Feed
Here are some recent news articles I have either written or which mention me.
How you can use Twitter Moments to improve your content marketing - PR Daily (registration)
Sunday, 29 January 2017 03:15
PR Daily (registration) |
How you can use Twitter Moments to improve your content marketing
PR Daily (registration) For health care organizations, this feature could dramatically improve the return on marketing investment. “Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing ... |
How you can use Twitter Moments to improve your content marketing - PR Daily (registration)
Sunday, 29 January 2017 03:15
PR Daily (registration) |
How you can use Twitter Moments to improve your content marketing
PR Daily (registration) For health care organizations, this feature could dramatically improve the return on marketing investment. “Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing ... |
How you can use Twitter Moments to improve your content ... - PR Daily (registration)
Sunday, 29 January 2017 03:15
PR Daily (registration) |
How you can use Twitter Moments to improve your content ...
PR Daily (registration) Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of ... |
Trump sets 5-year and lifetime lobbying ban for officials - WPXI Pittsburgh
Saturday, 28 January 2017 18:30
WPXI Pittsburgh |
Trump sets 5-year and lifetime lobbying ban for officials
WPXI Pittsburgh It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks. |
Ozy Media looks beyond Web for profit - San Francisco Chronicle
Tuesday, 24 January 2017 21:37
San Francisco Chronicle |
Ozy Media looks beyond Web for profit
San Francisco Chronicle “The traditional Internet advertising models are under tremendous amounts of stress right now,” said Rebecca Lieb, a digital marketing and media analyst. “Banner advertising is decreasing in efficacy and it's getting cheaper as a result. That's causing ... |
Inauguration Day: Trump becomes America's 45th president - WPXI Pittsburgh
Friday, 20 January 2017 23:36
WPXI Pittsburgh |
Inauguration Day: Trump becomes America's 45th president
WPXI Pittsburgh It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks. |
Pazarlama teknolojileri neden başarılı olamıyor? - Computerworld
Friday, 20 January 2017 08:58
Computerworld |
Pazarlama teknolojileri neden başarılı olamıyor?
Computerworld Sektör analistlerinden ve danışmanlarından olan Rebecca Lieb, pazarlama alanındaki hızlı büyüme, gelişme ve yeniden yapılanma sürecinden dolayı pazarlama teknolojilerinin olumlu veya olumsuz etkiye sahip olacağını belirlemenin şu an için çok zor ... |
How digital advertising will change with today's political climate - Marketing Land
Tuesday, 17 January 2017 11:54
Marketing Land |
How digital advertising will change with today's political climate
Marketing Land ... digital advertising will change with today's political climate. The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising ... |
True or False: What Happened To 2016's Content Predictions? - B&T
Tuesday, 10 January 2017 17:23
B&T |
True or False: What Happened To 2016's Content Predictions?
