Feed
Here are some recent news articles I have either written or which mention me.
Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video - Beet.TV
Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video Beet.TV
HOLLYWOOD, Florida – The year 2017 will see WPP's Xaxis increasingly focus on performance outcomes for its clients' video ad campaigns. “Every campaign ...
The 3 components of a culture of content - iMedia Connection
The 3 components of a culture of content iMedia Connection
*Content*. It's not just for the marketing department anymore. These last few months I've been researching how organizations are forming, and benefitting from, ...
Best of the week: Safari update underscores Apple’s ambivalence about advertising - Digiday
Best of the week: Safari update underscores Apple’s ambivalence about advertising Digiday
This week, our top stories covered Apple's Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom.
The 3 types of executive influence - iMedia Connection
The 3 types of executive influence iMedia Connection
Perhaps more than any other C-suite role, influence is the purview of the CMO. It's the CMO, after all, who oversees brand, customer experience, ...
Say Hello To The Content Marketing Stack - Marketing Land
Say Hello To The Content Marketing Stack Marketing Land
You know about ad stacks, right? Get ready to say hello to the next big thing in *content* marketing technology: the *content* marketing stack. *Content* stacks aren't ...
A Major Executive Move In Content Marketing — Q&A With Michael Brenner - Marketing Land
A Major Executive Move In Content Marketing — Q&A With Michael Brenner Marketing Land
Michael Brenner has long been a recognized leader in *content* marketing in his role as VP marketing at SAP. Very recently, he joined *content* marketing ...
10 Ways to Turn Online Marketing Into In-Store Sales - Business News Daily
10 Ways to Turn Online Marketing Into In-Store Sales Business News Daily
In order to increase in-store sales, you need to create a more personalized and unified digital marketing strategy.
Wayland-Weston crew races in New Hampshire - Wicked Local
Wayland-Weston crew races in New Hampshire Wicked Local
The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...
Content Marketing Performance: A Framework for Measuring Real Business Impact - MarketingProfs.com
Content Marketing Performance: A Framework for Measuring Real Business Impact MarketingProfs.com
*Content* - Recently, my colleague Susan Etlinger and I teamed up on a research project about *content's* business value. Here's a look at what we discovered.
Why Publicis really wants Sapient - USA TODAY
Why Publicis really wants Sapient USA TODAY
Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...
Why Content Strategy Is Foundational To Real-Time Marketing - Marketing Land
Why Content Strategy Is Foundational To Real-Time Marketing Marketing Land
When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no ...
Why Snapchat is the next big thing in digital marketing - CIO
Why Snapchat is the next big thing in digital marketing CIO
Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users ...
Content marketing and the silo issue - Marketing Land
Content marketing and the silo issue Marketing Land
Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up table,” the lament went.
Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land
Content Strategy Gets Tactical: Establishing The Content Workflow Marketing Land
*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.
Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis - Business Insider
Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis Business Insider
BI Prime (subscribe): Guru Gowrappan will assume the role of CEO and will report to Verizon CEO Hans Vestberg. Armstrong will stay on at the firm to help with ...
New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future - Marketwired
Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems now available. SAN FRANCISCO, CA and ...
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 Marketing Land
In 2017, there was no doubt that *content* was king, but it also became clear that *content* alone is not nearly enough to ensure success. That's why our columnists ...
‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday
Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...
West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes - Beet.TV
West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes Beet.TV
Television can drive big awareness, but with digital media brands can take small steps with small budgets and “test and learn” their way to success. This…
How To Analyze Your Content Needs - Marketing Land
How To Analyze Your Content Needs Marketing Land
Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...
