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Here are some recent news articles I have either written or which mention me.

BuzzFeed’s Newly Launched Site Will Focus Only on News - Adweek

Monday, 28 January 2019 19:26

BuzzFeed’s Newly Launched Site Will Focus Only on News  Adweek

You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...

Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media - Adweek

Monday, 28 January 2019 19:26

Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media  Adweek

Unlike @justinbieber or @realDonaldTrump, most brands' official Twitter accounts don't have millions of followers eagerly awaiting their every utterance.

Why T-Mobile Just Bought a Digital Streaming Service - Adweek

Monday, 28 January 2019 19:26

Why T-Mobile Just Bought a Digital Streaming Service  Adweek

T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV *service* that offers every major broadcast and cable channel in HD, to select U.S. ...

What Europe’s Copyright Law Changes Could Mean for U.S. Publishers - Adweek

Monday, 28 January 2019 13:24

What Europe’s Copyright Law Changes Could Mean for U.S. Publishers  Adweek

Members of the European Parliament approved new copyright laws today, calling into question what that might mean for publishers in the United States.

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens - Adweek

Monday, 28 January 2019 13:24

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens  Adweek

Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their *content* ...

Is Facebook Winning the Battle Against Ad Fraud? - Adweek

Monday, 28 January 2019 13:24

Is Facebook Winning the Battle Against Ad Fraud?  Adweek

Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding ...

3 Paths To Involve Employees In Content Marketing - Marketing Land

Monday, 28 January 2019 01:22

3 Paths To Involve Employees In Content Marketing  Marketing Land

Want to tap into your employees' know-how to enhance your *content* marketing? Columnist Jonathan Blank explains how.

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Monday, 28 January 2019 01:22

Earned Media Outperforms Paid in Demand Gen  Business 2 Community

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...

Why contextual campaigns provide value across the enterprise - Marketing Land

Monday, 28 January 2019 01:22

Why contextual campaigns provide value across the enterprise  Marketing Land

Since then, I've delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as ...

More Top Media Publications Trust Programmatic For Premium Ad Inventory - Adweek

Monday, 28 January 2019 01:22

More Top Media Publications Trust Programmatic For Premium Ad Inventory  Adweek

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., ...

Apple moves its iAd platform to self-service model - CIO

Monday, 28 January 2019 01:22

Apple moves its iAd platform to self-service model  CIO

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...

The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms - Marketing Land

Sunday, 27 January 2019 13:20

The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms  Marketing Land

When you're pitching for, or looking for an agency for, *content* marketing duties, it's the Wild Wild West, where everyone's doing anything for anyone -- at least for ...

4 expert predictions for demand generation in 2019 - ClickZ

Sunday, 27 January 2019 07:20

4 expert predictions for demand generation in 2019  ClickZ

Deliberate *content* marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trends.

Publishing In Today's Digital, Social Reading Environment - Marketing Land

Sunday, 27 January 2019 07:20

Publishing In Today's Digital, Social Reading Environment  Marketing Land

Reading. It's a fundamentally solitary pastime that's becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!)

Marketers Look to Solve the How and Why of Content Creation | News - AdAge.com

Sunday, 27 January 2019 07:20

Marketers Look to Solve the How and Why of Content Creation | News  AdAge.com

More spending is flowing toward *content* Marketing, yet many advertisers don't fully understand how to do it or how to measure it.

Facebook bulks up Blueprint training with new courses and a partnership - Campaign US

Sunday, 27 January 2019 07:20

Facebook bulks up Blueprint training with new courses and a partnership  Campaign US

By pairing with the Miami Ad School, the social network hopes more young people will enter the industry having mastered the platform. From Campaign US.

10 Do's and Don'ts for Moderating a Panel Discussion - Entrepreneur

Sunday, 27 January 2019 07:20

10 Do's and Don'ts for Moderating a Panel Discussion  Entrepreneur

As an entrepreneur, part of any solid marketing and public relations plan will likely involve you (or key spokespeople from your company) hitting what I like to call ...

Forget fashion. CPG brands are leading the way on Instagram - Campaign US

Sunday, 27 January 2019 07:20

Forget fashion. CPG brands are leading the way on Instagram  Campaign US

Instagram advertising is booming, and CPG brands are among the top spenders, according to a new report from Brand Networks, led by consumer packaged ...

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website - Adweek

Sunday, 27 January 2019 01:20

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website  Adweek

It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, ...

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Saturday, 26 January 2019 07:17

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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