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Here are some recent news articles I have either written or which mention me.

Vibes Unveils Conversational Analytics, the Industry's First NLP Solution - aithority.com

Tuesday, 9 April 2019 19:26

Vibes Unveils Conversational Analytics, the Industry's First NLP Solution  aithority.com

Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution.

Contextual marketing: The rules, risks and rewards, by Rebecca Lieb - Irish Tech News

Tuesday, 9 April 2019 07:23

Contextual marketing: The rules, risks and rewards, by Rebecca Lieb  Irish Tech News

Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & *content* for Irish Tech News.

AiThority Interview Series With Rajat Mukherjee, Co-Founder and CTO at Aiqudo - AiThority

Tuesday, 9 April 2019 07:23

AiThority Interview Series With Rajat Mukherjee, Co-Founder and CTO at Aiqudo  AiThority

The marketing hype wave will wear off a bit, but the world will indeed be impacted by the advances in deep learning and the more pervasive application of ...

5 Quotes to Recharge Your Marketing - Business 2 Community

Tuesday, 9 April 2019 01:22

5 Quotes to Recharge Your Marketing  Business 2 Community

Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal ...

The 6 Business Cases for Real-Time Marketing - AdAge.com

Monday, 8 April 2019 19:21

The 6 Business Cases for Real-Time Marketing  AdAge.com

There are six business cases for real-time marketing, planned and unplanned, reactive and proactive, writes Rebecca Lieb of Altimeter Group.

Marketers Look to Solve the How and Why of Content Creation | News - AdAge.com

Monday, 8 April 2019 10:20

Marketers Look to Solve the How and Why of Content Creation | News  AdAge.com

*Content* marketing remains the bright, shiny objet du jour for marketers, even as they work to figure out how to best implement it and measure results. *Content* ...

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why - Marketing Land

Monday, 8 April 2019 10:20

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why  Marketing Land

Tough question, right? So let's break the question down a bit to try to simplify it. How much does *content* creation cost? There are still no easy answers, are there ...

What Is Content Marketing? - AdAge.com

Sunday, 7 April 2019 16:18

What Is Content Marketing?  AdAge.com

*Content* marketing differs from advertising in two fundamental ways.

Google Faces 'Significant' Blow if Apple Uses Different Search Engine - TheStreet.com

Saturday, 6 April 2019 16:14

Google Faces 'Significant' Blow if Apple Uses Different Search Engine  TheStreet.com

Google's search dynasty could be put to the test should Apple select another search provider for its coveted Safari audience....GOOG.

How to live tweet an event: 7 best practices - TechRepublic

Saturday, 6 April 2019 16:14

How to live tweet an event: 7 best practices  TechRepublic

From a conference, to an awards show, to an unexpected news event, here are 7 ways to make your Twitter presence count.

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website - Adweek

Saturday, 6 April 2019 16:14

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website  Adweek

Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, ...

Say Hello To The Content Marketing Stack - Marketing Land

Saturday, 6 April 2019 16:14

Say Hello To The Content Marketing Stack  Marketing Land

You know about ad stacks, right? Get ready to say hello to the next big thing in *content* marketing technology: the *content* marketing stack. *Content* stacks aren't ...

A solid content strategy is crucial in the converging media world - The Guardian

Friday, 5 April 2019 01:11

A solid content strategy is crucial in the converging media world  The Guardian

*Content* marketing is increasingly dominant as the walls between paid, earned and owned media come down.

Marissa Mayer's challenge as Yahoo CEO - San Francisco Chronicle

Thursday, 4 April 2019 01:07

Marissa Mayer's challenge as Yahoo CEO  San Francisco Chronicle

Google executive Marissa Mayer enters the revolving door that is the top slot at Yahoo on Tuesday, staking her sterling reputation on the long odds of turning ...

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Wednesday, 3 April 2019 19:06

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018  Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news ...

Culture Of Content: The Success Criteria - Marketing Land

Wednesday, 3 April 2019 19:06

Culture Of Content: The Success Criteria  Marketing Land

Fundamentally, *content* has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, ...

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Wednesday, 3 April 2019 19:06

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Wednesday, 3 April 2019 19:06

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

Content And SEO: Getting Basic With The Basics - Marketing Land

Wednesday, 3 April 2019 19:06

Content And SEO: Getting Basic With The Basics  Marketing Land

What's the point of churning out killer *content* if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good *content* go hand in hand.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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