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Here are some recent news articles I have either written or which mention me.

Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers - ClickZ

Sunday, 3 February 2019 13:47

Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers  ClickZ

People would rather learn about a brand through *content* than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with it.

Wayland-Weston crew races in New Hampshire - Wicked Local

Sunday, 3 February 2019 07:45

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Saturday, 2 February 2019 19:44

Where Is the Line Between Creepy and Creative in Advertising?  Adweek

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads.

Real Time Marketing: How Brands Can Prepare And Succeed - Marketing Land

Saturday, 2 February 2019 01:42

Real Time Marketing: How Brands Can Prepare And Succeed  Marketing Land

Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing ...

8 best practices for contextual campaigns - Marketing Land

Friday, 1 February 2019 19:41

8 best practices for contextual campaigns  Marketing Land

*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

Friday, 1 February 2019 19:41

How Your Content Strategy Is Critical For Reputation Management  Marketing Land

What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...

The morality clause in digital marketing - Marketing Land

Friday, 1 February 2019 19:41

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

Leveraging Content For In-Store Sales - Marketing Land

Friday, 1 February 2019 13:40

Leveraging Content For In-Store Sales  Marketing Land

Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend ...

Ozy Media looks beyond Web for profit - San Francisco Chronicle

Friday, 1 February 2019 13:40

Ozy Media looks beyond Web for profit  San Francisco Chronicle

Ozy, a digital news magazine best known for its backing by Laurene Powell Jobs, the widow of Apple co-founder Steve Jobs, announced Tuesday that it has ...

22 Quotes to Inspire Your Marketing Efforts - Entrepreneur

Friday, 1 February 2019 07:39

22 Quotes to Inspire Your Marketing Efforts  Entrepreneur

1. "*Content* is the atomic particle of all digital marketing." -- Rebecca Lieb. 2. "When you start with what's at stake for the buyer, you earn the right to their attention ...

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All - Marketing Land

Wednesday, 30 January 2019 13:33

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All  Marketing Land

Building a *content* strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren't ...

Facebook Will Curtail Unpaid Ads by Brands - New York Times

Wednesday, 30 January 2019 01:31

Facebook Will Curtail Unpaid Ads by Brands  New York Times

The company said it was responding to feedback from its users, who were complaining about too many promotional posts.

7 Content Marketing Books to Read in 2018 - Entrepreneur

Tuesday, 29 January 2019 19:30

7 Content Marketing Books to Read in 2018  Entrepreneur

*Content* marketing is more than just about running successful campaigns and working hard to sustain business growth. It's also about innovation and finding ...

Content – The Atomic Particle of Marketing, reviewed - Irish Tech News

Tuesday, 29 January 2019 13:29

Content – The Atomic Particle of Marketing, reviewed  Irish Tech News

By @SimonCocking review of *Content*: The Atomic Particle of Marketing – The definitive guide to *content* marketing strategy by Rebecca Lieb, published by ...

Altimeter Report: The Convergence of Paid, Owned and Earned Media - Business 2 Community

Tuesday, 29 January 2019 13:29

Altimeter Report: The Convergence of Paid, Owned and Earned Media  Business 2 Community

By now, you probably know what paid, owned and earned media are. If you haven't, you might be new in marketing or might have missed phenomena such as ...

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Tuesday, 29 January 2019 07:29

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018  Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news ...

Fire Phone Immerses Users in Amazon’s World - New York Times

Tuesday, 29 January 2019 07:29

Fire Phone Immerses Users in Amazon’s World  New York Times

SEATTLE — Amazon on Wednesday announced a device that tries to fulfill the retailer's dream of being integrated into consumers' lives at every possible ...

Content And SEO: Getting Basic With The Basics - Marketing Land

Tuesday, 29 January 2019 07:29

Content And SEO: Getting Basic With The Basics  Marketing Land

What's the point of churning out killer *content* if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good *content* go hand in hand.

Rebecca Lieb, Author at MarTechSeries - MarTech Series

Tuesday, 29 January 2019 07:29

Rebecca Lieb, Author at MarTechSeries  MarTech Series

Co-Founder and Analyst at Kaleido Insights, Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of ...

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives - Adweek

Monday, 28 January 2019 19:26

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives  Adweek

Once seen more as an added-value proposition for media placements, publishers' branded-*content* labs have expanded to meet growing client demand.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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