Feed
Here are some recent news articles I have either written or which mention me.
Marissa Mayer's challenge as Yahoo CEO - San Francisco Chronicle
Marissa Mayer's challenge as Yahoo CEO San Francisco Chronicle
Google executive Marissa Mayer enters the revolving door that is the top slot at Yahoo on Tuesday, staking her sterling reputation on the long odds of turning ...
5 Content Trends To Watch - Marketing Land
5 Content Trends To Watch Marketing Land
As *content* marketing continues to evolve, columnist Rebecca Lieb takes a look at key trends that every marketer should keep an eye on.
Reaction to AT&T swallow of Time Warner swift - USA TODAY
Reaction to AT&T swallow of Time Warner swift USA TODAY
LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.
Steps Toward Developing A Content Strategy - Marketing Land
Steps Toward Developing A Content Strategy Marketing Land
Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear *content* strategy to govern their *content* marketing.
The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All - Marketing Land
The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All Marketing Land
Building a *content* strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren't ...
Culture Of Content: The Success Criteria - Marketing Land
Culture Of Content: The Success Criteria Marketing Land
Fundamentally, *content* has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, ...
A Meaningful Framework For Content Measurement - Marketing Land
A Meaningful Framework For Content Measurement Marketing Land
*Content* marketing isn't solely for driving sales. It can recruit employees, provide customer *service*, facilitate product feedback and more. Columnist Rebecca ...
Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land
Native Advertising Disclosure & Transparency: Who’s Responsible? Marketing Land
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and ...
‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday
Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...
The morality clause in digital marketing - Marketing Land
The morality clause in digital marketing Marketing Land
If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...
How To Analyze Your Content Needs - Marketing Land
How To Analyze Your Content Needs Marketing Land
Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...
Content Marketing And Targeting Fallacies - Marketing Land
Content Marketing And Targeting Fallacies Marketing Land
When I conducted a substantive survey of marketers and asked them what their biggest *content* marketing needs were, two responses tied for first place. The first ...
Mother Jones magazine sees a surge in reader support - San Francisco Chronicle
Mother Jones magazine sees a surge in reader support San Francisco Chronicle
“Another slow news day, huh?” It is 10:06 a.m., and the editorial staff at Mother Jones in San Francisco is huddled around a conference table, hunching over ...
8 best practices for contextual campaigns - Marketing Land
8 best practices for contextual campaigns Marketing Land
*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...
Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times
Facebook encourages visits to physical retailers through customizable ads to local inventory Los Angeles Times
Like Google, Facebook's new ad product helps physical retailers customize ads to local inventory.
Facebook 'Likes' reveal more about you than you think - USA TODAY
Facebook 'Likes' reveal more about you than you think USA TODAY
Using a dataset of more than 58,000 U.S. Facebook users, University of Cambridge researchers predicted race, age, IQ, sexuality, personality, substance use ...
Celebs turn to chat apps as cozier alternatives to Twitter, Facebook - Los Angeles Times
Celebs turn to chat apps as cozier alternatives to Twitter, Facebook Los Angeles Times
With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she ...
The Wall Street Journal sees gold in interactive video - Digiday
The Wall Street Journal sees gold in interactive video Digiday
The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it's rolling out a new daily series to prove it.
Creating Pinnacle Content to Measure, Evaluate, Empower - Entrepreneur
Creating Pinnacle Content to Measure, Evaluate, Empower Entrepreneur
*Content* is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to ...
The Difference Between Content And Content Marketing - Marketing Land
The Difference Between Content And Content Marketing Marketing Land
As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.
