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Here are some recent news articles I have either written or which mention me.

Free news gets scarcer amid tighter paywalls, United States News & Top Stories - The Straits Times

Thursday, 6 December 2018 21:31

Free news gets scarcer amid tighter paywalls, United States News & Top Stories  The Straits Times

WASHINGTON • For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

Why content matters (no matter what type of marketer you are) - Marketing Land

Thursday, 6 December 2018 21:31

Why content matters (no matter what type of marketer you are)  Marketing Land

The reasons for this are manifold. Yes, there's *content* marketing, which has long been called the “new black” in the marketing arsenal. *Content* marketing has ...

The rise of bad content marketing advice - Marketing Land

Thursday, 6 December 2018 21:31

The rise of bad content marketing advice  Marketing Land

For over a decade now, I've had a Google News alert for the term “*content* marketing.” I set it up around the time I delivered my first keynote on the topic and ...

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis - Business Insider

Thursday, 6 December 2018 21:31

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis  Business Insider

BI Prime (subscribe): Guru Gowrappan will assume the role of CEO and will report to Verizon CEO Hans Vestberg. Armstrong will stay on at the firm to help with ...

Please Don’t! 5 Content Marketing Don’ts For 2016 - Marketing Land

Thursday, 6 December 2018 21:31

Please Don’t! 5 Content Marketing Don’ts For 2016  Marketing Land

It's easy to talk about *content* marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes *content* marketers make so ...

Why Hulu is a real prize in the battle for Fox - Marketplace APM

Thursday, 6 December 2018 21:31

Why Hulu is a real prize in the battle for Fox  Marketplace APM

The *service* has 20 million subscribers and produces award winning original programs.

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future - Marketwired

Thursday, 6 December 2018 21:31

New Research and Advisory Firm Kaleido Insights Launches with Release of Original Research to Help Corporate Leaders Act On Technology Trends Shaping the Future  Marketwired

Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems now available. SAN FRANCISCO, CA and ...

Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Thursday, 6 December 2018 21:31

Content Strategy Gets Tactical: Establishing The Content Workflow  Marketing Land

*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Thursday, 6 December 2018 21:31

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017  Marketing Land

In 2017, there was no doubt that *content* was king, but it also became clear that *content* alone is not nearly enough to ensure success. That's why our columnists ...

Content marketing and the silo issue - Marketing Land

Thursday, 6 December 2018 21:31

Content marketing and the silo issue  Marketing Land

Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up table,” the lament went.

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Thursday, 6 December 2018 21:31

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

Scaling content marketing to a global level - Marketing Land

Thursday, 6 December 2018 21:31

Scaling content marketing to a global level  Marketing Land

Enterprises are only just starting to incorporate *content* marketing as a discipline into the mix, and as a result, they're quickly realizing *content* must permeate the ...

Let's Get Phygital - Direct Marketing News

Thursday, 6 December 2018 21:31

Let's Get Phygital  Direct Marketing News

Today's consumers are living in a digitally dominated world. From Facebook to Fitbits, brands and consumers now have the ability to be constantly connected.

Content marketing and personal branding go hand-in-hand - Marketing Land

Thursday, 6 December 2018 21:31

Content marketing and personal branding go hand-in-hand  Marketing Land

Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...

A Meaningful Framework For Content Measurement - Marketing Land

Thursday, 6 December 2018 21:31

A Meaningful Framework For Content Measurement  Marketing Land

*Content* marketing isn't solely for driving sales. It can recruit employees, provide customer *service*, facilitate product feedback and more. Columnist Rebecca ...

How To Analyze Your Content Needs - Marketing Land

Thursday, 6 December 2018 21:31

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - MENAFN.COM

Thursday, 15 November 2018 07:45


55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority
MENAFN.COM
In her most recent book Content - The Atomic Particle of Marketing, Rebecca Lieb discusses how the rise in marketing tactics like native advertising and brand-sponsored content from influencers have caused consumers to be incredibly skeptical of ...

and more »

55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority - EIN News (press release)

Thursday, 15 November 2018 04:15


55% Of Marketers Say Content Is Their Most Important Inbound Marketing Priority
EIN News (press release)
In her most recent book Content - The Atomic Particle of Marketing, Rebecca Lieb discusses how the rise in marketing tactics like native advertising and brand-sponsored content from influencers have caused consumers to be incredibly skeptical of ...

and more »

How much did homes sell for near you? - Press of Atlantic City

Sunday, 4 November 2018 06:02


How much did homes sell for near you?
Press of Atlantic City
Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings may be delayed. Location may reflect address of seller rather than property sold. If your ...

How much did homes sell for near you? | Real Estate ... - Press of Atlantic City

Sunday, 28 October 2018 06:04


How much did homes sell for near you? | Real Estate ...
Press of Atlantic City
Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings ...

and more »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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