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Here are some recent news articles I have either written or which mention me.

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners - Adweek

Sunday, 15 May 2016 20:00

Adweek


Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Adweek
Rebecca Lieb, a digital marketing and media analyst, is interested to see how the old and new media titans will ultimately mesh. "When tech and data can be combined with marketing initiatives, publishing and production, you can create real juggernauts ...

and more »

The morality clause in digital marketing - Marketing Land

Tuesday, 10 May 2016 13:22

Marketing Land


The morality clause in digital marketing
Marketing Land
The morality clause in digital marketing. What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no. Rebecca Lieb on May 10, 2016 at 1:22 pm.

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed - Adweek

Tuesday, 10 May 2016 11:02

Adweek


Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
Adweek
And if ads increase in relevancy even while the ad load doesn't increase, that could potentially drive up the price of ads on the platform. Retargeting can be a very good thing or a bad thing, said analyst Rebecca Lieb. Facebook has a lot of data about ...
Facebook Brings Retargeting To Instagram Via Dynamic AdsAdExchanger
New Ways for More Businesses to Drive Sales from Facebook and Instagram | Facebook for BusinessFacebook

all 49 news articles »

How Snapchat paves the way for future of location marketing - CIO

Thursday, 28 April 2016 09:45


How Snapchat paves the way for future of location marketing
CIO
Marketing is no longer just about getting the right message to the right person at the right time, according to Rebecca Lieb, an independent industry analyst and advisor. "Mobile's pervasiveness means 'right place' needs to be added to the mix," she says.

New-Report-Says-It-Reveals-Formula-for-Content-Marketing-Success - EContent (press release)

Tuesday, 12 April 2016 10:10


New-Report-Says-It-Reveals-Formula-for-Content-Marketing-Success
EContent (press release)
Contently, a content marketing technology solution, released "Content Methodology: A Best Practices Report," together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology--a process to ...

Content Methodology: A Best Practices Report - MarTech Advisor

Thursday, 7 April 2016 12:30

MarTech Advisor


Content Methodology: A Best Practices Report
MarTech Advisor
For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three ...

Content Methodology: A New Model for Content Marketing - Business 2 Community

Thursday, 7 April 2016 12:29


Content Methodology: A New Model for Content Marketing
Business 2 Community
For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three ...

and more »

IBM Assesses Its Place In The Changing Marketing Tech Landscape - AdExchanger

Thursday, 7 April 2016 00:51


IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger
While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components ...

IBM Assesses Its Place In The Changing Marketing Tech Landscape - AdExchanger

Thursday, 7 April 2016 00:51


IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger
While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components ...

When Will Ads Be Over? - Business 2 Community

Wednesday, 6 April 2016 18:35

Business 2 Community


When Will Ads Be Over?
Business 2 Community
Analyst Rebecca Lieb was tweeting the other day about her newest research on digital marketing. Her report documents the ongoing shift away from digital ads—ineffective banners, mostly—to valuable content. But while the shift to content is historic ...

New Report Reveals Formula for Content Marketing Success - SYS-CON Media (press release)

Tuesday, 5 April 2016 13:58


New Report Reveals Formula for Content Marketing Success
SYS-CON Media (press release)
Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a ...

and more »

New Report Reveals Formula for Content Marketing Success - Business Wire (press release)

Tuesday, 5 April 2016 13:38


New Report Reveals Formula for Content Marketing Success
Business Wire (press release)
Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a ...

and more »

Ad Spend Shifting To Content Marketing Because People Hate Everything Else - MediaPost Communications

Thursday, 31 March 2016 10:53


Ad Spend Shifting To Content Marketing Because People Hate Everything Else
MediaPost Communications
That change has brought a shift in strategy to content marketing, according to a report titled, “The Eclipse of Online Ads,” from Rebecca Lieb, funded by ScribbleLive. It is estimated that since ad blockers have become popular, 12% of ads aren't seen ...

5 autores explican ¿qué es el content marketing? - Merca2.0

Wednesday, 30 March 2016 22:51

Merca2.0


5 autores explican ¿qué es el content marketing?
Merca2.0
Rebecca Lieb, en Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (QUE, 2011), explica que esta estrategia pasó del “sería bonito tenerlo” a “es necesario implementarlo”. La autora plantea que el ...

ScribbleLive shares 3 steps to improve your digital content marketing strategy - ITBusiness.ca

Monday, 28 March 2016 16:45


ScribbleLive shares 3 steps to improve your digital content marketing strategy
ITBusiness.ca
... from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising, according to a new report that digital advertising strategist Rebecca Lieb prepared for Toronto-based content ...
The Eclipse of Online Ads–a ScribbleLive ReportADOTAS

all 2 news articles »

The Eclipse of Online Ads–a ScribbleLive Report - ADOTAS

Monday, 28 March 2016 06:29


The Eclipse of Online Ads–a ScribbleLive Report
ADOTAS
ScribbleLive and author Rebecca Lieb (pictured left) have have launched a report on “The Eclipse of Online Ads,” in which they explain why marketers must optimize their efforts by prioritizing content within the digital mix. The Report's Executive Summary.
ScribbleLive shares 3 steps to improve your digital content marketing strategyITBusiness.ca

all 2 news articles »

Study: Companies Favoring Content Over Ads - Broadcasting & Cable

Friday, 25 March 2016 11:59


Study: Companies Favoring Content Over Ads
Broadcasting & Cable
That all ads up to brands rethinking how they spend online, with an increasing shift in money going toward content, instead of advertising, according to a report by analyst Rebecca Lieb for content marketing software company ScribbleLive. Her report ...

Content Marketing for Beginners: 41 Things You Should Know - Business 2 Community

Friday, 18 March 2016 11:10


Content Marketing for Beginners: 41 Things You Should Know
Business 2 Community
We recommend starting with Rebecca Lieb's Content Marketing: Think like a Publisher. This was one of the very first books on content marketing, published back in 2011. 34. Joe Pulizzi and Robert Rose are the primary voices of the Content Marketing ...

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Content marketing and personal branding go hand-in-hand - Marketing Land

Tuesday, 15 March 2016 09:43

Marketing Land


Content marketing and personal branding go hand-in-hand
Marketing Land
How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. Rebecca Lieb on March 15, 2016 at 9:43 am. More.

Content marketing and personal branding go hand-in-hand - Marketing Land

Tuesday, 15 March 2016 09:43

Marketing Land


Content marketing and personal branding go hand-in-hand
Marketing Land
Content marketing and personal branding go hand-in-hand. How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. Rebecca ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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