will give advertisers a check against how they are billed ...

and more »

Platforms make concessions on measurement, but not too many - Digiday

Wednesday, 12 April 2017 00:03


Platforms make concessions on measurement, but not too many
Digiday
Media industry analyst Rebecca Lieb said that platforms' greater openness to third-party measurements “absolutely” gives control back to advertisers. She anticipated that the third-party tools will give advertisers a check against how they are billed ...

and more »

No content strategy is an island - Marketing Land

Tuesday, 11 April 2017 11:59

Marketing Land


No content strategy is an island
Marketing Land
No content strategy is an island. You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. Rebecca Lieb on April ...

and more »

Piensa dos veces antes de jugar "¿A qué famoso te pareces?", tus datos podrían venderse en Corea del Sur - Univision

Thursday, 23 March 2017 14:36

TN - Todo Noticias


Piensa dos veces antes de jugar "¿A qué famoso te pareces?", tus datos podrían venderse en Corea del Sur
Univision
En el mismo artículo de The New York Times, citan a Rebecca Lieb, analista de publicidad y medios digitales del Altimeter Group, una firma de investigación, que dice que "Facebook tiene datos profundos sobre sus usuarios. Pueden dividir y dividir y ...
Privacy Policy - VonvonVonvon

all 146 news articles »

The rise of bad content marketing advice - Marketing Land

Tuesday, 14 March 2017 10:11

Marketing Land


The rise of bad content marketing advice
Marketing Land
The rise of bad content marketing advice. Columnist Rebecca Lieb believes it's time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics. Rebecca Lieb on March 14, 2017 at 10:02 am. More.

Trump, viral videos and social media triage – destinations first! - Tnooz

Monday, 6 March 2017 08:41


Trump, viral videos and social media triage – destinations first!
Tnooz
Last month, a post by Swedish Paralympic athlete Aron Anderson became the latest Trump-related video to go 'viral'. The video, which has clocked up more than 15 million views, came in response to Trump's speech which implied that there had been a ...

Mother Jones magazine sees a surge in reader support - San ... - San Francisco Chronicle

Monday, 6 March 2017 01:30

San Francisco Chronicle


Mother Jones magazine sees a surge in reader support - San ...
San Francisco Chronicle
Daniel Schulman, deputy Washington bureau chief, was being sarcastic in his quip about the sluggish pace of the news cycle. The Sessions story was thrown ...

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ESPN drops false play buttons on Facebook, maintains them on Twitter - Digiday

Thursday, 2 March 2017 00:07


ESPN drops false play buttons on Facebook, maintains them on Twitter
Digiday
ESPN video hacks are like déjà vu all over again: A few months ago Digiday reported that ESPN was displaying false play buttons in the thumbnail image for static links it posted on Facebook. It appears that ESPN has since eliminated these images on ...

Forever Young: How CGI Could Raise a Celebrity's Estate Tax ... - Bloomberg BNA

Tuesday, 28 February 2017 09:06


Forever Young: How CGI Could Raise a Celebrity's Estate Tax ...
Bloomberg BNA
Advancements in computer-generated imagery are allowing the rich and famous to stay young forever, but because the technology could boost revenue in both ...

and more »

How Trump is helping destination marketers go wild - Eye For Travel

Wednesday, 22 February 2017 09:57

Eye For Travel


How Trump is helping destination marketers go wild
Eye For Travel
“Going viral remains the pinnacle of achievement for many digital marketers,” says independent digital marketing analyst and author, Rebecca Lieb. “Not just for video, of course, but also for a clever tweet, Facebook post, animated gif and more.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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