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Here are some recent news articles I have either written or which mention me.

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically - INSIDER

Thursday, 6 December 2018 21:31

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically  INSIDER

Vox Media's digital ad marketplace Concert now claims to reach 200 million monthly U.S. visitors and is building out its network of publishers with Popsugar, ...

Content Marketing Performance: A Framework for Measuring Real Business Impact - MarketingProfs.com

Thursday, 6 December 2018 21:31

Content Marketing Performance: A Framework for Measuring Real Business Impact  MarketingProfs.com

*Content* - Recently, my colleague Susan Etlinger and I teamed up on a research project about *content's* business value. Here's a look at what we discovered.

Facebook Comes Under Siege - Barron's

Thursday, 6 December 2018 21:31

Facebook Comes Under Siege  Barron's

Users and lawmakers outraged over privacy and politics pose the steepest challenge yet to Facebook. How can the social network change?

10 Ways to Turn Online Marketing Into In-Store Sales - Business News Daily

Thursday, 6 December 2018 21:31

10 Ways to Turn Online Marketing Into In-Store Sales  Business News Daily

In order to increase in-store sales, you need to create a more personalized and unified digital marketing strategy.

Please Don’t! 5 Content Marketing Don’ts For 2016 - Marketing Land

Thursday, 6 December 2018 21:31

Please Don’t! 5 Content Marketing Don’ts For 2016  Marketing Land

It's easy to talk about *content* marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes *content* marketers make so ...

Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land

Thursday, 6 December 2018 21:31

Native Advertising Disclosure & Transparency: Who’s Responsible?  Marketing Land

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and ...

Recommended reading: Sports marketing and leadership strategies - Marketing Week

Thursday, 6 December 2018 21:31

Recommended reading: Sports marketing and leadership strategies  Marketing Week

From the latest thinking in *content* marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.

23 Brilliant Marketing Quotes You'll Wish You'd Said - WordStream

Thursday, 6 December 2018 21:31

23 Brilliant Marketing Quotes You'll Wish You'd Said  WordStream

Behold! We put together 23 brilliant marketing quotes (we couldn't stop at just 19, as some of these were too good not to share) that will help you become a ...

Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Thursday, 6 December 2018 21:31

Content Strategy Gets Tactical: Establishing The Content Workflow  Marketing Land

*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.

The 3 Crucial Stages of an Effective Content Marketing Strategy - E-Commerce Times

Thursday, 6 December 2018 21:31

The 3 Crucial Stages of an Effective Content Marketing Strategy  E-Commerce Times

There are three key stages of implementing a *content*-based lead generation strategy -- *content* development, targeting and prospect nurturing -- that marketers ...

Let's Get Phygital - Direct Marketing News

Thursday, 6 December 2018 21:31

Let's Get Phygital  Direct Marketing News

Today's consumers are living in a digitally dominated world. From Facebook to Fitbits, brands and consumers now have the ability to be constantly connected.

Why Publicis really wants Sapient - USA TODAY

Thursday, 6 December 2018 21:31

Why Publicis really wants Sapient  USA TODAY

Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...

The 3 types of executive influence - iMedia Connection

Thursday, 6 December 2018 21:31

The 3 types of executive influence  iMedia Connection

Perhaps more than any other C-suite role, influence is the purview of the CMO. It's the CMO, after all, who oversees brand, customer experience, ...

Content Marketing: What To Measure Beyond Sales & Leads - Marketing Land

Thursday, 6 December 2018 21:31

Content Marketing: What To Measure Beyond Sales & Leads  Marketing Land

Sure, you should be measuring revenue and leads related to your *content* marketing, but what are the other less-obvious benefits that *content* provides?

In Lieu Of TV Ads, West Elm Embraces Video And Tests Retargeting - Beet.TV

Thursday, 6 December 2018 21:31

In Lieu Of TV Ads, West Elm Embraces Video And Tests Retargeting  Beet.TV

How does a consistently profitable online and bricks-and-mortar retailer thrive without spending money on television advertising? By going big on video…

How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism - RIABiz

Thursday, 6 December 2018 21:31

How Barron's 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism  RIABiz

The web-only Dow Jones publication for wealth-seeking, 'coddled' millennials chums its site with brands under bylines in search of millennial bites as media ...

Why Snapchat is the next big thing in digital marketing - CIO

Thursday, 6 December 2018 21:31

Why Snapchat is the next big thing in digital marketing  CIO

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users ...

Why Content Strategy Is Foundational To Real-Time Marketing - Marketing Land

Thursday, 6 December 2018 21:31

Why Content Strategy Is Foundational To Real-Time Marketing  Marketing Land

When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no ...

How much did homes sell for near you? - Press of Atlantic City

Thursday, 6 December 2018 21:31

How much did homes sell for near you?  Press of Atlantic City

Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings ...

Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers - Marketing Land

Thursday, 6 December 2018 21:31

Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers  Marketing Land

To many digital marketers, Twitter's 140-character limit may seem a huge constraint -- but as *content* gets more visual, it may one day seem excessive.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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