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Here are some recent news articles I have either written or which mention me.

Facebook bulks up Blueprint training with new courses and a partnership - Campaign US

Tuesday, 13 September 2016 06:53

Campaign US


Facebook bulks up Blueprint training with new courses and a partnership
Campaign US
Research analyst Rebecca Lieb says course like these are important for marketers from SMBs through global agencies, though small marketers with limited resources may benefit most. Even with the resources of agencies, the landscape and products change ...

Digitālā mārketinga un sociālo mediju šāgada konferencē «DIGITAL ... - TVNET.lv

Tuesday, 13 September 2016 04:05


Digitālā mārketinga un sociālo mediju šāgada konferencē «DIGITAL ...
TVNET.lv
Šogad konference norisināsies jau 7.reizi un notiks divas dienas – 13. un 14. oktobrī – kinoteātrī «Cinamon». Konferences tēma – «Zīmola attīstība digitālajā ...

and more »

Blog: Lessons from Content Marketing World 2016 - Media In Canada

Monday, 12 September 2016 11:38

Media In Canada


Blog: Lessons from Content Marketing World 2016
Media In Canada
Taking another spin on this, analyst Rebecca Lieb shared original research on the power of contextual data delivered by wearables and connected devices and she shared a quote from Gunjan Bhow, SVP of Digital at Disney and former head of product at ...

Digitālā mārketinga un sociālo mediju šāgada konferencē "Digital 2016" pasaules atzīti lektori dalīsies pieredzē par ... - LETA (Paziņojums presei)

Monday, 12 September 2016 03:34


Digitālā mārketinga un sociālo mediju šāgada konferencē "Digital 2016" pasaules atzīti lektori dalīsies pieredzē par ...
LETA (Paziņojums presei)
Rebeka Lība (Rebecca Lieb) un Lī Odens (Lee Odden) no ASV Baltijā uzstāsies pirmo reizi. Rebeka Lība ir vairāku grāmatu un pētījumu autore, strādājusi nozīmīgajā biznesa konsultāciju uzņēmumā "Bain & Co", jaunuzņēmumos Tallinā, Londonā un ...

Adblock ha già battuto Facebook - rosarossaonline.org - Rosa Rossa

Tuesday, 23 August 2016 07:37

Rosa Rossa


Adblock ha già battuto Facebook - rosarossaonline.org
Rosa Rossa
"L'ad-blocking è stato un trend in continua e netta ascesa e le entrate di Facebook si basano sulla pubblicità; ecco perché Facebook deve tirare una linea netta ...

and more »

Facebook blocks the ad blockers - WUWM

Wednesday, 10 August 2016 20:44

WUWM


Facebook blocks the ad blockers
WUWM
“Facebook is saying that ads are not an add-on to Facebook," says Rebecca Lieb, a digital marketing analyst. "Ads are part of the Facebook experience.” She adds that Facebook wants to protect its bottom line. The company says it's now letting users ...
Facebook joins battle to kill ad blockersCIO
A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking | Facebook NewsroomFacebook Newsroom
Adblock Plus and (a little) more: Oh well, looks like Facebook just got all anti-userAdblock Plus
Wall Street Journal
all 322 news articles »

Facebook blocks the ad blockers - Marketplace.org

Wednesday, 10 August 2016 18:07

Marketplace.org


Facebook blocks the ad blockers
Marketplace.org
“Facebook is saying that ads are not an add-on to Facebook," says Rebecca Lieb, a digital marketing analyst. "Ads are part of the Facebook experience.” She adds that Facebook wants to protect its bottom line. The company says it's now letting users ...
Facebook joins battle to kill ad blockersCIO
A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking | Facebook NewsroomFacebook Newsroom
Adblock Plus and (a little) more: Oh well, looks like Facebook just got all anti-userAdblock Plus
Wall Street Journal
all 322 news articles »

Facebook joins battle to kill ad blockers - CIO

Wednesday, 10 August 2016 10:30

The Indian Express


Facebook joins battle to kill ad blockers
CIO
[ Related: Why the ad industry will never win the war on ad blockers ]. "Ad blocking has been an ever-escalating trend," says Rebecca Lieb, an industry analyst and advisor. "Facebook's revenue is predicated on advertising, [so] they need to strike a ...
A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking | Facebook NewsroomFacebook Newsroom
Adblock Plus and (a little) more: Oh well, looks like Facebook just got all anti-userAdblock Plus
Facebook Will Force Advertising on Ad-Blocking UsersWall Street Journal

all 252 news articles »

2013: Twitter IPO: How the company became an unlikely darling - Silicon Valley

Sunday, 7 August 2016 16:48


2013: Twitter IPO: How the company became an unlikely darling
Silicon Valley
Rebecca Lieb, a social media expert at Altimeter Group, said Twitter also may benefit from Facebook's success over the past year. When the Menlo Park company went public in 2012, she explained, "the market at large really didn't understand social media ...

