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Here are some recent news articles I have either written or which mention me.
AT&T-Time Warner: une fusion séduisante mais très risquée - LesAffaires.com
Monday, 24 October 2016 11:57
LesAffaires.com |
AT&T-Time Warner: une fusion séduisante mais très risquée
LesAffaires.com «On a déjà vu ce scénario avant et ça ne s'est pas bien terminé», assure Rebecca Lieb, une experte indépendante des médias. En 2000, le fournisseur d'accès AOL s'était ainsi uni à Time Warner mais le mariage avait rapidement vacillé sur fond de pertes ... |
AT&T-Time Warner: une fusion séduisante mais très risquée - LesAffaires.com
Monday, 24 October 2016 11:57
LesAffaires.com |
AT&T-Time Warner: une fusion séduisante mais très risquée
LesAffaires.com «On a déjà vu ce scénario avant et ça ne s'est pas bien terminé», assure Rebecca Lieb, une experte indépendante des médias. En 2000, le fournisseur d'accès AOL s'était ainsi uni à Time Warner mais le mariage avait rapidement vacillé sur fond de pertes ... AT&T Reaches Deal to Buy Time Warner for $85.4 Billion |
AT&T併時代華納打造新媒體成敗難料 - 大紀元
Monday, 24 October 2016 11:35
AT&T併時代華納打造新媒體成敗難料
大紀元 但分析師說，這起併購案面臨諸多挑戰，包括獲得主管機關放行這宗影響數以千萬計客戶的交易，還有如何成功地合併這2家截然不同的企業，其中1家專注內容，另1家則擅長傳輸。 獨立媒體顧問暨分析師李布（Rebecca Lieb）說：「我們以前就看過這部好戲，只是結局超 ... |
AT&T併時代華納打造新媒體成敗難料 - 聯合新聞網
Monday, 24 October 2016 10:12
AT&T併時代華納打造新媒體成敗難料
聯合新聞網 但分析師說，這起併購案面臨諸多挑戰，包括獲得主管機關放行這宗影響數以千萬計客戶的交易，還有如何成功地合併這2家截然不同的企業，其中1家專注內容，另1家則擅長傳輸。 獨立媒體顧問暨分析師李布（Rebecca Lieb）說：「我們以前就看過這部好戲，只是結局超 ... |
AT&T天价并时代华纳打造新媒体成败难料 - NTDTV
Monday, 24 October 2016 09:41
NTDTV |
AT&T天价并时代华纳打造新媒体成败难料
NTDTV 独立媒体顾问暨分析师李布（Rebecca Lieb）说：〝我们以前就看过这部好戏，只是结局超凄惨。〞李布说的是2000年美国线上（AOL）与时代华纳合并案。双方在9年后分手。 李布说：〝想结合科技与创新有其困难度。〞 但李布说，在 ... |
AT&T併時代華納打造新媒體成敗難料 - 中央通訊社
Monday, 24 October 2016 08:16
AT&T併時代華納打造新媒體成敗難料
中央通訊社 但分析師說，這起併購案面臨諸多挑戰，包括獲得主管機關放行這宗影響數以千萬計客戶的交易，還有如何成功地合併這2家截然不同的企業，其中1家專注內容，另1家則擅長傳輸。 獨立媒體顧問暨分析師李布（Rebecca Lieb）說：「我們以前就看過這部好戲，只是結局超 ... |
AT&T deal: merger for new media era or a bad remake? - New Vision
Monday, 24 October 2016 00:50
New Vision |
AT&T deal: merger for new media era or a bad remake?
New Vision "We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and ... |
Merger for new media era or a bad remake? - Bangkok Post
Sunday, 23 October 2016 22:45
NBCNews.com |
Merger for new media era or a bad remake?
Bangkok Post "We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and ... AT&T Reaches Deal to Buy Time Warner for $85.4 Billion |
Merger for new media era or a bad remake? - Daily Mail
Sunday, 23 October 2016 22:14
Daily Mail |
Merger for new media era or a bad remake?
