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Here are some recent news articles I have either written or which mention me.

The 5 Superpowers of a Content Hero - Business 2 Community

Tuesday, 22 May 2018 19:26

Business 2 Community


The 5 Superpowers of a Content Hero
Business 2 Community
Website and content are the two scariest words for anyone managing a website redesign. We've been building websites for 15+ years and this is ALWAYS the biggest logjam. I think we can all agree that content is important, some would even say that ...

The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon - Adweek

Monday, 14 May 2018 18:53

Adweek


The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon
Adweek
That's the million-dollar question,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights. “Building that base is critical no matter what.” The Athletic operates in nearly 30 cities and has 150 full-time staffers. With the $20 million it just ...

The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon - Adweek

Monday, 14 May 2018 18:53

Adweek


The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon
Adweek
That's the million-dollar question,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights. “Building that base is critical no matter what.” The Athletic operates in nearly 30 cities and has 150 full-time staffers. With the $20 million it just ...

La caduta di Martin Sorrell e l'anno zero dell'industria pubblicitaria - Eastwest

Sunday, 13 May 2018 08:06

Eastwest


La caduta di Martin Sorrell e l'anno zero dell'industria pubblicitaria
Eastwest
«Il modello della holding company persisterà perché è troppo grande per essere smontato», ha dichiarato Rebecca Lieb, analista del settore dei media di Kaleido Insights a Digiday. Too big to fail, insomma. Una frase che però difficilmente evoca ricordi ...

With Sorrell Out, How Can WPP Get Back To Growth? - AdExchanger

Wednesday, 18 April 2018 16:23

AdExchanger


With Sorrell Out, How Can WPP Get Back To Growth?
AdExchanger
“He was important not only as the voice, look and feel of WPP, but he was very much involved in the day-to-day operations,” said Rebecca Lieb, analyst and founding partner at Kaleido Insights. “WPP is made of so many different brands and agencies with ...

and more »

Martin Sorrell's departure marks the beginning of the end of the holding company era - Digiday

Tuesday, 17 April 2018 00:08

Telegraph.co.uk


Martin Sorrell's departure marks the beginning of the end of the holding company era
Digiday
Martin Sorrell's departure from WPP this week may signal the end of an era — not just for one of the most outspoken and public-facing advertising figures of our time, but for the concept of a holding company itself. Holding companies, which arose over ...
Wpp Plc - WPP - Stock Price Today - ZacksZacks

all 217 news articles »

Kaleido analysts bring IoT, VR and blockchain trends into sharper focus - SiliconANGLE News (blog)

Tuesday, 10 April 2018 18:13

SiliconANGLE News (blog)


Kaleido analysts bring IoT, VR and blockchain trends into sharper focus
SiliconANGLE News (blog)
While a kaleidoscope creates beautiful and colorful patterns, its images are complex, change continuously, and can be often hard to decipher. It therefore makes sense that when four of the technology industry's leading research analysts decided to form ...

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives - Adweek

Monday, 9 April 2018 19:05

Adweek


Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives
Adweek
With the price of traditional display ads “sinking, if not plummeting,” as content “gains traction over pure advertising,” Rebecca Lieb, founding partner and analyst at advisory firm Kaleido Insights, said in-house content studios are becoming an ...

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives - Adweek

Monday, 9 April 2018 19:05

Adweek


Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives
Adweek
With the price of traditional display ads “sinking, if not plummeting,” as content “gains traction over pure advertising,” Rebecca Lieb, founding partner and analyst at advisory firm Kaleido Insights, said in-house content studios are becoming an ...

Facebook Comes Under Siege - Barron's

Friday, 23 March 2018 21:59

Barron's


Facebook Comes Under Siege
Barron's
Facebook and Google command 63% of the $83 billion digital-ad market in the U.S., according to eMarketer. Mobile advertising generated more than 86% of Facebook's $40.7 billion total revenue in 2017. “They own your black book in your smartphone,” says ...
Facebook scraped call, text message data for years from Android phones [Updated]Ars Technica

all 4,137 news articles »

Interview: The Cambridge Analytica Facebook Scandal - KSRO

Wednesday, 21 March 2018 11:39

KSRO


Interview: The Cambridge Analytica Facebook Scandal
KSRO
The Cambridge Analytica Facebook Scandal with Rebecca Lieb of Kaleido Insights, speaks to the legal ramblings surrounding the possibility that Facebook shared data with the Trump administration, and whether anyone in Facebook leadership has ...

