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Here are some recent news articles I have either written or which mention me.

Disney empire strikes back, sort of, with new streaming plan - Phys.Org

Wednesday, 9 August 2017 15:39

New York Times


Disney empire strikes back, sort of, with new streaming plan
Phys.Org
The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ...
The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney CompanyThe Walt Disney Company
Disney will pull its movies from Netflix and start its own streaming servicesCNBC
Walt Disney Company (the) - DIS - Stock Price Today - ZacksZacks Investment Research

all 1,445 news articles »

How to make content marketing work for a global audience - Real Business

Wednesday, 9 August 2017 06:25

Real Business


How to make content marketing work for a global audience
Real Business
Taking your company's content marketing efforts to new heights comes with a few challenges – some of which have been revealed by author Rebecca Lieb.

and more »

How to make content marketing work for a global audience - Real Business

Wednesday, 9 August 2017 06:25

Real Business


How to make content marketing work for a global audience
Real Business
Nestlé has built out an extensive internal social network for content creators for exactly that reason. Finally, while it's important to assess tools for global accessibility and fluency in multiple languages and alphabets, it's essential to understand ...

and more »

Contextual marketing: The rules, risks and rewards, by Rebecca Lieb - Irish Tech News

Tuesday, 8 August 2017 05:52


Contextual marketing: The rules, risks and rewards, by Rebecca Lieb
Irish Tech News
Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content for Irish Tech News. We will be reviewing her new book soon too. Ever since the rise of digital marketing ...

The 3 Crucial Stages of an Effective Content Marketing Strategy - E-Commerce Times

Wednesday, 12 July 2017 18:11

E-Commerce Times


The 3 Crucial Stages of an Effective Content Marketing Strategy
E-Commerce Times
"You can't market without content," maintained Rebecca Lieb, a strategic advisor and author of Content - The Atomic Particle of Marketing. "Without content, there's no message, no meaning -- no nothing," she told the E-Commerce Times. "Marketers tend ...

and more »

Sizing Up BuzzFeed: Could This Unicorn Ever Go Public? - Variety

Tuesday, 20 June 2017 09:01

Variety


Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?
Variety
“There could be a backlash from consumers if it's too much,” says media and advertising analyst Rebecca Lieb. Talk to enough people on Madison Avenue, and they tell you they don't see the return on investment of these campaigns. One former BuzzFeed ...

and more »

First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications

Friday, 16 June 2017 08:11


First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications
That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ...

First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications

Wednesday, 14 June 2017 12:05


First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications
That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ...

Why content matters (no matter what type of marketer you are) - Marketing Land

Wednesday, 14 June 2017 11:11

Marketing Land


Why content matters (no matter what type of marketer you are)
Marketing Land
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 at 11:03 am. More. No matter what kind of marketer you are, content matters. The reasons for ...

Why content matters (no matter what type of marketer you are) - Marketing Land

Wednesday, 14 June 2017 11:11

Marketing Land


Why content matters (no matter what type of marketer you are)
Marketing Land
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 at 11:03 am. More. No matter what kind of marketer you are, content matters. The reasons for ...

Study Finds That Brand Takeovers Are the Most Effective Way to ... - Adweek

Friday, 9 June 2017 10:00


Study Finds That Brand Takeovers Are the Most Effective Way to ...
Adweek
Unlike @justinbieber or @realDonaldTrump, most brands' official Twitter accounts don't have millions of followers eagerly awaiting their every utterance.

and more »

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website - Adweek

Monday, 5 June 2017 19:19

Adweek


This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website
Adweek
While it's clear that social media is where Obsessee's target audience spends most of their time online, keeping editorial content solely on social platforms instead of a traditional site can be risky, according to digital marketing and media analyst ...

A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ... - Média Infó

Sunday, 7 May 2017 20:14


A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ...
Média Infó
A színes programválaszték mellett egy fontos bejelentésre is sor kerül az idei Média Hungary konferencián, ugyanis az esemény első napján derül ki a teljes ...

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Előhozakodnak végre a tévés adatokkal | 24.hu - 24.hu

Friday, 5 May 2017 09:05

24.hu


Előhozakodnak végre a tévés adatokkal | 24.hu
24.hu
Végre kiderül, mennyi reklámbevételt hagyott az állam a hazai tévétársaságoknál. Erre korábban a TV2 és a MEME közti vita miatt nem került sor.

and more »

Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ... - PresseBox (Pressemitteilung)

Thursday, 27 April 2017 07:28


Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ...
PresseBox (Pressemitteilung)
Dabei werden unter anderem renommierte Content‐Strategen aus den USA auftreten, wie zum Beispiel Rebecca Lieb aus New York zum Thema "Contextual Content from Websites to Wearables to Wherever" oder der erfolgreiche Autor Christoph Trappe mit ...

West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes - Beet.TV

Sunday, 16 April 2017 12:30

Beet.TV


West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes
Beet.TV
Asked about the challenges of personalizing video to engage with specific audience segments by moderator Rebecca Lieb, who is an Advisory Board Member at Netswitch Technology Management Inc., Chatelain again stressed small steps. “If you look at it ...

Platforms make concessions on measurement, but not too many - Digiday

Wednesday, 12 April 2017 00:03


Platforms make concessions on measurement, but not too many
Digiday
Media industry analyst Rebecca Lieb said that platforms' greater openness to third-party measurements “absolutely” gives control back to advertisers. She anticipated that the third-party tools will give advertisers a check against how they are billed ...

and more »

Platforms make concessions on measurement, but not too many - Digiday

Wednesday, 12 April 2017 00:03


Platforms make concessions on measurement, but not too many
Digiday
Media industry analyst Rebecca Lieb said that platforms' greater openness to third-party measurements “absolutely” gives control back to advertisers. She anticipated that the third-party tools will give advertisers a check against how they are billed ...

and more »

No content strategy is an island - Marketing Land

Tuesday, 11 April 2017 11:59

Marketing Land


No content strategy is an island
Marketing Land
No content strategy is an island. You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. Rebecca Lieb on April ...

and more »

Piensa dos veces antes de jugar "¿A qué famoso te pareces?", tus datos podrían venderse en Corea del Sur - Univision

Thursday, 23 March 2017 14:36

TN - Todo Noticias


Piensa dos veces antes de jugar "¿A qué famoso te pareces?", tus datos podrían venderse en Corea del Sur
Univision
En el mismo artículo de The New York Times, citan a Rebecca Lieb, analista de publicidad y medios digitales del Altimeter Group, una firma de investigación, que dice que "Facebook tiene datos profundos sobre sus usuarios. Pueden dividir y dividir y ...
Privacy Policy - VonvonVonvon

all 146 news articles »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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