Rebecca Lieb is vice president of Econsultancy's US operations.  An expert in interactive marketing and advertising and a sought-after speaker, she was formerly editorial consultant and contributor to The ClickZ Network  after serving as its editor-in-chief for over seven years.  For a portion of that time, Rebecca also ran Search Engine Watch.  She's also a content strategy consultant for a variety of brands as well as professional trade organizations. Earlier,  Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television.  As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal.  She spent five years as Variety's Berlin-based German/Eastern European bureau chief.  Until recently,  Rebecca was taught at New York University's Center for Publishing,  where she also served on the Electronic Publishing Advisory Group.

Her book, The Truth About Search Engine Optimization, was recently published by FT Press - and instantly became a best-seller on Amazon.com. It remains a top-10 title in several Internet marketing categories.

For the bigger picture, take a look at her résumé.