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Here are some recent news articles I have either written or which mention me.

Three reasons you should launch a microsite in 2019 - ClickZ

Tuesday, 8 January 2019 12:26

Three reasons you should launch a microsite in 2019  ClickZ

A microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effective.

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon - Adweek

Tuesday, 8 January 2019 00:24

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon  Adweek

Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a ...

How (and why) marketing tech fails to deliver on its promise - CIO

Saturday, 5 January 2019 18:13

How (and why) marketing tech fails to deliver on its promise  CIO

Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages.

Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast] - MarketingProfs.com

Thursday, 3 January 2019 06:00

Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]  MarketingProfs.com

*Content*: Marketing Podcast - Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software ...

Free news gets scarcer as paywalls tighten - Daily Mail

Saturday, 29 December 2018 20:38

Free news gets scarcer as paywalls tighten  Daily Mail

For those looking for free news online, the search is becoming harder.Tougher restrictions on online *content* have boosted digital paid subscriptions at many...

Creating Pinnacle Content to Measure, Evaluate, Empower - Entrepreneur

Saturday, 29 December 2018 20:38

Creating Pinnacle Content to Measure, Evaluate, Empower  Entrepreneur

*Content* is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to ...

Looking Ahead: The New Search Landscape - Search Engine Land

Wednesday, 26 December 2018 20:23

Looking Ahead: The New Search Landscape  Search Engine Land

What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.

Digital Startups Are Teaching the Big Guys Some Lessons - Adweek

Sunday, 23 December 2018 08:04

Digital Startups Are Teaching the Big Guys Some Lessons  Adweek

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after ...

Content Marketing And Targeting Fallacies - Marketing Land

Thursday, 20 December 2018 19:51

Content Marketing And Targeting Fallacies  Marketing Land

When I conducted a substantive survey of marketers and asked them what their biggest *content* marketing needs were, two responses tied for first place. The first ...

Print's not dead. Here's proof. - CNNMoney

Thursday, 20 December 2018 13:49

Print's not dead. Here's proof.  CNNMoney

We've heard it said many times: Print is dead. But startups are questioning this idea. "It's just like in retail [where] people are saying stores are dead," said Ethan ...

‘A calculated risk’: Why agencies are making social-justice documentaries - Digiday

Tuesday, 18 December 2018 13:36

‘A calculated risk’: Why agencies are making social-justice documentaries  Digiday

Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License to Operate,” the former gang leader tells the story of how he linked up ...

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data - New York Times

Sunday, 16 December 2018 13:25

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data  New York Times

The company is introducing an advertising platform that will allow marketers to use its vast knowledge of consumers on other websites and mobile apps.

Global content marketing: It’s gonna be big! - Marketing Land

Saturday, 15 December 2018 19:20

Global content marketing: It’s gonna be big!  Marketing Land

For the past few months, I've been interviewing *content* marketing executives at global enterprises about the challenges and opportunities they face when trying ...

Content about content is king: 2016’s most popular columns on the topic - Marketing Land

Saturday, 15 December 2018 07:15

Content about content is king: 2016’s most popular columns on the topic  Marketing Land

One of the internet's most venerable revenue models for *content* creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what ...

Conducting Content: From Dissonance to Harmony - Marketing Land

Wednesday, 12 December 2018 01:00

Conducting Content: From Dissonance to Harmony  Marketing Land

With today's pressing *content* demands, every organization with a website, blog and marketing communication documents needs a *content* marketing strategy.

Brands Opt For Web Video Shops And Skip Creative Agencies - Adweek

Tuesday, 11 December 2018 03:59

Brands Opt For Web Video Shops And Skip Creative Agencies  Adweek

When Freshpet in September decided it wanted branded *content*, the pet food purveyor hired ShareAbility, a production house focused solely on producing ...

What is a digital newsroom? - iMedia Connection

Monday, 10 December 2018 21:55

What is a digital newsroom?  iMedia Connection

What's a digital newsroom? It seems like such a simple question, until you start pondering the potential answers. The question arose the other day in discussion ...

Facebook Says It Won't Charge for an Ad Unless Someone Sees It - Wired

Sunday, 9 December 2018 21:46

Facebook Says It Won't Charge for an Ad Unless Someone Sees It  Wired

Facebook wants the internet to know it has changed the way it thinks about ads, charging advertisers only when users actually see an ad, and this rather bold ...

Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times

Sunday, 9 December 2018 15:45

Facebook encourages visits to physical retailers through customizable ads to local inventory  Los Angeles Times

Like Google, Facebook's new ad product helps physical retailers customize ads to local inventory.

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion - Adweek

Saturday, 8 December 2018 03:38

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion  Adweek

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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