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Here are some recent news articles I have either written or which mention me.

7 tips for becoming a better online marketer - YourStory.com

Monday, 11 July 2016 22:35

YourStory.com


7 tips for becoming a better online marketer
YourStory.com
Rebecca Lieb. Content has always been the king and it still plays a crucial role in every marketing strategy. But in this age of hyper-personalisation, creating good content isn't enough; you have to create targeted content. Today, your customer has ...

Rebecca Lieb habla sobre contenidos de alcance mundial para Marketing Digital - IIEMD (Comunicado de prensa)

Wednesday, 6 July 2016 10:36

IIEMD (Comunicado de prensa)


Rebecca Lieb habla sobre contenidos de alcance mundial para Marketing Digital
IIEMD (Comunicado de prensa)
La columnista Rebecca Lieb compartió información dedicada a los especialistas en Marketing Digital, con la finalidad de que comprendan las necesidades que tiene cada región, país, y localidad. Argumentó que la ampliación y distribución de diversos ...

Scaling content marketing to a global level - Marketing Land

Tuesday, 5 July 2016 09:31

Marketing Land


Scaling content marketing to a global level
Marketing Land
Scaling content marketing to a global level. How do you create a global content marketing strategy? It's a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality. Rebecca Lieb on July ...

Amazon Kindle Fire Smartphone release date announced, feature specs like 3D screen - The Westside Story

Friday, 24 June 2016 23:01

The Westside Story


Amazon Kindle Fire Smartphone release date announced, feature specs like 3D screen
The Westside Story
... and love their Android devices — it can then consolidate e-readers into smartphones, just like cameras and music players have been consolidated,” said Rebecca Lieb, an analyst at Altimeter Group. “The Kindle is going to be front and center on this ...

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How CIOs can improve B2B social marketing - CIO

Thursday, 23 June 2016 09:40

CIO


How CIOs can improve B2B social marketing
CIO
... because they're in charge of IT, and you can't do social media marketing unless there are solid IT underpinnings, not only for content creation, but distribution, analytics, and tying things into additional systems such as CRM," says Rebecca Lieb ...

PYMNTS Data Dive: Consumers' Mobile Preferences - PYMNTS.com

Tuesday, 21 June 2016 12:57

PYMNTS.com


PYMNTS Data Dive: Consumers' Mobile Preferences
PYMNTS.com
“The more mobile Facebook gets, the more visual it gets,” notes Rebecca Lieb, an independent media analyst. “Facebook wants to give consumers a more immersive storytelling journey. It wants marketers to tell stories more visually and beautifully.” “It ...

and more »

Facebook Opens Up For More Expressive Brand Storytelling - PYMNTS.com

Tuesday, 21 June 2016 12:49

PYMNTS.com


Facebook Opens Up For More Expressive Brand Storytelling
PYMNTS.com
“The more mobile Facebook gets, the more visual it gets,” notes Rebecca Lieb, an independent media analyst. “Facebook wants to give consumers a more immersive storytelling journey. It wants marketers to tell stories more visually and beautifully.” “It ...

Facebook gives retailers more leeway to tell their stories - InternetRetailer.com

Monday, 20 June 2016 16:52


Facebook gives retailers more leeway to tell their stories
InternetRetailer.com
The move to let marketers use the Canvas format within organic posts aims to make Facebook a more visual platform, says Rebecca Lieb, an independent media analyst. “The more mobile Facebook gets, the more visual it gets,” she says. “Facebook wants to ...

and more »

How To Get 2-3x Better Results From Your Content By Using Organic Content Amplification - Business 2 Community

Monday, 20 June 2016 10:29

Business 2 Community


How To Get 2-3x Better Results From Your Content By Using Organic Content Amplification
Business 2 Community
... automate the process with software that keeps you in control. For more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald on many other inspiring content marketing influencers, download our free eBook.

Amazon's 'cereal killer' tweet provokes backlash after Sunday's mass shooting - InternetRetailer.com

Monday, 13 June 2016 15:51

InternetRetailer.com


Amazon's 'cereal killer' tweet provokes backlash after Sunday's mass shooting
InternetRetailer.com
“Amazon was half right in deleting the tweet because it was in poor taste at that time, but they really should've said 'oops, we're sorry,'” says analyst Rebecca Lieb. “If you're putting content out there, you should be having somebody paying attention ...

