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Here are some recent news articles I have either written or which mention me.
IBM Assesses Its Place In The Changing Marketing Tech Landscape - AdExchanger
Thursday, 7 April 2016 00:51
IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components ... |
When Will Ads Be Over? - Business 2 Community
Wednesday, 6 April 2016 18:35
Business 2 Community |
When Will Ads Be Over?
Business 2 Community Analyst Rebecca Lieb was tweeting the other day about her newest research on digital marketing. Her report documents the ongoing shift away from digital ads—ineffective banners, mostly—to valuable content. But while the shift to content is historic ... |
New Report Reveals Formula for Content Marketing Success - SYS-CON Media (press release)
Tuesday, 5 April 2016 13:58
New Report Reveals Formula for Content Marketing Success
SYS-CON Media (press release) Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a ... |
New Report Reveals Formula for Content Marketing Success - Business Wire (press release)
Tuesday, 5 April 2016 13:38
New Report Reveals Formula for Content Marketing Success
Business Wire (press release) Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a ... |
Ad Spend Shifting To Content Marketing Because People Hate Everything Else - MediaPost Communications
Thursday, 31 March 2016 10:53
Ad Spend Shifting To Content Marketing Because People Hate Everything Else
MediaPost Communications That change has brought a shift in strategy to content marketing, according to a report titled, “The Eclipse of Online Ads,” from Rebecca Lieb, funded by ScribbleLive. It is estimated that since ad blockers have become popular, 12% of ads aren't seen ... |
5 autores explican ¿qué es el content marketing? - Merca2.0
Wednesday, 30 March 2016 22:51
Merca2.0 |
5 autores explican ¿qué es el content marketing?
Merca2.0 Rebecca Lieb, en Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (QUE, 2011), explica que esta estrategia pasó del “sería bonito tenerlo” a “es necesario implementarlo”. La autora plantea que el ... |
ScribbleLive shares 3 steps to improve your digital content marketing strategy - ITBusiness.ca
Monday, 28 March 2016 16:45
ScribbleLive shares 3 steps to improve your digital content marketing strategy
ITBusiness.ca ... from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising, according to a new report that digital advertising strategist Rebecca Lieb prepared for Toronto-based content ... The Eclipse of Online Ads–a ScribbleLive Report |
The Eclipse of Online Ads–a ScribbleLive Report - ADOTAS
Monday, 28 March 2016 06:29
The Eclipse of Online Ads–a ScribbleLive Report
ADOTAS ScribbleLive and author Rebecca Lieb (pictured left) have have launched a report on “The Eclipse of Online Ads,” in which they explain why marketers must optimize their efforts by prioritizing content within the digital mix. The Report's Executive Summary. ScribbleLive shares 3 steps to improve your digital content marketing strategy |
Study: Companies Favoring Content Over Ads - Broadcasting & Cable
Friday, 25 March 2016 11:59
Study: Companies Favoring Content Over Ads
Broadcasting & Cable That all ads up to brands rethinking how they spend online, with an increasing shift in money going toward content, instead of advertising, according to a report by analyst Rebecca Lieb for content marketing software company ScribbleLive. Her report ... |
Content Marketing for Beginners: 41 Things You Should Know - Business 2 Community
Friday, 18 March 2016 11:10
Content Marketing for Beginners: 41 Things You Should Know
Business 2 Community We recommend starting with Rebecca Lieb's Content Marketing: Think like a Publisher. This was one of the very first books on content marketing, published back in 2011. 34. Joe Pulizzi and Robert Rose are the primary voices of the Content Marketing ... |
Content marketing and personal branding go hand-in-hand - Marketing Land
Tuesday, 15 March 2016 09:43
Marketing Land |
Content marketing and personal branding go hand-in-hand
Marketing Land How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. Rebecca Lieb on March 15, 2016 at 9:43 am. More. |
Content marketing and personal branding go hand-in-hand - Marketing Land
Tuesday, 15 March 2016 09:43
Marketing Land |
Content marketing and personal branding go hand-in-hand
Marketing Land Content marketing and personal branding go hand-in-hand. How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. Rebecca ... |
¿Por qué Snapchat podría ser una gran herramienta para el ... - ComputerWorld Venezuela
Monday, 14 March 2016 08:12
¿Por qué Snapchat podría ser una gran herramienta para el ...
ComputerWorld Venezuela Snapchat sigue siendo una red social relativamente pequeña, de “nicho”, o al menos cuando se la compara con Facebook o Twitter. Sin embargo, sus más de ... |
How to use Snapchat for digital marketing - Digital Arts Online
Monday, 14 March 2016 08:11
Digital Arts Online |
How to use Snapchat for digital marketing
Digital Arts Online Snapchat's fleetingness and temporality are two of its most compelling marketing components, according to Rebecca Lieb, an industry analyst and advisor. "Messages on Snapchat demand to be looked at now and have an expiration date," she says. "I think ... |
Why Snapchat is the next big thing in digital marketing - CIO
Friday, 11 March 2016 11:37
Why Snapchat is the next big thing in digital marketing
CIO Snapchat's fleetingness and temporality are two of its most compelling marketing components, according to Rebecca Lieb, an industry analyst and advisor. "Messages on Snapchat demand to be looked at now and have an expiration date," she says. "I think ... |
How To Analyze Your Content Needs - Marketing Land
Tuesday, 16 February 2016 10:44
Marketing Land |
How To Analyze Your Content Needs
Marketing Land How To Analyze Your Content Needs. Building out your content offerings is like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb explains how to narrow things down through research. Rebecca Lieb ... |
CMO Debate: Are We Going Retro With Marketing Tools? - Forbes
Friday, 12 February 2016 10:09
CMO Debate: Are We Going Retro With Marketing Tools?
Forbes There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief Marketing/Digital/Customer Officers from companies as ... |
5 Marketing Ideas for the Budget-Friendly Small Business - The Milwaukee Community Journal
Thursday, 28 January 2016 13:23
The Milwaukee Community Journal |
5 Marketing Ideas for the Budget-Friendly Small Business
The Milwaukee Community Journal For quick, actionable tips to aid in developing your SEO strategy, consider the tips outlined in the book, The Truth About Search Engine Optimization by Rebecca Lieb. Her book offers a great refresher for industry pros and newbies alike. Use ... |
Why the ad industry will never win the war on ad blockers - CIO
Thursday, 28 January 2016 08:00
CIO |
Why the ad industry will never win the war on ad blockers
CIO Rebecca Lieb, an industry analyst and advisor, believes the diminishing efficacy of online display advertising is at the core of this issue. "Consumers aren't willing to accept the bargain they've struck with traditional media: you get content if you ... |
Forget fashion. CPG brands are leading the way on Instagram - PRWeek
Tuesday, 26 January 2016 11:38
PRWeek |
Forget fashion. CPG brands are leading the way on Instagram
PRWeek "[Instagram advertising] is very congruent with the concept of advertising in glossy magazines: sexy, lush, desirable product, and results shots," says analyst and adviser Rebecca Lieb. "This isn't deep immersion, it isn't super interactivity, it's not ... |
