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Here are some recent news articles I have either written or which mention me.

6 Tips for Creating Original Research for Marketing That'll Boost Your Brand - The Content Standard by Skyword

Wednesday, 22 May 2019 14:47

6 Tips for Creating Original Research for Marketing That'll Boost Your Brand  The Content Standard by Skyword

Creating original research is a win-win for marketers and consumers, as this insight can improve products, services, and beyond. Here's how to get started.

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives - Adweek

Tuesday, 21 May 2019 14:39

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives  Adweek

Once seen more as an added-value proposition for media placements, publishers' branded-*content* labs have expanded to meet growing client demand.

Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media - Adweek

Tuesday, 21 May 2019 08:37

Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media  Adweek

Unlike @justinbieber or @realDonaldTrump, most brands' official Twitter accounts don't have millions of followers eagerly awaiting their every utterance.

Why T-Mobile Just Bought a Digital Streaming Service - Adweek

Tuesday, 21 May 2019 08:37

Why T-Mobile Just Bought a Digital Streaming Service  Adweek

December 13, 2017. T-Mobile's expansion into high-quality video distribution also opens the door for addressable advertising opportunities. T-Mobile. Share.

The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon - Adweek

Tuesday, 21 May 2019 08:37

The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon  Adweek

May 14, 2018. The Athletic has a six-figure subscriber base thanks to high-quality journalism and an ad-free experience. Share. By Sara Jerde. |. May 14, 2018.

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads - Adweek

Tuesday, 21 May 2019 02:36

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads  Adweek

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking ...

It’s Time to Opt Out of Impulse Buying - New York Times

Monday, 20 May 2019 20:36

It’s Time to Opt Out of Impulse Buying  New York Times

The Fire phone is a blatant attempt to increase profits at Amazon — at the expense of consumers.

Is Facebook Winning the Battle Against Ad Fraud? - Adweek

Monday, 20 May 2019 20:36

Is Facebook Winning the Battle Against Ad Fraud?  Adweek

Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding ...

BuzzFeed's Newly Launched Site Will Focus Only on News - Adweek

Monday, 20 May 2019 20:36

BuzzFeed's Newly Launched Site Will Focus Only on News  Adweek

You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...

What Europe's Copyright Law Changes Could Mean for U.S. Publishers - Adweek

Monday, 20 May 2019 20:36

What Europe's Copyright Law Changes Could Mean for U.S. Publishers  Adweek

September 12, 2018. The new laws still face another hurdle, as EU's member states have to give their approval before local laws can be created to enact them.

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Monday, 20 May 2019 14:35

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

Twitter Needs a Product Renaissance to Get Out of Its Current Funk - Adweek

Monday, 20 May 2019 08:34

Twitter Needs a Product Renaissance to Get Out of Its Current Funk  Adweek

Twitter's had a rough go of things lately, capped off by a round of executive departures over the weekend. What does the San Francisco company need to regain ...

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users? - Adweek

Monday, 20 May 2019 08:34

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?  Adweek

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down.

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Monday, 20 May 2019 08:34

Where Is the Line Between Creepy and Creative in Advertising?  Adweek

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads.

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Monday, 20 May 2019 08:34

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018  Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news ...

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens - Adweek

Monday, 20 May 2019 08:34

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens  Adweek

By Sara Jerde. |. September 10, 2018. Refinery29's first theatrical release will be Assassination Nation later this month. Share. By Sara Jerde. |. September 10 ...

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season - Adweek

Monday, 20 May 2019 02:33

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season  Adweek

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.

AiThority Interview Series with Dr. Ronen Shoval, Founder, BLINK - AiThority

Sunday, 19 May 2019 08:30

AiThority Interview Series with Dr. Ronen Shoval, Founder, BLINK  AiThority

AI is making huge steps into gaming from solutions that generate automatic highlights of a long game based on machine learning and AI.

With This New Digital Tool, Valvoline Aims to Lure Drivers When It’s Time to Get an Oil Change - Adweek

Saturday, 18 May 2019 08:28

With This New Digital Tool, Valvoline Aims to Lure Drivers When It’s Time to Get an Oil Change  Adweek

Last year, CheapCarInsurance.com conducted a survey to see how adept Americans were at auto repair—basic stuff like knowing how to change a flat tire or ...

Wayland-Weston crew races in New Hampshire - Wicked Local

Friday, 17 May 2019 20:26

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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