Discussing Native Advertising Trends

Rebecca Lieb's picture
Submitted by Rebecca Lieb on Tue, 2017-01-10 09:34

I sat down to discuss trends in native advertising with my friends at the Native Advertising Institute during their recent conference in Berlin.

Overall, I'm seeing enormous movement away from classic advertising, a push strategy, and more adoption of 'pull' marketing techniques. Native advertising, of course, is one strong indicator of this trend. 

The NAI wrote a short piece on our talk.

Tags: 
native advertising institute
native advertising
NAI
Rebecca Lieb

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Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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