Just published is a new report I co-authored with Joe Lazauskas for client Contently, Content Methodology: A New Model for Content Marketing.
It looks at:
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Why a content methodology has become critical to modern enterprises.
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How leading organizations are developing a culture that facilitates the creation of great content.
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A step-by-step guide to developing a content methodology.
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A framework for continuously improving a brand’s content over time.
Thanks for giving it a read, and for sharing your thoughts.