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Here are some recent news articles I have either written or which mention me.

5 Marketing Ideas for the Budget-Friendly Small Business - Black Enterprise

Tuesday, 26 January 2016 07:00

Black Enterprise


5 Marketing Ideas for the Budget-Friendly Small Business
Black Enterprise
For quick, actionable tips to aid in developing your SEO strategy, consider the tips outlined in the book, The Truth About Search Engine Optimization by Rebecca Lieb. Her book offers a great refresher for industry pros and newbies alike. Use ...

Forget fashion. CPG brands are leading the way on Instagram - Campaign US (blog)

Tuesday, 26 January 2016 04:43

Campaign US (blog)


Forget fashion. CPG brands are leading the way on Instagram
Campaign US (blog)
"[Instagram advertising] is very congruent with the concept of advertising in glossy magazines: sexy, lush, desirable product and results shots," says analyst and advisor Rebecca Lieb. And that's what you really need for the CPG category. "This isn't ...

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Twitter Needs a Product Renaissance to Get Out of Its Current Funk - Adweek

Monday, 25 January 2016 14:31


Twitter Needs a Product Renaissance to Get Out of Its Current Funk
Adweek
Analyst Rebecca Lieb said Twitter is in the "unenviable position" of being always compared to Facebook. While Twitter is widely popular, she said it has a more limited audience and a more limited platform, which might never lead to the hockey-stick ...

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10 Ways to Repurpose Webinar Content - Business 2 Community

Sunday, 24 January 2016 21:28


10 Ways to Repurpose Webinar Content
Business 2 Community
In a blog post on the topic, Jason describes interviewing Rebecca Lieb, author of Content Marketing, and asking for her number one tip regarding creating content. She replied: “I use a Thanksgiving analogy. You cook up this giant bird to serve up on ...

How (and why) marketing tech fails to deliver on its promise - CIO

Thursday, 21 January 2016 08:30

CIO


How (and why) marketing tech fails to deliver on its promise
CIO
Rebecca Lieb, an industry analyst and advisor, says it's too soon to tell if marketing technology will live up to some of the hype or prove to be an outright failure, because the market is currently in a period of hyper growth, development and refinement.

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The 3 types of content marketing - iMedia Connection

Tuesday, 19 January 2016 18:42


The 3 types of content marketing
iMedia Connection
Don't get me wrong. Stories are wonderful. Everyone loves them, and stories can be an enormous component of a content marketing strategy. Yet increasingly the word "story" is used in some quarters to supplant the term "content marketing," and that's ...

Content Marketing And Targeting Fallacies - Marketing Land

Tuesday, 19 January 2016 09:13

Marketing Land


Content Marketing And Targeting Fallacies
Marketing Land
Content Marketing And Targeting Fallacies. When it comes to audience targeting, don't look for shortcuts. Columnist Rebecca Lieb explains how to tackle it the right way without skipping some essential steps. Rebecca Lieb on January 19, 2016 at 9:13 am.

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V-Nova is the winner of the 1st Diplomatic Council Global Media Innovator - FierceOnlineVideo

Tuesday, 19 January 2016 08:56


V-Nova is the winner of the 1st Diplomatic Council Global Media Innovator
FierceOnlineVideo
... Jo Groebel, Director Deutsches Digital Institut in Berlin, David Mercer, Vice President/Principal Analyst, Strategy Analytics in Milton Keynes, Rebecca Lieb, Principal Conglomotron in New York and Ian Weightman, Vice President Research and ...

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Apple moves its iAd platform to self-service model - CIO

Friday, 15 January 2016 10:34

CIO


Apple moves its iAd platform to self-service model
CIO
"Selling advertising is a highly tangential business to what Apple does at its core," says Rebecca Lieb, an industry analyst and advisor. "Apple's market share in the sector is abysmal in comparison to Facebook and Google. It's hard to imagine Apple ...

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Please Don't! 5 Content Marketing Don'ts For 2016 - Marketing Land

Tuesday, 22 December 2015 10:18

Marketing Land


Please Don't! 5 Content Marketing Don'ts For 2016
Marketing Land
Please Don't! 5 Content Marketing Don'ts For 2016. It's easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year.

