Just published is a new report I co-authored with Joe Lazauskas for client Contently, Content Methodology: A New Model for Content Marketing.
It looks at:
Why a content methodology has become critical to modern enterprises.
How leading organizations are developing a culture that facilitates the creation of great content.
A step-by-step guide to developing a content methodology.
A framework for continuously improving a brand’s content over time.
Thanks for giving it a read, and for sharing your thoughts.