Social Media Control

Organizations wouldn't consider for a moment the concept of not knowing where their financial accounts are (or not having signatory power over them). Ditto accounts with key vendors and suppliers.
Yet my colleague Jeremiah Owyang found in the course of conducting research for his just-published report, "Managing Social Media Proliferation," that companies have, on average, 178 social media accounts (not counting employee accounts), yet the majority don't even have an accurate inventory of these assets.
This is a must-read for any company active in social media. Jeremiah and his research team also evaluate 25 vendors in the space. So this is also a buyers guide (a first for Altimeter Group research).
Take a look, and please feel free to download the report or share it with colleagues.
Blog Categories
- 3M
- 4A's
- ad blocking
- ad fraud
- Addressable TV
- AI
- Altimeter Group
- american express
- Ann Handley
- Ardath Albee
- automatedcontent
- Beacons
- behavioral targeting
- behaviorial targeting
- Berlin
- best practices
- Beth Comstock
- Bill Harvey
- book
- Breitbart
- Chick Foxgrover
- chipotle
- Cisco
- cnn
- cofactor
- cofactor digital
- content marketing
- content methodology
- Content Stategy
- content strategy
- Content: The Atomic Particle of Marketing
- contentautomation
- contently
- contentmarketing
- contentstrategy
- contextual camapigns
- contextual campaigns
- contextual marketing
- Converged Media
- CPG
- crm
- culture of content
- customer data
- delta
- dicks sporting goods
- Digital Advertising
- Digital Marketing
- Digital Media
- Disney
- display advertising
- Events
- Eyeview
- fake news
- fedex
- Forbes
- GE
- global
- global content
- global strategy
- hubspot
- IBM
- influence
- influencer marketing
- Intel
- IoT
- Jaimy Syzmanski
- Jaimy Szymanski
- Jeremiah Owyang
- jessica groopman
- jessicagroopman
- joe lauskas
- Joe Pulizzi
- Johnson & Johnson
- Kaleido Insights
- Kristina Halvorson
- Lee Odden
- lego
- LISUM
- local marketing
- Marantz
- Marckini
- Mark Burnett
- marketing
- marketing cloud
- marketing ethics
- Marriott
- Matt Kapkow
- Measurement
- media
- metrics
- Michael Brenner
- Mitch Oscar
- mobil
- mobile
- mobile marketing
- NAI
- native advertising
- native advertising institute
- Nestle
- Newscred
- npr
- nra
- omnichannel marketing
- on point
- online advertising
- open forum
- organization
- Outcomes
- paid owned earned media
- personal brand
- personas
- Praeger
- purina
- real time marketing
- real-time marketing
- Rebecca Lieb
- rebeccalieb
- research
- retail
- rishad tobaccowalla
- Robert Rose
- ROI
- RTM
- Save the Children
- ScribbleLive
- sensors
- Shameless Self-Promotion
- silo
- Sleeping Giants
- social media
- squattypotty
- storytelling
- strategy
- StrongMail
- targeting
- The New Advertising
- tom ashbrook
- Tracey Sheppach
- trt world
- trump
- Turner
- Uncategorized
- ups
- Visa
- visually
- walmart
- wbur
- wearables. content strategy
- web analytics
- wholefoods
- Yext
- zenni optical
Blog Archive
- 1 of 23
- next ›
Comments
[...] Social Media Control | Rebecca Lieb [...]
Add new comment