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Here are some recent news articles I have either written or which mention me.

Kaleido Insights report, “Global Content Strategy: This is Going to be Big!” - ADOTAS

Tuesday, 6 February 2018 09:06

ADOTAS


Kaleido Insights report, “Global Content Strategy: This is Going to be Big!”
ADOTAS
by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy. Enterprises are still in the relatively early stages of integrating content strategy as a ...

7 Content Marketing Books to Read in 2018 - Entrepreneur

Monday, 5 February 2018 14:07

Entrepreneur


7 Content Marketing Books to Read in 2018
Entrepreneur
Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

Advertising e big data: qual è il confine tra creatività e privacy? - Ninja Marketing

Friday, 26 January 2018 10:33


Advertising e big data: qual è il confine tra creatività e privacy?
Ninja Marketing
I commenti variano tra chi preferisce essere cauto, come Patrick Schoren, Creative Technology Lead per l'agenzia Bensymon Byrne, che sostiene: «Con l'accesso a così tanti dati, dobbiamo fare attenzione a non correre», e chi invece ritiene che i dati ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:10

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:10

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:04

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
“With access to so much data, we were careful not to go too far,” explained Patrick Schroen, Bensimon Byrne's creative technology lead. “We explored creative with more personal info that didn't make the cut, keeping the creative more playful and fun ...

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Tuesday, 26 December 2017 10:48

Marketing Land


Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Marketing Land
25 promotion tactics to ensure people actually see your content by Blaise Lucey, published on 7/20/2017. How are you changing your content marketing program in 2018? by Rachel Lindteigen, published on 11/10/2017. Why content matters (no matter what ...

What's Next for Rolling Stone? - TheStreet.com

Friday, 22 December 2017 12:00

TheStreet.com


What's Next for Rolling Stone?
TheStreet.com
Wenner, who is as identified with Rolling Stone as Hugh Hefner was with Playboy Enterprises Inc., steadfastly resisted embracing the internet in favor of holding on to its print legacy, said Rebecca Lieb, co-founder and analyst at media research firm ...
Rolling Stone Publisher Sells Majority Stake to Penske, Owner of VarietyNew York Times
Penske Media, Wenner Media Invest in Rolling Stone at $100 Million-Plus ValuationVariety
PMC Closes $100 Million Deal With Jann Wenner; Acquires Majority Interest In Rolling Stone Publisher Wenner MediaDeadline
The Drum -IndieWire
all 115 news articles »

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Friday, 15 December 2017 13:47

Adweek


4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018
Adweek
Analyst and co-founder of Kaleido Insights, Rebecca Lieb, suggests that blockchain might be the answer. “We need a way to verify news that comes from credible and validated sources,” said Lieb. “With the proliferation of viral international stories ...

Adtechbedrijf Criteo geeft winstwaarschuwing af na blokkade Apple - Emerce

Friday, 15 December 2017 00:16

Emerce


Adtechbedrijf Criteo geeft winstwaarschuwing af na blokkade Apple
Emerce
Half februari vertelt Criteo hoe de vlag er dan bij hangt. Dan publiceert het namelijk de financiële cijfers over 2017 en een verwachting voor het jaar 2018. Criteo is een bedrijf dat technologie levert waarmee adverteerders gebruikers over ...

Why T-Mobile Just Bought a Digital Streaming Service - Adweek

Wednesday, 13 December 2017 18:19

Adweek


Why T-Mobile Just Bought a Digital Streaming Service
Adweek
However, Layer3 is not a skinny bundle; it includes up to 250 channels for the cable-like price of $75 a month. Pricing, packaging and distribution will likely change as T-Mobile plans to launch what it calls “a disruptive new TV service” next year ...
T-Mobile CEO John Legere | We're bringing the Un-carrier to TVYouTube
T-Mobile Is Going to Un-carrier Your TV - Press Release | T-MobilePress Release | T-Mobile
T-Mobile Is Going to Un-carrier Your TV | T-Mobile NewsroomT-Mobile Newsroom
Variety
all 155 news articles »

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Monday, 11 December 2017 18:37

Business 2 Community


Earned Media Outperforms Paid in Demand Gen
Business 2 Community
Content and media analyst Rebecca Lieb of Kaleido Insights, advises companies to consider metrics that don't relate directly to sales, but still demonstrate monetary value. “Every business should be thinking more creatively about what can be measured ...

