Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, keynote speakerauthor, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.

She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Earlier, as an analyst at the Altimeter Group, she covered digital advertising and marketing and produced a significant body of research around content marketing, content strategy and converged media. Rebecca is the former VP of Econsultancy's US operations.  She was VP and editor-in-chief of The ClickZ Network for over seven years.  For a portion of that time, she also ran Search Engine Watch.

Earlier,  Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television.  As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal.  She spent five years as Variety's Berlin-based German/Eastern European bureau chief.  Until recently,  Rebecca taught at New York University's Center for Publishing,  where she also served on the Electronic Publishing Advisory Group.

Her book, The Truth About Search Engine Optimization, published by FT Press in 2009, instantly became a best-seller on It remains a top-10 title in several Internet marketing categories. Her most recent book is Content Marketing.

For the bigger picture, take a look at her résumé.