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Here are some recent news articles I have either written or which mention me.

Judge clears AT&T-Time Warner deal, rebuking Trump administration - Phys.Org

Thursday, 6 December 2018 21:31

Judge clears AT&T-Time Warner deal, rebuking Trump administration  Phys.Org

A US federal judge approved Tuesday the $85 billion merger of wireless and broadband giant AT&T with media-entertainment conglomerate Time Warner, ...

Reaction to AT&T swallow of Time Warner swift - USA TODAY

Thursday, 6 December 2018 21:31

Reaction to AT&T swallow of Time Warner swift  USA TODAY

LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.

10 Ways to Turn Online Marketing Into In-Store Sales - Business News Daily

Thursday, 6 December 2018 21:31

10 Ways to Turn Online Marketing Into In-Store Sales  Business News Daily

In order to increase in-store sales, you need to create a more personalized and unified digital marketing strategy.

Free news gets scarcer amid tighter paywalls, United States News & Top Stories - The Straits Times

Thursday, 6 December 2018 21:31

Free news gets scarcer amid tighter paywalls, United States News & Top Stories  The Straits Times

WASHINGTON • For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

First Devise A Content Strategy, Then Do Content Marketing 06/14/2017 - MediaPost Communications

Thursday, 6 December 2018 21:31

First Devise A Content Strategy, Then Do Content Marketing 06/14/2017  MediaPost Communications

In order to have successful *content* marketing, you need a *content* strategy. By extension, in order to implement native advertising or branded *content*, you still ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Thursday, 6 December 2018 21:31

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens - Adweek

Thursday, 6 December 2018 21:31

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens  Adweek

Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their *content* ...

The Big Problem With Your Content Strategy - Fast Company

Thursday, 6 December 2018 21:31

The Big Problem With Your Content Strategy  Fast Company

As the need for *content* has exploded, the tactics for getting it out to the public too often overrun strategy.

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Thursday, 6 December 2018 21:31

Where Is the Line Between Creepy and Creative in Advertising?  Adweek

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads.

How To Analyze Your Content Needs - Marketing Land

Thursday, 6 December 2018 21:31

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Thursday, 6 December 2018 21:31

Earned Media Outperforms Paid in Demand Gen  Business 2 Community

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - MENAFN.COM

Thursday, 6 December 2018 21:31

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority  MENAFN.COM

(MENAFN - EIN). *Content* is king -- and these tips from DesignRush will help you maximize a *content* marketing firms' expertise and grow your brand effectively.

Free news gets scarcer as paywalls tighten - Tech News - The Star Online

Thursday, 6 December 2018 21:31

Free news gets scarcer as paywalls tighten - Tech News  The Star Online

WASHINGTON: For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

The 6 Business Cases for Real-Time Marketing | DigitalNext - AdAge.com

Thursday, 6 December 2018 21:31

The 6 Business Cases for Real-Time Marketing | DigitalNext  AdAge.com

There are six business cases for real-time marketing, planned and unplanned, reactive and proactive, writes Rebecca Lieb of Altimeter Group.

The 3 Crucial Stages of an Effective Content Marketing Strategy - E-Commerce Times

Thursday, 6 December 2018 21:31

The 3 Crucial Stages of an Effective Content Marketing Strategy  E-Commerce Times

There are three key stages of implementing a *content*-based lead generation strategy -- *content* development, targeting and prospect nurturing -- that marketers ...

Why T-Mobile Just Bought a Digital Streaming Service - Adweek

Thursday, 6 December 2018 21:31

Why T-Mobile Just Bought a Digital Streaming Service  Adweek

T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV *service* that offers every major broadcast and cable channel in HD, to select U.S. ...

Connected Experiences: Digital & Content Transformation - Marketing Land

Thursday, 6 December 2018 21:31

Connected Experiences: Digital & Content Transformation  Marketing Land

With the advance of the Internet of Things, marketers' opportunities to connect with consumers becomes much more varied -- and complicated. Contributor Andy ...

Wayland-Weston crew races in New Hampshire - Wicked Local

Thursday, 6 December 2018 21:31

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis - Business Insider

Thursday, 6 December 2018 21:31

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis  Business Insider

BI Prime (subscribe): Guru Gowrappan will assume the role of CEO and will report to Verizon CEO Hans Vestberg. Armstrong will stay on at the firm to help with ...

Facebook Will Curtail Unpaid Ads by Brands - New York Times

Thursday, 6 December 2018 21:31

Facebook Will Curtail Unpaid Ads by Brands  New York Times

The company said it was responding to feedback from its users, who were complaining about too many promotional posts.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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