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Here are some recent news articles I have either written or which mention me.

Konferencē «Digital 2016» diskusija par zīmola attīstību digitālajā vidē - TVNET.lv

Thursday, 13 October 2016 05:37


Konferencē «Digital 2016» diskusija par zīmola attīstību digitālajā vidē
TVNET.lv
Vai veiksmīga mārketinga pamatā ir zīmola spēks un tā saturs? Kā to izmantot un attīstīt digitālajā vidē? Par to savā pieredzē dalīsies pasaulē atzīti lektori no Lielbritānijas, Beļģijas un Baltijas valstīm. Rebeka Lība (Rebecca Lieb) un Lī Odens (Lee ...

Residents of ritzy Hilton Head Island happy to be alive - WPXI Pittsburgh

Saturday, 8 October 2016 14:44

WPXI Pittsburgh


Residents of ritzy Hilton Head Island happy to be alive
WPXI Pittsburgh
"Domains are cheap," branding expert Rebecca Lieb said. "Mopping up when somebody acquires a domain and does something malicious with it is expensive." Trump's collection of web addresses good and bad is far more extensive than that of any ...

and more »

What Is a Content Audit, and How to Use the Results - Business 2 Community

Monday, 3 October 2016 11:53

Business 2 Community


What Is a Content Audit, and How to Use the Results
Business 2 Community
According to marketing strategist Rebecca Lieb, “A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites ...

How to scale organic local marketing - Marketing Land

Wednesday, 28 September 2016 09:18

Marketing Land


How to scale organic local marketing
Marketing Land
Columnist Rebecca Lieb wrote a great Marketing Land post in July on scaling content marketing across a global brand, full of tactics to embrace if you already have a content team in place. But if don't have copywriters across the globe — or even ...

Why contextual campaigns provide value across the enterprise - Marketing Land

Tuesday, 27 September 2016 09:17

Marketing Land


Why contextual campaigns provide value across the enterprise
Marketing Land
Why contextual campaigns provide value across the enterprise. Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 at 9:17 am.

Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times

Friday, 23 September 2016 14:43

Los Angeles Times


Facebook encourages visits to physical retailers through customizable ads to local inventory
Los Angeles Times
These tool sets solve the disconnect between online marketing and in-store traffic, said digital marketing consultant Rebecca Lieb. In addition to increasing competition with Google, this also adds competition to local metropolitan newspapers, she said.

Facebook's newest ads aim to help retailers drive in-store sales - InternetRetailer.com

Tuesday, 20 September 2016 11:01

InternetRetailer.com


Facebook's newest ads aim to help retailers drive in-store sales
InternetRetailer.com
That data suggest why the ads, while not original—Google offers a similar ad with its local inventory ads—could prove valuable to retailers, says Rebecca Lieb, an independent media analyst. “It's not original or unique, but it is an important ...

and more »

The Line Between Data-Driven Marketing and Creative Content ... - Business 2 Community

Tuesday, 20 September 2016 09:53

Business 2 Community


The Line Between Data-Driven Marketing and Creative Content ...
Business 2 Community
ScribbleLive advances the content marketing industry with its complete content marketing platform that helps businesses grow and expand the top of the ...

and more »

Marketers Are Getting the Snapchat Targeting Data They Want. Will ... - Adweek

Monday, 19 September 2016 19:10

Adweek


Marketers Are Getting the Snapchat Targeting Data They Want. Will ...
Adweek
Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down.

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Best Practices For Contextual Marketing - MediaPost Communications

Monday, 19 September 2016 08:35


Best Practices For Contextual Marketing
MediaPost Communications
Right service. Right product. Right platform. Right person. Right time. Right place. That's the next generation of cross-channel and it encompasses every aspect of our existence. Call it contextual marketing. Rebecca Lieb, long-time digital media ...

HL-Sports - News > Nusse Rams: Zufriedenstellender Start in die ... - HL-Sports

Thursday, 15 September 2016 04:30

Lübecker Nachrichten


HL-Sports - News > Nusse Rams: Zufriedenstellender Start in die ...
HL-Sports
HL-Sports // Sportnachrichten für die Region Lübeck - Fußball, Handball, Football, Eishockey, Hockey, Leichtathletik, Tennis, Volleyball, Basketball, Golf.
Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN ...Lübecker Nachrichten

all 2 news articles »

Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN ... - Lübecker Nachrichten

Wednesday, 14 September 2016 14:18

Lübecker Nachrichten


Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN ...
Lübecker Nachrichten
Lillemor Köper (h.v.l.), Nadine Löschke, Rebecca Lieb, David Völzmann, Andreas Riebau, Esther Bode, Lasse Eickemeyer (v.v.l.), Corin Depping, Hilke ...

and more »

Facebook bulks up Blueprint training with new courses and a partnership - Campaign US

Tuesday, 13 September 2016 06:53

Campaign US


Facebook bulks up Blueprint training with new courses and a partnership
Campaign US
Research analyst Rebecca Lieb says course like these are important for marketers from SMBs through global agencies, though small marketers with limited resources may benefit most. Even with the resources of agencies, the landscape and products change ...

