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Here are some recent news articles I have either written or which mention me.

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion - Adweek

Wednesday, 3 April 2019 19:06

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion  Adweek

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...

Steps Toward Developing A Content Strategy - Marketing Land

Wednesday, 3 April 2019 19:06

Steps Toward Developing A Content Strategy  Marketing Land

Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear *content* strategy to govern their *content* marketing.

Why Publicis really wants Sapient - USA TODAY

Wednesday, 3 April 2019 19:06

Why Publicis really wants Sapient  USA TODAY

Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...

Facebook 'Likes' reveal more about you than you think - USA TODAY

Wednesday, 3 April 2019 19:06

Facebook 'Likes' reveal more about you than you think  USA TODAY

Using a dataset of more than 58,000 U.S. Facebook users, University of Cambridge researchers predicted race, age, IQ, sexuality, personality, substance use ...

Judge clears AT&T-Time Warner deal, rebuking Trump administration - Phys.Org

Wednesday, 3 April 2019 19:06

Judge clears AT&T-Time Warner deal, rebuking Trump administration  Phys.Org

A US federal judge approved Tuesday the $85 billion merger of wireless and broadband giant AT&T with media-entertainment conglomerate Time Warner, ...

Connected Experiences: Digital & Content Transformation - Marketing Land

Wednesday, 3 April 2019 19:06

Connected Experiences: Digital & Content Transformation  Marketing Land

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will interact with brands on a ...

Campaign against Ugandan warlord sweeps Internet - SowetanLIVE Sunday World

Wednesday, 3 April 2019 19:06

Campaign against Ugandan warlord sweeps Internet  SowetanLIVE Sunday World

A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord's Resistance Army militia group in Uganda, swept across the Internet this week It ...

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook - Los Angeles Times

Wednesday, 3 April 2019 19:06

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook  Los Angeles Times

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she ...

How To Conduct A Content Audit - Marketing Land

Wednesday, 3 April 2019 19:06

How To Conduct A Content Audit  Marketing Land

A *content* audit is the cornerstone of *content* strategy, which governs *content* marketing. The aim is to perform a qualitative analysis of all the *content* on a ...

The morality clause in digital marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

The Role Content Plays In B2B Social Selling - Marketing Land

Wednesday, 3 April 2019 19:06

The Role Content Plays In B2B Social Selling  Marketing Land

Columnist Rebecca Lieb shares seven concrete tips that B2B organizations with social sales should be implementing.

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Wednesday, 3 April 2019 19:06

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

Content And SEO: Getting Basic With The Basics - Marketing Land

Wednesday, 3 April 2019 19:06

Content And SEO: Getting Basic With The Basics  Marketing Land

What's the point of churning out killer *content* if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good *content* go hand in hand.

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Wednesday, 3 April 2019 19:06

Where Is the Line Between Creepy and Creative in Advertising?  Adweek

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads.

How To Analyze Your Content Needs - Marketing Land

Wednesday, 3 April 2019 19:06

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Wednesday, 3 April 2019 19:06

Earned Media Outperforms Paid in Demand Gen  Business 2 Community

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

Wednesday, 3 April 2019 19:06

How Your Content Strategy Is Critical For Reputation Management  Marketing Land

What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...

8 best practices for contextual campaigns - Marketing Land

Wednesday, 3 April 2019 19:06

8 best practices for contextual campaigns  Marketing Land

*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...

Apple moves its iAd platform to self-service model - CIO

Wednesday, 3 April 2019 19:06

Apple moves its iAd platform to self-service model  CIO

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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