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Here are some recent news articles I have either written or which mention me.

NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs - Jornal do Brasil

Friday, 27 July 2018 17:36


NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs
Jornal do Brasil
Contas falsas continuarão a surgir tão rapidamente quanto serão apagadas", apontou a analista Rebecca Lieb, da Kaleido Insights. No entanto, de acordo com o diretor de marketing da Unilever, Keith Weed, a estratégia de eliminar contas fake é necessária ...

and more »

NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs - Tribuna do Interior

Friday, 27 July 2018 17:36


NY: bolsas deixam PIB dos EUA de lado e são contaminadas por mau humor de techs
Tribuna do Interior
Contas falsas continuarão a surgir tão rapidamente quanto serão apagadas", apontou a analista Rebecca Lieb, da Kaleido Insights. No entanto, de acordo com o diretor de marketing da Unilever, Keith Weed, a estratégia de eliminar contas fake é necessária ...

and more »

The Trouble With Twitter: Cleaning Up Is Costly - Nasdaq

Friday, 27 July 2018 13:23

Nasdaq


The Trouble With Twitter: Cleaning Up Is Costly
Nasdaq
Belatedly mopping up the mess is like "playing a never-ending game of whack-a-bot," says Rebecca Lieb, an analyst at market researcher Kaleido Insights. "Fake accounts will continue to surface just as quickly as they are deleted." It's a dilemma ...

and more »

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Friday, 27 July 2018 12:42

Barron's


The Trouble With Twitter: Cleaning Up Is Costly
Barron's
Belatedly mopping up the mess is like “playing a never-ending game of whack-a-bot,” says Rebecca Lieb, an analyst at market researcher Kaleido Insights. “Fake accounts will continue to surface just as quickly as they are deleted.” It's a dilemma ...

and more »

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI - MarTech Series

Friday, 27 July 2018 05:50

MarTech Series


inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI
MarTech Series
According to Rebecca Lieb, Analyst and Founding Partner at Kaleido Insights, “inPowered's AI technology doesn't just give brands what they've always wanted, engagement with their content, but it does so at the most efficient price possible.” In the ...

Rebecca Lieb, Jaimy Szymanski - Content. Elementarna cząstka marketingu - Kurier Poranny

Thursday, 26 July 2018 15:40

Kurier Poranny


Rebecca Lieb, Jaimy Szymanski - Content. Elementarna cząstka marketingu
Kurier Poranny
Rebecca Lieb i Jaimy Szymanski w pozycji "Content. Elementarna cząstka marketingu" definiują współczesne odmiany marketingu, wskazują, jakie jest ich miejsce w internecie, a jakie w innych mediach i przestrzeniach, ale skupiają się głównie na sieci.

BuzzFeed's Newly Launched Site Will Focus Only on News - Adweek

Wednesday, 18 July 2018 15:13

Adweek


BuzzFeed's Newly Launched Site Will Focus Only on News
Adweek
“It looks like BuzzFeed is getting a little more adult; they're getting into 'real journalism,' not just Kardashian stuff,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights. “It's also obviously a lot more real estate for advertising ...

and more »

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising ... - Citizentribune

Tuesday, 17 July 2018 09:37


inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising ...
Citizentribune
SAN FRANCISCO--(BUSINESS WIRE)--Jul 17, 2018--inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, today introduced and made available its ...

and more »

inPowered Eliminates Paid Media Waste to Scale Content ... - SYS-CON Media (press release)

Tuesday, 17 July 2018 09:16


inPowered Eliminates Paid Media Waste to Scale Content ...
SYS-CON Media (press release)
inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, ...

and more »

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising ... - Business Wire (press release)

Tuesday, 17 July 2018 09:10

Business Wire (press release)


inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising ...
Business Wire (press release)
According to Rebecca Lieb, Analyst and Founding Partner at Kaleido Insights, “inPowered's AI technology doesn't just give brands what they've always wanted, engagement with their content, but it does so at the most efficient price possible.” In the ...

and more »

Why Hulu is a real prize in the battle for Fox - WUNC

Friday, 13 July 2018 19:21


Why Hulu is a real prize in the battle for Fox
WUNC
“It's making its strides in original programming, which is always a first step to maturity,” explained Rebecca Lieb, who tracks digital marketing and media at Kaleido Insights. “You know, "The Handmaid's Tale" was the winner of a great deal of critical ...

