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Here are some recent news articles I have either written or which mention me.

Free news gets scarcer as paywalls tighten - SpaceDaily - Space Daily

Saturday, 24 February 2018 21:13


Free news gets scarcer as paywalls tighten - SpaceDaily
Space Daily
Tougher restrictions on online content have boosted digital paid subscriptions at many news organizations, amid a growing trend keeping content behind a "paywall." Free news has by no means disappeared, but recent moves by media groups and Facebook and ...

and more »

Free news gets scarcer as paywalls tighten | Daily Mail Online - Daily Mail

Saturday, 24 February 2018 21:09

Daily Mail


Free news gets scarcer as paywalls tighten | Daily Mail Online
Daily Mail
For those looking for free news online, the search is becoming harder.Tougher restrictions on online content have boosted digital paid subscriptions at many...

and more »

Facebook Haters Going to Hate – but What Will Investors Do? - Barron's

Monday, 12 February 2018 15:29

Barron's


Facebook Haters Going to Hate – but What Will Investors Do?
Barron's
Roughly one-fourth of Unilever's annual marketing budget of $9.8 billion goes to digital ads. Even those who acknowledge Facebook's problems, like Rebecca Lieb, an analyst with market researcher Kaleido Insights, are “not terribly” worried about its ...
IAB Annual Leadership Meeting 2018IAB
Unilever Threatens to Reduce Ad Spending on Tech Platforms That Don't Combat Divisive ContentWall Street Journal
Marmite maker Unilever threatens to pull ads from Facebook and GoogleThe Guardian
CNNMoney
all 124 news articles »

Facebook Haters Going to Hate – but What Will Investors Do? - Barron's

Monday, 12 February 2018 15:28


Facebook Haters Going to Hate – but What Will Investors Do?
Barron's
Roughly one-fourth of Unilever's annual marketing budget of $9.8 billion goes to digital ads. Even those who acknowledge Facebook's problems, like Rebecca Lieb, an analyst with market researcher Kaleido Insights, are “not terribly” worried about its ...

and more »

معرفی کتاب هایی در رابطه با بازاریابی محتوا - قطره

Tuesday, 6 February 2018 18:13

قطره


معرفی کتاب هایی در رابطه با بازاریابی محتوا
قطره
2- کتاب Content - The Atomic Particle of Marketing نوشته ی Rebecca Lieb آیا بازاریابی بدون محتوا مفهومی دارد؟ پاسخ سوال مطمئنا منفی است و می توان گفت که محتوا یکی از مهم ترین بخش های تمام استراتژی های بازاریابی است. اما برای رسیدن به موفقیت باید محتوای با کیفیتی تولید کرد. این کتاب بر اساس تحقیقات علمی نوشته شده است و در مورد اهمیت محتوا و موثرترین روش تولید آن توضیح می دهد. خواندن این کتاب به هر شخصی که هنوز قدرت محتوا در بازاریابی را درک نکرده است توصیه می شود. 3- کتاب Lead Machine نوشته ی ...

Kaleido Insights report, “Global Content Strategy: This is Going to be Big!” - ADOTAS

Tuesday, 6 February 2018 09:06

ADOTAS


Kaleido Insights report, “Global Content Strategy: This is Going to be Big!”
ADOTAS
by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy. Enterprises are still in the relatively early stages of integrating content strategy as a ...

7 Content Marketing Books to Read in 2018 - Entrepreneur

Monday, 5 February 2018 14:07

Entrepreneur


7 Content Marketing Books to Read in 2018
Entrepreneur
Content - The Atomic Particle of Marketing by Rebecca Lieb is a “research-based guide to content marketing” you can use to learn the importance of content and how to effectively create it. In addition, you can also recommend this book to anyone who ...

Advertising e big data: qual è il confine tra creatività e privacy? - Ninja Marketing

Friday, 26 January 2018 10:33


Advertising e big data: qual è il confine tra creatività e privacy?
Ninja Marketing
I commenti variano tra chi preferisce essere cauto, come Patrick Schoren, Creative Technology Lead per l'agenzia Bensymon Byrne, che sostiene: «Con l'accesso a così tanti dati, dobbiamo fare attenzione a non correre», e chi invece ritiene che i dati ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:10

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:10

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place ...

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Sunday, 14 January 2018 20:04

Adweek


Where Is the Line Between Creepy and Creative in Advertising?
Adweek
“With access to so much data, we were careful not to go too far,” explained Patrick Schroen, Bensimon Byrne's creative technology lead. “We explored creative with more personal info that didn't make the cut, keeping the creative more playful and fun ...

