Rebecca Lieb is an analyst at the Altimeter Group  where she covers digital advertising and marketing.  A consultant, author, and sought-after speaker, Rebecca is the former VP of Econsultancy's US operations.  She was VP and editor-in-chief of The ClickZ Network for over seven years.  For a portion of that time, Rebecca also ran Search Engine Watch.  She consults on content strategy for a variety of brands and professional trade organizations.

Earlier,  Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television.  As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal.  She spent five years as Variety's Berlin-based German/Eastern European bureau chief.  Until recently,  Rebecca taught at New York University's Center for Publishing,  where she also served on the Electronic Publishing Advisory Group.

Her book, The Truth About Search Engine Optimization, published by FT Press in 2009, instantly became a best-seller on Amazon.com. It remains a top-10 title in several Internet marketing categories. Her most recent book, Content Marketing published in October, 2011.

For the bigger picture, take a look at her résumé.