Digitālā mārketinga un sociālo mediju šāgada konferencē «DIGITAL ... - TVNET.lv

Tuesday, 13 September 2016 04:05


Digitālā mārketinga un sociālo mediju šāgada konferencē «DIGITAL ...
TVNET.lv
Šogad konference norisināsies jau 7.reizi un notiks divas dienas – 13. un 14. oktobrī – kinoteātrī «Cinamon». Konferences tēma – «Zīmola attīstība digitālajā ...

and more »

Blog: Lessons from Content Marketing World 2016 - Media In Canada

Monday, 12 September 2016 11:38

Media In Canada


Blog: Lessons from Content Marketing World 2016
Media In Canada
Taking another spin on this, analyst Rebecca Lieb shared original research on the power of contextual data delivered by wearables and connected devices and she shared a quote from Gunjan Bhow, SVP of Digital at Disney and former head of product at ...

Digitālā mārketinga un sociālo mediju šāgada konferencē "Digital 2016" pasaules atzīti lektori dalīsies pieredzē par ... - LETA (Paziņojums presei)

Monday, 12 September 2016 03:34


Digitālā mārketinga un sociālo mediju šāgada konferencē "Digital 2016" pasaules atzīti lektori dalīsies pieredzē par ...
LETA (Paziņojums presei)
Rebeka Lība (Rebecca Lieb) un Lī Odens (Lee Odden) no ASV Baltijā uzstāsies pirmo reizi. Rebeka Lība ir vairāku grāmatu un pētījumu autore, strādājusi nozīmīgajā biznesa konsultāciju uzņēmumā "Bain & Co", jaunuzņēmumos Tallinā, Londonā un ...

Adblock ha già battuto Facebook - rosarossaonline.org - Rosa Rossa

Tuesday, 23 August 2016 07:37

Rosa Rossa


Adblock ha già battuto Facebook - rosarossaonline.org
Rosa Rossa
"L'ad-blocking è stato un trend in continua e netta ascesa e le entrate di Facebook si basano sulla pubblicità; ecco perché Facebook deve tirare una linea netta ...

and more »

Facebook blocks the ad blockers - WUWM

Wednesday, 10 August 2016 20:44

WUWM


Facebook blocks the ad blockers
WUWM
“Facebook is saying that ads are not an add-on to Facebook," says Rebecca Lieb, a digital marketing analyst. "Ads are part of the Facebook experience.” She adds that Facebook wants to protect its bottom line. The company says it's now letting users ...
Facebook joins battle to kill ad blockersCIO
A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking | Facebook NewsroomFacebook Newsroom
Adblock Plus and (a little) more: Oh well, looks like Facebook just got all anti-userAdblock Plus
Wall Street Journal
all 322 news articles »

Facebook blocks the ad blockers - Marketplace.org

Wednesday, 10 August 2016 18:07

Marketplace.org


Facebook blocks the ad blockers
Marketplace.org
“Facebook is saying that ads are not an add-on to Facebook," says Rebecca Lieb, a digital marketing analyst. "Ads are part of the Facebook experience.” She adds that Facebook wants to protect its bottom line. The company says it's now letting users ...
Facebook joins battle to kill ad blockersCIO
A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking | Facebook NewsroomFacebook Newsroom
Adblock Plus and (a little) more: Oh well, looks like Facebook just got all anti-userAdblock Plus
Wall Street Journal
all 322 news articles »

Facebook joins battle to kill ad blockers - CIO

Wednesday, 10 August 2016 10:30

The Indian Express


Facebook joins battle to kill ad blockers
CIO
[ Related: Why the ad industry will never win the war on ad blockers ]. "Ad blocking has been an ever-escalating trend," says Rebecca Lieb, an industry analyst and advisor. "Facebook's revenue is predicated on advertising, [so] they need to strike a ...
A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking | Facebook NewsroomFacebook Newsroom
Adblock Plus and (a little) more: Oh well, looks like Facebook just got all anti-userAdblock Plus
Facebook Will Force Advertising on Ad-Blocking UsersWall Street Journal

all 252 news articles »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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