B&T Well-known American content marketing commentator Rebecca Lieb said brands would start to appoint senior executives to oversee content initiatives. “Content is not a channel, it's related to all advertising, marketing and communications initiatives… |
Global Innovator receives Ulrike Bolenz art object - Broadband TV News
Tuesday, 10 January 2017 05:39
Broadband TV News |
Global Innovator receives Ulrike Bolenz art object
Broadband TV News Members of the 2017 board are besides Ian Wightman (IHS Markit, Austin/Tx.), Rebecca Lieb (New York), David Mercer (Strategy Analytics, Milton Keynes)), Jo Groebel (DDI, Berlin) and Robin Eckermann (Eckermann Associates, Canberra), that were already ... |
Why Marketers Like YouTube and E! Are Embracing Twitter Moments - Adweek
Tuesday, 3 January 2017 17:53
Adweek |
Why Marketers Like YouTube and E! Are Embracing Twitter Moments
Adweek Rebecca Lieb, a digital media and marketing analyst, pointed out that Moments is as easy an add-on as it's inexpensive to produce. "Twitter Moments just leverages what Twitter is already about, which is real-time marketing," she noted. Publishers like ... |
Content about content is king: 2016's most popular columns on the topic - Marketing Land
Tuesday, 27 December 2016 10:12
Marketing Land |
Content about content is king: 2016's most popular columns on the topic
Marketing Land ... visual) and of making sure it's seen, were under discussion in our virtual pages, where Patrick Armitage expressed his admiration of comedian Louis C.K.'s tactics and Rebecca Lieb explained how personal branding and content marketing work together. |
Wat contentmarketingkoning Joe Pulizzi verwacht van 2017 - frank.news | Marketing trends en media nieuws (persbericht) (Blog)
Tuesday, 13 December 2016 09:52
frank.news | Marketing trends en media nieuws (persbericht) (Blog) |
Wat contentmarketingkoning Joe Pulizzi verwacht van 2017
frank.news | Marketing trends en media nieuws (persbericht) (Blog) Rebecca Lieb (adviseur, auteur, analist) denkt dat context de toekomst heeft. ,,Er komen methoden voor het maken van gepersonaliseerde en relevante realtime berichten op basis van triggers als de aankoopgeschiedenis, het weer, de fysieke locatie, ... |
Top five content marketing trends for 2017 - Media Update
Thursday, 8 December 2016 03:06
Media Update |
Top five content marketing trends for 2017
Media Update Rebecca Lieb, an analyst, author, and advisor, says, “Content will move beyond screens into the 'phygital' world. New technologies such as beacons, sensors, and IoT now infuse highly contextual content into the objects and environments around us. |
Global content marketing: It's gonna be big! - Marketing Land
Tuesday, 22 November 2016 10:27
Marketing Land |
Global content marketing: It's gonna be big!
Marketing Land Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she's learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb ... |
5 Quotes to Recharge Your Marketing - Business 2 Community
Friday, 18 November 2016 15:39
Business 2 Community |
5 Quotes to Recharge Your Marketing
Business 2 Community Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of expertise include digital marketing and media. and her clients range from start-ups to non-profits to Fortune 100 brands. So when words of ... |
How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism - RIABiz
Wednesday, 16 November 2016 16:38
RIABiz |
How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism
RIABiz Rebecca Lieb, an independent media analyst specializing in content strategy, content marketing and digital marketing, who has worked with many companies on digital marketing, including Fidelity, has another perspective. “People in general, but ... |
Retailers can add links inside Instagram Stories to drive users to their e-commerce sites. - InternetRetailer.com
Thursday, 10 November 2016 15:24
InternetRetailer.com |
Retailers can add links inside Instagram Stories to drive users to their e-commerce sites.
InternetRetailer.com Instagram's Snapchat-like Instagram Stories, which let users and brands post photos and videos that disappear after 24 hours, may soon get a lot more appealing to online retailers. The Facebook Inc.-owned social network today rolled out new features to ... New to Instagram Stories: Boomerang, Mentions and Links - Instagram Blog Instagram gets ready to go Live with video Instagram will now let creators add URL links, tag friends, and create Boomerangs in Stories |
Trump Is Master of His Domains - Top Tech News
Friday, 4 November 2016 03:00
Top Tech News |
Trump Is Master of His Domains
Top Tech News For the next president of the United States, the Oval Office will come with more than 11m Twitter followers and a new handle. Barack Obama was the first US president to be on the platform, drawing 11.1m followers to the verified @POTUS account since ... Trumpets, Please, For The World's Biggest Owner Of Domain ... |
Trumpets, Please, For The World's Biggest Owner Of Domain Names - ChannelNews
Thursday, 3 November 2016 19:02
ChannelNews |
Trumpets, Please, For The World's Biggest Owner Of Domain Names
ChannelNews Among them: “donaldtrumpsucks.com”; “no2trump.com”; “TrumpNetworkFraud.com”; “DonaldTrumpPonziScheme.com”; and “IHateTrumpVodka.com”. There are thousands more, many ending with “sucks”. “Domains are cheap,” branding expert Rebecca Lieb ... Trump Is Master of His Domains, Even Ones that Bash Him - After ... |
