Why Repetition is Integral to Content Strategy

Submitted by Rebecca Lieb on Tue, 2013-07-02 05:12

One of content marketing’s biggest challenges is coming up with new material.
One of content marketing’s other biggest challenges is overcoming something you’ve been told not to do since you were small: repeating yourself.
By “repeating” I’m not referring to verbatim repetition. You don’t want duplicate content issues on blogs or web pages (and the subsequent SEO penalties). You don’t want to tweet the same tweet, or post the same update multiple times to a Facebook news feed.
But a degree of repetition can be invaluable, sometimes imperative, to successful content marketing initiatives for four primary reasons.
Please read the rest of this post on iMedia Connection, where it originally published.
Image Credit: Skulls in the Stars
Blog Categories
- 3M
- 4A's
- ad blocking
- ad fraud
- Addressable TV
- AI
- Altimeter Group
- american express
- Ann Handley
- Ardath Albee
- automatedcontent
- Beacons
- behavioral targeting
- behaviorial targeting
- Berlin
- best practices
- Beth Comstock
- Bill Harvey
- book
- Breitbart
- Chick Foxgrover
- chipotle
- Cisco
- cnn
- cofactor
- cofactor digital
- content marketing
- content methodology
- Content Stategy
- content strategy
- Content: The Atomic Particle of Marketing
- contentautomation
- contently
- contentmarketing
- contentstrategy
- contextual camapigns
- contextual campaigns
- contextual marketing
- Converged Media
- CPG
- crm
- culture of content
- customer data
- delta
- dicks sporting goods
- Digital Advertising
- Digital Marketing
- Digital Media
- Disney
- display advertising
- Events
- Eyeview
- fake news
- fedex
- Forbes
- GE
- global
- global content
- global strategy
- hubspot
- IBM
- influence
- influencer marketing
- Intel
- IoT
- Jaimy Syzmanski
- Jaimy Szymanski
- Jeremiah Owyang
- jessica groopman
- jessicagroopman
- joe lauskas
- Joe Pulizzi
- Johnson & Johnson
- Kaleido Insights
- Kristina Halvorson
- Lee Odden
- lego
- LISUM
- local marketing
- Marantz
- Marckini
- Mark Burnett
- marketing
- marketing cloud
- marketing ethics
- Marriott
- Matt Kapkow
- Measurement
- media
- metrics
- Michael Brenner
- Mitch Oscar
- mobil
- mobile
- mobile marketing
- NAI
- native advertising
- native advertising institute
- Nestle
- Newscred
- npr
- nra
- omnichannel marketing
- on point
- online advertising
- open forum
- organization
- Outcomes
- paid owned earned media
- personal brand
- personas
- Praeger
- purina
- real time marketing
- real-time marketing
- Rebecca Lieb
- rebeccalieb
- research
- retail
- rishad tobaccowalla
- Robert Rose
- ROI
- RTM
- Save the Children
- ScribbleLive
- sensors
- Shameless Self-Promotion
- silo
- Sleeping Giants
- social media
- squattypotty
- storytelling
- strategy
- StrongMail
- targeting
- The New Advertising
- tom ashbrook
- Tracey Sheppach
- trt world
- trump
- Turner
- Uncategorized
- ups
- Visa
- visually
- walmart
- wbur
- wearables. content strategy
- web analytics
- wholefoods
- Yext
- zenni optical
Blog Archive
December 11, 2018
October 16, 2018
February 28, 2018
January 30, 2018
October 03, 2017
September 29, 2017
May 26, 2017
April 11, 2017
March 14, 2017
- 1 of 23
- next ›
Comments
Great post! What immediately came to mind is the tenet that is taught in intro presentation classes: Tell the audience what you're going to tell them, tell them, and tell them what you've told them.
Someone I know (g) always says "think like a publisher." This topic is a great example.
We're missing a bet if we think of each item as standalone. Publications span time and subject space. They put each article in context. They publish follow ups, new angles, updates.
How many times has Popular Photography run a primer on f/stops and depth of field?
[...] One of content marketing’s biggest challenges is coming up with new material. One of content marketing’s other biggest challenges is overcoming something you’ve been told not to do since you were s... [...]
Add new comment