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Here are some recent news articles I have either written or which mention me.

What Your Customers (and Competitors) Think About Online Advertising and Content Marketing - MarketingProfs.com (subscription)

Wednesday, 8 June 2016 10:13

MarketingProfs.com (subscription)


What Your Customers (and Competitors) Think About Online Advertising and Content Marketing
MarketingProfs.com (subscription)
With ad-blocker downloads on the rise and criticism of banner ad effectiveness a theme among industry pundits the past few years, my team at ScribbleLive recently partnered with industry analyst Rebecca Lieb to explore the latest consumer and marketer ...

and more »

'A calculated risk': Why agencies are making social-justice documentaries - Digiday

Wednesday, 8 June 2016 00:03


'A calculated risk': Why agencies are making social-justice documentaries
Digiday
These agencies have production muscles to flex, and see an opportunity in aligning with what independent analyst, author and advisor Rebecca Lieb, formerly of the Altimeter Group calls “non-controversial causes” bound to resonate with their audiences ...

Content marketing and the silo issue - Marketing Land

Tuesday, 7 June 2016 09:14

Marketing Land


Content marketing and the silo issue
Marketing Land
Content marketing and the silo issue. Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine. Rebecca Lieb on June 7 ...

Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware - AdExchanger

Wednesday, 1 June 2016 14:04


Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware
AdExchanger
Thus, the marketing cloud is becoming less and less of a standalone function in the process, said Rebecca Lieb, former Altimeter Group analyst and principal at consultancy Conglomotron. “Clients need integration with commerce, sales, finance, all types ...

and more »

Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware - AdExchanger

Wednesday, 1 June 2016 14:04


Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware
AdExchanger
Thus, the marketing cloud is becoming less and less of a standalone function in the process, said Rebecca Lieb, former Altimeter Group analyst and principal at consultancy Conglomotron. “Clients need integration with commerce, sales, finance, all types ...

and more »

The 3 Phases of a Killer Content Marketing Strategy - Business 2 Community

Tuesday, 31 May 2016 09:39

Business 2 Community


The 3 Phases of a Killer Content Marketing Strategy
Business 2 Community
I love Rebecca Lieb's analogy. She explains, “You cook up this giant bird to serve up on one glorious occasion and then proceed to slice and dice this thing for weeks on end. If you are like most families, you are going to be repurposing this bird as ...

and more »

A Devil With The Detail: Joe Coleman Interviewed - The Quietus

Sunday, 29 May 2016 07:07

The Quietus


A Devil With The Detail: Joe Coleman Interviewed
The Quietus
Rebecca Lieb said in her review of the exhibition that: “Joe Coleman may have finally entered the mainstream with this show, but he's there strictly on his own terms.” How do you feel about that? JC: I certainly would agree with what Rebecca Lieb says ...

Twitter's Platform Improvements - MustTech News

Wednesday, 25 May 2016 15:46

USA TODAY


Twitter's Platform Improvements
MustTech News
Twitter this week focused on rolling out some long overdue improvements intended to free up space in “tweet” messages so users can share more in every post. Usernames mentioned in @ replies and media attachments, for example, photographs, GIFs, ...
Twitter's tiny tweaks do little to address big issuesCIO

all 446 news articles »

Twitter's tiny tweaks do little to address big issues - CIO

Wednesday, 25 May 2016 14:18

USA TODAY


Twitter's tiny tweaks do little to address big issues
CIO
"It's always been anticipated that Twitter would give a little bit more margin for a little bit more expression in those 140 characters, and that's certainly what they've done here, but very subtly," says Rebecca Lieb, an industry analyst and advisor ...
Twitter's Platform ImprovementsMustTech News

all 446 news articles »

Is Native Advertising the Solution to Ad Blocking in 2016? - The Content Standard by Skyword

Wednesday, 25 May 2016 08:31

The Content Standard by Skyword


Is Native Advertising the Solution to Ad Blocking in 2016?
The Content Standard by Skyword
Last fall, renowned digital media writer and brand strategist Rebecca Lieb discussed ad blocking on NPR, and now we continue that conversation with a focus on what ad blocking means for digital brand marketing strategies. In the content marketing and ...

Is Native Advertising the Solution to Ad Blocking in 2016? - The Content Standard by Skyword

Wednesday, 25 May 2016 08:31

The Content Standard by Skyword


Is Native Advertising the Solution to Ad Blocking in 2016?
The Content Standard by Skyword
Last fall, renowned digital media writer and brand strategist Rebecca Lieb discussed ad blocking on NPR, and now we continue that conversation with a focus on what ad blocking means for digital brand marketing strategies. In the content marketing and ...

Mitzvah Day spreads good will and good deeds throughout Akron area - Akron Beacon Journal

Sunday, 22 May 2016 22:53

Akron Beacon Journal


Mitzvah Day spreads good will and good deeds throughout Akron area
Akron Beacon Journal
... moms and dads who chose the project because their youngsters could get a taste of kindness and generosity. “Our 4-year-old son, we've been wanting to get him involved in volunteering so that's why we came,” said Rebecca Lieb of Beth El Congregation.

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners - Adweek

Sunday, 15 May 2016 20:00

Adweek


Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Adweek
Rebecca Lieb, a digital marketing and media analyst, is interested to see how the old and new media titans will ultimately mesh. "When tech and data can be combined with marketing initiatives, publishing and production, you can create real juggernauts ...

and more »

The morality clause in digital marketing - Marketing Land

Tuesday, 10 May 2016 13:22

Marketing Land


The morality clause in digital marketing
Marketing Land
The morality clause in digital marketing. What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no. Rebecca Lieb on May 10, 2016 at 1:22 pm.

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed - Adweek

Tuesday, 10 May 2016 11:02

Adweek


Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
Adweek
And if ads increase in relevancy even while the ad load doesn't increase, that could potentially drive up the price of ads on the platform. Retargeting can be a very good thing or a bad thing, said analyst Rebecca Lieb. Facebook has a lot of data about ...
Facebook Brings Retargeting To Instagram Via Dynamic AdsAdExchanger
New Ways for More Businesses to Drive Sales from Facebook and Instagram | Facebook for BusinessFacebook

all 49 news articles »

How Snapchat paves the way for future of location marketing - CIO

Thursday, 28 April 2016 09:45


How Snapchat paves the way for future of location marketing
CIO
Marketing is no longer just about getting the right message to the right person at the right time, according to Rebecca Lieb, an independent industry analyst and advisor. "Mobile's pervasiveness means 'right place' needs to be added to the mix," she says.

New-Report-Says-It-Reveals-Formula-for-Content-Marketing-Success - EContent (press release)

Tuesday, 12 April 2016 10:10


New-Report-Says-It-Reveals-Formula-for-Content-Marketing-Success
EContent (press release)
Contently, a content marketing technology solution, released "Content Methodology: A Best Practices Report," together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology--a process to ...

Content Methodology: A Best Practices Report - MarTech Advisor

Thursday, 7 April 2016 12:30

MarTech Advisor


Content Methodology: A Best Practices Report
MarTech Advisor
For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three ...

Content Methodology: A New Model for Content Marketing - Business 2 Community

Thursday, 7 April 2016 12:29


Content Methodology: A New Model for Content Marketing
Business 2 Community
For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three ...

and more »

IBM Assesses Its Place In The Changing Marketing Tech Landscape - AdExchanger

Thursday, 7 April 2016 00:51


IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger
While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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