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Here are some recent news articles I have either written or which mention me.

Facebook encourages visits to physical retailers through customizable ads to local inventory - Los Angeles Times

Wednesday, 24 July 2019 22:22

Facebook encourages visits to physical retailers through customizable ads to local inventory  Los Angeles Times

Like Google, Facebook's new ad product helps physical retailers customize ads to local inventory.

Forget the duopoly, Apple’s anti-tracking moves rattle digital media - Digiday

Tuesday, 23 July 2019 22:22

Forget the duopoly, Apple’s anti-tracking moves rattle digital media  Digiday

Ad industry groups are pissed off at Apple, but there's not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder ...

Marketing Day: Dailymotion’s upcoming relaunch, Periscope’s branded hearts & more - Marketing Land

Tuesday, 23 July 2019 10:21

Marketing Day: Dailymotion’s upcoming relaunch, Periscope’s branded hearts & more  Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The AiThority Interview Series with Kobi Marenko, CEO at Arbe - AiThority

Monday, 22 July 2019 04:20

The AiThority Interview Series with Kobi Marenko, CEO at Arbe  AiThority

In order for autonomous vehicles to move beyond proof-of-concept to mass production, there is no question that an advanced, dependable, and economically ...

Facebook makes column ads too big to miss - CNET

Wednesday, 17 July 2019 04:15

Facebook makes column ads too big to miss  CNET

Facebook said Wednesday that it will magnify the size of advertisements that appear in the right-hand column on its Web site in an effort to better grab members' ...

Aithority Interview with Alexey Khitrov, CEO and President, ID R&D - AiThority

Tuesday, 16 July 2019 10:14

Aithority Interview with Alexey Khitrov, CEO and President, ID R&D  AiThority

The AiThority Interview Series with Alexey Khitrov, CEO and President, ID R&D is an AI-centric chat on AI/ML, Big Data, and Analytics.

Google makes its platform more shoppable - DigitalCommerce360

Monday, 15 July 2019 16:14

Google makes its platform more shoppable  DigitalCommerce360

Google is revamping Google Shopping, merging elements of its Google Express delivery *service* with Shopping, expanding the reach of Showcase Shopping ...

Recommended reading: Sports marketing and leadership strategies - Marketing Week

Wednesday, 10 July 2019 22:10

Recommended reading: Sports marketing and leadership strategies  Marketing Week

From the latest thinking in *content* marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.

Armed with technology, advertisers can spend less and still grow sales - Digiday

Wednesday, 10 July 2019 04:09

Armed with technology, advertisers can spend less and still grow sales  Digiday

For almost a century, ad spending has hovered around 1 to 1.5 percent of GDP, and this year will be no different, if the forecasts are right. Zenith Media, one of ...

Contently's Joe Lazauskas: In An Age Where Experience Rules, Content Still Shares The Throne - Forbes

Tuesday, 9 July 2019 10:08

Contently's Joe Lazauskas: In An Age Where Experience Rules, Content Still Shares The Throne  Forbes

We have migrated to an era where brand experience is everything. While this is so, the age of *content* as king has not ended, rather it has just evolved. What this ...

Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen - adweek.com

Monday, 8 July 2019 10:08

Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen  adweek.com

It's another option for creators to leverage yet another platform in hopes of becoming a standout star, and original programming could soon follow.

What do Google Chrome’s new privacy customization options mean for retailers? - DigitalCommerce360

Friday, 5 July 2019 22:06

What do Google Chrome’s new privacy customization options mean for retailers?  DigitalCommerce360

Chrome users will be able to choose which kinds of online tracking software, otherwise known as cookies, they want to allow. Consumers could keep some ...

AiThority Interview Series with Jurgen ter Hoeve, CEO at We.Stream - AiThority

Friday, 5 July 2019 04:05

AiThority Interview Series with Jurgen ter Hoeve, CEO at We.Stream  AiThority

We.Stream is the first mobile WiFi hotspot with embedded Cloud SIM technology and a built-in VPN to enable affordable, stable and secure mobile internet ...

Elon Musk wanted The Onion; he got Thud - The Verge

Thursday, 4 July 2019 10:05

Elon Musk wanted The Onion; he got Thud  The Verge

Elon Musk spent $2 million building a satire startup with former leaders of The Onion. Then he left, and the whole thing quickly fell apart.

Jumpstart 2019: Interview With Tracy Malingo, SVP of Product Strategy at Verint - AiThority

Wednesday, 3 July 2019 04:03

Jumpstart 2019: Interview With Tracy Malingo, SVP of Product Strategy at Verint  AiThority

The AiThority Jumpstart Series with Tracy Malingo of Verint is an AI-centric chat on AI/ML, data science, and relevant technologies in IoT.

How big of a threat is Facebook's ad play to Google? - TechRepublic

Friday, 28 June 2019 22:00

How big of a threat is Facebook's ad play to Google?  TechRepublic

Facebook is ramping up its advertising services and tools, targeting SMBs as well as large corporations. We examine whether the social network could become ...

Interview with Jeffrey Kofman, CEO and Founder at Trint - AiThority

Thursday, 27 June 2019 09:59

Interview with Jeffrey Kofman, CEO and Founder at Trint  AiThority

The AiThority MegaMind with Jeffrey Kofman of Trint is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging technologies like ...

'NYT' Native Ad Program Sees Role For Ad Agencies 01/14/2014 - MediaPost Communications

Wednesday, 26 June 2019 21:58

'NYT' Native Ad Program Sees Role For Ad Agencies 01/14/2014  MediaPost Communications

"We're mostly working with the brands, but there's a huge role for the ad agencies and the PR agencies," notes New York Times' EVP Advertising Meredith Kopit ...

LinkedIn goes wide with media content, native ads - USA TODAY

Tuesday, 25 June 2019 15:57

LinkedIn goes wide with media content, native ads  USA TODAY

LinkedIn, visited mostly for jobs and recruitment, has morphed into a festination to read news, share and comment. If it sounds a little like Facebook and Twitter, ...

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live - Adweek

Sunday, 23 June 2019 15:55

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live  Adweek

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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