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Creating Pinnacle Content to Measure, Evaluate, Empower - Entrepreneur

Friday, 18 December 2015 17:37

Entrepreneur


Creating Pinnacle Content to Measure, Evaluate, Empower
Entrepreneur
According to one of my favorite compatriots, analyst Rebecca Lieb, “measuring content effectiveness remains the single most daunting task facing content marketers.” And as anyone who spends any amount of time in the content world knows, creating ...

6 content marketing trends to watch in 2016 - iMedia Connection - iMedia Connection

Monday, 14 December 2015 18:49


6 content marketing trends to watch in 2016 - iMedia Connection
iMedia Connection
It's that time of year again. Columnists, bloggers, prognosticators all publish their digital marketing "predictions" for the New Year. Personally, no can do. I'm an ...

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6 content marketing trends to watch in 2016 - iMedia Connection

Monday, 14 December 2015 18:49


6 content marketing trends to watch in 2016
iMedia Connection
6 content marketing trends to watch in 2016. Rebecca Lieb Guest Writer. 6 content marketing trends to watch in 2016 Rebecca Lieb. FOLLOW. COMMENTS 23 VIEWS 0 0 0 Email. 238. December 17, 2015. It's that time of year again. Columnists, bloggers ...

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6 content marketing trends to watch in 2016 - iMedia Connection

Monday, 14 December 2015 18:49

iMedia Connection


6 content marketing trends to watch in 2016
iMedia Connection
Rebecca Lieb. 6 content marketing trends to watch in 2016 Rebecca Lieb. FOLLOW. 0 COMMENTS 674 VIEWS 0 0 0 Email. 0. Email. December 17, 2015. It's that time of year again. Columnists, bloggers, prognosticators all publish their digital marketing ...

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6 content marketing trends to watch in 2016 - iMedia Connection

Monday, 14 December 2015 18:49

iMedia Connection


6 content marketing trends to watch in 2016
iMedia Connection
Rebecca Lieb. 6 content marketing trends to watch in 2016 Rebecca Lieb. FOLLOW. 0 COMMENTS 672 VIEWS 0 0 0 Email. 0. Email. December 17, 2015. It's that time of year again. Columnists, bloggers, prognosticators all publish their digital marketing ...

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Qual a diferença entre publicidade e conteúdo? - iMasters

Monday, 7 December 2015 06:36


Qual a diferença entre publicidade e conteúdo?
iMasters
Em 2012, a consultora, pesquisadora e autora Rebecca Lieb definiu que se houvesse mídia paga envolvida, era publicidade e não conteúdo. Porque, segundo ela, “conteúdo não interrompe, atrai”. Mas daí eu volto para o exemplo de Under Armour, que me ...

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Will PriceLocal help local retailers compete with Amazon? - RetailWire

Wednesday, 25 November 2015 09:38

RetailWire


Will PriceLocal help local retailers compete with Amazon?
RetailWire
"People are still trying to parse local into cities and regions, but local is becoming more and more granular ... by neighborhood, zip code, down to the shelf in a specific store," said Rebecca Lieb, industry analyst for Altimeter Group, at Shop.org in ...

Pop Facebook Quiz: Should You Take It? - New York Times

Tuesday, 24 November 2015 16:15

New York Times


Pop Facebook Quiz: Should You Take It?
New York Times
“Facebook has deep, deep data on its users. You can slice and dice markets, like women 25 to 35 who live in the Southeast and are fans of 'Breaking Bad,' ” Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group, a research firm ...

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Marketing And The Gravitas Issue - Marketing Land

Tuesday, 24 November 2015 10:00

Marketing Land


Marketing And The Gravitas Issue
Marketing Land
Marketing And The Gravitas Issue. Pack away those hoodies and jeans. If you want to move up in marketing circles, you need to project a certain level of legitimacy and gravitas, says columnist Rebecca Lieb. Rebecca Lieb on November 24, 2015 at 10:00 am.

Brands versus publishers - Marketing magazine Australia (registration)

Wednesday, 18 November 2015 20:48

Marketing magazine Australia (registration)


Brands versus publishers
Marketing magazine Australia (registration)
“Large brands like GE and IBM are publishing more content per week now than Time magazine did in its heyday,” says Rebecca Lieb, VP of content marketing for analytics and integrated marketing company Teradata Applications. Even Qualtrics has its own ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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