Feed

Here are some recent news articles I have either written or which mention me.

How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a ... - Adweek

Sunday, 30 October 2016 20:24

Adweek


How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a ...
Adweek
Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat ...

and more »

Contently Creative Network Reaches 100K Professional Freelancers - Broadway World

Thursday, 27 October 2016 12:45


Contently Creative Network Reaches 100K Professional Freelancers
Broadway World
Contently Creative Network Reaches 100K Professional Freelancers Today, Contently announced that its network of freelance content creators has expanded to ...

and more »

Contently Creative Network Reaches 100K Professional ... - Business Wire (press release)

Thursday, 27 October 2016 12:38


Contently Creative Network Reaches 100K Professional ...
Business Wire (press release)
Today, Contently announced that its network of freelance content creators has expanded to include more than 100000 journalists, graphic designers, ph.

and more »

Contently Creative Network Reaches 100K Professional Freelancers - Yahoo Sports

Thursday, 27 October 2016 12:38


Contently Creative Network Reaches 100K Professional Freelancers
Yahoo Sports
"The scale and expertise of Contently's talent network is a huge differentiator for them,” said Rebecca Lieb, an industry analyst. “The majority of marketers say their biggest content marketing challenge is their ability to source enough quality ...

8 best practices for contextual campaigns - Marketing Land

Tuesday, 25 October 2016 09:32

Marketing Land


8 best practices for contextual campaigns
Marketing Land
8 best practices for contextual campaigns. How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing. Rebecca Lieb on October 25 ...

AT&T-Time Warner, une fusion séduisante... mais très risquée - Le Vif

Tuesday, 25 October 2016 05:23

Le Parisien


AT&T-Time Warner, une fusion séduisante... mais très risquée
Le Vif
"On a déjà vu ce scénario avant et ça ne s'est pas bien terminé", assure Rebecca Lieb, une experte indépendante des médias. En 2000, le fournisseur d'accès AOL s'était ainsi uni à Time Warner mais le mariage avait rapidement vacillé sur fond de pertes ...
AT&T Reaches Deal to Buy Time Warner for $85.4 BillionWall Street Journal

all 374 news articles »

Un mastodonte médiatique - Le Devoir (Abonnement)

Tuesday, 25 October 2016 00:30

Le Devoir (Abonnement)


Un mastodonte médiatique
Le Devoir (Abonnement)
On a déjà vu ce scénario avant, et ça ne s'est pas bien terminé », assure Rebecca Lieb, une experte indépendante des médias. En 2000, le fournisseur d'accès AOL s'était ainsi uni à Time Warner mais le mariage avait rapidement vacillé sur fond de pertes ...

and more »

ATT deal: Merger for new media era or bad remake? - Daily Sabah

Monday, 24 October 2016 17:39

Daily Sabah


ATT deal: Merger for new media era or bad remake?
Daily Sabah
An AT&T-Time Warner mega-deal could create a new kind of media-tech firm in an age where consumers get content Netflix-style, when they want it on any device. Or it could be a remake of another huge merger 16 years ago that sought to unite the ...
Twitterati react to this biggest media tie up between ATT and Time WarnerIndia Samvad

all 1,428 news articles »

AT&T deal: merger for new media era or a bad remake? - The Standard

Monday, 24 October 2016 11:58

New York Times


AT&T deal: merger for new media era or a bad remake?
The Standard
WASHINGTON―An AT&T-Time Warner mega-deal could create a new kind of media-tech firm in an age where consumers get content Netflix-style, when they want it on any device. Or it could be a remake of another huge merger 16 years ago that sought to ...
AT&T-Time Warner deal: A good merger in the new media era or a bad remake?ETBrandEquity.com
AT&T Reaches Deal to Buy Time Warner for $85.4 BillionWall Street Journal

all 769 news articles »

AT&T-Time Warner: une fusion séduisante mais très risquée - LesAffaires.com

Monday, 24 October 2016 11:57

LesAffaires.com


AT&T-Time Warner: une fusion séduisante mais très risquée
LesAffaires.com
«On a déjà vu ce scénario avant et ça ne s'est pas bien terminé», assure Rebecca Lieb, une experte indépendante des médias. En 2000, le fournisseur d'accès AOL s'était ainsi uni à Time Warner mais le mariage avait rapidement vacillé sur fond de pertes ...

and more »

