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Here are some recent news articles I have either written or which mention me.
BuzzFeed’s Newly Launched Site Will Focus Only on News - Adweek
BuzzFeed’s Newly Launched Site Will Focus Only on News Adweek
You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...
Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media - Adweek
Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media Adweek
Unlike @justinbieber or @realDonaldTrump, most brands' official Twitter accounts don't have millions of followers eagerly awaiting their every utterance.
Why T-Mobile Just Bought a Digital Streaming Service - Adweek
Why T-Mobile Just Bought a Digital Streaming Service Adweek
T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV *service* that offers every major broadcast and cable channel in HD, to select U.S. ...
What Europe’s Copyright Law Changes Could Mean for U.S. Publishers - Adweek
What Europe’s Copyright Law Changes Could Mean for U.S. Publishers Adweek
Members of the European Parliament approved new copyright laws today, calling into question what that might mean for publishers in the United States.
Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens - Adweek
Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens Adweek
Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their *content* ...
Is Facebook Winning the Battle Against Ad Fraud? - Adweek
Is Facebook Winning the Battle Against Ad Fraud? Adweek
Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding ...
3 Paths To Involve Employees In Content Marketing - Marketing Land
3 Paths To Involve Employees In Content Marketing Marketing Land
Want to tap into your employees' know-how to enhance your *content* marketing? Columnist Jonathan Blank explains how.
Earned Media Outperforms Paid in Demand Gen - Business 2 Community
Earned Media Outperforms Paid in Demand Gen Business 2 Community
According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...
Why contextual campaigns provide value across the enterprise - Marketing Land
Why contextual campaigns provide value across the enterprise Marketing Land
Since then, I've delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as ...
More Top Media Publications Trust Programmatic For Premium Ad Inventory - Adweek
More Top Media Publications Trust Programmatic For Premium Ad Inventory Adweek
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., ...
Apple moves its iAd platform to self-service model - CIO
Apple moves its iAd platform to self-service model CIO
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...
The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms - Marketing Land
The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms Marketing Land
When you're pitching for, or looking for an agency for, *content* marketing duties, it's the Wild Wild West, where everyone's doing anything for anyone -- at least for ...
4 expert predictions for demand generation in 2019 - ClickZ
4 expert predictions for demand generation in 2019 ClickZ
Deliberate *content* marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trends.
Publishing In Today's Digital, Social Reading Environment - Marketing Land
Publishing In Today's Digital, Social Reading Environment Marketing Land
Reading. It's a fundamentally solitary pastime that's becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!)
Marketers Look to Solve the How and Why of Content Creation | News - AdAge.com
Marketers Look to Solve the How and Why of Content Creation | News AdAge.com
More spending is flowing toward *content* Marketing, yet many advertisers don't fully understand how to do it or how to measure it.
Facebook bulks up Blueprint training with new courses and a partnership - Campaign US
Facebook bulks up Blueprint training with new courses and a partnership Campaign US
By pairing with the Miami Ad School, the social network hopes more young people will enter the industry having mastered the platform. From Campaign US.
10 Do's and Don'ts for Moderating a Panel Discussion - Entrepreneur
10 Do's and Don'ts for Moderating a Panel Discussion Entrepreneur
As an entrepreneur, part of any solid marketing and public relations plan will likely involve you (or key spokespeople from your company) hitting what I like to call ...
Forget fashion. CPG brands are leading the way on Instagram - Campaign US
Forget fashion. CPG brands are leading the way on Instagram Campaign US
Instagram advertising is booming, and CPG brands are among the top spenders, according to a new report from Brand Networks, led by consumer packaged ...
This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website - Adweek
This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website Adweek
It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, ...
Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform - Adweek
Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform Adweek
They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...