Daily Mail An AT&T-Time Warner mega-deal could create a new kind of media-tech firm in an age where consumers get content Netflix-style, when they want it on any device. Or it could be a remake of another huge merger 16 years ago that sought to unite the ... |
Reaction to AT&T swallow of Time Warner swift - USA TODAY
Saturday, 22 October 2016 15:25
USA TODAY |
Reaction to AT&T swallow of Time Warner swift
USA TODAY LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros. studios and the Big Bang Theory TV series, for $85 billion. Republican presidential candidate Donald ... AT&T Is in Advanced Talks to Acquire Time Warner AT&T Reaches Deal to Buy Time Warner for $85.4 Billion |
Reaction to AT&T swallow of Time Warner swift - USA TODAY
Saturday, 22 October 2016 15:25
USA TODAY |
Reaction to AT&T swallow of Time Warner swift
USA TODAY LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros. studios and the Big Bang Theory TV series, for $85 billion. Republican presidential candidate Donald ... AT&T Is in Advanced Talks to Acquire Time Warner AT&T Reaches Deal to Buy Time Warner for $85.4 Billion |
4 Different Approaches To Measuring The ROI Of Content Marketing - Business 2 Community
Thursday, 20 October 2016 16:00
Business 2 Community |
4 Different Approaches To Measuring The ROI Of Content Marketing
Business 2 Community Last year, only 23% of B2C marketers thought their organization was successful in tracking the ROI of their content programs. New research shows this continues to be an issue, as nearly half of all content marketers admit that measuring ROI will be ... |
Konferencē «Digital 2016» diskusija par zīmola attīstību digitālajā vidē - TVNET.lv
Thursday, 13 October 2016 05:37
Konferencē «Digital 2016» diskusija par zīmola attīstību digitālajā vidē
TVNET.lv Vai veiksmīga mārketinga pamatā ir zīmola spēks un tā saturs? Kā to izmantot un attīstīt digitālajā vidē? Par to savā pieredzē dalīsies pasaulē atzīti lektori no Lielbritānijas, Beļģijas un Baltijas valstīm. Rebeka Lība (Rebecca Lieb) un Lī Odens (Lee ... |
Residents of ritzy Hilton Head Island happy to be alive - WPXI Pittsburgh
Saturday, 8 October 2016 14:44
WPXI Pittsburgh |
Residents of ritzy Hilton Head Island happy to be alive
WPXI Pittsburgh "Domains are cheap," branding expert Rebecca Lieb said. "Mopping up when somebody acquires a domain and does something malicious with it is expensive." Trump's collection of web addresses good and bad is far more extensive than that of any ... |
What Is a Content Audit, and How to Use the Results - Business 2 Community
Monday, 3 October 2016 11:53
Business 2 Community |
What Is a Content Audit, and How to Use the Results
Business 2 Community According to marketing strategist Rebecca Lieb, “A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites ... |
How to scale organic local marketing - Marketing Land
Wednesday, 28 September 2016 09:18
Marketing Land |
How to scale organic local marketing
Marketing Land Columnist Rebecca Lieb wrote a great Marketing Land post in July on scaling content marketing across a global brand, full of tactics to embrace if you already have a content team in place. But if don't have copywriters across the globe — or even ... |
Why contextual campaigns provide value across the enterprise - Marketing Land
Tuesday, 27 September 2016 09:17
Marketing Land |
Why contextual campaigns provide value across the enterprise
Marketing Land Why contextual campaigns provide value across the enterprise. Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 at 9:17 am. |
Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times
Friday, 23 September 2016 14:43
Los Angeles Times |
Facebook encourages visits to physical retailers through customizable ads to local inventory
Los Angeles Times These tool sets solve the disconnect between online marketing and in-store traffic, said digital marketing consultant Rebecca Lieb. In addition to increasing competition with Google, this also adds competition to local metropolitan newspapers, she said. |
Facebook's newest ads aim to help retailers drive in-store sales - InternetRetailer.com
Tuesday, 20 September 2016 11:01
InternetRetailer.com |
Facebook's newest ads aim to help retailers drive in-store sales
InternetRetailer.com That data suggest why the ads, while not original—Google offers a similar ad with its local inventory ads—could prove valuable to retailers, says Rebecca Lieb, an independent media analyst. “It's not original or unique, but it is an important ... |
The Line Between Data-Driven Marketing and Creative Content ... - Business 2 Community
Tuesday, 20 September 2016 09:53
Business 2 Community |
The Line Between Data-Driven Marketing and Creative Content ...
Business 2 Community ScribbleLive advances the content marketing industry with its complete content marketing platform that helps businesses grow and expand the top of the ... |
