One of content marketing’s biggest challenges is coming up with new material.
One of content marketing’s other biggest challenges is overcoming something you’ve been told not to do since you were small: repeating yourself.
By “repeating” I’m not referring to verbatim repetition. You don’t want duplicate content issues on blogs or web pages (and the subsequent SEO penalties). You don’t want to tweet the same tweet, or post the same update multiple times to a Facebook news feed.
But a degree of repetition can be invaluable, sometimes imperative, to successful content marketing initiatives for four primary reasons.
Please read the rest of this post on iMedia Connection, where it originally published.
Image Credit: Skulls in the Stars