About Rebecca Lieb

Rebecca Lieb, Ph.D. is an educator, strategic advisor, research analyst, keynote speaker, author, and columnist as well as analyst and founding partner at research advisory firm Kaleido Insights. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing, and converged media.

Rebecca works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

As an educator, in addition to leading numerous corporate and executive education programs, Rebecca has taught post-graduate courses on digital media and digital marketing at New York University; Harbour Space University (Barcelona); Avans University (Netherlands), as well as lectured at numerous institutions, including Columbia University, Stanford, Cranbrook, Marquette, and NYU Berlin. She's currently a program leader at Northwestern University's Kellogg School of Management, and a visiting professor at Thailand's Sasin School of Management, a division of Chulalongkorn University, the Wharton Business School, and Kellogg School of Management.

Rebecca was awarded a Ph.D. in 2021 by Anglia Ruskin University's Faculty of Business and Law in Cambridge, where her body of published research and books was recognized as the foundation of her doctoral dissertation. Hers is the first and only doctorate in digital content marketing/content strategy.

Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.

Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She's a frequent public speaker on topics related to digital marketing, advertising, and media.

In her copious free time, she writes books. Content: The Atomic Particle of Marketing was published in 2017. It was named a Distinguished Favorite of the New York City Big Book Award and one of the 100 Best Marketing Books of All Time by Book Authority.

The Truth About Search Engine Optimization instantly became an Amazon best seller. It was followed by Content Marketing, one of the first books on that topic. Dentsu translated it into Japanese, where it is required reading for new hires at the holding company's Tokyo headquarters. She recently contributed to the two-volume The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

You can learn more about Rebecca on LinkedIn or Facebook. Or read her past columns in iMediaConnection and MarketingLand, or her occasional contributions to Advertising Age.

More? Follow @lieblink. Many of her decks from public speaking engagements are on SlideShare.

Emailrebecca [at] rebeccalieb.com

Advisory Board & Jury Affiliations

Company Advisory Boards: Purpose WorldwideNetswitch Technology Management

Juries:  Diplomatic Council; Shorty Awards Real-Time Academy;  Native Advertising Institute

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.


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