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Here are some recent news articles I have either written or which mention me.

2013: Twitter IPO: How the company became an unlikely darling - Silicon Valley

Sunday, 7 August 2016 16:48


2013: Twitter IPO: How the company became an unlikely darling
Silicon Valley
Rebecca Lieb, a social media expert at Altimeter Group, said Twitter also may benefit from Facebook's success over the past year. When the Menlo Park company went public in 2012, she explained, "the market at large really didn't understand social media ...

Why context is digital marketing's next frontier - Marketing Land

Thursday, 4 August 2016 09:31

Marketing Land


Why context is digital marketing's next frontier
Marketing Land
Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016 ...

Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick - Adrants

Tuesday, 26 July 2016 12:27


Attend Content Marketing World to Be Rocked by Mark Hammil And Cheap Trick
Adrants
... this year will also include some amazing speakers who are well versed in the area of content such as Ann Handley, Mitch Joel, Jay Baer, Rand Fiskin, Krintina Halvorson, Scott Stratten, Tim Ash, Susan Borst, Gina Dietrich, Rebecca Lieb, Brian Massey ...

7 Trends That Are Shaping the Future of Digital Marketing ... - GroundReport

Monday, 25 July 2016 16:38


7 Trends That Are Shaping the Future of Digital Marketing ...
GroundReport
Formerly SEO and Content Marketing are the two online marketing strategies that are considered unrelated. But SEO and Content Marketing develops very ...

and more »

Will buying Yahoo make Verizon an appealing advertising platform for retailers? - InternetRetailer.com

Monday, 25 July 2016 14:16

InternetRetailer.com


Will buying Yahoo make Verizon an appealing advertising platform for retailers?
InternetRetailer.com
But getting its disparate elements to work together won't be easy, says Rebecca Lieb, an independent media analyst. “Verizon's shift is an enormously large transition to make,” she says. “What Verizon is trying to cobble together is a 'Franken-media ...
Verizon to acquire Yahoo's operating business | About VerizonVerizon
Verizon to acquire Yahoo's operating business | YahooYahoo - Tumblr

all 1,313 news articles »

12 Unusually Simple and Helpful SEO Tips and Tricks - Business 2 Community

Friday, 15 July 2016 12:42

Business 2 Community


12 Unusually Simple and Helpful SEO Tips and Tricks
Business 2 Community
According to Rebecca Lieb, content aggregation is a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a ...

and more »

3 Fundamental Questions to Ask Before You Create That Next Piece of Content - Business 2 Community

Wednesday, 13 July 2016 23:26

Business 2 Community


3 Fundamental Questions to Ask Before You Create That Next Piece of Content
Business 2 Community
Rebecca Lieb is an analyst, author, and advisor researching content marketing, content strategy, and digital marketing — and one of the most insightful minds in marketing today. You've probably encountered her groundbreaking marketing research before, ...

7 tips for becoming a better online marketer - YourStory.com

Monday, 11 July 2016 22:35

YourStory.com


7 tips for becoming a better online marketer
YourStory.com
Rebecca Lieb. Content has always been the king and it still plays a crucial role in every marketing strategy. But in this age of hyper-personalisation, creating good content isn't enough; you have to create targeted content. Today, your customer has ...

7 tips for becoming a better online marketer - YourStory.com

Monday, 11 July 2016 22:35

YourStory.com


7 tips for becoming a better online marketer
YourStory.com
Rebecca Lieb. Content has always been the king and it still plays a crucial role in every marketing strategy. But in this age of hyper-personalisation, creating good content isn't enough; you have to create targeted content. Today, your customer has ...

Rebecca Lieb habla sobre contenidos de alcance mundial para Marketing Digital - IIEMD (Comunicado de prensa)

Wednesday, 6 July 2016 10:36

IIEMD (Comunicado de prensa)


Rebecca Lieb habla sobre contenidos de alcance mundial para Marketing Digital
IIEMD (Comunicado de prensa)
La columnista Rebecca Lieb compartió información dedicada a los especialistas en Marketing Digital, con la finalidad de que comprendan las necesidades que tiene cada región, país, y localidad. Argumentó que la ampliación y distribución de diversos ...

