Feed

Here are some recent news articles I have either written or which mention me.

Content – The Atomic Particle of Marketing, reviewed - Irish Tech News

Thursday, 6 December 2018 21:31

Content – The Atomic Particle of Marketing, reviewed  Irish Tech News

By @SimonCocking review of *Content*: The Atomic Particle of Marketing – The definitive guide to *content* marketing strategy by Rebecca Lieb, published by ...

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising Channels Using Artificial Intelligence - Business Wire

Thursday, 6 December 2018 21:31

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising Channels Using Artificial Intelligence  Business Wire

SAN FRANCISCO--(BUSINESS WIRE)--inPowered, the programmatic *content* amplification company that enables advertisers to promote their *content* at scale ...

West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes - Beet.TV

Thursday, 6 December 2018 21:31

West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes  Beet.TV

Television can drive big awareness, but with digital media brands can take small steps with small budgets and “test and learn” their way to success. This…

How To Analyze Your Content Needs - Marketing Land

Thursday, 6 December 2018 21:31

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

Eight steps to use native advertising effectively - Warc

Thursday, 6 December 2018 21:31

Eight steps to use native advertising effectively  Warc

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical ...

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Thursday, 6 December 2018 21:31

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

Trump makes sure he's master of Web domain names that taint him - Press Herald

Thursday, 6 December 2018 21:31

Trump makes sure he's master of Web domain names that taint him  Press Herald

Whoever owns donaldtrumpsucks.com must really hate Donald Trump, right? Wrong! It's the Donald himself. The same goes for no2trump.com, ...

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - MENAFN.COM

Thursday, 15 November 2018 07:45


55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority
MENAFN.COM
In her most recent book Content - The Atomic Particle of Marketing, Rebecca Lieb discusses how the rise in marketing tactics like native advertising and brand-sponsored content from influencers have caused consumers to be incredibly skeptical of ...

and more »

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - EIN News (press release)

Thursday, 15 November 2018 04:15


55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority
EIN News (press release)
In her most recent book Content - The Atomic Particle of Marketing, Rebecca Lieb discusses how the rise in marketing tactics like native advertising and brand-sponsored content from influencers have caused consumers to be incredibly skeptical of ...

and more »

How much did homes sell for near you? - Press of Atlantic City

Sunday, 4 November 2018 06:02


How much did homes sell for near you?
Press of Atlantic City
Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings may be delayed. Location may reflect address of seller rather than property sold. If your ...

How much did homes sell for near you? | Real Estate ... - Press of Atlantic City

Sunday, 28 October 2018 06:04


How much did homes sell for near you? | Real Estate ...
Press of Atlantic City
Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings ...

and more »

Wayland-Weston crew races in New Hampshire - Wicked Local

Friday, 26 October 2018 18:33

Wicked Local


Wayland-Weston crew races in New Hampshire
Wicked Local
Jr Women's Novice Four – Nadia Calder, Brenna Walp, Audrey Harris, Quinn Gleason, Rebecca Lieb. Jr Men's B, C, D Four – Tess Heilman, Jackson Rogers, Isaac Levine, Len DiCarlo, Artur Poole. Fourth Place Finishers. Jr Men's Single – Charlie Marchiony.

Wayland-Weston crew races in New Hampshire - Wicked Local

Friday, 26 October 2018 18:25

Wicked Local


Wayland-Weston crew races in New Hampshire
Wicked Local
Jr Women's Novice Four – Nadia Calder, Brenna Walp, Audrey Harris, Quinn Gleason, Rebecca Lieb. Jr Men's B, C, D Four – Tess Heilman, Jackson Rogers, Isaac Levine, Len DiCarlo, Artur Poole. Fourth Place Finishers. Jr Men's Single – Charlie Marchiony.

Két napig Siófok volt a marketing magyar fővárosa - Piac és Profit

Thursday, 27 September 2018 04:04

Piac és Profit


Két napig Siófok volt a marketing magyar fővárosa
Piac és Profit
Ebéd után Rebecca Lieb kutatása debütált. A tartalommarketingre specializálódott kutató most azt vizsgálta, hogy milyen az a kontent, amely „megírja önmagát” és hogyan alakítja át a mesterséges intelligencia többek közt a marketinget is. Vavrek Balázs ...

Mónica María Zuluaga: "La resiliencia te permite aprender a manejar la frustración y el fracaso" - Cromos

Tuesday, 25 September 2018 18:53

Cromos


Mónica María Zuluaga: "La resiliencia te permite aprender a manejar la frustración y el fracaso"
Cromos
Algunas mujeres que han sido buenos referentes en la industria, e incluso en mi propio desarrollo profesional: Shelly Lazarus, Rahaf Harfoush, Ann Handley, Tami Cannizzaro, Rebecca Lieb… la lista podría ser infinita. Existen muchas mujeres haciendo ...

'It's a signal Verizon is not seriously interested in major investments': Insiders say Verizon's choice of Guru ... - Business Insider

Thursday, 13 September 2018 12:58

Business Insider


'It's a signal Verizon is not seriously interested in major investments': Insiders say Verizon's choice of Guru ...
Business Insider
"The fact that they are not bringing in new blood means that Oath is going to stay its course," Rebecca Lieb, analyst and founding partner of Kaleido Insights, told Business Insider. "It's a signal Verizon is not seriously interested in major ...

and more »

What Europe's Copyright Law Changes Could Mean for US Publishers - Adweek

Wednesday, 12 September 2018 17:42

Adweek


What Europe's Copyright Law Changes Could Mean for US Publishers
Adweek
How this would be enforced, if approved, is “highly questionable,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights, in an email. “It may well be a case of unintended consequences: copyright trolls, a deterrent to the spreading of ...

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens - Adweek

Monday, 10 September 2018 19:21

Adweek


Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens
Adweek
The medium also gives publishers a marketing advantage: Because they already have “their own publicity machine,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights, they can promote the film through their own newsletters and websites.

Amazon Is Reportedly Looking to Buy a Movie Theater Chain - Adweek

Friday, 17 August 2018 17:24

Adweek


Amazon Is Reportedly Looking to Buy a Movie Theater Chain
Adweek
“Amazon is already in the entertainment industry,” said Rebecca Lieb, cofounder and media analyst at Kaleido Insights. “It's an additional source of customer data.” Amazon's ability to leverage data is key; the company can take consumer data into a ...
Amazon in Running to Acquire Landmark Movie ChainBloomberg
AMC's Ticket Subscription Plan Surges as MoviePass FaltersHollywood Reporter
Amazon is reportedly thinking about buying the Whole Foods of movie theaters. Is that a good idea?Washington Post
USA TODAY -Deadline
all 112 news articles »

NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs - Terra

Friday, 27 July 2018 17:49


NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs
Terra
Contas falsas continuarão a surgir tão rapidamente quanto serão apagadas", apontou a analista Rebecca Lieb, da Kaleido Insights. No entanto, de acordo com o diretor de marketing da Unilever, Keith Weed, a estratégia de eliminar contas fake é necessária ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

SEE MORE

Get in touch