Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.

Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She's a frequent public speaker on topics related to digital marketing, advertising, and media.

In her copious free time, she writes books. The Truth About Search Engine Optimization instantly became an Amazon best seller. It was followed by Content Marketing, one of the first books on that topic.

You can learn more about Rebecca on LinkedIn or Facebook. Or read her regular columns in iMediaConnection and MarketingLand, or her occasional contributions to Advertising Age. More? Follow her tweets. Many of her decks from public speaking engagements are on SlideShare.

Getting in touch? Email rebecca [at] rebeccalieb.com

Clients

Fidelity Investments
LinkedIn
Clear Channel
Gannett
WOBI
siggi's
Honeywell
Intel
IBM
Executive Speakers Bureau
Nestle
CDS Global, a Hearst company
Gannett
Oracle
Oracle
Epsilon + Conversant
Pinterest
BazaarVoice
W. L. Gore
Reed-Elsevier
Hu-Friedy
Alexa.com
Royal Dutch Shell
Adweek
Sunstar Group
Adobe
Salesforce
New York Life Insurance Company
American Express
Samsung
Teradata
Legrand US
Cisco
The Home Depot
GM Laureate Shanghai China
Dell
Time Warner
Dupont
Cofactor
Apex Leaders
Facebook
PR Newswire
Cohn Reznick

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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