About Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist as well as analyst and founding partner at research advisory firm Kaleido Insights. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.

Rebecca works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

She is also an educator, teaching postgraducate digital marketing and publishing at leading universities worldwide including New York University, Harbour Space University, Bangkok's Chulalongkorn University's Sasin School of Management, as well as leading executive and corporate education programs.

Rebecca will be awarded a Ph.D. in 2021 by Anglia Ruskin University's Faculty of Business and Law in Cambridge, where her body of published research and books was considered as the foundaton of her dissertation.

Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.

Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She's a frequent public speaker on topics related to digital marketing, advertising, and media.

In her copious free time, she writes books. Content: The Atomic Particle of Marketing was published in 2017. It was named a Distinguished Favorite of the New York City Big Book Award and one of the 100 Best Marketing Books of All Time by Book Authority.

The Truth About Search Engine Optimization instantly became an Amazon best seller. It was followed by Content Marketing, one of the first books on that topic. Dentsu translated it into Japanese, where it is required reading for new hires at the holding company's Tokyo headquarters. She recently contributed to the two-volume The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era.

You can learn more about Rebecca on LinkedIn or Facebook. Or read her past columns in iMediaConnection and MarketingLand, or her occasional contributions to Advertising Age.

More? Follow @lieblink. Many of her decks from public speaking engagements are on SlideShare.

Emailrebecca [at] rebeccalieb.com

Advisory Board & Jury Affiliations

Company Advisory Boards: Purpose WorldwideNetswitch Technology Management, Blast PR, Kumbaya

Juries:  Diplomatic Council; Shorty Awards Real-Time Academy;  Native Advertising Institute


Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.


Get in touch