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Here are some recent news articles I have either written or which mention me.

Why the ad industry will never win the war on ad blockers - CIO

Wednesday, 23 January 2019 04:08

Why the ad industry will never win the war on ad blockers  CIO

The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the ...

14 Ways To Turn On The Content Flow - Marketing Land

Wednesday, 23 January 2019 04:08

14 Ways To Turn On The Content Flow  Marketing Land

IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that's just blogging.

Five marketing myths debunked for 2019 - ClickZ

Saturday, 19 January 2019 22:00

Five marketing myths debunked for 2019  ClickZ

Busting five of the most common marketing myths around *content*, brand awareness, link building, PR, and creativity as we head into 2019.

Who owns Trumpsucks.com? The Donald does - Irish Examiner

Thursday, 17 January 2019 09:52

Who owns Trumpsucks.com? The Donald does  Irish Examiner

Whoever owns donaldtrumpsucks.com must really hate Donald Trump. Wrong - it's the Donald himself. The same goes for no2trump.com, trumpmustgo.com and ...

Domino's to roll out tweet-a-pizza - USA TODAY

Monday, 14 January 2019 12:46

Domino's to roll out tweet-a-pizza  USA TODAY

Ordering a pizza soon will be as simple as this: tweet. Next week, Domino's, the pizza delivery behemoth, will roll out a tweet-to-order innovation that lets folks ...

Scroogled: Microsoft escalates Google battle - San Jose Mercury News

Sunday, 13 January 2019 06:42

Scroogled: Microsoft escalates Google battle  San Jose Mercury News

Escalating one of tech's biggest rivalries, Microsoft is accusing Google (GOOG) of compromising the privacy of Gmail users — leveling the charge in an unusual, ...

11 Harmful Content Marketing Misconceptions and How to Fix Them - Business 2 Community

Sunday, 13 January 2019 06:42

11 Harmful Content Marketing Misconceptions and How to Fix Them  Business 2 Community

According to CMI's 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at *content* marketing. It's no secret that *content* ...

Microsites could revolutionize your digital presence in 2019 - ClickZ

Saturday, 12 January 2019 18:40

Microsites could revolutionize your digital presence in 2019  ClickZ

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure.

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them - International Business Times

Thursday, 10 January 2019 15:34

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them  International Business Times

Obnoxious selfies, phone calls at match point, and standing during play are among behaviors frowned upon at the U.S. Open Tennis Championships. This year ...

Four ways Facebook can use its $9 billion in cash - Feb. 2, 2012 - CNNMoney

Thursday, 10 January 2019 15:34

Four ways Facebook can use its $9 billion in cash - Feb. 2, 2012  CNNMoney

Facebook's IPO will raise $5 billion, and the company already has $4 billion in cash. Facebook can use that money in four key areas.

Why Content Marketing Goes Rogue And How To Rein It In - Marketing Land

Wednesday, 9 January 2019 21:31

Why Content Marketing Goes Rogue And How To Rein It In  Marketing Land

Is your *content* going rogue? *content*-marketing-featured. Image via Shutterstock. Do you know all the sites and social media accounts controlled by your brand ...

Instagram ad spend is increasing: How does it affect your strategy? - ClickZ

Wednesday, 9 January 2019 15:30

Instagram ad spend is increasing: How does it affect your strategy?  ClickZ

Instagram is becoming more popular and brands more willing to up spend on the platform. Here's what to know before adjusting your Instagram ad spend.

Three reasons you should launch a microsite in 2019 - ClickZ

Tuesday, 8 January 2019 12:26

Three reasons you should launch a microsite in 2019  ClickZ

A microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effective.

How (and why) marketing tech fails to deliver on its promise - CIO

Saturday, 5 January 2019 18:13

How (and why) marketing tech fails to deliver on its promise  CIO

Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages.

Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast] - MarketingProfs.com

Thursday, 3 January 2019 06:00

Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]  MarketingProfs.com

*Content*: Marketing Podcast - Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software ...

Free news gets scarcer as paywalls tighten - Daily Mail

Saturday, 29 December 2018 20:38

Free news gets scarcer as paywalls tighten  Daily Mail

For those looking for free news online, the search is becoming harder.Tougher restrictions on online *content* have boosted digital paid subscriptions at many...

Digital Startups Are Teaching the Big Guys Some Lessons - Adweek

Sunday, 23 December 2018 08:04

Digital Startups Are Teaching the Big Guys Some Lessons  Adweek

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after ...

Print's not dead. Here's proof. - CNNMoney

Thursday, 20 December 2018 13:49

Print's not dead. Here's proof.  CNNMoney

We've heard it said many times: Print is dead. But startups are questioning this idea. "It's just like in retail [where] people are saying stores are dead," said Ethan ...

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data - New York Times

Sunday, 16 December 2018 13:25

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data  New York Times

The company is introducing an advertising platform that will allow marketers to use its vast knowledge of consumers on other websites and mobile apps.

Global content marketing: It’s gonna be big! - Marketing Land

Saturday, 15 December 2018 19:20

Global content marketing: It’s gonna be big!  Marketing Land

For the past few months, I've been interviewing *content* marketing executives at global enterprises about the challenges and opportunities they face when trying ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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