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Here are some recent news articles I have either written or which mention me.

The Role Content Plays In B2B Social Selling - Marketing Land

Wednesday, 3 April 2019 19:06

The Role Content Plays In B2B Social Selling  Marketing Land

Columnist Rebecca Lieb shares seven concrete tips that B2B organizations with social sales should be implementing.

Wayland-Weston crew races in New Hampshire - Wicked Local

Wednesday, 3 April 2019 19:06

Wayland-Weston crew races in New Hampshire  Wicked Local

The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in ...

The Wall Street Journal sees gold in interactive video - Digiday

Wednesday, 3 April 2019 19:06

The Wall Street Journal sees gold in interactive video  Digiday

The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it's rolling out a new daily series to prove it.

Content Marketing And Targeting Fallacies - Marketing Land

Wednesday, 3 April 2019 19:06

Content Marketing And Targeting Fallacies  Marketing Land

When I conducted a substantive survey of marketers and asked them what their biggest *content* marketing needs were, two responses tied for first place. The first ...

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Wednesday, 3 April 2019 19:06

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

How To Analyze Your Content Needs - Marketing Land

Wednesday, 3 April 2019 19:06

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

Content marketing and personal branding go hand-in-hand - Marketing Land

Wednesday, 3 April 2019 19:06

Content marketing and personal branding go hand-in-hand  Marketing Land

Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Creating Pinnacle Content to Measure, Evaluate, Empower - Entrepreneur

Wednesday, 3 April 2019 19:06

Creating Pinnacle Content to Measure, Evaluate, Empower  Entrepreneur

*Content* is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to ...

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

Wednesday, 3 April 2019 19:06

How Your Content Strategy Is Critical For Reputation Management  Marketing Land

What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...

Amazon Is Reportedly Looking to Buy a Movie Theater Chain - Adweek

Wednesday, 3 April 2019 19:06

Amazon Is Reportedly Looking to Buy a Movie Theater Chain  Adweek

The company's potential move to acquire Landmark Theatres offers another way to leverage data, experts say. By Ann-Marie Alcántara. |. August 16, 2018.

Fire Phone Immerses Users in Amazon’s World - New York Times

Wednesday, 3 April 2019 19:06

Fire Phone Immerses Users in Amazon’s World  New York Times

SEATTLE — Amazon on Wednesday announced a device that tries to fulfill the retailer's dream of being integrated into consumers' lives at every possible ...

Altimeter Report: The Convergence of Paid, Owned and Earned Media - Business 2 Community

Wednesday, 3 April 2019 19:06

Altimeter Report: The Convergence of Paid, Owned and Earned Media  Business 2 Community

By now, you probably know what paid, owned and earned media are. If you haven't, you might be new in marketing or might have missed phenomena such as ...

Campaign against Ugandan warlord sweeps Internet - SowetanLIVE Sunday World

Wednesday, 3 April 2019 19:06

Campaign against Ugandan warlord sweeps Internet  SowetanLIVE Sunday World

A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord's Resistance Army militia group in Uganda, swept across the Internet this week It ...

The Difference Between Content And Content Marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The Difference Between Content And Content Marketing  Marketing Land

As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.

Pop Facebook Quiz: Should You Take It? - New York Times

Wednesday, 3 April 2019 19:06

Pop Facebook Quiz: Should You Take It?  New York Times

Hundreds of quizzes created by a single company on the social network are creating a privacy concern.

ESPN drops false play buttons on Facebook, maintains them on Twitter - Digiday

Wednesday, 3 April 2019 19:06

ESPN drops false play buttons on Facebook, maintains them on Twitter  Digiday

ESPN video hacks are like déjà vu all over again: A few months ago Digiday reported that ESPN was displaying false play buttons in the thumbnail image for ...

Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Wednesday, 3 April 2019 19:06

Content Strategy Gets Tactical: Establishing The Content Workflow  Marketing Land

*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.

Please Don’t! 5 Content Marketing Don’ts For 2016 - Marketing Land

Wednesday, 3 April 2019 19:06

Please Don’t! 5 Content Marketing Don’ts For 2016  Marketing Land

It's easy to talk about *content* marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes *content* marketers make so ...

The morality clause in digital marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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