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Here are some recent news articles I have either written or which mention me.

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically - INSIDER

Thursday, 6 December 2018 21:31

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically  INSIDER

Vox Media's digital ad marketplace Concert now claims to reach 200 million monthly U.S. visitors and is building out its network of publishers with Popsugar, ...

Scaling content marketing to a global level - Marketing Land

Thursday, 6 December 2018 21:31

Scaling content marketing to a global level  Marketing Land

Enterprises are only just starting to incorporate *content* marketing as a discipline into the mix, and as a result, they're quickly realizing *content* must permeate the ...

5 Content Trends To Watch - Marketing Land

Thursday, 6 December 2018 21:31

5 Content Trends To Watch  Marketing Land

As *content* marketing continues to evolve, columnist Rebecca Lieb takes a look at key trends that every marketer should keep an eye on.

Leveraging Content For In-Store Sales - Marketing Land

Thursday, 6 December 2018 21:31

Leveraging Content For In-Store Sales  Marketing Land

Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend ...

How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism - RIABiz

Thursday, 6 December 2018 21:31

How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism  RIABiz

The web-only Dow Jones publication for wealth-seeking, 'coddled' millennials chums its site with brands under bylines in search of millennial bites as media ...

Reaction to AT&T swallow of Time Warner swift - USA TODAY

Thursday, 6 December 2018 21:31

Reaction to AT&T swallow of Time Warner swift  USA TODAY

LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.

The 6 Business Cases for Real-Time Marketing | DigitalNext - AdAge.com

Thursday, 6 December 2018 21:31

The 6 Business Cases for Real-Time Marketing | DigitalNext  AdAge.com

There are six business cases for real-time marketing, planned and unplanned, reactive and proactive, writes Rebecca Lieb of Altimeter Group.

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Thursday, 6 December 2018 21:31

Where Is the Line Between Creepy and Creative in Advertising?  Adweek

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads.

Is Facebook Winning the Battle Against Ad Fraud? - Adweek

Thursday, 6 December 2018 21:31

Is Facebook Winning the Battle Against Ad Fraud?  Adweek

Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding ...

23 Brilliant Marketing Quotes You'll Wish You'd Said - WordStream

Thursday, 6 December 2018 21:31

23 Brilliant Marketing Quotes You'll Wish You'd Said  WordStream

Behold! We put together 23 brilliant marketing quotes (we couldn't stop at just 19, as some of these were too good not to share) that will help you become a ...

Wayland-Weston crew races in New Hampshire - Wicked Local

Thursday, 6 December 2018 21:31

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

Content And SEO: Getting Basic With The Basics - Marketing Land

Thursday, 6 December 2018 21:31

Content And SEO: Getting Basic With The Basics  Marketing Land

What's the point of churning out killer *content* if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good *content* go hand in hand.

Best of the week: Safari update underscores Apple’s ambivalence about advertising - Digiday

Thursday, 6 December 2018 21:31

Best of the week: Safari update underscores Apple’s ambivalence about advertising  Digiday

This week, our top stories covered Apple's Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom.

A Meaningful Framework For Content Measurement - Marketing Land

Thursday, 6 December 2018 21:31

A Meaningful Framework For Content Measurement  Marketing Land

*Content* marketing isn't solely for driving sales. It can recruit employees, provide customer *service*, facilitate product feedback and more. Columnist Rebecca ...

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - MENAFN.COM

Thursday, 6 December 2018 21:31

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority  MENAFN.COM

(MENAFN - EIN). *Content* is king -- and these tips from DesignRush will help you maximize a *content* marketing firms' expertise and grow your brand effectively.

Facebook Haters Going to Hate – but What Will Investors Do? - Barron's

Thursday, 6 December 2018 21:31

Facebook Haters Going to Hate – but What Will Investors Do?  Barron's

The social network behemoth draws fire, but Wall Street still likes the stock.

Content Marketing Performance: A Framework for Measuring Real Business Impact - MarketingProfs.com

Thursday, 6 December 2018 21:31

Content Marketing Performance: A Framework for Measuring Real Business Impact  MarketingProfs.com

*Content* - Recently, my colleague Susan Etlinger and I teamed up on a research project about *content's* business value. Here's a look at what we discovered.

A solid content strategy is crucial in the converging media world - The Guardian

Thursday, 6 December 2018 21:31

A solid content strategy is crucial in the converging media world  The Guardian

*Content* marketing is increasingly dominant as the walls between paid, earned and owned media come down.

How To Conduct A Content Audit - Marketing Land

Thursday, 6 December 2018 21:31

How To Conduct A Content Audit  Marketing Land

A *content* audit is the cornerstone of *content* strategy, which governs *content* marketing. The aim is to perform a qualitative analysis of all the *content* on a ...

Facebook Will Curtail Unpaid Ads by Brands - New York Times

Thursday, 6 December 2018 21:31

Facebook Will Curtail Unpaid Ads by Brands  New York Times

The company said it was responding to feedback from its users, who were complaining about too many promotional posts.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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