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Here are some recent news articles I have either written or which mention me.

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video - Beet.TV

Friday, 7 December 2018 21:38

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video  Beet.TV

HOLLYWOOD, Florida – The year 2017 will see WPP's Xaxis increasingly focus on performance outcomes for its clients' video ad campaigns. “Every campaign ...

The 3 components of a culture of content - iMedia Connection

Friday, 7 December 2018 03:32

The 3 components of a culture of content  iMedia Connection

*Content*. It's not just for the marketing department anymore. These last few months I've been researching how organizations are forming, and benefitting from, ...

Best of the week: Safari update underscores Apple’s ambivalence about advertising - Digiday

Thursday, 6 December 2018 21:31

Best of the week: Safari update underscores Apple’s ambivalence about advertising  Digiday

This week, our top stories covered Apple's Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom.

The 3 types of executive influence - iMedia Connection

Thursday, 6 December 2018 21:31

The 3 types of executive influence  iMedia Connection

Perhaps more than any other C-suite role, influence is the purview of the CMO. It's the CMO, after all, who oversees brand, customer experience, ...

Say Hello To The Content Marketing Stack - Marketing Land

Thursday, 6 December 2018 21:31

Say Hello To The Content Marketing Stack  Marketing Land

You know about ad stacks, right? Get ready to say hello to the next big thing in *content* marketing technology: the *content* marketing stack. *Content* stacks aren't ...

A Major Executive Move In Content Marketing — Q&A With Michael Brenner - Marketing Land

Thursday, 6 December 2018 21:31

A Major Executive Move In Content Marketing — Q&A With Michael Brenner  Marketing Land

Michael Brenner has long been a recognized leader in *content* marketing in his role as VP marketing at SAP. Very recently, he joined *content* marketing ...

10 Ways to Turn Online Marketing Into In-Store Sales - Business News Daily

Thursday, 6 December 2018 21:31

10 Ways to Turn Online Marketing Into In-Store Sales  Business News Daily

In order to increase in-store sales, you need to create a more personalized and unified digital marketing strategy.

Wayland-Weston crew races in New Hampshire - Wicked Local

Thursday, 6 December 2018 21:31

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

Content Marketing Performance: A Framework for Measuring Real Business Impact - MarketingProfs.com

Thursday, 6 December 2018 21:31

Content Marketing Performance: A Framework for Measuring Real Business Impact  MarketingProfs.com

*Content* - Recently, my colleague Susan Etlinger and I teamed up on a research project about *content's* business value. Here's a look at what we discovered.

Why Publicis really wants Sapient - USA TODAY

Thursday, 6 December 2018 21:31

Why Publicis really wants Sapient  USA TODAY

Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...

Why Content Strategy Is Foundational To Real-Time Marketing - Marketing Land

Thursday, 6 December 2018 21:31

Why Content Strategy Is Foundational To Real-Time Marketing  Marketing Land

When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no ...

Why Snapchat is the next big thing in digital marketing - CIO

Thursday, 6 December 2018 21:31

Why Snapchat is the next big thing in digital marketing  CIO

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users ...

Content marketing and the silo issue - Marketing Land

Thursday, 6 December 2018 21:31

Content marketing and the silo issue  Marketing Land

Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up table,” the lament went.

Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Thursday, 6 December 2018 21:31

Content Strategy Gets Tactical: Establishing The Content Workflow  Marketing Land

*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis - Business Insider

Thursday, 6 December 2018 21:31

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis  Business Insider

BI Prime (subscribe): Guru Gowrappan will assume the role of CEO and will report to Verizon CEO Hans Vestberg. Armstrong will stay on at the firm to help with ...

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future - Marketwired

Thursday, 6 December 2018 21:31

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future  Marketwired

Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems now available. SAN FRANCISCO, CA and ...

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Thursday, 6 December 2018 21:31

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017  Marketing Land

In 2017, there was no doubt that *content* was king, but it also became clear that *content* alone is not nearly enough to ensure success. That's why our columnists ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Thursday, 6 December 2018 21:31

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes - Beet.TV

Thursday, 6 December 2018 21:31

West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes  Beet.TV

Television can drive big awareness, but with digital media brands can take small steps with small budgets and “test and learn” their way to success. This…

How To Analyze Your Content Needs - Marketing Land

Thursday, 6 December 2018 21:31

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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