Content Marketing Haters Gonna Hate (And Why They’re Wrong)

×

Error message

  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
  • Notice: Trying to access array offset on value of type null in scssc->sortArgs() (line 1624 of /home/rebecca/public_html/sites/all/themes/superhero/includes/scss.inc.php).
Rebecca Lieb's picture

When something gets big enough to attract a great deal of media coverage and conversation, it’s inevitable that not all the attention will be positive. Take Justin Bieber. Or Miley Cyrus. Both have detractors as vocal and as passionate as their fans.

content_shutterstockContent marketing is certainly no teen idol, but as interest in the topic continues to hockey stick up the charts, the naysayers are coming out in force.

Now, I can be as contrarian as the next guy, but I have yet to see a cogent, well-reasoned argument against content marketing. Instead, detracting arguments seem to be ill-conceived, knee-jerk negativity based on conjecture or downright ignorance.

Let’s take a look at the content marketing haters’ prevailing arguments — and debunk them.

It’s A Meaningless Buzzword

This argument is grounded in the belief that content marketing is basically just marketing. By that measure, so are advertising, promotion, branding, user experience and dozens of other disciplines that fall within the broader category of “marketing.”

Marketing contains many discrete areas of specialization. It’s helpful to have terminology and definitions to describe these separate disciplines.

It’s A Stupid Name

This argument is purely subjective. Sure, there are people out there who hate the term content marketing. They’ll insist on “branded content,” “storytelling,” “brand publishing” and a host of other related terms.  There are arguments against other marketing terms as well, such as “native advertising.”

Let’s just all agree to move beyond the semantics, shall we? You can argue a point like this until the cows come home. Ultimately, it doesn’t help move anything forward, or provide much clarity. Love it or hate it, “content marketing” is the industry standard term now, so learn to live with it.

shutterstock_84816412-measuring-tapeYou Can’t Measure It

Oh yes, you can. Establish the appropriate mechanisms and strategies in advance of implementing content marketing initiatives, and you can measure up and down the funnel: intent to purchase, brand favorability, awareness, amplification and so much more.

Even that shining, most exalted ROI metric can be extracted from content marketing efforts.

Doing so, however, requires discipline, strategy, tools, and an understanding of what to measure, and what KPIs matter to the brand.

Rarely are these metrics the same as the ones used by publishers, yet publisher metrics are all too frequently (and mindlessly) applied to content initiatives. That’s not content marketing’s fault. That’s a lack of planning — and maturity — on the part of marketers.

It’s Social Media

Without content, there is no social media — but content marketing is not social media’s equivalent. Content is owned media: it’s media created by a brand for marketing purposes, and distributed or published on media the brand owns or controls.

Social media can be that, but it also heavily relies upon earned media (e.g., from fans or followers), sometimes even paid promotion and distribution. Paid, owned and earned media are converging and commingling in all sorts of new ways, but pure content marketing is no more social media than it is advertising.

It’s SEO

SEO can certainly be a primary or secondary goal of content marketing — and indeed, without content there can be no SEO — but my research indicates that SEO is diminishing in importance as a stated content marketing objective.

It’s Storytelling

Like social media and search, content marketing can certainly be about storytelling, or forming a narrative to relate a compelling message about a brand. But content marketing goes beyond storytelling into utility, thought leadership, education and other initiatives that are useful, compelling and effective, but hardly narrative.

Please read the rest of this post on MarketingLand, where it originally published.

Comments

The Relentless Evolution of Content Marketing's picture

[…] Rave: I also have a rave this week — on another excellent blog post by Rebecca Lieb entitled, Content Marketing Haters Gonna Hate (And Why They’re Wrong). I completely agree with the main point of her article, which is this: Love it or hate it, the term […]

Jim Nico's picture

I always learn from Rebecca. She is the most insightful and profound on the essence of Content Marketing and her book is my bible on the subject.

Rebecca Lieb's picture

Jim, I'm blushing! Thanks.

Add new comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd><pre>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA

Enter the characters shown in the image.

Blog Categories

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

SEE MORE

Get in touch