jessica groopman

Kaleido Insights

Announcing Kaleido Insights, a new research/consultancy firm

I couldn’t be more pleased or proud to announce the launch of Kaleido Insights today.   This new boutique research advisory firm is the brainchild of myself and three of the most brilliant, incisive, and generous collaborators I’ve ever had the pleasure to work with: Jaimy Szymanski, Jeremiah Owyang, and Jessica Groopman. Together we’ve co-authored […]

Announcing Kaleido Insights, a new research/consultancy firm Read More »

The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

Contribution to a New Book: The New Advertising

Together with many peers I admire and respect enormously, such as my frequent partner-in-research Jessica Groopman and Publicis Chief strategist Rishad Tobaccowalla, I’ve contributed to a new book out just this week.  The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era published this week from Praeger. It’s a hefty two volumes,

Contribution to a New Book: The New Advertising Read More »

Scroll to Top