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Here are some recent news articles I have either written or which mention me.
Steps Toward Developing A Content Strategy - Marketing Land
Steps Toward Developing A Content Strategy Marketing Land
Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear *content* strategy to govern their *content* marketing.
Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform - Adweek
Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform Adweek
They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...
BuzzFeed’s Newly Launched Site Will Focus Only on News - Adweek
BuzzFeed’s Newly Launched Site Will Focus Only on News Adweek
You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...
Please Don’t! 5 Content Marketing Don’ts For 2016 - Marketing Land
Please Don’t! 5 Content Marketing Don’ts For 2016 Marketing Land
It's easy to talk about *content* marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes *content* marketers make so ...
The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon - Adweek
The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon Adweek
May 14, 2018. The Athletic has a six-figure subscriber base thanks to high-quality journalism and an ad-free experience. Share. By Sara Jerde. |. May 14, 2018.
Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land
Native Advertising Disclosure & Transparency: Who’s Responsible? Marketing Land
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and ...
Culture Of Content: The Success Criteria - Marketing Land
Culture Of Content: The Success Criteria Marketing Land
Fundamentally, *content* has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, ...
‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday
Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...
Earned Media Outperforms Paid in Demand Gen - Business 2 Community
Earned Media Outperforms Paid in Demand Gen Business 2 Community
According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...
Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion - Adweek
Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion Adweek
Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...
The Trouble With Twitter: Cleaning Up Is Costly - Barron's
The Trouble With Twitter: Cleaning Up Is Costly Barron's
In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.
Wayland-Weston crew races in New Hampshire - Wicked Local
Wayland-Weston crew races in New Hampshire Wicked Local
The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...
How Your Content Strategy Is Critical For Reputation Management - Marketing Land
How Your Content Strategy Is Critical For Reputation Management Marketing Land
What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...
8 best practices for contextual campaigns - Marketing Land
8 best practices for contextual campaigns Marketing Land
*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...
Why contextual campaigns provide value across the enterprise - Marketing Land
Why contextual campaigns provide value across the enterprise Marketing Land
Since then, I've delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as ...
Reaction to AT&T swallow of Time Warner swift - USA TODAY
Reaction to AT&T swallow of Time Warner swift USA TODAY
LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.
How To Analyze Your Content Needs - Marketing Land
How To Analyze Your Content Needs Marketing Land
Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...
The Difference Between Content And Content Marketing - Marketing Land
The Difference Between Content And Content Marketing Marketing Land
As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.
Content marketing and personal branding go hand-in-hand - Marketing Land
Content marketing and personal branding go hand-in-hand Marketing Land
Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...
Connected Experiences: Digital & Content Transformation - Marketing Land
Connected Experiences: Digital & Content Transformation Marketing Land
What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will interact with brands on a ...
