Vice President & Editor-in-Chief, The ClickZ Network                                         January 2000 - April 2008
Incisive Media (ex-Jupitermedia Corp.)             

Editorial oversight and responsibility for a network of 15 Web sites and related e-newsletters comprising the single largest source of news and information related to interactive advertising and marketing. Increased newsletter subscriber base 350% per title on average; increased Web traffic over 60%. Oversee site redesigns and structural/operational integration of acquired properties. Chair numerous conferences on interactive advertising/marketing related issues and established thought-leadership positioning for titles and writers in group. Columnist. Launched editorial blog. Frequently represent properties and company speaking on interactive marketing best practices at dozens of conferences worldwide, as well as as a commentator in dozens of print and broadcast media outlets. Worked with FTC to develop a national Spam Forum for public and legislators, spoke at the event. For a portion of this time, I also ran SearchEngineWatch.com.

New York University, Center for Publishing           Spring, 2005 - Fall, 2005
Adjunct Lecturer,  Interactive Publishing
Member, Electronic Publishing Advisory Group

Teach graduate level interactive publishing course Publishing program. Review current courses and develop new programs in electronic publishing curriculum.

Freelance Journalist/Writer                                        since 1982

Pearson Publishing's FT.com (contracted book on SEO to publish late 2008); The New York Times; The Wall Street Journal; New York Post; Boston Globe; The Hollywood Reporter; Premiere; The Guardian (UK); San Francisco Chronicle; Raw Vision; Berliner Zeitung; Jerusalem Post; HarperCollins; Fodor’s; Juxtapoz; Stuff Magazine; Checkpoint; et al.

Director, Marketing & Corporate Communications      July 2000 – November 2000
iUniverse.com                                            

Created internal marketing and communications for online publishing company of 340 with offices across the US and in Shanghai, China. Developed identity, branding and collateral material, including Web site, for newly launched B2B initiatives including technology and education services. Crisis management. Trade show presence. Oversaw relationship with service providers and vendors including Web and collateral design and public relations firm. Launched initiative to build company Intranet. Supervised content for B2C Web site. Coordinated events/media announcements and Web site launches with partners and clients including: Adobe Systems, PricewaterhouseCoopers, Barnes & Noble; BN.com; Powell’s Books; MediaBay.com,

Director, Marketing & Communications                       April 2000 – July 2000
Rare Medium Group, Inc.                                       

Created internal marketing and media- and investor relations division for RMG (the corporate entity) and the Rare Medium Venture Capital and Incubation Group, comprising a portfolio of a dozen dot.com companies.


Vice President, Communications                                              September, 1999 – April, 2000
Siegel+Gale                                                                        

Created internal and external communications division for a global professional services consultancy specializing in e-services (dot.coms to Fortune 500 Web sites), branding, marketing and corporate identity. Oversaw marketplace repositioning and renaming of company. Participated in national advertising campaign (print, broadcast and outdoor).

Vice President, Corporate Communications                                   October, 1998 – August, 1999
Unapix Entertainment, Inc.                                                                 

Created communications, marketing and investor relations department and strategy for an independent film, video, television and e-commerce entertainment company active in production, syndication, licensing, sales, finance and distribution. Created company collateral and advertising. Supported sales and distribution. Organized presence at trade shows and markets.

Director, Marketing & Public Relations                                       Dec. 1996 - Aug. 1998
Universal Television & Networks Group                                      
(formerly USA Networks International)
 
Developed and supervised all aspects of marketing, corporate communications, advertising, media buying, branding, identity, collateral and media relations for a major global television channel owner/operator.

•    Created and managed corporate identity campaign.
•    Designed and implemented trade ad and PR campaign to support channel distribution and international advertising sales (on-air and on-line).
•    Worked on content and positioning of USA Networks and Sci-Fi Channel Web sites.
•    Supervised off- and on-air marketing efforts of first pan-Latin American TV advertising campaign in conjunction with Citibank & New York Philharmonic. Project spanned three months and 19 countries.
•    Targeted and developed integrated marketing opportunities in mainland China.

English Language Corporate Communications Director                   Nov. ‘93 - Dec. ‘96
RTL Television  (New York & Cologne, Germany)   

Responsible for all aspects of English-language press, marketing, PR. and advertising for the largest private non-US TV network. Assignment was to raise profile of CEO and the company to secure output deals with the major studios.

•    CEO awarded International Directorate Award (lifetime achievement Emmy).
•    Record-breaking deals concluded with Universal ($2.5 billion), Warner Bros., and Columbia-TriStar.
•    Organized, coordinated and supervised all aspects of the International Council Meeting of the Museum of Television & Radio in Berlin and Bonn. The council, chaired by Henry Kissinger and Ralph Guild, is comprised solely of CEO's of major global media organizations. Members met with dignitaries including Chancellor Helmut Kohl; President Roman Herzog and Hans-Dietrich Genscher.
•    Creative and strategic management of first English language trade ad campaign (budget $1.5 million) in Variety.
•    Developed strategy for Internet presence of the network.
•    Placed feature article in Forbes with positive and negative comparisons to chief competitor.        
    
German & Eastern European Bureau Chief                                Feb. 1990 - Nov., 1993
Variety  (Berlin)  

•    Supervised all editorial coverage for daily and weekly editions from the world's second-largest media market.
•    Oversaw network of up to eight stringers and freelancers.
•    Developed expertise in emerging central European and former Soviet media, including regulatory and licensing   issues.
•    Delivered most cover story by-lines of all foreign-based reporters.
•    Contributed editorial coverage on all major European film and television markets and festivals.
•    Contributed content for Internet news site run in conjunction with Reuters.

Feature Film / Entertainment Publicity Executive          1983 - 1988   

•    Directed marketing & PR for theatrical releases of independent and foreign films.
•    Conducted media tours of actors and directors.
•    Clients included: 20th Century Fox; Miramax; New Line Cinema; Vestron; Cineplex Odeon; New Yorker; Kino International; Carson Productions; Aaron Spelling Productions; Taft Entertainment; Hanna-Barbera; Vestron; Warner Books and celebrities.

Education: