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Here are some recent news articles I have either written or which mention me.

Steps Toward Developing A Content Strategy - Marketing Land

Wednesday, 3 April 2019 19:06

Steps Toward Developing A Content Strategy  Marketing Land

Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear *content* strategy to govern their *content* marketing.

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Wednesday, 3 April 2019 19:06

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

BuzzFeed’s Newly Launched Site Will Focus Only on News - Adweek

Wednesday, 3 April 2019 19:06

BuzzFeed’s Newly Launched Site Will Focus Only on News  Adweek

You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...

Please Don’t! 5 Content Marketing Don’ts For 2016 - Marketing Land

Wednesday, 3 April 2019 19:06

Please Don’t! 5 Content Marketing Don’ts For 2016  Marketing Land

It's easy to talk about *content* marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes *content* marketers make so ...

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon - Adweek

Wednesday, 3 April 2019 19:06

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon  Adweek

May 14, 2018. The Athletic has a six-figure subscriber base thanks to high-quality journalism and an ad-free experience. Share. By Sara Jerde. |. May 14, 2018.

Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land

Wednesday, 3 April 2019 19:06

Native Advertising Disclosure & Transparency: Who’s Responsible?  Marketing Land

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and ...

Culture Of Content: The Success Criteria - Marketing Land

Wednesday, 3 April 2019 19:06

Culture Of Content: The Success Criteria  Marketing Land

Fundamentally, *content* has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Wednesday, 3 April 2019 19:06

Earned Media Outperforms Paid in Demand Gen  Business 2 Community

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion - Adweek

Wednesday, 3 April 2019 19:06

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion  Adweek

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Wednesday, 3 April 2019 19:06

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

Wayland-Weston crew races in New Hampshire - Wicked Local

Wednesday, 3 April 2019 19:06

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

Wednesday, 3 April 2019 19:06

How Your Content Strategy Is Critical For Reputation Management  Marketing Land

What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...

8 best practices for contextual campaigns - Marketing Land

Wednesday, 3 April 2019 19:06

8 best practices for contextual campaigns  Marketing Land

*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...

Why contextual campaigns provide value across the enterprise - Marketing Land

Wednesday, 3 April 2019 19:06

Why contextual campaigns provide value across the enterprise  Marketing Land

Since then, I've delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as ...

Reaction to AT&T swallow of Time Warner swift - USA TODAY

Wednesday, 3 April 2019 19:06

Reaction to AT&T swallow of Time Warner swift  USA TODAY

LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.

How To Analyze Your Content Needs - Marketing Land

Wednesday, 3 April 2019 19:06

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

The Difference Between Content And Content Marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The Difference Between Content And Content Marketing  Marketing Land

As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.

Content marketing and personal branding go hand-in-hand - Marketing Land

Wednesday, 3 April 2019 19:06

Content marketing and personal branding go hand-in-hand  Marketing Land

Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...

Connected Experiences: Digital & Content Transformation - Marketing Land

Wednesday, 3 April 2019 19:06

Connected Experiences: Digital & Content Transformation  Marketing Land

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will interact with brands on a ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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