AT&T-Time Warner: une fusion séduisante mais très risquée - LesAffaires.com

Monday, 24 October 2016 11:57

LesAffaires.com


AT&T-Time Warner: une fusion séduisante mais très risquée
LesAffaires.com
«On a déjà vu ce scénario avant et ça ne s'est pas bien terminé», assure Rebecca Lieb, une experte indépendante des médias. En 2000, le fournisseur d'accès AOL s'était ainsi uni à Time Warner mais le mariage avait rapidement vacillé sur fond de pertes ...
AT&T Reaches Deal to Buy Time Warner for $85.4 BillionWall Street Journal

all 374 news articles »

AT&T併時代華納打造新媒體成敗難料 - 大紀元

Monday, 24 October 2016 11:35


AT&T併時代華納打造新媒體成敗難料
大紀元
但分析師說,這起併購案面臨諸多挑戰,包括獲得主管機關放行這宗影響數以千萬計客戶的交易,還有如何成功地合併這2家截然不同的企業,其中1家專注內容,另1家則擅長傳輸。 獨立媒體顧問暨分析師李布(Rebecca Lieb)說:「我們以前就看過這部好戲,只是結局超 ...

and more »

AT&T併時代華納打造新媒體成敗難料 - 聯合新聞網

Monday, 24 October 2016 10:12


AT&T併時代華納打造新媒體成敗難料
聯合新聞網
但分析師說,這起併購案面臨諸多挑戰,包括獲得主管機關放行這宗影響數以千萬計客戶的交易,還有如何成功地合併這2家截然不同的企業,其中1家專注內容,另1家則擅長傳輸。 獨立媒體顧問暨分析師李布(Rebecca Lieb)說:「我們以前就看過這部好戲,只是結局超 ...

and more »

AT&T天价并时代华纳打造新媒体成败难料 - NTDTV

Monday, 24 October 2016 09:41

NTDTV


AT&T天价并时代华纳打造新媒体成败难料
NTDTV
独立媒体顾问暨分析师李布(Rebecca Lieb)说:〝我们以前就看过这部好戏,只是结局超凄惨。〞李布说的是2000年美国线上(AOL)与时代华纳合并案。双方在9年后分手。 李布说:〝想结合科技与创新有其困难度。〞 但李布说,在 ...

and more »

AT&T併時代華納打造新媒體成敗難料 - 中央通訊社

Monday, 24 October 2016 08:16


AT&T併時代華納打造新媒體成敗難料
中央通訊社
但分析師說,這起併購案面臨諸多挑戰,包括獲得主管機關放行這宗影響數以千萬計客戶的交易,還有如何成功地合併這2家截然不同的企業,其中1家專注內容,另1家則擅長傳輸。 獨立媒體顧問暨分析師李布(Rebecca Lieb)說:「我們以前就看過這部好戲,只是結局超 ...

and more »

AT&T deal: merger for new media era or a bad remake? - New Vision

Monday, 24 October 2016 00:50

New Vision


AT&T deal: merger for new media era or a bad remake?
New Vision
"We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and ...

and more »

Merger for new media era or a bad remake? - Bangkok Post

Sunday, 23 October 2016 22:45

NBCNews.com


Merger for new media era or a bad remake?
Bangkok Post
"We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and ...
AT&T Reaches Deal to Buy Time Warner for $85.4 BillionWall Street Journal

all 1,428 news articles »

Merger for new media era or a bad remake? - Daily Mail

Sunday, 23 October 2016 22:14

Daily Mail


Merger for new media era or a bad remake?
Daily Mail
An AT&T-Time Warner mega-deal could create a new kind of media-tech firm in an age where consumers get content Netflix-style, when they want it on any device. Or it could be a remake of another huge merger 16 years ago that sought to unite the ...

and more »

Reaction to AT&T swallow of Time Warner swift - USA TODAY

Saturday, 22 October 2016 15:25

USA TODAY


Reaction to AT&T swallow of Time Warner swift
USA TODAY
LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros. studios and the Big Bang Theory TV series, for $85 billion. Republican presidential candidate Donald ...
AT&T Is in Advanced Talks to Acquire Time WarnerWall Street Journal
AT&T Reaches Deal to Buy Time Warner for $85.4 BillionWall Street Journal

all 1,115 news articles »

4 Different Approaches To Measuring The ROI Of Content Marketing - Business 2 Community

Thursday, 20 October 2016 16:00

Business 2 Community


4 Different Approaches To Measuring The ROI Of Content Marketing
Business 2 Community
Last year, only 23% of B2C marketers thought their organization was successful in tracking the ROI of their content programs. New research shows this continues to be an issue, as nearly half of all content marketers admit that measuring ROI will be ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

SEE MORE

Get in touch