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Here are some recent news articles I have either written or which mention me.

Marissa Mayer's challenge as Yahoo CEO - San Francisco Chronicle

Thursday, 4 April 2019 01:07

Marissa Mayer's challenge as Yahoo CEO  San Francisco Chronicle

Google executive Marissa Mayer enters the revolving door that is the top slot at Yahoo on Tuesday, staking her sterling reputation on the long odds of turning ...

5 Content Trends To Watch - Marketing Land

Wednesday, 3 April 2019 19:06

5 Content Trends To Watch  Marketing Land

As *content* marketing continues to evolve, columnist Rebecca Lieb takes a look at key trends that every marketer should keep an eye on.

Reaction to AT&T swallow of Time Warner swift - USA TODAY

Wednesday, 3 April 2019 19:06

Reaction to AT&T swallow of Time Warner swift  USA TODAY

LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.

Steps Toward Developing A Content Strategy - Marketing Land

Wednesday, 3 April 2019 19:06

Steps Toward Developing A Content Strategy  Marketing Land

Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear *content* strategy to govern their *content* marketing.

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All - Marketing Land

Wednesday, 3 April 2019 19:06

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All  Marketing Land

Building a *content* strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren't ...

Culture Of Content: The Success Criteria - Marketing Land

Wednesday, 3 April 2019 19:06

Culture Of Content: The Success Criteria  Marketing Land

Fundamentally, *content* has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, ...

A Meaningful Framework For Content Measurement - Marketing Land

Wednesday, 3 April 2019 19:06

A Meaningful Framework For Content Measurement  Marketing Land

*Content* marketing isn't solely for driving sales. It can recruit employees, provide customer *service*, facilitate product feedback and more. Columnist Rebecca ...

Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land

Wednesday, 3 April 2019 19:06

Native Advertising Disclosure & Transparency: Who’s Responsible?  Marketing Land

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

The morality clause in digital marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

How To Analyze Your Content Needs - Marketing Land

Wednesday, 3 April 2019 19:06

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

Content Marketing And Targeting Fallacies - Marketing Land

Wednesday, 3 April 2019 19:06

Content Marketing And Targeting Fallacies  Marketing Land

When I conducted a substantive survey of marketers and asked them what their biggest *content* marketing needs were, two responses tied for first place. The first ...

Mother Jones magazine sees a surge in reader support - San Francisco Chronicle

Wednesday, 3 April 2019 19:06

Mother Jones magazine sees a surge in reader support  San Francisco Chronicle

“Another slow news day, huh?” It is 10:06 a.m., and the editorial staff at Mother Jones in San Francisco is huddled around a conference table, hunching over ...

8 best practices for contextual campaigns - Marketing Land

Wednesday, 3 April 2019 19:06

8 best practices for contextual campaigns  Marketing Land

*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...

Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times

Wednesday, 3 April 2019 19:06

Facebook encourages visits to physical retailers through customizable ads to local inventory  Los Angeles Times

Like Google, Facebook's new ad product helps physical retailers customize ads to local inventory.

Facebook 'Likes' reveal more about you than you think - USA TODAY

Wednesday, 3 April 2019 19:06

Facebook 'Likes' reveal more about you than you think  USA TODAY

Using a dataset of more than 58,000 U.S. Facebook users, University of Cambridge researchers predicted race, age, IQ, sexuality, personality, substance use ...

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook - Los Angeles Times

Wednesday, 3 April 2019 19:06

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook  Los Angeles Times

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she ...

The Wall Street Journal sees gold in interactive video - Digiday

Wednesday, 3 April 2019 19:06

The Wall Street Journal sees gold in interactive video  Digiday

The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it's rolling out a new daily series to prove it.

Creating Pinnacle Content to Measure, Evaluate, Empower - Entrepreneur

Wednesday, 3 April 2019 19:06

Creating Pinnacle Content to Measure, Evaluate, Empower  Entrepreneur

*Content* is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to ...

The Difference Between Content And Content Marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The Difference Between Content And Content Marketing  Marketing Land

As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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