Research and Books

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Contextual Camapigns Research by Rebecca Lieb
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World
Content Marketing Software RFP
The Content Marketing Software Landscape
The Content Marketing Software Landscape
A Culture of Content
A Culture of Content
Content Marketing Performance: A Framework to Measure Real Business Impact
Content Marketing Performance: A Framework to Measure Real Business Impact
Content: The New Marketing Equation
Content: The New Marketing Equation
The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media
The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media
Real-time Marketing: The Ability to Leverage "Now"
Real-time Marketing: The Ability to Leverage "Now"
Defining and Mapping the Native Advertising Landscape
Defining and Mapping the Native Advertising Landscape
Organizing for Content
Organizing for Content

Commissioned Research

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Watching the Future of TV - Eyeview Rebecca Lieb
Watching the Future of TV
Content Methodology: A Best Practices Report
Content Methodology: A Best Practices Report
The Eclipse of Online Ads by Rebecca Lieb
The Eclipse of Online Ads:
The World’s 50 Most Influential CMOs Study 2015
From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital Content to Power In-Store Sales
Context in Digital Marketing
Context in Digital Marketing
Co-op Advertising: Digital's Lost Opportunity?
Co-op Advertising: Digital's Lost Opportunity?
Facebook - Why Mobile Is Essential for Brand Marketers
Facebook - Why Mobile Is Essential for Brand Marketers

Frameworks

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Contextual Campaigns: Ecosystem of Value
Contextual Campaigns: Ecosystem of Value
Business Value of Content Strategy
Business Value of Content Strategy
Seven Steps of Content Software Selection
Seven Steps of Content Software Selection
Content Marketing Software Integration Needs
Content Marketing Software Integration Needs
Content Tools Hierarchy Stack
Content Tools Hierarchy Stack
Content Marketing Use Cases & Sub-Categories
Content Marketing Use Cases & Sub-Categories
Native Advertising Campaign Success Elements
Native Advertising Campaign Success Elements
How Companies Organize for Content Marketing
How Companies Organize for Content Marketing
Converged Media Workflow
Converged Media Workflow
Converged Media Top Success Criteria
Converged Media Top Success Criteria
Culture of Content
Culture of Content
Content Marketing Maturity Model
Content Marketing Maturity Model

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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