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Here are some recent news articles I have either written or which mention me.
Disney contre-attaque avec le streaming - 24heures.ch
Wednesday, 9 August 2017 17:30
24heures.ch |
Disney contre-attaque avec le streaming
24heures.ch «Disney est une marque de référence» explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. «De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent ... Streaming. Disney quitte Netflix et lance sa propre plateforme The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney Company Disney will pull its movies from Netflix and start its own streaming services |
L'Empire Disney contre-attaque avec un nouveau service de streaming - TVA Nouvelles
Wednesday, 9 August 2017 17:17
TVA Nouvelles |
L'Empire Disney contre-attaque avec un nouveau service de streaming
TVA Nouvelles Disney veut bousculer le secteur de la télévision en lançant son propre service de diffusion en flux continu (streaming), mais cette incursion tardive sur le territoire de Netflix n'aura sans doute qu'un impact limité. Disney a annoncé mardi le ... Streaming. Disney quitte Netflix et lance sa propre plateforme The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney Company Disney will pull its movies from Netflix and start its own streaming services |
Disney empire strikes back, sort of, with new streaming plan - Phys.Org
Wednesday, 9 August 2017 15:39
New York Times |
Disney empire strikes back, sort of, with new streaming plan
Phys.Org The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see ... The Walt Disney Company to Acquire Majority Ownership of BAMTech - The Walt Disney Company Disney will pull its movies from Netflix and start its own streaming services Walt Disney Company (the) - DIS - Stock Price Today - Zacks |
How to make content marketing work for a global audience - Real Business
Wednesday, 9 August 2017 06:25
Real Business |
How to make content marketing work for a global audience
Real Business Taking your company's content marketing efforts to new heights comes with a few challenges – some of which have been revealed by author Rebecca Lieb. |
How to make content marketing work for a global audience - Real Business
Wednesday, 9 August 2017 06:25
Real Business |
How to make content marketing work for a global audience
Real Business I've been interviewing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. And when I asked what their top goals and ... |
Contextual marketing: The rules, risks and rewards, by Rebecca Lieb - Irish Tech News
Tuesday, 8 August 2017 05:52
Contextual marketing: The rules, risks and rewards, by Rebecca Lieb
Irish Tech News Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content for Irish Tech News. We will be reviewing her new book soon too. Ever since the rise of digital marketing ... |
Contextual marketing: The rules, risks and rewards, by Rebecca Lieb - Irish Tech News
Tuesday, 8 August 2017 05:52
Irish Tech News |
Contextual marketing: The rules, risks and rewards, by Rebecca Lieb
Irish Tech News Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content for Irish Tech News. We will be reviewing her new book soon too. Ever since the rise of digital marketing ... |
The 3 Crucial Stages of an Effective Content Marketing Strategy - E-Commerce Times
Wednesday, 12 July 2017 18:11
E-Commerce Times |
The 3 Crucial Stages of an Effective Content Marketing Strategy
E-Commerce Times "You can't market without content," maintained Rebecca Lieb, a strategic advisor and author of Content - The Atomic Particle of Marketing. "Without content, there's no message, no meaning -- no nothing," she told the E-Commerce Times. "Marketers tend ... |
Sizing Up BuzzFeed: Could This Unicorn Ever Go Public? - Variety
Tuesday, 20 June 2017 09:01
Variety |
Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?
Variety “There could be a backlash from consumers if it's too much,” says media and advertising analyst Rebecca Lieb. Talk to enough people on Madison Avenue, and they tell you they don't see the return on investment of these campaigns. One former BuzzFeed ... |
First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications
Friday, 16 June 2017 08:11
First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ... |
First Devise A Content Strategy, Then Do Content Marketing - MediaPost Communications
Wednesday, 14 June 2017 12:05
First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to ... |
Why content matters (no matter what type of marketer you are) - Marketing Land
Wednesday, 14 June 2017 11:11
Marketing Land |
Why content matters (no matter what type of marketer you are)
Marketing Land Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 at 11:03 am. More. No matter what kind of marketer you are, content matters. The reasons for ... |
Why content matters (no matter what type of marketer you are) - Marketing Land
Wednesday, 14 June 2017 11:11
Marketing Land |
Why content matters (no matter what type of marketer you are)
Marketing Land The reasons for this are manifold. Yes, there's content marketing, which has long been called the “new black” in the marketing arsenal. Content marketing has risen to prominence for a slew of very, very good reasons. It's customer-centric, rather than ... |
Study Finds That Brand Takeovers Are the Most Effective Way to ... - Adweek
Friday, 9 June 2017 10:00
Study Finds That Brand Takeovers Are the Most Effective Way to ...
Adweek Unlike @justinbieber or @realDonaldTrump, most brands' official Twitter accounts don't have millions of followers eagerly awaiting their every utterance. |
This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website - Adweek
Monday, 5 June 2017 19:19
Adweek |
This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website
Adweek While it's clear that social media is where Obsessee's target audience spends most of their time online, keeping editorial content solely on social platforms instead of a traditional site can be risky, according to digital marketing and media analyst ... |
A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ... - Média Infó
Sunday, 7 May 2017 20:14
A Média Hungary konferencián debütál a 2016-os teljes reklámtorta ...
Média Infó A színes programválaszték mellett egy fontos bejelentésre is sor kerül az idei Média Hungary konferencián, ugyanis az esemény első napján derül ki a teljes ... |
Előhozakodnak végre a tévés adatokkal | 24.hu - 24.hu
Friday, 5 May 2017 09:05
24.hu |
Előhozakodnak végre a tévés adatokkal | 24.hu
24.hu Végre kiderül, mennyi reklámbevételt hagyott az állam a hazai tévétársaságoknál. Erre korábban a TV2 és a MEME közti vita miatt nem került sor. |
Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ... - PresseBox (Pressemitteilung)
Thursday, 27 April 2017 07:28
Das Original: Best of Content Marketing Kongress & Award mit Deutscher Telekom ...
PresseBox (Pressemitteilung) Dabei werden unter anderem renommierte Content‐Strategen aus den USA auftreten, wie zum Beispiel Rebecca Lieb aus New York zum Thema "Contextual Content from Websites to Wearables to Wherever" oder der erfolgreiche Autor Christoph Trappe mit ... |
West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes - Beet.TV
Sunday, 16 April 2017 12:30
Beet.TV |
West Elm's Chatelain On Digital Channels: Start Small, Gauge Results And Ramp Up Successes
Beet.TV Asked about the challenges of personalizing video to engage with specific audience segments by moderator Rebecca Lieb, who is an Advisory Board Member at Netswitch Technology Management Inc., Chatelain again stressed small steps. “If you look at it ... |
Platforms make concessions on measurement, but not too many - Digiday
Wednesday, 12 April 2017 00:03
Platforms make concessions on measurement, but not too many
Digiday Media industry analyst Rebecca Lieb said that platforms' greater openness to third-party measurements “absolutely” gives control back to advertisers. She anticipated that the third-party tools will give advertisers a check against how they are billed ... |
