Feed

Here are some recent news articles I have either written or which mention me.

Digital Startups Are Teaching the Big Guys Some Lessons - adweek.com

Sunday, 22 September 2019 09:08

Digital Startups Are Teaching the Big Guys Some Lessons  adweek.com

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News.

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Saturday, 21 September 2019 15:05

Where Is the Line Between Creepy and Creative in Advertising?  Adweek

Brands are starting to push the boundary, using personal info in ads.

Work Life The 3 Key Ingredients For Successful Content Marketing As advertising has lost some of - Fast Company

Friday, 20 September 2019 08:57

Work Life The 3 Key Ingredients For Successful Content Marketing As advertising has lost some of  Fast Company

As advertising has lost some of its effectiveness in a world where the average person is bombarded by some 3000 brand impressions a day, it needs to work in ...

Amazon Is Reportedly Looking to Buy a Movie Theater Chain - Adweek

Friday, 20 September 2019 08:57

Amazon Is Reportedly Looking to Buy a Movie Theater Chain  Adweek

The ecommerce giant's potential move to acquire Landmark Theatres would give the company a major foothold in the entertainment and media industry.

AiThority Interview Marc Naddell, VP of Marketing at Gyrfalcon Technology - AiThority

Thursday, 19 September 2019 02:10

AiThority Interview Marc Naddell, VP of Marketing at Gyrfalcon Technology  AiThority

The AiThority Interview Marc Naddell, VP of Marketing at Gyrfalcon Technology is an AI-centric chat on AI/ML, Big Data, and Analytics.

Facebook to reengineer the IPO with all-night hackathon - venturebeat.com

Tuesday, 17 September 2019 08:09

Facebook to reengineer the IPO with all-night hackathon  venturebeat.com

To prove that the “Hacker Way” is alive and well at Facebook, the social network will be hosting an all-night, employee hackathon at its Menlo Park campus and ...

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video - beet.tv

Tuesday, 17 September 2019 08:09

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video  beet.tv

HOLLYWOOD, Florida – The year 2017 will see WPP's Xaxis increasingly focus on performance outcomes for its clients' video ad campaigns.

Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads - Adweek

Tuesday, 17 September 2019 02:08

Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads  Adweek

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking ...

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live - Adweek

Tuesday, 17 September 2019 02:08

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live  Adweek

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you.

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Tuesday, 17 September 2019 02:08

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

Twitter Deletes Millions of Fake Followers, But Will You Even Notice? - kqed.org

Tuesday, 17 September 2019 02:08

Twitter Deletes Millions of Fake Followers, But Will You Even Notice?  kqed.org

A drop in Twitter numbers could signal someone was buying followers, but it could also mean they were simply lazy about culling through fake accounts.

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon - Adweek

Tuesday, 17 September 2019 02:08

The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change That Anytime Soon  Adweek

The Athletic, a subscription-based sports website, has substantially grown by recently raising $20 million and expanding its subscriber base to 6 figures.

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website - Adweek

Monday, 16 September 2019 02:08

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website  Adweek

Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, ...

Will Marissa Mayer bring new life to Yahoo as CEO? - Macworld

Sunday, 15 September 2019 14:07

Will Marissa Mayer bring new life to Yahoo as CEO?  Macworld

Yahoo's appointment of longtime Google executive Marissa Mayer as its new CEO is a bet on a strong, competent leader, though one without experience in the ...

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season - Adweek

Sunday, 15 September 2019 14:07

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season  Adweek

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives - Adweek

Sunday, 15 September 2019 14:07

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives  Adweek

Once seen more as an added-value proposition for media placements, publishers' branded-*content* labs have expanded to meet growing client demand.

What Europe’s Copyright Law Changes Could Mean for U.S. Publishers - Adweek

Sunday, 15 September 2019 02:07

What Europe’s Copyright Law Changes Could Mean for U.S. Publishers  Adweek

European Parliament's actions leave plenty of gray area—and a lot of questions.

In 2018, browsers will declare war on advertising - Digiday

Saturday, 14 September 2019 02:06

In 2018, browsers will declare war on advertising  Digiday

'I can't see how my ads work if I can't target people': Confessions of a marketer · Duopoly · Video Anywhere · Brands in Culture · The Confessions.

Is Facebook Winning the Battle Against Ad Fraud? - Adweek

Friday, 13 September 2019 14:05

Is Facebook Winning the Battle Against Ad Fraud?  Adweek

Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding ...

BuzzFeed’s Newly Launched Site Will Focus Only on News - Adweek

Friday, 13 September 2019 14:05

BuzzFeed’s Newly Launched Site Will Focus Only on News  Adweek

You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

SEE MORE

Get in touch