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Here are some recent news articles I have either written or which mention me.

AT&T併時代華納打造新媒體成敗難料 - 聯合新聞網

Monday, 24 October 2016 10:12


AT&T併時代華納打造新媒體成敗難料
聯合新聞網
但分析師說,這起併購案面臨諸多挑戰,包括獲得主管機關放行這宗影響數以千萬計客戶的交易,還有如何成功地合併這2家截然不同的企業,其中1家專注內容,另1家則擅長傳輸。 獨立媒體顧問暨分析師李布(Rebecca Lieb)說:「我們以前就看過這部好戲,只是結局超 ...

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AT&T天价并时代华纳打造新媒体成败难料 - NTDTV

Monday, 24 October 2016 09:41

NTDTV


AT&T天价并时代华纳打造新媒体成败难料
NTDTV
独立媒体顾问暨分析师李布(Rebecca Lieb)说:〝我们以前就看过这部好戏,只是结局超凄惨。〞李布说的是2000年美国线上(AOL)与时代华纳合并案。双方在9年后分手。 李布说:〝想结合科技与创新有其困难度。〞 但李布说,在 ...

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AT&T併時代華納打造新媒體成敗難料 - 中央通訊社

Monday, 24 October 2016 08:16


AT&T併時代華納打造新媒體成敗難料
中央通訊社
但分析師說,這起併購案面臨諸多挑戰,包括獲得主管機關放行這宗影響數以千萬計客戶的交易,還有如何成功地合併這2家截然不同的企業,其中1家專注內容,另1家則擅長傳輸。 獨立媒體顧問暨分析師李布(Rebecca Lieb)說:「我們以前就看過這部好戲,只是結局超 ...

and more »

AT&T deal: merger for new media era or a bad remake? - New Vision

Monday, 24 October 2016 00:50

New Vision


AT&T deal: merger for new media era or a bad remake?
New Vision
"We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and ...

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Merger for new media era or a bad remake? - Bangkok Post

Sunday, 23 October 2016 22:45

NBCNews.com


Merger for new media era or a bad remake?
Bangkok Post
"We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and ...
AT&T Reaches Deal to Buy Time Warner for $85.4 BillionWall Street Journal

all 1,428 news articles »

Merger for new media era or a bad remake? - Daily Mail

Sunday, 23 October 2016 22:14

Daily Mail


Merger for new media era or a bad remake?
Daily Mail
An AT&T-Time Warner mega-deal could create a new kind of media-tech firm in an age where consumers get content Netflix-style, when they want it on any device. Or it could be a remake of another huge merger 16 years ago that sought to unite the ...

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Reaction to AT&T swallow of Time Warner swift - USA TODAY

Saturday, 22 October 2016 15:25

USA TODAY


Reaction to AT&T swallow of Time Warner swift
USA TODAY
LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros. studios and the Big Bang Theory TV series, for $85 billion. Republican presidential candidate Donald ...
AT&T Is in Advanced Talks to Acquire Time WarnerWall Street Journal
AT&T Reaches Deal to Buy Time Warner for $85.4 BillionWall Street Journal

all 1,115 news articles »

4 Different Approaches To Measuring The ROI Of Content Marketing - Business 2 Community

Thursday, 20 October 2016 16:00

Business 2 Community


4 Different Approaches To Measuring The ROI Of Content Marketing
Business 2 Community
Last year, only 23% of B2C marketers thought their organization was successful in tracking the ROI of their content programs. New research shows this continues to be an issue, as nearly half of all content marketers admit that measuring ROI will be ...

Konferencē «Digital 2016» diskusija par zīmola attīstību digitālajā vidē - TVNET.lv

Thursday, 13 October 2016 05:37


Konferencē «Digital 2016» diskusija par zīmola attīstību digitālajā vidē
TVNET.lv
Vai veiksmīga mārketinga pamatā ir zīmola spēks un tā saturs? Kā to izmantot un attīstīt digitālajā vidē? Par to savā pieredzē dalīsies pasaulē atzīti lektori no Lielbritānijas, Beļģijas un Baltijas valstīm. Rebeka Lība (Rebecca Lieb) un Lī Odens (Lee ...

