Why Repetition is Integral to Content Strategy
Submitted by Rebecca Lieb on Tue, 2013-07-02 05:12
One of content marketing’s biggest challenges is coming up with new material.
One of content marketing’s other biggest challenges is overcoming something you’ve been told not to do since you were small: repeating yourself.
By “repeating” I’m not referring to verbatim repetition. You don’t want duplicate content issues on blogs or web pages (and the subsequent SEO penalties). You don’t want to tweet the same tweet, or post the same update multiple times to a Facebook news feed.
But a degree of repetition can be invaluable, sometimes imperative, to successful content marketing initiatives for four primary reasons.
Please read the rest of this post on iMedia Connection, where it originally published.
Image Credit: Skulls in the Stars
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Comments
Great post! What immediately came to mind is the tenet that is taught in intro presentation classes: Tell the audience what you're going to tell them, tell them, and tell them what you've told them.
Someone I know (g) always says "think like a publisher." This topic is a great example.
We're missing a bet if we think of each item as standalone. Publications span time and subject space. They put each article in context. They publish follow ups, new angles, updates.
How many times has Popular Photography run a primer on f/stops and depth of field?
[...] One of content marketing’s biggest challenges is coming up with new material. One of content marketing’s other biggest challenges is overcoming something you’ve been told not to do since you were s... [...]
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