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Here are some recent news articles I have either written or which mention me.
Content – The Atomic Particle of Marketing, reviewed - Irish Tech News
Thursday, 6 December 2018 21:31
Content – The Atomic Particle of Marketing, reviewed Irish Tech News
By @SimonCocking review of *Content*: The Atomic Particle of Marketing – The definitive guide to *content* marketing strategy by Rebecca Lieb, published by ...
inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising Channels Using Artificial Intelligence - Business Wire
Thursday, 6 December 2018 21:31
SAN FRANCISCO--(BUSINESS WIRE)--inPowered, the programmatic *content* amplification company that enables advertisers to promote their *content* at scale ...
West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes - Beet.TV
Thursday, 6 December 2018 21:31
West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes Beet.TV
Television can drive big awareness, but with digital media brands can take small steps with small budgets and “test and learn” their way to success. This…
How To Analyze Your Content Needs - Marketing Land
Thursday, 6 December 2018 21:31
How To Analyze Your Content Needs Marketing Land
Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...
Eight steps to use native advertising effectively - Warc
Thursday, 6 December 2018 21:31
Eight steps to use native advertising effectively Warc
LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical ...
Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek
Thursday, 6 December 2018 21:31
Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform Adweek
They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...
Trump makes sure he's master of Web domain names that taint him - Press Herald
Thursday, 6 December 2018 21:31
Trump makes sure he's master of Web domain names that taint him Press Herald
Whoever owns donaldtrumpsucks.com must really hate Donald Trump, right? Wrong! It's the Donald himself. The same goes for no2trump.com, ...
55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - MENAFN.COM
Thursday, 15 November 2018 07:45
55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority
MENAFN.COM In her most recent book Content - The Atomic Particle of Marketing, Rebecca Lieb discusses how the rise in marketing tactics like native advertising and brand-sponsored content from influencers have caused consumers to be incredibly skeptical of ... |
55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - EIN News (press release)
Thursday, 15 November 2018 04:15
55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority
EIN News (press release) In her most recent book Content - The Atomic Particle of Marketing, Rebecca Lieb discusses how the rise in marketing tactics like native advertising and brand-sponsored content from influencers have caused consumers to be incredibly skeptical of ... |
How much did homes sell for near you? - Press of Atlantic City
Sunday, 4 November 2018 06:02
How much did homes sell for near you?
Press of Atlantic City Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings may be delayed. Location may reflect address of seller rather than property sold. If your ... |
How much did homes sell for near you? | Real Estate ... - Press of Atlantic City
Sunday, 28 October 2018 06:04
How much did homes sell for near you? | Real Estate ...
Press of Atlantic City Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings ... |
Wayland-Weston crew races in New Hampshire - Wicked Local
Friday, 26 October 2018 18:33
Wicked Local |
Wayland-Weston crew races in New Hampshire
Wicked Local Jr Women's Novice Four – Nadia Calder, Brenna Walp, Audrey Harris, Quinn Gleason, Rebecca Lieb. Jr Men's B, C, D Four – Tess Heilman, Jackson Rogers, Isaac Levine, Len DiCarlo, Artur Poole. Fourth Place Finishers. Jr Men's Single – Charlie Marchiony. |
Wayland-Weston crew races in New Hampshire - Wicked Local
Friday, 26 October 2018 18:25
Wicked Local |
Wayland-Weston crew races in New Hampshire
Wicked Local Jr Women's Novice Four – Nadia Calder, Brenna Walp, Audrey Harris, Quinn Gleason, Rebecca Lieb. Jr Men's B, C, D Four – Tess Heilman, Jackson Rogers, Isaac Levine, Len DiCarlo, Artur Poole. Fourth Place Finishers. Jr Men's Single – Charlie Marchiony. |
Két napig Siófok volt a marketing magyar fővárosa - Piac és Profit
Thursday, 27 September 2018 04:04
Piac és Profit |
Két napig Siófok volt a marketing magyar fővárosa
Piac és Profit Ebéd után Rebecca Lieb kutatása debütált. A tartalommarketingre specializálódott kutató most azt vizsgálta, hogy milyen az a kontent, amely „megírja önmagát” és hogyan alakítja át a mesterséges intelligencia többek közt a marketinget is. Vavrek Balázs ... |
Mónica María Zuluaga: "La resiliencia te permite aprender a manejar la frustración y el fracaso" - Cromos
Tuesday, 25 September 2018 18:53
Cromos |
Mónica María Zuluaga: "La resiliencia te permite aprender a manejar la frustración y el fracaso"
Cromos Algunas mujeres que han sido buenos referentes en la industria, e incluso en mi propio desarrollo profesional: Shelly Lazarus, Rahaf Harfoush, Ann Handley, Tami Cannizzaro, Rebecca Lieb… la lista podría ser infinita. Existen muchas mujeres haciendo ... |
'It's a signal Verizon is not seriously interested in major investments': Insiders say Verizon's choice of Guru ... - Business Insider
Thursday, 13 September 2018 12:58
Business Insider |
'It's a signal Verizon is not seriously interested in major investments': Insiders say Verizon's choice of Guru ...
Business Insider "The fact that they are not bringing in new blood means that Oath is going to stay its course," Rebecca Lieb, analyst and founding partner of Kaleido Insights, told Business Insider. "It's a signal Verizon is not seriously interested in major ... |
What Europe's Copyright Law Changes Could Mean for US Publishers - Adweek
Wednesday, 12 September 2018 17:42
Adweek |
What Europe's Copyright Law Changes Could Mean for US Publishers
Adweek How this would be enforced, if approved, is “highly questionable,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights, in an email. “It may well be a case of unintended consequences: copyright trolls, a deterrent to the spreading of ... |
Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens - Adweek
Monday, 10 September 2018 19:21
Adweek |
Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens
Adweek The medium also gives publishers a marketing advantage: Because they already have “their own publicity machine,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights, they can promote the film through their own newsletters and websites. |
Amazon Is Reportedly Looking to Buy a Movie Theater Chain - Adweek
Friday, 17 August 2018 17:24
Adweek |
Amazon Is Reportedly Looking to Buy a Movie Theater Chain
Adweek “Amazon is already in the entertainment industry,” said Rebecca Lieb, cofounder and media analyst at Kaleido Insights. “It's an additional source of customer data.” Amazon's ability to leverage data is key; the company can take consumer data into a ... Amazon in Running to Acquire Landmark Movie Chain AMC's Ticket Subscription Plan Surges as MoviePass Falters Amazon is reportedly thinking about buying the Whole Foods of movie theaters. Is that a good idea? |
NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs - Terra
Friday, 27 July 2018 17:49
NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs
Terra Contas falsas continuarão a surgir tão rapidamente quanto serão apagadas", apontou a analista Rebecca Lieb, da Kaleido Insights. No entanto, de acordo com o diretor de marketing da Unilever, Keith Weed, a estratégia de eliminar contas fake é necessária ... |
