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Here are some recent news articles I have either written or which mention me.

AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017 - MediaPost Communications

Friday, 29 September 2017 22:25

MediaPost Communications


AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017
MediaPost Communications
The Federal Communications Commission exceeded its authority by passing net neutrality rules that re-classified broadband access as a utility service, AT&T ...

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With Hefner gone, Playboy's impact on women still has people talking - The Sun Daily

Thursday, 28 September 2017 21:23

The Sun Daily


With Hefner gone, Playboy's impact on women still has people talking
The Sun Daily
"I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ...

and more »

With Hefner gone, Playboy's impact on women still has people talking - Channel NewsAsia

Thursday, 28 September 2017 16:08

Channel NewsAsia


With Hefner gone, Playboy's impact on women still has people talking
Channel NewsAsia
"I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ...

and more »

With Hefner gone, Playboy's impact on women still has people talking - Citizen

Thursday, 28 September 2017 12:52

Citizen


With Hefner gone, Playboy's impact on women still has people talking
Citizen
“I think Playboy was far more important to the culture than just sex,” said Rebecca Lieb, an independent media analyst. “Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights,” she said. Lieb ...

and more »

MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer - MediaPost Communications

Monday, 25 September 2017 09:29

MediaPost Communications


MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer
MediaPost Communications
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ...

Best of the week: Safari update underscores Apple's ambivalence about advertising - Digiday

Friday, 22 September 2017 10:59


Best of the week: Safari update underscores Apple's ambivalence about advertising
Digiday
But because Apple makes most of its money from selling devices, unlike Google and Amazon, which bring in revenue from advertising, “Apple is uniquely positioned to not care,” said media industry analyst Rebecca Lieb. The update is just one recent ...

Net Neutrality Group Blasts FCC Over 'Misleading' Mobile Report 09 ... - MediaPost Communications

Thursday, 21 September 2017 13:45


Net Neutrality Group Blasts FCC Over 'Misleading' Mobile Report 09 ...
MediaPost Communications
Net neutrality advocates are blasting the Federal Communications Commission over "misleading information" about mobile carriers' network investment in the ...

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Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP - MediaPost Communications

Wednesday, 20 September 2017 20:56

MediaPost Communications


Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP
MediaPost Communications
Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal ...

and more »

Videoblocks Downplays Video, Becomes Storyblocks - MediaPost Communications

Monday, 18 September 2017 15:15

MediaPost Communications


Videoblocks Downplays Video, Becomes Storyblocks
MediaPost Communications
At a time when most digital platforms are trying to figure out how to be more video-oriented, a video-oriented one is altering its image -- as well as its identity, and its business model -- to be less about video. Videoblocks, which has billed itself ...

and more »

Forget the duopoly, Apple's anti-tracking moves rattle digital media - Digiday

Monday, 18 September 2017 00:12


Forget the duopoly, Apple's anti-tracking moves rattle digital media
Digiday
Ad industry groups are pissed off at Apple, but there's not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users' data ...

and more »

Printyo has launched exclusive online printing services for UK customers - EIN News (press release)

Thursday, 14 September 2017 08:02


Printyo has launched exclusive online printing services for UK customers
EIN News (press release)
Rebecca Lieb. Printing Services London understands that content has always been the king and it still plays a crucial role in every marketing strategy. The targeted content they provide on their site is helping their customers a bit wiser in choosing ...

Why Context Is Digital Marketing's Next Frontier - MinuteHack (registration) (blog)

Friday, 1 September 2017 05:22

MinuteHack (registration) (blog)


Why Context Is Digital Marketing's Next Frontier
MinuteHack (registration) (blog)
Rebecca Lieb is the author of Content: The Atomic Particle of Marketing – The definitive guide to content marketing strategy. It is out now, published by Kogan Page, priced £19.99. Rebecca Lieb. Content: The Atomic Particle of Marketing. View Author ...

Special Summer Pricing Promo For B2BMX Ends Sept. 1st - Demand Gen Report

Thursday, 31 August 2017 12:55


Special Summer Pricing Promo For B2BMX Ends Sept. 1st
Demand Gen Report
Rebecca Lieb, Author, addressing “The Eclipse of Advertising and What It Means To Your Content Strategy.” Pam Didner, Author, covering “Extending Your Content Across Borders.” The following summer registration rates will be available through Friday, ...

Special Summer Pricing Promo For B2BMX Ends Sept. 1st - Demand Gen Report

Thursday, 31 August 2017 12:55


Special Summer Pricing Promo For B2BMX Ends Sept. 1st
Demand Gen Report
Rebecca Lieb, Author, addressing “The Eclipse of Advertising and What It Means To Your Content Strategy.” Pam Didner, Author, covering “Extending Your Content Across Borders.” The following summer registration rates will be available through Friday, ...

24 Kesalahan Content Marketing yang Patut Kamu Hindari - Tech in Asia Indonesia

Friday, 25 August 2017 01:42

Tech in Asia Indonesia


24 Kesalahan Content Marketing yang Patut Kamu Hindari
Tech in Asia Indonesia
Rebecca Lieb dari Conglomotron pernah berkata pada seorang profesor bahwa dirinya merasa tidak punya kualifikasi cukup untuk menulis sebuah topik. Alasannya adalah karena ia tidak bisa memberikan jawaban konkret tentang masalah yang dibahas.

Recommended reading: Sports marketing and maximising the value of content - Marketing Week

Friday, 18 August 2017 09:11

Marketing Week


Recommended reading: Sports marketing and maximising the value of content
Marketing Week
Step forward Rebecca Lieb's 'Content: The Atomic Particle of Marketing', a book that claims to be the definitive guide to content marketing. With experience working on major campaigns for the likes of Facebook, Nestlé and Save The Children, Lieb ...

A Culture of Content: How this is revolutionising engagement of customers and staff - SME Magazine

Monday, 14 August 2017 07:00

SME Magazine


A Culture of Content: How this is revolutionising engagement of customers and staff
SME Magazine
By Rebecca Lieb. Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the ...

Streaming : l'Empire Disney contre-attaque - Le Républicain Lorrain

Thursday, 10 August 2017 23:05


Streaming : l'Empire Disney contre-attaque
Le Républicain Lorrain
Disney est une marque de référence », explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...

and more »

Disney contre-attaque avec un service de streaming - L'Alsace.fr

Thursday, 10 August 2017 23:02

L'Alsace.fr


Disney contre-attaque avec un service de streaming
L'Alsace.fr
Disney est une marque de référence » explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ...

and more »

Disney empire strikes back, sort of, with new streaming plan - The Sun Daily

Thursday, 10 August 2017 15:53

New York Post


Disney empire strikes back, sort of, with new streaming plan
The Sun Daily
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
Netflix discussing keeping Disney's Marvel, 'Star Wars' filmsReuters

all 491 news articles »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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