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Here are some recent news articles I have either written or which mention me.

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live - Adweek

Sunday, 23 June 2019 15:55

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live  Adweek

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you.

Domino's to roll out tweet-a-pizza - USA TODAY

Sunday, 23 June 2019 03:55

Domino's to roll out tweet-a-pizza  USA TODAY

Ordering a pizza soon will be as simple as this: tweet. Next week, Domino's, the pizza delivery behemoth, will roll out a tweet-to-order innovation that lets folks ...

AiThority Interview with Michael Scharff, Chief Executive Officer at Evolv - AiThority

Sunday, 23 June 2019 03:55

AiThority Interview with Michael Scharff, Chief Executive Officer at Evolv  AiThority

The AiThority Interview Series with Michael Scharff,Chief Executive Officer at Evolv is an AI-centric chat on AI/ML, Big Data, and Analytics.

AiThority Interview Series with Michael Feindt, Founder & Chief Scientific Advisor of Blue Yonder a JDA company - AiThority

Thursday, 20 June 2019 15:53

AiThority Interview Series with Michael Feindt, Founder & Chief Scientific Advisor of Blue Yonder a JDA company  AiThority

Tell us about your interaction with AI and other intelligent technologies that you work with, in your daily life. AI is not only my daily business, but it's also my hobby ...

NYC startup PINCHme offers consumers free stuff in high-tech twist on product sampling - New York Daily News

Tuesday, 18 June 2019 21:51

NYC startup PINCHme offers consumers free stuff in high-tech twist on product sampling  New York Daily News

New York City-based startup PINCHme has teamed up with consumer-product giants like Procter & Gamble, Unilever and Kraft, aiming to help get trial sizes of ...

AiThority Interview Series with Steven Hornyak, “President,” Symphony RetailAI, CPG Solutions - AiThority

Tuesday, 18 June 2019 15:51

AiThority Interview Series with Steven Hornyak, “President,” Symphony RetailAI, CPG Solutions  AiThority

All companies have budget dollars for AI and machine learning. They just might not call it that or allocate it that way – yet.

Towing a car can be financially ruinous. Should California cities do it anyway? - Fairfield Daily Republic

Tuesday, 18 June 2019 03:50

Towing a car can be financially ruinous. Should California cities do it anyway?  Fairfield Daily Republic

LOS ANGELES — Over the objections of anti-poverty advocates, Los Angeles lawmakers on Tuesday came out against legislation that would prevent California ...

'NYT' Native Ad Program Sees Role For Ad Agencies 01/14/2014 - MediaPost Communications

Sunday, 16 June 2019 09:49

'NYT' Native Ad Program Sees Role For Ad Agencies 01/14/2014  MediaPost Communications

"We're mostly working with the brands, but there's a huge role for the ad agencies and the PR agencies," notes New York Times' EVP Advertising Meredith Kopit ...

AiThority Interview Series with Interview with Adi Pinhas - Brodmann17 - AiThority

Saturday, 15 June 2019 03:48

AiThority Interview Series with Interview with Adi Pinhas - Brodmann17  AiThority

The AiThority Interview Series with Adi Pinhas, CEO and Co-Founder at Brodmann17, is an AI-centric chat on AI/ML and relevant technologies.

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis - Business Insider

Friday, 14 June 2019 21:48

Verizon tapped Guru Gowrappan to be the next CEO of Oath: Analysis  Business Insider

BI Prime (subscribe): Guru Gowrappan will assume the role of CEO and will report to Verizon CEO Hans Vestberg. Armstrong will stay on at the firm to help with ...

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them - International Business Times

Monday, 10 June 2019 15:43

Selfies At The US Open? Social Media-Addicted Tennis Fans May Lack Courtside Manners, But Brands Love Them  International Business Times

Obnoxious selfies, phone calls at match point, and standing during play are among behaviors frowned upon at the U.S. Open Tennis Championships. This year ...

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically - INSIDER

Sunday, 9 June 2019 09:42

'Sweeping humans out of the equation': More web publishers are banding together to sell ads programmatically  INSIDER

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME ...

10 wacky brand voices that have way too much fun on Twitter - TechRepublic

Sunday, 9 June 2019 03:42

10 wacky brand voices that have way too much fun on Twitter  TechRepublic

There's a fine line to walk when choosing to be weird on Twitter. Here are 10 brand voices that pull it off, pancakes and all.

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users? - Adweek

Saturday, 8 June 2019 09:42

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?  Adweek

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down.

Brands Opt For Web Video Shops And Skip Creative Agencies - Adweek

Saturday, 8 June 2019 09:42

Brands Opt For Web Video Shops And Skip Creative Agencies  Adweek

When Freshpet in September decided it wanted branded *content*, the pet food purveyor hired ShareAbility, a production house focused solely on producing ...

Interview with Ivan (Ive) Guzenko, CEO at SmartyAds - AiThority

Thursday, 6 June 2019 03:40

Interview with Ivan (Ive) Guzenko, CEO at SmartyAds  AiThority

The AiThority Interview Series with Ivan (Ive) Guzenko, CEO at SmartyAds, is an AI-centric chat on blockchain, AI/ML and relevant technologies.

Why context is digital marketing’s next frontier - Marketing Land

Wednesday, 5 June 2019 15:40

Why context is digital marketing’s next frontier  Marketing Land

Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver ...

Why Hulu is a real prize in the battle for Fox - Marketplace APM

Wednesday, 5 June 2019 15:40

Why Hulu is a real prize in the battle for Fox  Marketplace APM

The *service* has 20 million subscribers and produces award winning original programs.

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Wednesday, 5 June 2019 15:40

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017  Marketing Land

In 2017, there was no doubt that *content* was king, but it also became clear that *content* alone is not nearly enough to ensure success. That's why our columnists ...

Content about content is king: 2016’s most popular columns on the topic - Marketing Land

Wednesday, 5 June 2019 15:40

Content about content is king: 2016’s most popular columns on the topic  Marketing Land

One of the internet's most venerable revenue models for *content* creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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