Just published is a new report I co-authored with Joe Lazauskas for client Contently, Content Methodology: A New Model for Content Marketing.
It looks at:
Why a content methodology has become critical to modern enterprises.
How leading organizations are developing a culture that facilitates the creation of great content.
A step-by-step guide to developing a content methodology.
A framework for continuously improving a brand’s content over time.
Thanks for giving it a read, and for sharing your thoughts.
Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.
© Copyright The Creative Commons License is Attribution-Noncommercial- ShareAlike 3.0 United States