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Here are some recent news articles I have either written or which mention me.

Why IAC is creating a new media division - CNBC

Wednesday, 8 May 2019 15:56

Why IAC is creating a new media division  CNBC

IAC announced on Wednesday that it was creating a new division called IAC Publishing. The digital media group, which includes About.com, Dictionary.com, ...

How CIOs can improve B2B social marketing - CIO

Wednesday, 8 May 2019 15:56

How CIOs can improve B2B social marketing  CIO

The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM ...

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website - Adweek

Wednesday, 8 May 2019 15:56

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website  Adweek

Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, ...

inPowered Junks Paid Media Waste, Scales AI-Based Content Distribution - MarTech Series

Wednesday, 8 May 2019 15:56

inPowered Junks Paid Media Waste, Scales AI-Based Content Distribution  MarTech Series

inPowered, the programmatic *content* amplification company that enables advertisers to promote their *content* at scale and only pay for post-click engagement, ...

Work Life The Big Problem With Your Content Strategy As the need for content has exploded - Fast Company

Monday, 8 April 2019 10:20

Work Life The Big Problem With Your Content Strategy As the need for content has exploded  Fast Company

As the need for *content* has exploded, the tactics for getting it out to the public too often overrun strategy.

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why - Marketing Land

Monday, 8 April 2019 10:20

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why  Marketing Land

Tough question, right? So let's break the question down a bit to try to simplify it. How much does *content* creation cost? There are still no easy answers, are there ...

Marketers Look to Solve the How and Why of Content Creation | News - AdAge.com

Monday, 8 April 2019 10:20

Marketers Look to Solve the How and Why of Content Creation | News  AdAge.com

*Content* marketing remains the bright, shiny objet du jour for marketers, even as they work to figure out how to best implement it and measure results. *Content* ...

Say Hello To The Content Marketing Stack - Marketing Land

Saturday, 6 April 2019 16:14

Say Hello To The Content Marketing Stack  Marketing Land

You know about ad stacks, right? Get ready to say hello to the next big thing in *content* marketing technology: the *content* marketing stack. *Content* stacks aren't ...

How to live tweet an event: 7 best practices - TechRepublic

Saturday, 6 April 2019 16:14

How to live tweet an event: 7 best practices  TechRepublic

From a conference, to an awards show, to an unexpected news event, here are 7 ways to make your Twitter presence count.

Google Faces 'Significant' Blow if Apple Uses Different Search Engine - TheStreet.com

Saturday, 6 April 2019 16:14

Google Faces 'Significant' Blow if Apple Uses Different Search Engine  TheStreet.com

Google's search dynasty could be put to the test should Apple select another search provider for its coveted Safari audience....GOOG.

A solid content strategy is crucial in the converging media world - The Guardian

Friday, 5 April 2019 01:11

A solid content strategy is crucial in the converging media world  The Guardian

*Content* marketing is increasingly dominant as the walls between paid, earned and owned media come down.

Marissa Mayer's challenge as Yahoo CEO - San Francisco Chronicle

Thursday, 4 April 2019 01:07

Marissa Mayer's challenge as Yahoo CEO  San Francisco Chronicle

Google executive Marissa Mayer enters the revolving door that is the top slot at Yahoo on Tuesday, staking her sterling reputation on the long odds of turning ...

Apple moves its iAd platform to self-service model - CIO

Wednesday, 3 April 2019 19:06

Apple moves its iAd platform to self-service model  CIO

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

Wednesday, 3 April 2019 19:06

How Your Content Strategy Is Critical For Reputation Management  Marketing Land

What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...

How To Analyze Your Content Needs - Marketing Land

Wednesday, 3 April 2019 19:06

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

The morality clause in digital marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

Altimeter Report: The Convergence of Paid, Owned and Earned Media - Business 2 Community

Wednesday, 3 April 2019 19:06

Altimeter Report: The Convergence of Paid, Owned and Earned Media  Business 2 Community

By now, you probably know what paid, owned and earned media are. If you haven't, you might be new in marketing or might have missed phenomena such as ...

8 best practices for contextual campaigns - Marketing Land

Wednesday, 3 April 2019 19:06

8 best practices for contextual campaigns  Marketing Land

*Content* moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together ...

How To Conduct A Content Audit - Marketing Land

Wednesday, 3 April 2019 19:06

How To Conduct A Content Audit  Marketing Land

A *content* audit is the cornerstone of *content* strategy, which governs *content* marketing. The aim is to perform a qualitative analysis of all the *content* on a ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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