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Tuesday, 26 December 2017 10:48

Marketing Land


Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Marketing Land
25 promotion tactics to ensure people actually see your content by Blaise Lucey, published on 7/20/2017. How are you changing your content marketing program in 2018? by Rachel Lindteigen, published on 11/10/2017. Why content matters (no matter what ...

What's Next for Rolling Stone? - TheStreet.com

Friday, 22 December 2017 12:00

TheStreet.com


What's Next for Rolling Stone?
TheStreet.com
Wenner, who is as identified with Rolling Stone as Hugh Hefner was with Playboy Enterprises Inc., steadfastly resisted embracing the internet in favor of holding on to its print legacy, said Rebecca Lieb, co-founder and analyst at media research firm ...
Rolling Stone Publisher Sells Majority Stake to Penske, Owner of VarietyNew York Times
Penske Media, Wenner Media Invest in Rolling Stone at $100 Million-Plus ValuationVariety
PMC Closes $100 Million Deal With Jann Wenner; Acquires Majority Interest In Rolling Stone Publisher Wenner MediaDeadline
The Drum -IndieWire
all 115 news articles »

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Friday, 15 December 2017 13:47

Adweek


4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018
Adweek
Analyst and co-founder of Kaleido Insights, Rebecca Lieb, suggests that blockchain might be the answer. “We need a way to verify news that comes from credible and validated sources,” said Lieb. “With the proliferation of viral international stories ...

Adtechbedrijf Criteo geeft winstwaarschuwing af na blokkade Apple - Emerce

Friday, 15 December 2017 00:16

Emerce


Adtechbedrijf Criteo geeft winstwaarschuwing af na blokkade Apple
Emerce
Half februari vertelt Criteo hoe de vlag er dan bij hangt. Dan publiceert het namelijk de financiële cijfers over 2017 en een verwachting voor het jaar 2018. Criteo is een bedrijf dat technologie levert waarmee adverteerders gebruikers over ...

Why T-Mobile Just Bought a Digital Streaming Service - Adweek

Wednesday, 13 December 2017 18:19

Adweek


Why T-Mobile Just Bought a Digital Streaming Service
Adweek
However, Layer3 is not a skinny bundle; it includes up to 250 channels for the cable-like price of $75 a month. Pricing, packaging and distribution will likely change as T-Mobile plans to launch what it calls “a disruptive new TV service” next year ...
T-Mobile CEO John Legere | We're bringing the Un-carrier to TVYouTube
T-Mobile Is Going to Un-carrier Your TV - Press Release | T-MobilePress Release | T-Mobile
T-Mobile Is Going to Un-carrier Your TV | T-Mobile NewsroomT-Mobile Newsroom
Variety
all 155 news articles »

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Monday, 11 December 2017 18:37

Business 2 Community


Earned Media Outperforms Paid in Demand Gen
Business 2 Community
Content and media analyst Rebecca Lieb of Kaleido Insights, advises companies to consider metrics that don't relate directly to sales, but still demonstrate monetary value. “Every business should be thinking more creatively about what can be measured ...

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Thursday, 30 November 2017 14:24

Adweek


Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform
Adweek
“They can't appeal to investors without appealing to users, so Snap has to remain popular with the install base—all social platforms function on algorithms,” said Rebecca Lieb, an analyst and co-founder at Kaleido Insights. “This is very analogous to ...
How Snapchat is separating social from media - AxiosAxios

all 60 news articles »

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Thursday, 30 November 2017 14:24

Adweek


Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform
Adweek
“They can't appeal to investors without appealing to users, so Snap has to remain popular with the install base—all social platforms function on algorithms,” said Rebecca Lieb, an analyst and co-founder at Kaleido Insights. “This is very analogous to ...
How Snapchat is separating social from mediaAxios

all 60 news articles »

La venta de Time muestra los cambios políticos y económicos en los ... - El Heraldo (Colombia)

Wednesday, 29 November 2017 00:38

El Heraldo (Colombia)


La venta de Time muestra los cambios políticos y económicos en los ...
El Heraldo (Colombia)
La venta de Time Inc., dueña de una de las más emblemáticas publicaciones de Estados Unidos, muestra las desventuras de los medios impresos y genera dudas para la industria de las noticias en la era Trump. En un acuerdo anunciado el domingo, Meredith ...
La venta de Time muestra los cambios políticos y económicos en los mediosElEspectador.com

all 63 news articles »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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