and more »

Why Hulu is a real prize in the battle for Fox - WWNO

Friday, 13 July 2018 19:00


Why Hulu is a real prize in the battle for Fox
WWNO
“It's making its strides in original programming, which is always a first step to maturity,” explained Rebecca Lieb, who tracks digital marketing and media at Kaleido Insights. “You know, "The Handmaid's Tale" was the winner of a great deal of critical ...

and more »

Why Hulu is a real prize in the battle for Fox - Marketplace.org

Friday, 13 July 2018 18:57

Marketplace.org


Why Hulu is a real prize in the battle for Fox
Marketplace.org
“It's making its strides in original programming, which is always a first step to maturity,” explained Rebecca Lieb, who tracks digital marketing and media at Kaleido Insights. “You know, "The Handmaid's Tale" was the winner of a great deal of critical ...

and more »

Twitter Deletes Millions of Fake Followers, But Will You Even Notice? - KQED

Thursday, 12 July 2018 17:30

KQED


Twitter Deletes Millions of Fake Followers, But Will You Even Notice?
KQED
It makes customers, consumers and users more suspicious of the results of the content of everything that they consume," says Rebecca Lieb, a digital marketing consultant who says fake followers are the social media equivalent of spam, and they are bad ...
Confidence in follower counts - Twitter BlogTwitter Blog

all 401 news articles »

5 definiciones de content marketing que todo mercadólogo necesita leer - Merca2.0

Wednesday, 11 July 2018 22:45

Merca2.0


5 definiciones de content marketing que todo mercadólogo necesita leer
Merca2.0
Rebecca Lieb (Content Marketing: Think Like a Publisher) califica al contenido, como una estrategia que evolucionó de ser “sería bonito tenerlo” a “es necesario implementarlo”. El planteamiento de Lieb es que el contenido, para ser creativo y comercial ...

AT&T finalise le rachat du groupe Time Warner - CB News

Saturday, 16 June 2018 22:03


AT&T finalise le rachat du groupe Time Warner
CB News
"Ces genres de fusions sont historiquement difficiles à mettre en œuvre concrètement", relève l'analyste spécialisée Rebecca Lieb, qui cite le précédent, raté, de la gigantesque fusion en 2000 entre Ti me Warner et AOL, le fournisseur d'accès internet.

and more »

AT&T boucle officiellement le rachat de Time Warner, un appel toujours possible - Capital.fr

Thursday, 14 June 2018 23:46

Capital.fr


AT&T boucle officiellement le rachat de Time Warner, un appel toujours possible
Capital.fr
"Ces genres de fusions sont historiquement difficiles à mettre en œuvre concrètement", relève l'analyste spécialisée Rebecca Lieb, qui cite le précédent, raté, de la gigantesque fusion en 2000 entre Time Warner et AOL, le fournisseur d'accès internet.

and more »

AT&T boucle officiellement le rachat de Time Warner, un appel toujours possible - Ouest-France

Thursday, 14 June 2018 23:43


AT&T boucle officiellement le rachat de Time Warner, un appel toujours possible
Ouest-France
"Ces genres de fusions sont historiquement difficiles à mettre en œuvre concrètement", relève l'analyste spécialisée Rebecca Lieb, qui cite le précédent, raté, de la gigantesque fusion en 2000 entre Time Warner et AOL, le fournisseur d'accès internet.

and more »

AT&T boucle officiellement le rachat de Time Warner, un appel toujours possible - Challenges.fr

Thursday, 14 June 2018 23:39

Challenges.fr


AT&T boucle officiellement le rachat de Time Warner, un appel toujours possible
Challenges.fr
"Ces genres de fusions sont historiquement difficiles à mettre en œuvre concrètement", relève l'analyste spécialisée Rebecca Lieb, qui cite le précédent, raté, de la gigantesque fusion en 2000 entre Time Warner et AOL, le fournisseur d'accès internet.

and more »

T boucle officiellement le rachat de Time Warner, un ... - La Croix - La Croix

Thursday, 14 June 2018 23:38

La Croix


T boucle officiellement le rachat de Time Warner, un ... - La Croix
La Croix
Le géant américain des télécoms AT&T a annoncé jeudi la finalisation officielle du rachat du groupe de médias Time Warner, suite logique du feu vert d'un juge ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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