Residents of ritzy Hilton Head Island happy to be alive - WPXI Pittsburgh

Saturday, 8 October 2016 14:44

WPXI Pittsburgh


Residents of ritzy Hilton Head Island happy to be alive
WPXI Pittsburgh
"Domains are cheap," branding expert Rebecca Lieb said. "Mopping up when somebody acquires a domain and does something malicious with it is expensive." Trump's collection of web addresses good and bad is far more extensive than that of any ...

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What Is a Content Audit, and How to Use the Results - Business 2 Community

Monday, 3 October 2016 11:53

Business 2 Community


What Is a Content Audit, and How to Use the Results
Business 2 Community
According to marketing strategist Rebecca Lieb, “A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites ...

How to scale organic local marketing - Marketing Land

Wednesday, 28 September 2016 09:18

Marketing Land


How to scale organic local marketing
Marketing Land
Columnist Rebecca Lieb wrote a great Marketing Land post in July on scaling content marketing across a global brand, full of tactics to embrace if you already have a content team in place. But if don't have copywriters across the globe — or even ...

Why contextual campaigns provide value across the enterprise - Marketing Land

Tuesday, 27 September 2016 09:17

Marketing Land


Why contextual campaigns provide value across the enterprise
Marketing Land
Why contextual campaigns provide value across the enterprise. Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 at 9:17 am.

Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times

Friday, 23 September 2016 14:43

Los Angeles Times


Facebook encourages visits to physical retailers through customizable ads to local inventory
Los Angeles Times
These tool sets solve the disconnect between online marketing and in-store traffic, said digital marketing consultant Rebecca Lieb. In addition to increasing competition with Google, this also adds competition to local metropolitan newspapers, she said.

Facebook's newest ads aim to help retailers drive in-store sales - InternetRetailer.com

Tuesday, 20 September 2016 11:01

InternetRetailer.com


Facebook's newest ads aim to help retailers drive in-store sales
InternetRetailer.com
That data suggest why the ads, while not original—Google offers a similar ad with its local inventory ads—could prove valuable to retailers, says Rebecca Lieb, an independent media analyst. “It's not original or unique, but it is an important ...

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The Line Between Data-Driven Marketing and Creative Content ... - Business 2 Community

Tuesday, 20 September 2016 09:53

Business 2 Community


The Line Between Data-Driven Marketing and Creative Content ...
Business 2 Community
ScribbleLive advances the content marketing industry with its complete content marketing platform that helps businesses grow and expand the top of the ...

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Marketers Are Getting the Snapchat Targeting Data They Want. Will ... - Adweek

Monday, 19 September 2016 19:10

Adweek


Marketers Are Getting the Snapchat Targeting Data They Want. Will ...
Adweek
Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down.

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Best Practices For Contextual Marketing - MediaPost Communications

Monday, 19 September 2016 08:35


Best Practices For Contextual Marketing
MediaPost Communications
Right service. Right product. Right platform. Right person. Right time. Right place. That's the next generation of cross-channel and it encompasses every aspect of our existence. Call it contextual marketing. Rebecca Lieb, long-time digital media ...

HL-Sports - News > Nusse Rams: Zufriedenstellender Start in die ... - HL-Sports

Thursday, 15 September 2016 04:30

Lübecker Nachrichten


HL-Sports - News > Nusse Rams: Zufriedenstellender Start in die ...
HL-Sports
HL-Sports // Sportnachrichten für die Region Lübeck - Fußball, Handball, Football, Eishockey, Hockey, Leichtathletik, Tennis, Volleyball, Basketball, Golf.
Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN ...Lübecker Nachrichten

all 2 news articles »

Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN ... - Lübecker Nachrichten

Wednesday, 14 September 2016 14:18

Lübecker Nachrichten


Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN ...
Lübecker Nachrichten
Lillemor Köper (h.v.l.), Nadine Löschke, Rebecca Lieb, David Völzmann, Andreas Riebau, Esther Bode, Lasse Eickemeyer (v.v.l.), Corin Depping, Hilke ...

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Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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