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Here are some recent news articles I have either written or which mention me.

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Thursday, 6 December 2018 21:31

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017  Marketing Land

In 2017, there was no doubt that *content* was king, but it also became clear that *content* alone is not nearly enough to ensure success. That's why our columnists ...

BuzzFeed’s Newly Launched Site Will Focus Only on News - Adweek

Thursday, 6 December 2018 21:31

BuzzFeed’s Newly Launched Site Will Focus Only on News  Adweek

You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...

A Meaningful Framework For Content Measurement - Marketing Land

Thursday, 6 December 2018 21:31

A Meaningful Framework For Content Measurement  Marketing Land

*Content* marketing isn't solely for driving sales. It can recruit employees, provide customer *service*, facilitate product feedback and more. Columnist Rebecca ...

Content marketing and personal branding go hand-in-hand - Marketing Land

Thursday, 6 December 2018 21:31

Content marketing and personal branding go hand-in-hand  Marketing Land

Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...

First Devise A Content Strategy, Then Do Content Marketing 06/14/2017 - MediaPost Communications

Thursday, 6 December 2018 21:31

First Devise A Content Strategy, Then Do Content Marketing 06/14/2017  MediaPost Communications

In order to have successful *content* marketing, you need a *content* strategy. By extension, in order to implement native advertising or branded *content*, you still ...

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future - Marketwired

Thursday, 6 December 2018 21:31

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future  Marketwired

Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems now available. SAN FRANCISCO, CA and ...

The Big Problem With Your Content Strategy - Fast Company

Thursday, 6 December 2018 21:31

The Big Problem With Your Content Strategy  Fast Company

As the need for *content* has exploded, the tactics for getting it out to the public too often overrun strategy.

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis - Business Insider

Thursday, 6 December 2018 21:31

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis  Business Insider

BI Prime (subscribe): Guru Gowrappan will assume the role of CEO and will report to Verizon CEO Hans Vestberg. Armstrong will stay on at the firm to help with ...

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Thursday, 6 December 2018 21:31

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Thursday, 6 December 2018 21:31

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Content Marketing And Targeting Fallacies - Marketing Land

Thursday, 6 December 2018 21:31

Content Marketing And Targeting Fallacies  Marketing Land

When I conducted a substantive survey of marketers and asked them what their biggest *content* marketing needs were, two responses tied for first place. The first ...

5 Content Trends To Watch - Marketing Land

Thursday, 6 December 2018 21:31

5 Content Trends To Watch  Marketing Land

As *content* marketing continues to evolve, columnist Rebecca Lieb takes a look at key trends that every marketer should keep an eye on.

Twitter Deletes Millions of Fake Followers, But Will You Even Notice? - KQED

Thursday, 6 December 2018 21:31

Twitter Deletes Millions of Fake Followers, But Will You Even Notice?  KQED

A drop in Twitter numbers could signal someone was buying followers, but it could also mean they were simply lazy about culling through fake accounts.

Why content matters (no matter what type of marketer you are) - Marketing Land

Thursday, 6 December 2018 21:31

Why content matters (no matter what type of marketer you are)  Marketing Land

The reasons for this are manifold. Yes, there's *content* marketing, which has long been called the “new black” in the marketing arsenal. *Content* marketing has ...

Free news gets scarcer amid tighter paywalls, United States News & Top Stories - The Straits Times

Thursday, 6 December 2018 21:31

Free news gets scarcer amid tighter paywalls, United States News & Top Stories  The Straits Times

WASHINGTON • For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

The rise of bad content marketing advice - Marketing Land

Thursday, 6 December 2018 21:31

The rise of bad content marketing advice  Marketing Land

For over a decade now, I've had a Google News alert for the term “*content* marketing.” I set it up around the time I delivered my first keynote on the topic and ...

Why Hulu is a real prize in the battle for Fox - Marketplace APM

Thursday, 6 December 2018 21:31

Why Hulu is a real prize in the battle for Fox  Marketplace APM

The *service* has 20 million subscribers and produces award winning original programs.

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - MENAFN.COM

Thursday, 6 December 2018 21:31

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority  MENAFN.COM

(MENAFN - EIN). *Content* is king -- and these tips from DesignRush will help you maximize a *content* marketing firms' expertise and grow your brand effectively.

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives - Adweek

Thursday, 6 December 2018 21:31

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives  Adweek

Once seen more as an added-value proposition for media placements, publishers' branded-*content* labs have expanded to meet growing client demand.

Let's Get Phygital - Direct Marketing News

Thursday, 6 December 2018 21:31

Let's Get Phygital  Direct Marketing News

Today's consumers are living in a digitally dominated world. From Facebook to Fitbits, brands and consumers now have the ability to be constantly connected.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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