Rebecca Lieb, Ph.D. is an educator, strategic advisor, research analyst, keynote speaker, and author. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing, and converged media.
Rebecca works with many of the world’s leading brands on digital marketing innovation.
Past clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.
As an educator, in addition to leading numerous corporate and executive education programs, Rebecca has taught under- and post-graduate courses on digital media and digital marketing at New York University; Harbour Space University (Barcelona); Avans University (Netherlands), and lectured at numerous institutions, including Columbia University, Stanford, Cranbrook, Marquette, and NYU Berlin. She’s been a program leader at Northwestern University’s Kellogg School of Management’s digital marketing program, and was recently a visiting professor at Thailand’s Sasin School of Management, a division of Chulalongkorn University, the Wharton Business School, and Kellogg School of Management.
Rebecca’s Ph.D., the first and only doctorate in digital content marketing/content strategy, was awarded in 2021 from Anglia Ruskin University’s Faculty of Business and Law in Cambridge.
Earlier, she was an analyst and founding partner at research advisory firm Kaleido Insights. She was Altimeter Group’s digital advertising and media analyst, where she published the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media.
She has led leading industry publications including Econsultancy, The ClickZ Network, and SearchEngineWatch.com.
She’s a frequent public speaker on topics related to digital marketing, advertising, and media and is a frequent commentator on digital marketing and media expert in world media outlets.
In her copious free time, Rebecca writes books. Content: The Atomic Particle of Marketing, was named a Distinguished Favorite of the New York City Big Book Award and one of the 100 Best Marketing Books of All Time by Book Authority.
The Truth About Search Engine Optimization was an Amazon best seller. It was followed by Content Marketing, one of the first books on that topic. She contributed to the two-volume The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era.
For over a decade Rebecca was a columnist for several major industry publications as well as a contributor to Advertising Age.
Many of her decks from public speaking engagements are on SlideShare.
Email: rebecca [at] rebeccalieb.com
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