Feed
Here are some recent news articles I have either written or which mention me.
Pazarlama teknolojileri neden başarılı olamıyor? - Computerworld
Friday, 20 January 2017 08:58
Computerworld |
Pazarlama teknolojileri neden başarılı olamıyor?
Computerworld Sektör analistlerinden ve danışmanlarından olan Rebecca Lieb, pazarlama alanındaki hızlı büyüme, gelişme ve yeniden yapılanma sürecinden dolayı pazarlama teknolojilerinin olumlu veya olumsuz etkiye sahip olacağını belirlemenin şu an için çok zor ... |
How digital advertising will change with today's political climate - Marketing Land
Tuesday, 17 January 2017 11:54
Marketing Land |
How digital advertising will change with today's political climate
Marketing Land ... digital advertising will change with today's political climate. The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising ... |
How digital advertising will change with today's political climate - Marketing Land
Tuesday, 17 January 2017 11:54
Marketing Land |
How digital advertising will change with today's political climate
Marketing Land The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media. Rebecca Lieb on January 17, 2017 at 11:54 am ... |
True or False: What Happened To 2016's Content Predictions? - B&T
Tuesday, 10 January 2017 17:23
B&T |
True or False: What Happened To 2016's Content Predictions?
B&T Well-known American content marketing commentator Rebecca Lieb said brands would start to appoint senior executives to oversee content initiatives. “Content is not a channel, it's related to all advertising, marketing and communications initiatives… |
Global Innovator receives Ulrike Bolenz art object - Broadband TV News
Tuesday, 10 January 2017 05:39
Broadband TV News |
Global Innovator receives Ulrike Bolenz art object
Broadband TV News Members of the 2017 board are besides Ian Wightman (IHS Markit, Austin/Tx.), Rebecca Lieb (New York), David Mercer (Strategy Analytics, Milton Keynes)), Jo Groebel (DDI, Berlin) and Robin Eckermann (Eckermann Associates, Canberra), that were already ... |
Why Marketers Like YouTube and E! Are Embracing Twitter Moments - Adweek
Tuesday, 3 January 2017 17:53
Adweek |
Why Marketers Like YouTube and E! Are Embracing Twitter Moments
Adweek Rebecca Lieb, a digital media and marketing analyst, pointed out that Moments is as easy an add-on as it's inexpensive to produce. "Twitter Moments just leverages what Twitter is already about, which is real-time marketing," she noted. Publishers like ... |
Content about content is king: 2016's most popular columns on the topic - Marketing Land
Tuesday, 27 December 2016 10:12
Marketing Land |
Content about content is king: 2016's most popular columns on the topic
Marketing Land ... visual) and of making sure it's seen, were under discussion in our virtual pages, where Patrick Armitage expressed his admiration of comedian Louis C.K.'s tactics and Rebecca Lieb explained how personal branding and content marketing work together. |
Wat contentmarketingkoning Joe Pulizzi verwacht van 2017 - frank.news | Marketing trends en media nieuws (persbericht) (Blog)
Tuesday, 13 December 2016 09:52
frank.news | Marketing trends en media nieuws (persbericht) (Blog) |
Wat contentmarketingkoning Joe Pulizzi verwacht van 2017
frank.news | Marketing trends en media nieuws (persbericht) (Blog) Rebecca Lieb (adviseur, auteur, analist) denkt dat context de toekomst heeft. ,,Er komen methoden voor het maken van gepersonaliseerde en relevante realtime berichten op basis van triggers als de aankoopgeschiedenis, het weer, de fysieke locatie, ... |
Top five content marketing trends for 2017 - Media Update
Thursday, 8 December 2016 03:06
Media Update |
Top five content marketing trends for 2017
Media Update Rebecca Lieb, an analyst, author, and advisor, says, “Content will move beyond screens into the 'phygital' world. New technologies such as beacons, sensors, and IoT now infuse highly contextual content into the objects and environments around us. |
Global content marketing: It's gonna be big! - Marketing Land
Tuesday, 22 November 2016 10:27
Marketing Land |
Global content marketing: It's gonna be big!
Marketing Land Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she's learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb ... |
Global content marketing: It's gonna be big! - Marketing Land
Tuesday, 22 November 2016 10:27
Marketing Land |
Global content marketing: It's gonna be big!
