Feed

Here are some recent news articles I have either written or which mention me.

How you can use Twitter Moments to improve your content marketing - PR Daily (registration)

Thursday, 2 February 2017 01:05

PR Daily (registration)


How you can use Twitter Moments to improve your content marketing
PR Daily (registration)
For health care organizations, this feature could dramatically improve the return on marketing investment. “Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing ...

and more »

How you can use Twitter Moments to improve your content marketing - PR Daily (registration)

Thursday, 2 February 2017 01:05

PR Daily (registration)


How you can use Twitter Moments to improve your content marketing
PR Daily (registration)
For health care organizations, this feature could dramatically improve the return on marketing investment. “Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing ...

and more »

Obama speaks out on Trump's travel ban; read the full statement - WPXI Pittsburgh

Monday, 30 January 2017 16:23

WPXI Pittsburgh


Obama speaks out on Trump's travel ban; read the full statement
WPXI Pittsburgh
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.

and more »

How you can use Twitter Moments to improve your content ... - PR Daily (registration)

Sunday, 29 January 2017 03:15

PR Daily (registration)


How you can use Twitter Moments to improve your content ...
PR Daily (registration)
Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of ...

and more »

How you can use Twitter Moments to improve your content marketing - PR Daily (registration)

Sunday, 29 January 2017 03:15

PR Daily (registration)


How you can use Twitter Moments to improve your content marketing
PR Daily (registration)
For health care organizations, this feature could dramatically improve the return on marketing investment. “Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing ...

and more »

How you can use Twitter Moments to improve your content marketing - PR Daily (registration)

Sunday, 29 January 2017 03:15

PR Daily (registration)


How you can use Twitter Moments to improve your content marketing
PR Daily (registration)
For health care organizations, this feature could dramatically improve the return on marketing investment. “Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing ...

and more »

How you can use Twitter Moments to improve your content marketing - PR Daily (registration)

Sunday, 29 January 2017 03:15

PR Daily (registration)


How you can use Twitter Moments to improve your content marketing
PR Daily (registration)
For health care organizations, this feature could dramatically improve the return on marketing investment. “Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing ...

and more »

Trump sets 5-year and lifetime lobbying ban for officials - WPXI Pittsburgh

Saturday, 28 January 2017 18:30

WPXI Pittsburgh


Trump sets 5-year and lifetime lobbying ban for officials
WPXI Pittsburgh
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.

and more »

Ozy Media looks beyond Web for profit - San Francisco Chronicle - San Francisco Chronicle

Tuesday, 24 January 2017 21:37

San Francisco Chronicle


Ozy Media looks beyond Web for profit - San Francisco Chronicle
San Francisco Chronicle
Ozy, a digital news magazine best known for its backing by Laurene Powell Jobs, the widow of Apple co-founder Steve Jobs, announced Tuesday that it has ...

and more »

Inauguration Day: Trump becomes America's 45th president - WPXI Pittsburgh

Friday, 20 January 2017 23:36

WPXI Pittsburgh


Inauguration Day: Trump becomes America's 45th president
WPXI Pittsburgh
It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.

and more »

Pazarlama teknolojileri neden başarılı olamıyor? - Computerworld

Friday, 20 January 2017 08:58

Computerworld


Pazarlama teknolojileri neden başarılı olamıyor?
Computerworld
Sektör analistlerinden ve danışmanlarından olan Rebecca Lieb, pazarlama alanındaki hızlı büyüme, gelişme ve yeniden yapılanma sürecinden dolayı pazarlama teknolojilerinin olumlu veya olumsuz etkiye sahip olacağını belirlemenin şu an için çok zor ...

How digital advertising will change with today's political climate - Marketing Land

Tuesday, 17 January 2017 11:57

Marketing Land


How digital advertising will change with today's political climate
Marketing Land
How digital advertising will change with today's political climate. The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising ...

and more »

How digital advertising will change with today's political climate - Marketing Land

Tuesday, 17 January 2017 11:54

Marketing Land


How digital advertising will change with today's political climate
Marketing Land
... digital advertising will change with today's political climate. The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising ...

and more »

True or False: What Happened To 2016's Content Predictions? - B&T

Tuesday, 10 January 2017 17:23

B&T


True or False: What Happened To 2016's Content Predictions?
B&T
Well-known American content marketing commentator Rebecca Lieb said brands would start to appoint senior executives to oversee content initiatives. “Content is not a channel, it's related to all advertising, marketing and communications initiatives…

and more »

Global Innovator receives Ulrike Bolenz art object - Broadband TV News

Tuesday, 10 January 2017 05:39

Broadband TV News


Global Innovator receives Ulrike Bolenz art object
Broadband TV News
Members of the 2017 board are besides Ian Wightman (IHS Markit, Austin/Tx.), Rebecca Lieb (New York), David Mercer (Strategy Analytics, Milton Keynes)), Jo Groebel (DDI, Berlin) and Robin Eckermann (Eckermann Associates, Canberra), that were already ...

Why Marketers Like YouTube and E! Are Embracing Twitter Moments - Adweek

Tuesday, 3 January 2017 17:53

Adweek


Why Marketers Like YouTube and E! Are Embracing Twitter Moments
Adweek
Rebecca Lieb, a digital media and marketing analyst, pointed out that Moments is as easy an add-on as it's inexpensive to produce. "Twitter Moments just leverages what Twitter is already about, which is real-time marketing," she noted. Publishers like ...

Content about content is king: 2016's most popular columns on the topic - Marketing Land

Tuesday, 27 December 2016 10:12

Marketing Land


Content about content is king: 2016's most popular columns on the topic
Marketing Land
... visual) and of making sure it's seen, were under discussion in our virtual pages, where Patrick Armitage expressed his admiration of comedian Louis C.K.'s tactics and Rebecca Lieb explained how personal branding and content marketing work together.

Wat contentmarketingkoning Joe Pulizzi verwacht van 2017 - frank.news | Marketing trends en media nieuws (persbericht) (Blog)

Tuesday, 13 December 2016 09:52

frank.news | Marketing trends en media nieuws (persbericht) (Blog)


Wat contentmarketingkoning Joe Pulizzi verwacht van 2017
frank.news | Marketing trends en media nieuws (persbericht) (Blog)
Rebecca Lieb (adviseur, auteur, analist) denkt dat context de toekomst heeft. ,,Er komen methoden voor het maken van gepersonaliseerde en relevante realtime berichten op basis van triggers als de aankoopgeschiedenis, het weer, de fysieke locatie, ...

Top five content marketing trends for 2017 - Media Update

Thursday, 8 December 2016 03:06

Media Update


Top five content marketing trends for 2017
Media Update
Rebecca Lieb, an analyst, author, and advisor, says, “Content will move beyond screens into the 'phygital' world. New technologies such as beacons, sensors, and IoT now infuse highly contextual content into the objects and environments around us.

Global content marketing: It's gonna be big! - Marketing Land

Tuesday, 22 November 2016 10:27

Marketing Land


Global content marketing: It's gonna be big!
Marketing Land
Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she's learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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