Discussing Native Advertising Trends
Submitted by Rebecca Lieb on Tue, 2017-01-10 09:34
I sat down to discuss trends in native advertising with my friends at the Native Advertising Institute during their recent conference in Berlin.
Overall, I'm seeing enormous movement away from classic advertising, a push strategy, and more adoption of 'pull' marketing techniques. Native advertising, of course, is one strong indicator of this trend.
The NAI wrote a short piece on our talk.
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