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Here are some recent news articles I have either written or which mention me.

Free news gets scarcer amid tighter paywalls - The Straits Times

Sunday, 25 February 2018 16:02

The Straits Times


Free news gets scarcer amid tighter paywalls
The Straits Times
"I think there is a definite trend for people to start paying for at least one news source," said Ms Rebecca Lieb, an analyst who follows digital media for Kaleido Insights. Ms Lieb said consumers have become more amenable to paying for digital ...

and more »

De plus en plus difficile de s'informer gratuitement sur internet aux Etats-Unis - Metro Belgique

Sunday, 25 February 2018 10:34

Sudinfo.be


De plus en plus difficile de s'informer gratuitement sur internet aux Etats-Unis
Metro Belgique
Pour toute personne cherchant à s'informer gratuitement sur internet aux Etats-Unis, la quête est de plus en plus ardue. Les restrictions croissantes sur les contenus en ligne ont dopé les abonnements numériques de nombreux médias, tandis que l'accès ...
Aux États-Unis, s'informer gratuitement sur le Web se compliqueLe Devoir

all 1 news articles »

Aux Etats-Unis, s'informer gratuitement sur internet se complique - Sudinfo.be

Sunday, 25 February 2018 01:31

Sudinfo.be


Aux Etats-Unis, s'informer gratuitement sur internet se complique
Sudinfo.be
Pour toute personne cherchant à s'informer gratuitement sur internet, la quête est de plus en plus ardue. Les restrictions croissantes sur les contenus en ligne ont dopé les abonnements numériques de nombreux médias, tandis que l'accès payant se multiplie.

and more »

Free news gets scarcer as media groups tighten paywalls - The Straits Times

Saturday, 24 February 2018 23:20

The Straits Times


Free news gets scarcer as media groups tighten paywalls
The Straits Times
"I think there is a definite trend for people to start paying for at least one news source," said Rebecca Lieb, an analyst who follows digital media for Kaleido Insights. Lieb said consumers have become more amenable to paying for digital services and ...

and more »

Free news gets scarcer as paywalls tighten | ABS-CBN News - ABS-CBN News

Saturday, 24 February 2018 21:56

ABS-CBN News


Free news gets scarcer as paywalls tighten | ABS-CBN News
ABS-CBN News
For those looking for free news online, the search is becoming harder.

and more »

Free news gets scarcer as paywalls tighten - SpaceDaily - Space Daily

Saturday, 24 February 2018 21:13


Free news gets scarcer as paywalls tighten - SpaceDaily
Space Daily
Tougher restrictions on online content have boosted digital paid subscriptions at many news organizations, amid a growing trend keeping content behind a "paywall." Free news has by no means disappeared, but recent moves by media groups and Facebook and ...

and more »

Free news gets scarcer as paywalls tighten | Daily Mail Online - Daily Mail

Saturday, 24 February 2018 21:09

Daily Mail


Free news gets scarcer as paywalls tighten | Daily Mail Online
Daily Mail
For those looking for free news online, the search is becoming harder.Tougher restrictions on online content have boosted digital paid subscriptions at many...

and more »

Facebook Haters Going to Hate – but What Will Investors Do? - Barron's

Monday, 12 February 2018 15:29

Barron's


Facebook Haters Going to Hate – but What Will Investors Do?
Barron's
Roughly one-fourth of Unilever's annual marketing budget of $9.8 billion goes to digital ads. Even those who acknowledge Facebook's problems, like Rebecca Lieb, an analyst with market researcher Kaleido Insights, are “not terribly” worried about its ...
IAB Annual Leadership Meeting 2018IAB
Unilever Threatens to Reduce Ad Spending on Tech Platforms That Don't Combat Divisive ContentWall Street Journal
Marmite maker Unilever threatens to pull ads from Facebook and GoogleThe Guardian
CNNMoney
all 124 news articles »

Facebook Haters Going to Hate – but What Will Investors Do? - Barron's

Monday, 12 February 2018 15:28


Facebook Haters Going to Hate – but What Will Investors Do?
Barron's
Roughly one-fourth of Unilever's annual marketing budget of $9.8 billion goes to digital ads. Even those who acknowledge Facebook's problems, like Rebecca Lieb, an analyst with market researcher Kaleido Insights, are “not terribly” worried about its ...

and more »