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Thursday, 30 November 2017 14:24

Adweek


Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform
Adweek
“They can't appeal to investors without appealing to users, so Snap has to remain popular with the install base—all social platforms function on algorithms,” said Rebecca Lieb, an analyst and co-founder at Kaleido Insights. “This is very analogous to ...
How Snapchat is separating social from media - AxiosAxios

all 60 news articles »

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Thursday, 30 November 2017 14:24

Adweek


Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform
Adweek
“They can't appeal to investors without appealing to users, so Snap has to remain popular with the install base—all social platforms function on algorithms,” said Rebecca Lieb, an analyst and co-founder at Kaleido Insights. “This is very analogous to ...
How Snapchat is separating social from mediaAxios

all 60 news articles »

La venta de Time muestra los cambios políticos y económicos en los ... - El Heraldo (Colombia)

Wednesday, 29 November 2017 00:38

El Heraldo (Colombia)


La venta de Time muestra los cambios políticos y económicos en los ...
El Heraldo (Colombia)
La venta de Time Inc., dueña de una de las más emblemáticas publicaciones de Estados Unidos, muestra las desventuras de los medios impresos y genera dudas para la industria de las noticias en la era Trump. En un acuerdo anunciado el domingo, Meredith ...
La venta de Time muestra los cambios políticos y económicos en los mediosElEspectador.com

all 63 news articles »

USA: la vente de Time illustre les bouleversements du paysage médiatique - La Voix du Nord

Tuesday, 28 November 2017 04:09

La Voix du Nord


USA: la vente de Time illustre les bouleversements du paysage médiatique
La Voix du Nord
Le président américain a même affirmé vendredi avoir refusé le titre de "personnalité de l'année" 2017 qu'aurait voulu lui accorder... Time Magazine, même si ce dernier le dément. "Cela va être intéressant de voir qui sera leur +personnalité de l ...

and more »

USA: la vente de Time illustre les bouleversements du paysage médiatique - Capital.fr

Tuesday, 28 November 2017 03:15

Capital.fr


USA: la vente de Time illustre les bouleversements du paysage médiatique
Capital.fr
Le président américain a même affirmé vendredi avoir refusé le titre de "personnalité de l'année" 2017 qu'aurait voulu lui accorder... Time Magazine, même si ce dernier le dément. "Cela va être intéressant de voir qui sera leur +personnalité de l ...

and more »

USA: la vente de Time illustre les bouleversements du paysage médiatique - RTL info

Tuesday, 28 November 2017 03:10

RTL info


USA: la vente de Time illustre les bouleversements du paysage médiatique
RTL info
Le président américain a même affirmé vendredi avoir refusé le titre de "personnalité de l'année" 2017 qu'aurait voulu lui accorder... Time Magazine, même si ce dernier le dément. "Cela va être intéressant de voir qui sera leur +personnalité de l ...

and more »

USA: la vente de Time illustre les bouleversements du paysage médiatique - Ouest-France

Tuesday, 28 November 2017 03:07


USA: la vente de Time illustre les bouleversements du paysage médiatique
Ouest-France
Le président américain a même affirmé vendredi avoir refusé le titre de "personnalité de l'année" 2017 qu'aurait voulu lui accorder... Time Magazine, même si ce dernier le dément. "Cela va être intéressant de voir qui sera leur +personnalité de l ...

and more »

USA: la vente de Time illustre les bouleversements du paysage médiatique - Le Point

Tuesday, 28 November 2017 03:05

Le Point


USA: la vente de Time illustre les bouleversements du paysage médiatique
Le Point
Le président américain a même affirmé vendredi avoir refusé le titre de "personnalité de l'année" 2017 qu'aurait voulu lui accorder... Time Magazine, même si ce dernier le dément. "Cela va être intéressant de voir qui sera leur +personnalité de l ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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