Marketing Land Global content marketing: It's gonna be big! Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she's learned about challenges and best practices as marketers seek to ... |
5 Quotes to Recharge Your Marketing - Business 2 Community
Friday, 18 November 2016 15:39
Business 2 Community |
5 Quotes to Recharge Your Marketing
Business 2 Community Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of expertise include digital marketing and media. and her clients range from start-ups to non-profits to Fortune 100 brands. So when words of ... |
How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism - RIABiz
Wednesday, 16 November 2016 16:38
RIABiz |
How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism
RIABiz Rebecca Lieb, an independent media analyst specializing in content strategy, content marketing and digital marketing, who has worked with many companies on digital marketing, including Fidelity, has another perspective. “People in general, but ... |
Retailers can add links inside Instagram Stories to drive users to their e-commerce sites. - InternetRetailer.com
Thursday, 10 November 2016 15:24
InternetRetailer.com |
Retailers can add links inside Instagram Stories to drive users to their e-commerce sites.
InternetRetailer.com Instagram's Snapchat-like Instagram Stories, which let users and brands post photos and videos that disappear after 24 hours, may soon get a lot more appealing to online retailers. The Facebook Inc.-owned social network today rolled out new features to ... New to Instagram Stories: Boomerang, Mentions and Links - Instagram Blog Instagram gets ready to go Live with video Instagram will now let creators add URL links, tag friends, and create Boomerangs in Stories |
Trump Is Master of His Domains - Top Tech News
Friday, 4 November 2016 03:00
Top Tech News |
Trump Is Master of His Domains
Top Tech News For the next president of the United States, the Oval Office will come with more than 11m Twitter followers and a new handle. Barack Obama was the first US president to be on the platform, drawing 11.1m followers to the verified @POTUS account since ... Trumpets, Please, For The World's Biggest Owner Of Domain ... |
Trumpets, Please, For The World's Biggest Owner Of Domain Names - ChannelNews
Thursday, 3 November 2016 19:02
ChannelNews |
Trumpets, Please, For The World's Biggest Owner Of Domain Names
ChannelNews Among them: “donaldtrumpsucks.com”; “no2trump.com”; “TrumpNetworkFraud.com”; “DonaldTrumpPonziScheme.com”; and “IHateTrumpVodka.com”. There are thousands more, many ending with “sucks”. “Domains are cheap,” branding expert Rebecca Lieb ... Trump Is Master of His Domains, Even Ones that Bash Him - After ... |
Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round - Broadband TV News
Thursday, 3 November 2016 12:00
Broadband TV News |
Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round
Broadband TV News Members of the board are: Rebecca Lieb, a very well-known analyst and speaker from New York – Dato' Ng Wan Peng, COO of Malaysian digital and media industry agency MDEC – Ian Wightman, who is responsible at IHS in Austin/Texas, a globally active ... |
NewsFactor Tech News - Mobile Edition - NewsFactor Network
Thursday, 3 November 2016 01:26
NewsFactor Network |
NewsFactor Tech News - Mobile Edition
NewsFactor Network Whoever owns donaldtrumpsucks.com must really hate Donald Trump, right? Wrong! It's the Donald himself. The same goes for no2trump.com, ... |
Donald Trump is master of his domains, even ones that bash him - SaintPetersBlog (blog)
Wednesday, 2 November 2016 20:59
SaintPetersBlog (blog) |
Donald Trump is master of his domains, even ones that bash him
SaintPetersBlog (blog) “Domains are cheap,” branding expert Rebecca Lieb said. “Mopping up when somebody acquires a domain and does something malicious with it is expensive.” Trump's collection of web addresses good and bad is far more extensive than that of any ... |
Donald Trump is master of his domains, even ones that bash him - Alabama Today
Wednesday, 2 November 2016 18:27
Alabama Today |
Donald Trump is master of his domains, even ones that bash him
Alabama Today “Domains are cheap,” branding expert Rebecca Lieb said. “Mopping up when somebody acquires a domain and does something malicious with it is expensive.” Trump's collection of web addresses good and bad is far more extensive than that of any ... Want to buy donaldtrumpsucks.com? Trump beat… Donald Trump Himself Owns DonaldTrumpSucks.com and Many Other Websites |
