Feed

Here are some recent news articles I have either written or which mention me.

In 2018, browsers will declare war on advertising - Digiday

Friday, 19 July 2019 10:17

In 2018, browsers will declare war on advertising  Digiday

For all the complaining publishers do about tech platforms, they often turn to tech giants to save them from themselves. Look no further than the crisis of user ...

Towing a car can be financially ruinous. Should California cities do it anyway? - Los Angeles Times

Friday, 19 July 2019 10:17

Towing a car can be financially ruinous. Should California cities do it anyway?  Los Angeles Times

A bill proposed in Sacramento would stop cities from towing cars that have been left on the street for 72 hours or have five or more unpaid parking tickets.

Facebook makes column ads too big to miss - CNET

Wednesday, 17 July 2019 04:15

Facebook makes column ads too big to miss  CNET

Facebook said Wednesday that it will magnify the size of advertisements that appear in the right-hand column on its Web site in an effort to better grab members' ...

Digital Startups Are Teaching the Big Guys Some Lessons - adweek.com

Tuesday, 16 July 2019 22:15

Digital Startups Are Teaching the Big Guys Some Lessons  adweek.com

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News.

Aithority Interview with Alexey Khitrov, CEO and President, ID R&D - AiThority

Tuesday, 16 July 2019 10:14

Aithority Interview with Alexey Khitrov, CEO and President, ID R&D  AiThority

The AiThority Interview Series with Alexey Khitrov, CEO and President, ID R&D is an AI-centric chat on AI/ML, Big Data, and Analytics.

Google makes its platform more shoppable - DigitalCommerce360

Monday, 15 July 2019 16:14

Google makes its platform more shoppable  DigitalCommerce360

Google is revamping Google Shopping, merging elements of its Google Express delivery *service* with Shopping, expanding the reach of Showcase Shopping ...

Amazon Is Reportedly Looking to Buy a Movie Theater Chain - Adweek

Saturday, 13 July 2019 04:12

Amazon Is Reportedly Looking to Buy a Movie Theater Chain  Adweek

The ecommerce giant's potential move to acquire Landmark Theatres would give the company a major foothold in the entertainment and media industry.

Recommended reading: Sports marketing and leadership strategies - Marketing Week

Wednesday, 10 July 2019 22:10

Recommended reading: Sports marketing and leadership strategies  Marketing Week

From the latest thinking in *content* marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.

Armed with technology, advertisers can spend less and still grow sales - Digiday

Wednesday, 10 July 2019 04:09

Armed with technology, advertisers can spend less and still grow sales  Digiday

For almost a century, ad spending has hovered around 1 to 1.5 percent of GDP, and this year will be no different, if the forecasts are right. Zenith Media, one of ...

Contently's Joe Lazauskas: In An Age Where Experience Rules, Content Still Shares The Throne - Forbes

Tuesday, 9 July 2019 10:08

Contently's Joe Lazauskas: In An Age Where Experience Rules, Content Still Shares The Throne  Forbes

We have migrated to an era where brand experience is everything. While this is so, the age of *content* as king has not ended, rather it has just evolved. What this ...

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion - Adweek

Monday, 8 July 2019 22:08

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion  Adweek

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...

Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen - adweek.com

Monday, 8 July 2019 10:08

Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen  adweek.com

It's another option for creators to leverage yet another platform in hopes of becoming a standout star, and original programming could soon follow.

What Is Content Marketing? - AdAge.com

Monday, 8 July 2019 04:07

What Is Content Marketing?  AdAge.com

Here are some of the most frequent ones, with answers based on our research: Isn't *content* marketing just a glorified way to say social media? Social media can ...

What do Google Chrome’s new privacy customization options mean for retailers? - DigitalCommerce360

Friday, 5 July 2019 22:06

What do Google Chrome’s new privacy customization options mean for retailers?  DigitalCommerce360

Chrome users will be able to choose which kinds of online tracking software, otherwise known as cookies, they want to allow. Consumers could keep some ...

AiThority Interview Series with Jurgen ter Hoeve, CEO at We.Stream - AiThority

Friday, 5 July 2019 04:05

AiThority Interview Series with Jurgen ter Hoeve, CEO at We.Stream  AiThority

We.Stream is the first mobile WiFi hotspot with embedded Cloud SIM technology and a built-in VPN to enable affordable, stable and secure mobile internet ...

Elon Musk wanted The Onion; he got Thud - The Verge

Thursday, 4 July 2019 10:05

Elon Musk wanted The Onion; he got Thud  The Verge

Elon Musk spent $2 million building a satire startup with former leaders of The Onion. Then he left, and the whole thing quickly fell apart.

Jumpstart 2019: Interview With Tracy Malingo, SVP of Product Strategy at Verint - AiThority

Wednesday, 3 July 2019 04:03

Jumpstart 2019: Interview With Tracy Malingo, SVP of Product Strategy at Verint  AiThority

The AiThority Jumpstart Series with Tracy Malingo of Verint is an AI-centric chat on AI/ML, data science, and relevant technologies in IoT.

How big of a threat is Facebook's ad play to Google? - TechRepublic

Friday, 28 June 2019 22:00

How big of a threat is Facebook's ad play to Google?  TechRepublic

Facebook is ramping up its advertising services and tools, targeting SMBs as well as large corporations. We examine whether the social network could become ...

Interview with Jeffrey Kofman, CEO and Founder at Trint - AiThority

Thursday, 27 June 2019 09:59

Interview with Jeffrey Kofman, CEO and Founder at Trint  AiThority

The AiThority MegaMind with Jeffrey Kofman of Trint is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging technologies like ...

'NYT' Native Ad Program Sees Role For Ad Agencies 01/14/2014 - MediaPost Communications

Wednesday, 26 June 2019 21:58

'NYT' Native Ad Program Sees Role For Ad Agencies 01/14/2014  MediaPost Communications

"We're mostly working with the brands, but there's a huge role for the ad agencies and the PR agencies," notes New York Times' EVP Advertising Meredith Kopit ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

SEE MORE

Get in touch