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Here are some recent news articles I have either written or which mention me.

Scaling content marketing to a global level - Marketing Land

Thursday, 6 December 2018 21:31

Scaling content marketing to a global level  Marketing Land

Enterprises are only just starting to incorporate *content* marketing as a discipline into the mix, and as a result, they're quickly realizing *content* must permeate the ...

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon - Adweek

Thursday, 6 December 2018 21:31

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon  Adweek

Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a ...

How To Analyze Your Content Needs - Marketing Land

Thursday, 6 December 2018 21:31

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

The rise of bad content marketing advice - Marketing Land

Thursday, 6 December 2018 21:31

The rise of bad content marketing advice  Marketing Land

For over a decade now, I've had a Google News alert for the term “*content* marketing.” I set it up around the time I delivered my first keynote on the topic and ...

7 Content Marketing Books to Read in 2018 - Entrepreneur

Thursday, 6 December 2018 21:31

7 Content Marketing Books to Read in 2018  Entrepreneur

*Content* marketing is more than just about running successful campaigns and working hard to sustain business growth. It's also about innovation and finding ...

Why Hulu is a real prize in the battle for Fox - Marketplace APM

Thursday, 6 December 2018 21:31

Why Hulu is a real prize in the battle for Fox  Marketplace APM

The *service* has 20 million subscribers and produces award winning original programs.

The Role Content Plays In B2B Social Selling - Marketing Land

Thursday, 6 December 2018 21:31

The Role Content Plays In B2B Social Selling  Marketing Land

Columnist Rebecca Lieb shares seven concrete tips that B2B organizations with social sales should be implementing.

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future - Marketwired

Thursday, 6 December 2018 21:31

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future  Marketwired

Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems now available. SAN FRANCISCO, CA and ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Thursday, 6 December 2018 21:31

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Free news gets scarcer as paywalls tighten - Tech News - The Star Online

Thursday, 6 December 2018 21:31

Free news gets scarcer as paywalls tighten - Tech News  The Star Online

WASHINGTON: For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

Facebook Haters Going to Hate – but What Will Investors Do? - Barron's

Thursday, 6 December 2018 21:31

Facebook Haters Going to Hate – but What Will Investors Do?  Barron's

The social network behemoth draws fire, but Wall Street still likes the stock.

Content marketing and personal branding go hand-in-hand - Marketing Land

Thursday, 6 December 2018 21:31

Content marketing and personal branding go hand-in-hand  Marketing Land

Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...

Why content matters (no matter what type of marketer you are) - Marketing Land

Thursday, 6 December 2018 21:31

Why content matters (no matter what type of marketer you are)  Marketing Land

The reasons for this are manifold. Yes, there's *content* marketing, which has long been called the “new black” in the marketing arsenal. *Content* marketing has ...

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically - INSIDER

Thursday, 6 December 2018 21:31

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically  INSIDER

Vox Media's digital ad marketplace Concert now claims to reach 200 million monthly U.S. visitors and is building out its network of publishers with Popsugar, ...

Best of the week: Safari update underscores Apple’s ambivalence about advertising - Digiday

Thursday, 6 December 2018 21:31

Best of the week: Safari update underscores Apple’s ambivalence about advertising  Digiday

This week, our top stories covered Apple's Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom.

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Thursday, 6 December 2018 21:31

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017  Marketing Land

In 2017, there was no doubt that *content* was king, but it also became clear that *content* alone is not nearly enough to ensure success. That's why our columnists ...

What Is Content Marketing? | Digital - AdAge.com

Thursday, 6 December 2018 21:31

What Is Content Marketing? | Digital  AdAge.com

*Content* marketing differs from advertising in two fundamental ways.

Twitter Deletes Millions of Fake Followers, But Will You Even Notice? - KQED

Thursday, 6 December 2018 21:31

Twitter Deletes Millions of Fake Followers, But Will You Even Notice?  KQED

A drop in Twitter numbers could signal someone was buying followers, but it could also mean they were simply lazy about culling through fake accounts.

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Thursday, 6 December 2018 21:31

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

Free news gets scarcer amid tighter paywalls, United States News & Top Stories - The Straits Times

Thursday, 6 December 2018 21:31

Free news gets scarcer amid tighter paywalls, United States News & Top Stories  The Straits Times

WASHINGTON • For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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