Just published is a new report I co-authored with Joe Lazauskas for client Contently, Content Methodology: A New Model for Content Marketing.

It looks at:

• Why a content methodology has become critical to modern enterprises.

• How leading organizations are developing a culture that facilitates the creation of great content.

• A step-by-step guide to developing a content methodology.

• A framework for continuously improving a brand’s content over time.

Thanks for giving it a read, and for sharing your thoughts.