Why context is digital marketing's next frontier - Marketing Land

Thursday, 4 August 2016 09:30

Marketing Land


Why context is digital marketing's next frontier
Marketing Land
Why context is digital marketing's next frontier. Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek ...

Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick - Adrants

Tuesday, 26 July 2016 12:27


Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick
Adrants
... this year will also include some amazing speakers who are well versed in the area of content such as Ann Handley, Mitch Joel, Jay Baer, Rand Fiskin, Krintina Halvorson, Scott Stratten, Tim Ash, Susan Borst, Gina Dietrich, Rebecca Lieb, Brian Massey ...

7 Trends That Are Shaping the Future of Digital Marketing ... - GroundReport

Monday, 25 July 2016 16:38


7 Trends That Are Shaping the Future of Digital Marketing ...
GroundReport
Formerly SEO and Content Marketing are the two online marketing strategies that are considered unrelated. But SEO and Content Marketing develops very ...

and more »

Will buying Yahoo make Verizon an appealing advertising platform for retailers? - InternetRetailer.com

Monday, 25 July 2016 14:16

InternetRetailer.com


Will buying Yahoo make Verizon an appealing advertising platform for retailers?
InternetRetailer.com
But getting its disparate elements to work together won't be easy, says Rebecca Lieb, an independent media analyst. “Verizon's shift is an enormously large transition to make,” she says. “What Verizon is trying to cobble together is a 'Franken-media ...
Verizon to acquire Yahoo's operating business | About VerizonVerizon
Verizon to acquire Yahoo's operating business | YahooYahoo - Tumblr

all 1,313 news articles »

12 Unusually Simple and Helpful SEO Tips and Tricks - Business 2 Community

Friday, 15 July 2016 12:42

Business 2 Community


12 Unusually Simple and Helpful SEO Tips and Tricks
Business 2 Community
According to Rebecca Lieb, content aggregation is a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a ...

and more »

3 Fundamental Questions to Ask Before You Create That Next Piece of Content - Business 2 Community

Wednesday, 13 July 2016 23:26

Business 2 Community


3 Fundamental Questions to Ask Before You Create That Next Piece of Content
Business 2 Community
Rebecca Lieb is an analyst, author, and advisor researching content marketing, content strategy, and digital marketing — and one of the most insightful minds in marketing today. You've probably encountered her groundbreaking marketing research before, ...

7 tips for becoming a better online marketer - YourStory.com

Monday, 11 July 2016 22:35

YourStory.com


7 tips for becoming a better online marketer
YourStory.com
Rebecca Lieb. Content has always been the king and it still plays a crucial role in every marketing strategy. But in this age of hyper-personalisation, creating good content isn't enough; you have to create targeted content. Today, your customer has ...

7 tips for becoming a better online marketer - YourStory.com

Monday, 11 July 2016 22:35

YourStory.com


7 tips for becoming a better online marketer
YourStory.com
Rebecca Lieb. Content has always been the king and it still plays a crucial role in every marketing strategy. But in this age of hyper-personalisation, creating good content isn't enough; you have to create targeted content. Today, your customer has ...

Rebecca Lieb habla sobre contenidos de alcance mundial para Marketing Digital - IIEMD (Comunicado de prensa)

Wednesday, 6 July 2016 10:36

IIEMD (Comunicado de prensa)


Rebecca Lieb habla sobre contenidos de alcance mundial para Marketing Digital
IIEMD (Comunicado de prensa)
La columnista Rebecca Lieb compartió información dedicada a los especialistas en Marketing Digital, con la finalidad de que comprendan las necesidades que tiene cada región, país, y localidad. Argumentó que la ampliación y distribución de diversos ...

Scaling content marketing to a global level - Marketing Land

Tuesday, 5 July 2016 09:31

Marketing Land


Scaling content marketing to a global level
Marketing Land
Scaling content marketing to a global level. How do you create a global content marketing strategy? It's a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality. Rebecca Lieb on July ...

Amazon Kindle Fire Smartphone release date announced, feature specs like 3D screen - The Westside Story

Friday, 24 June 2016 23:01

The Westside Story


Amazon Kindle Fire Smartphone release date announced, feature specs like 3D screen
The Westside Story
... and love their Android devices — it can then consolidate e-readers into smartphones, just like cameras and music players have been consolidated,” said Rebecca Lieb, an analyst at Altimeter Group. “The Kindle is going to be front and center on this ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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