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Here are some recent news articles I have either written or which mention me.

Software for matching medium and message - Fortune

Friday, 25 January 2019 01:14

Software for matching medium and message  Fortune

Venture dollars are pouring into companies like NewsCred, Percolate, and Contently as Oracle, Salesforce, and Adobe begin to slug it out.

Content: Marketing's Best Hope, or More Hype? | Digital - AdAge.com

Friday, 25 January 2019 01:14

Content: Marketing's Best Hope, or More Hype? | Digital  AdAge.com

*Content* marketing, an idea kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution.

How Real Is Social Media Fatigue? - Marketing Land

Friday, 25 January 2019 01:14

How Real Is Social Media Fatigue?  Marketing Land

Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day?

What’s “Content” Anyway? - Marketing Land

Friday, 25 January 2019 01:14

What’s “Content” Anyway?  Marketing Land

I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about *content* ...

Content Marketing Books: Seven Good Choices - Small Business Trends

Wednesday, 23 January 2019 04:08

Content Marketing Books: Seven Good Choices  Small Business Trends

*Content* marketing is quickly becoming a primary focus on the Web. Here are seven good *content* marketing books to educate yourself.

Why the ad industry will never win the war on ad blockers - CIO

Wednesday, 23 January 2019 04:08

Why the ad industry will never win the war on ad blockers  CIO

The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the ...

It's Time to Opt Out of Impulse Buying - New York Times

Wednesday, 23 January 2019 04:08

It's Time to Opt Out of Impulse Buying  New York Times

The Fire phone is a blatant attempt to increase profits at Amazon — at the expense of consumers.

14 Ways To Turn On The Content Flow - Marketing Land

Wednesday, 23 January 2019 04:08

14 Ways To Turn On The Content Flow  Marketing Land

IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that's just blogging.

Social media marketing is evolving, here's how to keep up - ClickZ

Wednesday, 23 January 2019 04:08

Social media marketing is evolving, here's how to keep up  ClickZ

If you want to future-proof your social strategy, you need to keep up with the latest social media marketing changes. How will they affect our tactics?

Google Faces 'Significant' Blow if Apple Uses Different Search Engine - TheStreet.com

Wednesday, 23 January 2019 04:08

Google Faces 'Significant' Blow if Apple Uses Different Search Engine  TheStreet.com

Google's search dynasty could be put to the test should Apple select another search provider for its coveted Safari audience....GOOG.

Five marketing myths debunked for 2019 - ClickZ

Saturday, 19 January 2019 22:00

Five marketing myths debunked for 2019  ClickZ

Busting five of the most common marketing myths around *content*, brand awareness, link building, PR, and creativity as we head into 2019.

Who owns Trumpsucks.com? The Donald does - Irish Examiner

Thursday, 17 January 2019 09:52

Who owns Trumpsucks.com? The Donald does  Irish Examiner

Whoever owns donaldtrumpsucks.com must really hate Donald Trump. Wrong - it's the Donald himself. The same goes for no2trump.com, trumpmustgo.com and ...

Domino's to roll out tweet-a-pizza - USA TODAY

Monday, 14 January 2019 12:46

Domino's to roll out tweet-a-pizza  USA TODAY

Ordering a pizza soon will be as simple as this: tweet. Next week, Domino's, the pizza delivery behemoth, will roll out a tweet-to-order innovation that lets folks ...

11 Harmful Content Marketing Misconceptions and How to Fix Them - Business 2 Community

Sunday, 13 January 2019 06:42

11 Harmful Content Marketing Misconceptions and How to Fix Them  Business 2 Community

According to CMI's 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at *content* marketing. It's no secret that *content* ...

Scroogled: Microsoft escalates Google battle - San Jose Mercury News

Sunday, 13 January 2019 06:42

Scroogled: Microsoft escalates Google battle  San Jose Mercury News

Escalating one of tech's biggest rivalries, Microsoft is accusing Google (GOOG) of compromising the privacy of Gmail users — leveling the charge in an unusual, ...

Microsites could revolutionize your digital presence in 2019 - ClickZ

Saturday, 12 January 2019 18:40

Microsites could revolutionize your digital presence in 2019  ClickZ

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure.

Four ways Facebook can use its $9 billion in cash - Feb. 2, 2012 - CNNMoney

Thursday, 10 January 2019 15:34

Four ways Facebook can use its $9 billion in cash - Feb. 2, 2012  CNNMoney

Facebook's IPO will raise $5 billion, and the company already has $4 billion in cash. Facebook can use that money in four key areas.

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them - International Business Times

Thursday, 10 January 2019 15:34

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them  International Business Times

Obnoxious selfies, phone calls at match point, and standing during play are among behaviors frowned upon at the U.S. Open Tennis Championships. This year ...

Why Content Marketing Goes Rogue And How To Rein It In - Marketing Land

Wednesday, 9 January 2019 21:31

Why Content Marketing Goes Rogue And How To Rein It In  Marketing Land

Is your *content* going rogue? *content*-marketing-featured. Image via Shutterstock. Do you know all the sites and social media accounts controlled by your brand ...

Instagram ad spend is increasing: How does it affect your strategy? - ClickZ

Wednesday, 9 January 2019 15:30

Instagram ad spend is increasing: How does it affect your strategy?  ClickZ

Instagram is becoming more popular and brands more willing to up spend on the platform. Here's what to know before adjusting your Instagram ad spend.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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