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Here are some recent news articles I have either written or which mention me.

Facebook to Let You Say Why You Hide News Feed Posts - KGO-TV

Wednesday, 8 May 2019 15:56

Facebook to Let You Say Why You Hide News Feed Posts  KGO-TV

In the next couple of months, Facebook will release tools to allow you to better customize your News Feed with *content* you like.

The 6 Business Cases for Real-Time Marketing - AdAge.com

Wednesday, 8 May 2019 15:56

The 6 Business Cases for Real-Time Marketing  AdAge.com

There are six business cases for real-time marketing, planned and unplanned, reactive and proactive, writes Rebecca Lieb of Altimeter Group.

How much did homes sell for near you? - Press of Atlantic City

Wednesday, 8 May 2019 15:56

How much did homes sell for near you?  Press of Atlantic City

Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings ...

AiThority Interview Series With Rajat Mukherjee, Co-Founder and CTO at Aiqudo - AiThority

Wednesday, 8 May 2019 15:56

AiThority Interview Series With Rajat Mukherjee, Co-Founder and CTO at Aiqudo  AiThority

The marketing hype wave will wear off a bit, but the world will indeed be impacted by the advances in deep learning and the more pervasive application of ...

Why IAC is creating a new media division - CNBC

Wednesday, 8 May 2019 15:56

Why IAC is creating a new media division  CNBC

IAC announced on Wednesday that it was creating a new division called IAC Publishing. The digital media group, which includes About.com, Dictionary.com, ...

Interview with Eran Liron, EVP, Marketing & Corporate Development, NICE - AiThority

Wednesday, 8 May 2019 15:56

Interview with Eran Liron, EVP, Marketing & Corporate Development, NICE  AiThority

The AiThority MegaMind with Eran Liron of NICE is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging technologies like AI, ...

AiThority Interview Series with Hovhannes Avoyan, PicsArt's CEO/founder - AiThority

Wednesday, 8 May 2019 15:56

AiThority Interview Series with Hovhannes Avoyan, PicsArt's CEO/founder  AiThority

We use AI to handle the heavier and more professional editing for our users — whether it's removing a background or an unwanted object in a photo.

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website - Adweek

Wednesday, 8 May 2019 15:56

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website  Adweek

Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, ...

Free news gets scarcer as media groups tighten paywalls - The Straits Times

Wednesday, 8 May 2019 15:56

Free news gets scarcer as media groups tighten paywalls  The Straits Times

WASHINGTON (AFP) - For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

Solving the Content Creation Conundrum - AdAge.com

Wednesday, 8 May 2019 15:56

Solving the Content Creation Conundrum  AdAge.com

More spending is flowing toward *content* Marketing, yet many advertisers don't fully understand how to do it or how to measure it.

Marketers Look to Solve the How and Why of Content Creation | News - AdAge.com

Monday, 8 April 2019 10:20

Marketers Look to Solve the How and Why of Content Creation | News  AdAge.com

*Content* marketing remains the bright, shiny objet du jour for marketers, even as they work to figure out how to best implement it and measure results. *Content* ...

Work Life The Big Problem With Your Content Strategy As the need for content has exploded - Fast Company

Monday, 8 April 2019 10:20

Work Life The Big Problem With Your Content Strategy As the need for content has exploded  Fast Company

As the need for *content* has exploded, the tactics for getting it out to the public too often overrun strategy.

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why - Marketing Land

Monday, 8 April 2019 10:20

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why  Marketing Land

Tough question, right? So let's break the question down a bit to try to simplify it. How much does *content* creation cost? There are still no easy answers, are there ...

What Is Content Marketing? - AdAge.com

Sunday, 7 April 2019 16:18

What Is Content Marketing?  AdAge.com

*Content* marketing differs from advertising in two fundamental ways.

How to live tweet an event: 7 best practices - TechRepublic

Saturday, 6 April 2019 16:14

How to live tweet an event: 7 best practices  TechRepublic

From a conference, to an awards show, to an unexpected news event, here are 7 ways to make your Twitter presence count.

Say Hello To The Content Marketing Stack - Marketing Land

Saturday, 6 April 2019 16:14

Say Hello To The Content Marketing Stack  Marketing Land

You know about ad stacks, right? Get ready to say hello to the next big thing in *content* marketing technology: the *content* marketing stack. *Content* stacks aren't ...

Google Faces 'Significant' Blow if Apple Uses Different Search Engine - TheStreet.com

Saturday, 6 April 2019 16:14

Google Faces 'Significant' Blow if Apple Uses Different Search Engine  TheStreet.com

Google's search dynasty could be put to the test should Apple select another search provider for its coveted Safari audience....GOOG.

A solid content strategy is crucial in the converging media world - The Guardian

Friday, 5 April 2019 01:11

A solid content strategy is crucial in the converging media world  The Guardian

*Content* marketing is increasingly dominant as the walls between paid, earned and owned media come down.

Marissa Mayer's challenge as Yahoo CEO - San Francisco Chronicle

Thursday, 4 April 2019 01:07

Marissa Mayer's challenge as Yahoo CEO  San Francisco Chronicle

Google executive Marissa Mayer enters the revolving door that is the top slot at Yahoo on Tuesday, staking her sterling reputation on the long odds of turning ...

Fire Phone Immerses Users in Amazon’s World - New York Times

Wednesday, 3 April 2019 19:06

Fire Phone Immerses Users in Amazon’s World  New York Times

SEATTLE — Amazon on Wednesday announced a device that tries to fulfill the retailer's dream of being integrated into consumers' lives at every possible ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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