معرفی کتاب هایی در رابطه با بازاریابی محتوا - قطره

Tuesday, 6 February 2018 18:13

قطره


معرفی کتاب هایی در رابطه با بازاریابی محتوا
قطره
2- کتاب Content - The Atomic Particle of Marketing نوشته ی Rebecca Lieb آیا بازاریابی بدون محتوا مفهومی دارد؟ پاسخ سوال مطمئنا منفی است و می توان گفت که محتوا یکی از مهم ترین بخش های تمام استراتژی های بازاریابی است. اما برای رسیدن به موفقیت باید محتوای با کیفیتی تولید کرد. این کتاب بر اساس تحقیقات علمی نوشته شده است و در مورد اهمیت محتوا و موثرترین روش تولید آن توضیح می دهد. خواندن این کتاب به هر شخصی که هنوز قدرت محتوا در بازاریابی را درک نکرده است توصیه می شود. 3- کتاب Lead Machine نوشته ی ...

Kaleido Insights report, “Global Content Strategy: This is Going to be Big!” - ADOTAS

Tuesday, 6 February 2018 09:06

ADOTAS


Kaleido Insights report, “Global Content Strategy: This is Going to be Big!”
ADOTAS
by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy. Enterprises are still in the relatively early stages of integrating content strategy as a ...

7 Content Marketing Books to Read in 2018 - Entrepreneur

Monday, 5 February 2018 14:07

Entrepreneur


7 Content Marketing Books to Read in 2018
Entrepreneur
Content - The Atomic Particle of Marketing by Rebecca Lieb is a “research-based guide to content marketing” you can use to learn the importance of content and how to effectively create it. In addition, you can also recommend this book to anyone who ...

Advertising e big data: qual è il confine tra creatività e privacy? - Ninja Marketing

Friday, 26 January 2018 10:33


Advertising e big data: qual è il confine tra creatività e privacy?
Ninja Marketing
I commenti variano tra chi preferisce essere cauto, come Patrick Schoren, Creative Technology Lead per l'agenzia Bensymon Byrne, che sostiene: «Con l'accesso a così tanti dati, dobbiamo fare attenzione a non correre», e chi invece ritiene che i dati ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:10

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:10

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:04

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
“With access to so much data, we were careful not to go too far,” explained Patrick Schroen, Bensimon Byrne's creative technology lead. “We explored creative with more personal info that didn't make the cut, keeping the creative more playful and fun ...

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Tuesday, 26 December 2017 10:48

Marketing Land


Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Marketing Land
25 promotion tactics to ensure people actually see your content by Blaise Lucey, published on 7/20/2017. How are you changing your content marketing program in 2018? by Rachel Lindteigen, published on 11/10/2017. Why content matters (no matter what ...

What's Next for Rolling Stone? - TheStreet.com

Friday, 22 December 2017 12:00

TheStreet.com


What's Next for Rolling Stone?
TheStreet.com
Wenner, who is as identified with Rolling Stone as Hugh Hefner was with Playboy Enterprises Inc., steadfastly resisted embracing the internet in favor of holding on to its print legacy, said Rebecca Lieb, co-founder and analyst at media research firm ...
Rolling Stone Publisher Sells Majority Stake to Penske, Owner of VarietyNew York Times
Penske Media, Wenner Media Invest in Rolling Stone at $100 Million-Plus ValuationVariety
PMC Closes $100 Million Deal With Jann Wenner; Acquires Majority Interest In Rolling Stone Publisher Wenner MediaDeadline
The Drum -IndieWire
all 115 news articles »

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Friday, 15 December 2017 13:47

Adweek


4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018
Adweek
Analyst and co-founder of Kaleido Insights, Rebecca Lieb, suggests that blockchain might be the answer. “We need a way to verify news that comes from credible and validated sources,” said Lieb. “With the proliferation of viral international stories ...

Adtechbedrijf Criteo geeft winstwaarschuwing af na blokkade Apple - Emerce

Friday, 15 December 2017 00:16

Emerce


Adtechbedrijf Criteo geeft winstwaarschuwing af na blokkade Apple
Emerce
Half februari vertelt Criteo hoe de vlag er dan bij hangt. Dan publiceert het namelijk de financiële cijfers over 2017 en een verwachting voor het jaar 2018. Criteo is een bedrijf dat technologie levert waarmee adverteerders gebruikers over ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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