Whatever happens to Gawker, it's already changed digital media - HITC

Saturday, 11 June 2016 02:34

HITC


Whatever happens to Gawker, it's already changed digital media
HITC
"Gawker's impact on digital media resonates today when you look at properties like BuzzFeed," said Rebecca Lieb, digital media analyst and author. "The really compelling headline, the almost irresistible story because it's a little bit cheeky, it's a ...

and more »

Whatever happens to Gawker, it's already changed digital media - CNBC

Friday, 10 June 2016 15:22

CNBC


Whatever happens to Gawker, it's already changed digital media
CNBC
"Gawker's impact on digital media resonates today when you look at properties like BuzzFeed," said Rebecca Lieb, digital media analyst and author. "The really compelling headline, the almost irresistible story because it's a little bit cheeky, it's a ...

and more »

What Your Customers (and Competitors) Think About Online Advertising and Content Marketing - MarketingProfs.com (subscription)

Wednesday, 8 June 2016 10:13

MarketingProfs.com (subscription)


What Your Customers (and Competitors) Think About Online Advertising and Content Marketing
MarketingProfs.com (subscription)
With ad-blocker downloads on the rise and criticism of banner ad effectiveness a theme among industry pundits the past few years, my team at ScribbleLive recently partnered with industry analyst Rebecca Lieb to explore the latest consumer and marketer ...

and more »

'A calculated risk': Why agencies are making social-justice documentaries - Digiday

Wednesday, 8 June 2016 00:03


'A calculated risk': Why agencies are making social-justice documentaries
Digiday
These agencies have production muscles to flex, and see an opportunity in aligning with what independent analyst, author and advisor Rebecca Lieb, formerly of the Altimeter Group calls “non-controversial causes” bound to resonate with their audiences ...

Content marketing and the silo issue - Marketing Land

Tuesday, 7 June 2016 09:14

Marketing Land


Content marketing and the silo issue
Marketing Land
Content marketing and the silo issue. Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine. Rebecca Lieb on June 7 ...

Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware - AdExchanger

Wednesday, 1 June 2016 14:04


Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware
AdExchanger
Thus, the marketing cloud is becoming less and less of a standalone function in the process, said Rebecca Lieb, former Altimeter Group analyst and principal at consultancy Conglomotron. “Clients need integration with commerce, sales, finance, all types ...

and more »

Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware - AdExchanger

Wednesday, 1 June 2016 14:04


Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware
AdExchanger
Thus, the marketing cloud is becoming less and less of a standalone function in the process, said Rebecca Lieb, former Altimeter Group analyst and principal at consultancy Conglomotron. “Clients need integration with commerce, sales, finance, all types ...

and more »

The 3 Phases of a Killer Content Marketing Strategy - Business 2 Community

Tuesday, 31 May 2016 09:39

Business 2 Community


The 3 Phases of a Killer Content Marketing Strategy
Business 2 Community
I love Rebecca Lieb's analogy. She explains, “You cook up this giant bird to serve up on one glorious occasion and then proceed to slice and dice this thing for weeks on end. If you are like most families, you are going to be repurposing this bird as ...

and more »

A Devil With The Detail: Joe Coleman Interviewed - The Quietus

Sunday, 29 May 2016 07:07

The Quietus


A Devil With The Detail: Joe Coleman Interviewed
The Quietus
Rebecca Lieb said in her review of the exhibition that: “Joe Coleman may have finally entered the mainstream with this show, but he's there strictly on his own terms.” How do you feel about that? JC: I certainly would agree with what Rebecca Lieb says ...

Twitter's Platform Improvements - MustTech News

Wednesday, 25 May 2016 15:46

USA TODAY


Twitter's Platform Improvements
MustTech News
Twitter this week focused on rolling out some long overdue improvements intended to free up space in “tweet” messages so users can share more in every post. Usernames mentioned in @ replies and media attachments, for example, photographs, GIFs, ...
Twitter's tiny tweaks do little to address big issuesCIO

all 446 news articles »

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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