Scaling content marketing to a global level - Marketing Land

Tuesday, 5 July 2016 09:31

Marketing Land


Scaling content marketing to a global level
Marketing Land
Scaling content marketing to a global level. How do you create a global content marketing strategy? It's a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality. Rebecca Lieb on July ...

Amazon Kindle Fire Smartphone release date announced, feature specs like 3D screen - The Westside Story

Friday, 24 June 2016 23:01

The Westside Story


Amazon Kindle Fire Smartphone release date announced, feature specs like 3D screen
The Westside Story
... and love their Android devices — it can then consolidate e-readers into smartphones, just like cameras and music players have been consolidated,” said Rebecca Lieb, an analyst at Altimeter Group. “The Kindle is going to be front and center on this ...

and more »

How CIOs can improve B2B social marketing - CIO

Thursday, 23 June 2016 09:40

CIO


How CIOs can improve B2B social marketing
CIO
... because they're in charge of IT, and you can't do social media marketing unless there are solid IT underpinnings, not only for content creation, but distribution, analytics, and tying things into additional systems such as CRM," says Rebecca Lieb ...

PYMNTS Data Dive: Consumers' Mobile Preferences - PYMNTS.com

Tuesday, 21 June 2016 12:57

PYMNTS.com


PYMNTS Data Dive: Consumers' Mobile Preferences
PYMNTS.com
“The more mobile Facebook gets, the more visual it gets,” notes Rebecca Lieb, an independent media analyst. “Facebook wants to give consumers a more immersive storytelling journey. It wants marketers to tell stories more visually and beautifully.” “It ...

and more »

Facebook Opens Up For More Expressive Brand Storytelling - PYMNTS.com

Tuesday, 21 June 2016 12:49

PYMNTS.com


Facebook Opens Up For More Expressive Brand Storytelling
PYMNTS.com
“The more mobile Facebook gets, the more visual it gets,” notes Rebecca Lieb, an independent media analyst. “Facebook wants to give consumers a more immersive storytelling journey. It wants marketers to tell stories more visually and beautifully.” “It ...

Facebook gives retailers more leeway to tell their stories - InternetRetailer.com

Monday, 20 June 2016 16:52


Facebook gives retailers more leeway to tell their stories
InternetRetailer.com
The move to let marketers use the Canvas format within organic posts aims to make Facebook a more visual platform, says Rebecca Lieb, an independent media analyst. “The more mobile Facebook gets, the more visual it gets,” she says. “Facebook wants to ...

and more »

How To Get 2-3x Better Results From Your Content By Using Organic Content Amplification - Business 2 Community

Monday, 20 June 2016 10:29

Business 2 Community


How To Get 2-3x Better Results From Your Content By Using Organic Content Amplification
Business 2 Community
... automate the process with software that keeps you in control. For more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald on many other inspiring content marketing influencers, download our free eBook.

Amazon's 'cereal killer' tweet provokes backlash after Sunday's mass shooting - InternetRetailer.com

Monday, 13 June 2016 15:51

InternetRetailer.com


Amazon's 'cereal killer' tweet provokes backlash after Sunday's mass shooting
InternetRetailer.com
“Amazon was half right in deleting the tweet because it was in poor taste at that time, but they really should've said 'oops, we're sorry,'” says analyst Rebecca Lieb. “If you're putting content out there, you should be having somebody paying attention ...

Whatever happens to Gawker, it's already changed digital media - HITC

Saturday, 11 June 2016 02:34

HITC


Whatever happens to Gawker, it's already changed digital media
HITC
"Gawker's impact on digital media resonates today when you look at properties like BuzzFeed," said Rebecca Lieb, digital media analyst and author. "The really compelling headline, the almost irresistible story because it's a little bit cheeky, it's a ...

and more »

Whatever happens to Gawker, it's already changed digital media - CNBC

Friday, 10 June 2016 15:22

CNBC


Whatever happens to Gawker, it's already changed digital media
CNBC
"Gawker's impact on digital media resonates today when you look at properties like BuzzFeed," said Rebecca Lieb, digital media analyst and author. "The really compelling headline, the almost irresistible story because it's a little bit cheeky, it's a ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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