KSRO Morning Show RUNDOWN for Wednesday, March 21st - KSRO

Wednesday, 21 March 2018 08:43


KSRO Morning Show RUNDOWN for Wednesday, March 21st
KSRO
6:18am – Media Industry Analyst at Kaleido Insights, Rebecca Lieb, considers the Cambridge Analytica Facebook Scandal. 7:18am – Recap of the recent Board Meeting and the latest on FEMA with Supervisor James Gore. 7:48am – Meteorologist Brent Allen on ...

'The end of the Wild West': Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Tuesday, 20 March 2018 00:06

Fortune


'The end of the Wild West': Facebook-Cambridge Analytica revelations cast shadow on online ad practices
Digiday
“What things like this do is rock consumer trust in institutions like Facebook and in advertising companies, and trust is core to the success of this business,” said Rebecca Lieb, media industry analyst at Kaleido Insights. “It doesn't help dissuade ...
How Trump Consultants Exploited the Facebook Data of MillionsNew York Times

all 8,498 news articles »

在打击广告欺诈方面Facebook做得怎么样?_搜狐科技_搜狐网 - 搜狐

Thursday, 8 March 2018 20:06

搜狐


在打击广告欺诈方面Facebook做得怎么样?_搜狐科技_搜狐网
搜狐
广告欺诈(Ad fraud)是一场猫捉老鼠的游戏:坏人拼命在前面跑,欺骗用户和广告主;网络公司尽力在后面追,只差几步却永远抓不住它。这些老鼠因此得以偷食大量的奶酪。2017年,广告监测公司Adloox预测,广告主可能会.

and more »

Is Facebook Winning the Battle Against Ad Fraud? - Adweek

Sunday, 4 March 2018 20:07

Adweek


Is Facebook Winning the Battle Against Ad Fraud?
Adweek
Rebecca Lieb, co-founder of the research analyst firm Kaleido Insights, said it wouldn't surprise her if Facebook and other platforms implement other emerging technologies such as blockchain, which she mentioned could help verify the validity of click ...

and more »

Is Facebook Winning the Battle Against Ad Fraud? - Adweek

Sunday, 4 March 2018 20:07

Adweek


Is Facebook Winning the Battle Against Ad Fraud?
Adweek
Rebecca Lieb, co-founder of the research analyst firm Kaleido Insights, said it wouldn't surprise her if Facebook and other platforms implement other emerging technologies such as blockchain, which she mentioned could help verify the validity of click ...

and more »

L'info gratuite sur le Web, de moins en moins réalité - LesAffaires.com

Wednesday, 28 February 2018 15:52

LesAffaires.com


L'info gratuite sur le Web, de moins en moins réalité
LesAffaires.com
Pour toute personne cherchant à s'informer gratuitement sur internet, la quête est de plus en plus ardue. Les restrictions croissantes sur les contenus en ligne ont dopé les abonnements numériques de nombreux médias, tandis que l'accès payant se ...

and more »

L'info gratuite sur le Web, de moins en moins réalité - LesAffaires.com

Wednesday, 28 February 2018 15:52

LesAffaires.com


L'info gratuite sur le Web, de moins en moins réalité
LesAffaires.com
Pour toute personne cherchant à s'informer gratuitement sur internet, la quête est de plus en plus ardue. Les restrictions croissantes sur les contenus en ligne ont dopé les abonnements numériques de nombreux médias, tandis que l'accès payant se ...

and more »

Free news gets scarcer as paywalls tighten - Jordan Times

Monday, 26 February 2018 23:18

Jordan Times


Free news gets scarcer as paywalls tighten
Jordan Times
“I think there is a definite trend for people to start paying for at least one news source,” said Rebecca Lieb, an analyst who follows digital media for Kaleido Insights. Lieb said consumers have become more amenable to paying for digital services and ...

Free news gets scarcer as paywalls tighten - The Star Online

Monday, 26 February 2018 20:53

The Star Online


Free news gets scarcer as paywalls tighten
The Star Online
“I think there is a definite trend for people to start paying for at least one news source,” said Rebecca Lieb, an analyst who follows digital media for Kaleido Insights. Lieb said consumers have become more amenable to paying for digital services and ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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