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Here are some recent news articles I have either written or which mention me.

Why T-Mobile Just Bought a Digital Streaming Service - Adweek

Friday, 24 May 2019 14:56

Why T-Mobile Just Bought a Digital Streaming Service  Adweek

The company wants to bring its 'un-carrier' mentality to the TV market.

What Europe's Copyright Law Changes Could Mean for U.S. Publishers - Adweek

Friday, 24 May 2019 08:54

What Europe's Copyright Law Changes Could Mean for U.S. Publishers  Adweek

European Parliament's actions leave plenty of gray area—and a lot of questions.

Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media - Adweek

Friday, 24 May 2019 08:54

Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media  Adweek

The study from Twitter and IPG Mediabrands encourages top-of-feed ad buys.

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens - Adweek

Friday, 24 May 2019 02:53

Why Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big Screens  Adweek

Refinery29 will release its first film later this month.

Let's Get Phygital - Direct Marketing News

Thursday, 23 May 2019 14:52

Let's Get Phygital  Direct Marketing News

Today's consumers are living in a digitally dominated world. From Facebook to Fitbits, brands and consumers now have the ability to be constantly connected.

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives - Adweek

Tuesday, 21 May 2019 14:39

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives  Adweek

Once seen more as an added-value proposition for media placements, publishers' branded-*content* labs have expanded to meet growing client demand.

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads - Adweek

Tuesday, 21 May 2019 02:36

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads  Adweek

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking ...

Is Facebook Winning the Battle Against Ad Fraud? - Adweek

Monday, 20 May 2019 20:36

Is Facebook Winning the Battle Against Ad Fraud?  Adweek

Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding ...

BuzzFeed's Newly Launched Site Will Focus Only on News - Adweek

Monday, 20 May 2019 20:36

BuzzFeed's Newly Launched Site Will Focus Only on News  Adweek

You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed ...

It’s Time to Opt Out of Impulse Buying - New York Times

Monday, 20 May 2019 20:36

It’s Time to Opt Out of Impulse Buying  New York Times

The Fire phone is a blatant attempt to increase profits at Amazon — at the expense of consumers.

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform - Adweek

Monday, 20 May 2019 14:35

Snapchat Is Taking a Page From Facebook's Playbook to Grow Into a Bona Fide Social Media Platform  Adweek

They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram's product teams have relentlessly chipped away at ...

Twitter Needs a Product Renaissance to Get Out of Its Current Funk - Adweek

Monday, 20 May 2019 08:34

Twitter Needs a Product Renaissance to Get Out of Its Current Funk  Adweek

Twitter's had a rough go of things lately, capped off by a round of executive departures over the weekend. What does the San Francisco company need to regain ...

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018 - Adweek

Monday, 20 May 2019 08:34

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018  Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news ...

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season - Adweek

Monday, 20 May 2019 02:33

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season  Adweek

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.

AiThority Interview Series with Dr. Ronen Shoval, Founder, BLINK - AiThority

Sunday, 19 May 2019 08:30

AiThority Interview Series with Dr. Ronen Shoval, Founder, BLINK  AiThority

AI is making huge steps into gaming from solutions that generate automatic highlights of a long game based on machine learning and AI.

With This New Digital Tool, Valvoline Aims to Lure Drivers When It’s Time to Get an Oil Change - Adweek

Saturday, 18 May 2019 08:28

With This New Digital Tool, Valvoline Aims to Lure Drivers When It’s Time to Get an Oil Change  Adweek

Last year, CheapCarInsurance.com conducted a survey to see how adept Americans were at auto repair—basic stuff like knowing how to change a flat tire or ...

Wayland-Weston crew races in New Hampshire - Wicked Local

Friday, 17 May 2019 20:26

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

AiThority Interview Series with Dean Abbott, Co-Founder And Chief Data Scientist at SmarterHQ - AiThority

Friday, 17 May 2019 14:25

AiThority Interview Series with Dean Abbott, Co-Founder And Chief Data Scientist at SmarterHQ  AiThority

Marketers need to focus on choosing solutions that allow them to make data actionable through automation, personalization, and easy integration with internal ...

AiThority Interview Series with Dr. Michael Green - Blackwood Seven - AiThority

Friday, 17 May 2019 08:23

AiThority Interview Series with Dr. Michael Green - Blackwood Seven  AiThority

The AiThority Interview Series with Michael Green, Chief AI Officer, Blackwood Seven is an AI-centric chat on AI/ML, Big Data, and Analytics.

AiThority Interview Series with Mark Campbell, Chief Innovation Officer, Trace3 - AiThority

Sunday, 12 May 2019 23:47

AiThority Interview Series with Mark Campbell, Chief Innovation Officer, Trace3  AiThority

The AiThority Interview Series with Mark Campbell, CIO, Trace3, is an AI-centric chat on AI/ML, Enterprise Cloud, and relevant technologies.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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