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Here are some recent news articles I have either written or which mention me.
Eight steps to use native advertising effectively - Warc
Thursday, 5 October 2017 19:11
Eight steps to use native advertising effectively
Warc LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading research analyst. In a WARC best practice ... |
Daily Research News Online no. 25127 - New Analyst Firm Focuses ... - Daily Research News Online
Wednesday, 4 October 2017 18:30
Daily Research News Online no. 25127 - New Analyst Firm Focuses ...
Daily Research News Online In the US, four former Altimeter Group analysts have launched Kaleido Insights, a new boutique research and advisory firm focused on helping companies ... |
Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends - MediaPost Communications
Wednesday, 4 October 2017 17:26
Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends
MediaPost Communications Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ... |
Senate Intel Committee: Digital's Big 3 Expected To Testify Nov. 1 In ... - MediaPost Communications
Wednesday, 4 October 2017 13:02
MediaPost Communications |
Senate Intel Committee: Digital's Big 3 Expected To Testify Nov. 1 In ...
MediaPost Communications The Senate Intelligence Committee investigating Russian influence of the U.S. elections, government collusion and ongoing Russian “active measures,” has ... |
All-Star Analysts Launch Kaleido, A New Breed Of Research Firm ... - AdExchanger
Wednesday, 4 October 2017 10:41
AdExchanger |
All-Star Analysts Launch Kaleido, A New Breed Of Research Firm ...
AdExchanger The traditional research model is ripe for disruption. So say the well-known tech analysts who founded Kaleido Insights, an independent boutique research firm ... New Research and Advisory Firm Kaleido Insights Launches with ... |
IAB Tech Labs Designs Workaround For Apple Safari Browser ... - MediaPost Communications
Wednesday, 4 October 2017 04:23
IAB Tech Labs Designs Workaround For Apple Safari Browser ...
MediaPost Communications The IAB Tech Lab and those participating in its Identify Standards Working Group have developed workarounds for Apple's Intelligent Tracking Prevention ... |
Armed with technology, advertisers can spend less and still grow sales - Digiday
Wednesday, 4 October 2017 00:08
Armed with technology, advertisers can spend less and still grow sales
Digiday Display ads are getting cheaper, and brands like Unilever and Procter & Gamble are showing it's possible to slash ad budgets without seeing drops in sales, says media industry analyst Rebecca Lieb. Brands are getting choosier about how they spend ... |
Coverage Of Trump Overwhelmingly Negative, Well Sourced Too - MediaPost Communications
Monday, 2 October 2017 12:38
MediaPost Communications |
Coverage Of Trump Overwhelmingly Negative, Well Sourced Too
MediaPost Communications Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ... Covering President Trump in a Polarized Media Environment |
With Hefner gone, Playboy's impact on women still has people talking - GMA News
Saturday, 30 September 2017 15:52
GMA News |
With Hefner gone, Playboy's impact on women still has people talking
GMA News "I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ... |
With Hugh Hefner gone, some say Playboy degraded women, liberated - Vanguard
Saturday, 30 September 2017 10:26
Vanguard |
With Hugh Hefner gone, some say Playboy degraded women, liberated
Vanguard “I think Playboy was far more important to the culture than just sex,” said Rebecca Lieb, an independent media analyst. “Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights,” she said. Lieb ... |
AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017 - MediaPost Communications
Friday, 29 September 2017 22:25
MediaPost Communications |
AT&T Urges Supreme Court To Hear Net Neutrality Appeal 10/02/2017
MediaPost Communications The Federal Communications Commission exceeded its authority by passing net neutrality rules that re-classified broadband access as a utility service, AT&T ... |
With Hefner gone, Playboy's impact on women still has people talking - The Sun Daily
Thursday, 28 September 2017 21:23
The Sun Daily |
With Hefner gone, Playboy's impact on women still has people talking
The Sun Daily "I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ... |
With Hefner gone, Playboy's impact on women still has people talking - Channel NewsAsia
Thursday, 28 September 2017 16:08
Channel NewsAsia |
With Hefner gone, Playboy's impact on women still has people talking
Channel NewsAsia "I think Playboy was far more important to the culture than just sex," said Rebecca Lieb, an independent media analyst. "Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights," she said. Lieb ... |
With Hefner gone, Playboy's impact on women still has people talking - Citizen
Thursday, 28 September 2017 12:52
Citizen |
With Hefner gone, Playboy's impact on women still has people talking
Citizen “I think Playboy was far more important to the culture than just sex,” said Rebecca Lieb, an independent media analyst. “Playboy was a publisher of great stories, and Playboy and Hefner were champions of free speech and civil rights,” she said. Lieb ... |
MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer - MediaPost Communications
Monday, 25 September 2017 09:29
MediaPost Communications |
MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer
MediaPost Communications Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on emerging trends and innovative strategies. The boutique firm launches Wednesday. The four ... |
Best of the week: Safari update underscores Apple's ambivalence about advertising - Digiday
Friday, 22 September 2017 10:59
Best of the week: Safari update underscores Apple's ambivalence about advertising
Digiday But because Apple makes most of its money from selling devices, unlike Google and Amazon, which bring in revenue from advertising, “Apple is uniquely positioned to not care,” said media industry analyst Rebecca Lieb. The update is just one recent ... |
Net Neutrality Group Blasts FCC Over 'Misleading' Mobile Report 09 ... - MediaPost Communications
Thursday, 21 September 2017 13:45
Net Neutrality Group Blasts FCC Over 'Misleading' Mobile Report 09 ...
MediaPost Communications Net neutrality advocates are blasting the Federal Communications Commission over "misleading information" about mobile carriers' network investment in the ... |
Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP - MediaPost Communications
Wednesday, 20 September 2017 20:56
MediaPost Communications |
Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP
MediaPost Communications Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal ... |
Videoblocks Downplays Video, Becomes Storyblocks - MediaPost Communications
Monday, 18 September 2017 15:15
MediaPost Communications |
Videoblocks Downplays Video, Becomes Storyblocks
MediaPost Communications At a time when most digital platforms are trying to figure out how to be more video-oriented, a video-oriented one is altering its image -- as well as its identity, and its business model -- to be less about video. Videoblocks, which has billed itself ... |
Forget the duopoly, Apple's anti-tracking moves rattle digital media - Digiday
Monday, 18 September 2017 00:12
Forget the duopoly, Apple's anti-tracking moves rattle digital media
Digiday By protesting Apple, the trade groups show they're upholding their members' interests, said media industry analyst Rebecca Lieb. “But Apple is uniquely positioned to not care,” said Lieb, referring to how the vast majority of Apple's revenue comes from ... |
