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Here are some recent news articles I have either written or which mention me.

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017 - Marketing Land

Wednesday, 5 June 2019 15:40

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017  Marketing Land

In 2017, there was no doubt that *content* was king, but it also became clear that *content* alone is not nearly enough to ensure success. That's why our columnists ...

Global content marketing: It’s gonna be big! - Marketing Land

Wednesday, 5 June 2019 15:40

Global content marketing: It’s gonna be big!  Marketing Land

For the past few months, I've been interviewing *content* marketing executives at global enterprises about the challenges and opportunities they face when trying ...

Content marketing and the silo issue - Marketing Land

Wednesday, 5 June 2019 15:40

Content marketing and the silo issue  Marketing Land

Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up table,” the lament went.

Want to buy donaldtrumpsucks.com? Trump beat you to it - The Mercury News

Wednesday, 5 June 2019 15:40

Want to buy donaldtrumpsucks.com? Trump beat you to it  The Mercury News

As we approach the eve of the presidential face-off between Donald Trump and Hillary Clinton, there's another quieter battle going on between the two.

Why Hulu is a real prize in the battle for Fox - Marketplace APM

Wednesday, 5 June 2019 15:40

Why Hulu is a real prize in the battle for Fox  Marketplace APM

The *service* has 20 million subscribers and produces award winning original programs.

Why content matters (no matter what type of marketer you are) - Marketing Land

Wednesday, 5 June 2019 15:40

Why content matters (no matter what type of marketer you are)  Marketing Land

The reasons for this are manifold. Yes, there's *content* marketing, which has long been called the “new black” in the marketing arsenal. *Content* marketing has ...

The rise of bad content marketing advice - Marketing Land

Wednesday, 5 June 2019 15:40

The rise of bad content marketing advice  Marketing Land

For over a decade now, I've had a Google News alert for the term “*content* marketing.” I set it up around the time I delivered my first keynote on the topic and ...

AiThority Interview Series with Dr. Alex Yang, CEO at V Systems - AiThority

Sunday, 2 June 2019 21:38

AiThority Interview Series with Dr. Alex Yang, CEO at V Systems  AiThority

The AiThority Interview Series with Alex Yang, CEO at V Systems is an AI-centric chat on AI/ML, Big Data, and Analytics.

Germany name team for Women's Under-25 Wheelchair Basketball World Championships - Insidethegames.biz

Saturday, 1 June 2019 09:36

Germany name team for Women's Under-25 Wheelchair Basketball World Championships  Insidethegames.biz

Germany have announced their team for next month's Women's Under-25 Wheelchair Basketball World Championships. A squad of 10 has been selected by ...

Lipstick Building Is Host to an Art Show, '14 &15' - New York Times

Friday, 31 May 2019 09:33

Lipstick Building Is Host to an Art Show, '14 &15'  New York Times

Mylan Cannon/The New York TimesDavid Muenzer in the former suite of bank offices that he turned into a space for art. In the background is “Turn Off the Dark,” ...

Want to buy donaldtrumpsucks.com? Trump beat you to it - The Mercury News

Friday, 31 May 2019 03:31

Want to buy donaldtrumpsucks.com? Trump beat you to it  The Mercury News

As we approach the eve of the presidential face-off between Donald Trump and Hillary Clinton, there's another quieter battle going on between the two.

Wayland-Weston crew races in New Hampshire - Wicked Local

Friday, 31 May 2019 03:31

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

Why Hulu is a real prize in the battle for Fox - Marketplace.org

Thursday, 30 May 2019 21:31

Why Hulu is a real prize in the battle for Fox  Marketplace.org

Disney and Comcast have been outbidding one another the last several months to buy Rupert Murdoch's 21st Century Fox. It looks like Disney may have landed ...

AiThority Interview Series with Jessica Groopman, Industry Analyst & Founding Partner at Kaleido Insights - AiThority

Tuesday, 28 May 2019 09:14

AiThority Interview Series with Jessica Groopman, Industry Analyst & Founding Partner at Kaleido Insights  AiThority

While understanding the capabilities and limitations of AI is important, especially given its role in enhancing (and in some cases displacing) humans' roles, ...

Interview with Ryan Hollenbeck, SVP of Global Marketing, Verint - AiThority

Tuesday, 28 May 2019 09:14

Interview with Ryan Hollenbeck, SVP of Global Marketing, Verint  AiThority

The AiThority MegaMind with Ryan Hollenbeck of Verint is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging technologies ...

6 Tips for Creating Original Research for Marketing That'll Boost Your Brand - The Content Standard by Skyword

Monday, 27 May 2019 15:08

6 Tips for Creating Original Research for Marketing That'll Boost Your Brand  The Content Standard by Skyword

Creating original research is a win-win for marketers and consumers. The results equip marketers to better understand and serve their audience. This, in turn ...

Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times

Monday, 27 May 2019 09:08

Facebook encourages visits to physical retailers through customizable ads to local inventory  Los Angeles Times

Like Google, Facebook's new ad product helps physical retailers customize ads to local inventory.

Facebook bulks up Blueprint training with new courses and a partnership - campaignlive.com

Sunday, 26 May 2019 09:03

Facebook bulks up Blueprint training with new courses and a partnership  campaignlive.com

By pairing with the Miami Ad School, the social network hopes more young people will enter the industry having mastered the platform. From Campaign US.

The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon - Adweek

Saturday, 25 May 2019 15:00

The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon  Adweek

The Athletic, a subscription-based sports website, has substantially grown by recently raising $20 million and expanding its subscriber base to 6 figures.

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Friday, 24 May 2019 14:56

Where Is the Line Between Creepy and Creative in Advertising?  Adweek

Brands are starting to push the boundary, using personal info in ads.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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