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Here are some recent news articles I have either written or which mention me.

Waarom je met anti-marketing meer bereikt #adv | Marketingfacts - Marketingfacts

Tuesday, 10 October 2017 04:33

Marketingfacts


Waarom je met anti-marketing meer bereikt #adv | Marketingfacts
Marketingfacts
Het klinkt zo logisch als je het contentstrateeg Gerry McGovern hoort zeggen: “It is getting so much harder to get attention from customers, but what you need to ...

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Eight steps to use native advertising effectively - Warc

Thursday, 5 October 2017 19:11


Eight steps to use native advertising effectively
Warc
LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading research analyst. In a WARC best practice ...

Daily Research News Online no. 25127 - New Analyst Firm Focuses ... - Daily Research News Online

Wednesday, 4 October 2017 18:30


Daily Research News Online no. 25127 - New Analyst Firm Focuses ...
Daily Research News Online
In the US, four former Altimeter Group analysts have launched Kaleido Insights, a new boutique research and advisory firm focused on helping companies ...

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Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends - MediaPost Communications

Wednesday, 4 October 2017 17:26


Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends
MediaPost Communications
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ...

and more »

Senate Intel Committee: Digital's Big 3 Expected To Testify Nov. 1 In ... - MediaPost Communications

Wednesday, 4 October 2017 13:02

MediaPost Communications


Senate Intel Committee: Digital's Big 3 Expected To Testify Nov. 1 In ...
MediaPost Communications
The Senate Intelligence Committee investigating Russian influence of the U.S. elections, government collusion and ongoing Russian “active measures,” has ...

and more »

All-Star Analysts Launch Kaleido, A New Breed Of Research Firm - AdExchanger

Wednesday, 4 October 2017 10:41

AdExchanger


All-Star Analysts Launch Kaleido, A New Breed Of Research Firm
AdExchanger
So say the well-known tech analysts who founded Kaleido Insights, an independent boutique research firm that launched Wednesday. Kaleido's first point of differentiation is that it plans to publish its research openly rather than behind a paywall, at ...
New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate ...Marketwired (press release)

all 2 news articles »

IAB Tech Labs Designs Workaround For Apple Safari Browser ... - MediaPost Communications

Wednesday, 4 October 2017 04:23


IAB Tech Labs Designs Workaround For Apple Safari Browser ...
MediaPost Communications
The IAB Tech Lab and those participating in its Identify Standards Working Group have developed workarounds for Apple's Intelligent Tracking Prevention ...

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Armed with technology, advertisers can spend less and still grow sales - Digiday

Wednesday, 4 October 2017 00:08


Armed with technology, advertisers can spend less and still grow sales
Digiday
Display ads are getting cheaper, and brands like Unilever and Procter & Gamble are showing it's possible to slash ad budgets without seeing drops in sales, says media industry analyst Rebecca Lieb. Brands are getting choosier about how they spend ...

Coverage Of Trump Overwhelmingly Negative, Well Sourced Too - MediaPost Communications

Monday, 2 October 2017 12:38

MediaPost Communications


Coverage Of Trump Overwhelmingly Negative, Well Sourced Too
MediaPost Communications
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ...
Covering President Trump in a Polarized Media EnvironmentPew Research Center's Journalism Project

all 16 news articles »

With Hefner gone, Playboy's impact on women still has people talking - GMA News

Saturday, 30 September 2017 15:52

GMA News


With Hefner gone, Playboy's impact on women still has people talking
GMA News
"I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ...

and more »

With Hugh Hefner gone, some say Playboy degraded women, liberated - Vanguard

Saturday, 30 September 2017 10:26

Vanguard


With Hugh Hefner gone, some say Playboy degraded women, liberated
Vanguard
“I think Playboy was far more important to the culture than just sex,” said Rebecca Lieb, an independent media analyst. “Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights,” she said. Lieb ...

and more »

AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017 - MediaPost Communications

Friday, 29 September 2017 22:25

MediaPost Communications


AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017
MediaPost Communications
The Federal Communications Commission exceeded its authority by passing net neutrality rules that re-classified broadband access as a utility service, AT&T ...

and more »

With Hefner gone, Playboy's impact on women still has people talking - The Sun Daily

Thursday, 28 September 2017 21:23

The Sun Daily


With Hefner gone, Playboy's impact on women still has people talking
The Sun Daily
"I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ...

and more »

With Hefner gone, Playboy's impact on women still has people talking - Channel NewsAsia

Thursday, 28 September 2017 16:08

Channel NewsAsia


With Hefner gone, Playboy's impact on women still has people talking
Channel NewsAsia
"I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ...

and more »

With Hefner gone, Playboy's impact on women still has people talking - Citizen

Thursday, 28 September 2017 12:52

Citizen


With Hefner gone, Playboy's impact on women still has people talking
Citizen
“I think Playboy was far more important to the culture than just sex,” said Rebecca Lieb, an independent media analyst. “Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights,” she said. Lieb ...

and more »

MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer - MediaPost Communications

Monday, 25 September 2017 09:29

MediaPost Communications


MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer
MediaPost Communications
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ...

Best of the week: Safari update underscores Apple's ambivalence about advertising - Digiday

Friday, 22 September 2017 10:59


Best of the week: Safari update underscores Apple's ambivalence about advertising
Digiday
But because Apple makes most of its money from selling devices, unlike Google and Amazon, which bring in revenue from advertising, “Apple is uniquely positioned to not care,” said media industry analyst Rebecca Lieb. The update is just one recent ...

Net Neutrality Group Blasts FCC Over 'Misleading' Mobile Report 09 ... - MediaPost Communications

Thursday, 21 September 2017 13:45


Net Neutrality Group Blasts FCC Over 'Misleading' Mobile Report 09 ...
MediaPost Communications
Net neutrality advocates are blasting the Federal Communications Commission over "misleading information" about mobile carriers' network investment in the ...

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Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP - MediaPost Communications

Wednesday, 20 September 2017 20:56

MediaPost Communications


Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP
MediaPost Communications
Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal ...

and more »

Videoblocks Downplays Video, Becomes Storyblocks - MediaPost Communications

Monday, 18 September 2017 15:15

MediaPost Communications


Videoblocks Downplays Video, Becomes Storyblocks
MediaPost Communications
At a time when most digital platforms are trying to figure out how to be more video-oriented, a video-oriented one is altering its image -- as well as its identity, and its business model -- to be less about video. Videoblocks, which has billed itself ...

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Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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