Watching the Future of TV

Watching the Future of TV Outcomes Eyeview Rebecca Lieb

As a recovering television executive,* I’ve been keeping an eye on my former industry.

Even more so now, as digital catches up and begins to overtake the broadcast model.

So I was delighted when my friends at Eyeview asked me to conduct some research on Addressable TV for the first issue of their new magazine, Outcomes (PDF magazine download). I got an opportunity to interview many trailblazers in the space including Mitch Oscar, Bill Harvey, and Tracey Sheppach.

Thanks for sharing your thoughts if you care to read the piece.


*I formerly headed global marketing for USA Networks International, which morphed into Universal Television Networks and before that, RTL Television in Germany, the largest non-US private network.

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