Feed
Here are some recent news articles I have either written or which mention me.
Twitter's tiny tweaks do little to address big issues - CIO
Wednesday, 25 May 2016 14:18
USA TODAY |
Twitter's tiny tweaks do little to address big issues
CIO "It's always been anticipated that Twitter would give a little bit more margin for a little bit more expression in those 140 characters, and that's certainly what they've done here, but very subtly," says Rebecca Lieb, an industry analyst and advisor ... Twitter's Platform Improvements |
Is Native Advertising the Solution to Ad Blocking in 2016? - The Content Standard by Skyword
Wednesday, 25 May 2016 08:31
The Content Standard by Skyword |
Is Native Advertising the Solution to Ad Blocking in 2016?
The Content Standard by Skyword Last fall, renowned digital media writer and brand strategist Rebecca Lieb discussed ad blocking on NPR, and now we continue that conversation with a focus on what ad blocking means for digital brand marketing strategies. In the content marketing and ... |
Is Native Advertising the Solution to Ad Blocking in 2016? - The Content Standard by Skyword
Wednesday, 25 May 2016 08:31
The Content Standard by Skyword |
Is Native Advertising the Solution to Ad Blocking in 2016?
The Content Standard by Skyword Last fall, renowned digital media writer and brand strategist Rebecca Lieb discussed ad blocking on NPR, and now we continue that conversation with a focus on what ad blocking means for digital brand marketing strategies. In the content marketing and ... |
Mitzvah Day spreads good will and good deeds throughout Akron area - Akron Beacon Journal
Sunday, 22 May 2016 22:53
Akron Beacon Journal |
Mitzvah Day spreads good will and good deeds throughout Akron area
Akron Beacon Journal ... moms and dads who chose the project because their youngsters could get a taste of kindness and generosity. “Our 4-year-old son, we've been wanting to get him involved in volunteering so that's why we came,” said Rebecca Lieb of Beth El Congregation. |
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners - Adweek
Sunday, 15 May 2016 20:00
Adweek |
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Adweek Rebecca Lieb, a digital marketing and media analyst, is interested to see how the old and new media titans will ultimately mesh. "When tech and data can be combined with marketing initiatives, publishing and production, you can create real juggernauts ... |
The morality clause in digital marketing - Marketing Land
Tuesday, 10 May 2016 13:26
Marketing Land |
The morality clause in digital marketing
Marketing Land The morality clause in digital marketing. What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no. Rebecca Lieb on May 10, 2016 at 1:22 pm. |
Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed - Adweek
Tuesday, 10 May 2016 11:02
Adweek |
Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
Adweek And if ads increase in relevancy even while the ad load doesn't increase, that could potentially drive up the price of ads on the platform. Retargeting can be a very good thing or a bad thing, said analyst Rebecca Lieb. Facebook has a lot of data about ... Facebook Brings Retargeting To Instagram Via Dynamic Ads New Ways for More Businesses to Drive Sales from Facebook and Instagram | Facebook for Business |
How Snapchat paves the way for future of location marketing - CIO
Thursday, 28 April 2016 09:45
How Snapchat paves the way for future of location marketing
CIO Marketing is no longer just about getting the right message to the right person at the right time, according to Rebecca Lieb, an independent industry analyst and advisor. "Mobile's pervasiveness means 'right place' needs to be added to the mix," she says. |
New-Report-Says-It-Reveals-Formula-for-Content-Marketing-Success - EContent (press release)
Tuesday, 12 April 2016 10:10
New-Report-Says-It-Reveals-Formula-for-Content-Marketing-Success
EContent (press release) Contently, a content marketing technology solution, released "Content Methodology: A Best Practices Report," together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology--a process to ... |
Content Methodology: A Best Practices Report - MarTech Advisor
Thursday, 7 April 2016 12:30
MarTech Advisor |
Content Methodology: A Best Practices Report
MarTech Advisor For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three ... |
Content Methodology: A New Model for Content Marketing - Business 2 Community
Thursday, 7 April 2016 12:29
Content Methodology: A New Model for Content Marketing
Business 2 Community For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three ... |
IBM Assesses Its Place In The Changing Marketing Tech Landscape - AdExchanger
Thursday, 7 April 2016 00:51
IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components ... |
IBM Assesses Its Place In The Changing Marketing Tech Landscape - AdExchanger
Thursday, 7 April 2016 00:51
IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components ... |
When Will Ads Be Over? - Business 2 Community
Wednesday, 6 April 2016 18:35
Business 2 Community |
When Will Ads Be Over?
Business 2 Community Analyst Rebecca Lieb was tweeting the other day about her newest research on digital marketing. Her report documents the ongoing shift away from digital ads—ineffective banners, mostly—to valuable content. But while the shift to content is historic ... |
New Report Reveals Formula for Content Marketing Success - SYS-CON Media (press release)
Tuesday, 5 April 2016 13:58
New Report Reveals Formula for Content Marketing Success
SYS-CON Media (press release) Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a ... |
New Report Reveals Formula for Content Marketing Success - Business Wire (press release)
Tuesday, 5 April 2016 13:38
New Report Reveals Formula for Content Marketing Success
Business Wire (press release) Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a ... |
Ad Spend Shifting To Content Marketing Because People Hate Everything Else - MediaPost Communications
Thursday, 31 March 2016 10:53
Ad Spend Shifting To Content Marketing Because People Hate Everything Else
MediaPost Communications That change has brought a shift in strategy to content marketing, according to a report titled, “The Eclipse of Online Ads,” from Rebecca Lieb, funded by ScribbleLive. It is estimated that since ad blockers have become popular, 12% of ads aren't seen ... |
5 autores explican ¿qué es el content marketing? - Merca2.0
Wednesday, 30 March 2016 22:51
Merca2.0 |
5 autores explican ¿qué es el content marketing?
Merca2.0 Rebecca Lieb, en Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (QUE, 2011), explica que esta estrategia pasó del “sería bonito tenerlo” a “es necesario implementarlo”. La autora plantea que el ... |
ScribbleLive shares 3 steps to improve your digital content marketing strategy - ITBusiness.ca
Monday, 28 March 2016 16:45
ScribbleLive shares 3 steps to improve your digital content marketing strategy
ITBusiness.ca ... from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising, according to a new report that digital advertising strategist Rebecca Lieb prepared for Toronto-based content ... The Eclipse of Online Ads–a ScribbleLive Report |
The Eclipse of Online Ads–a ScribbleLive Report - ADOTAS
Monday, 28 March 2016 06:29
The Eclipse of Online Ads–a ScribbleLive Report
ADOTAS ScribbleLive and author Rebecca Lieb (pictured left) have have launched a report on “The Eclipse of Online Ads,” in which they explain why marketers must optimize their efforts by prioritizing content within the digital mix. The Report's Executive Summary. ScribbleLive shares 3 steps to improve your digital content marketing strategy |
