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Here are some recent news articles I have either written or which mention me.

Apple moves its iAd platform to self-service model - CIO

Wednesday, 3 April 2019 19:06

Apple moves its iAd platform to self-service model  CIO

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Wednesday, 3 April 2019 19:06

Earned Media Outperforms Paid in Demand Gen  Business 2 Community

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion - Adweek

Wednesday, 3 April 2019 19:06

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion  Adweek

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...

Content And SEO: Getting Basic With The Basics - Marketing Land

Wednesday, 3 April 2019 19:06

Content And SEO: Getting Basic With The Basics  Marketing Land

What's the point of churning out killer *content* if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good *content* go hand in hand.

Why Publicis really wants Sapient - USA TODAY

Wednesday, 3 April 2019 19:06

Why Publicis really wants Sapient  USA TODAY

Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...

Altimeter Report: The Convergence of Paid, Owned and Earned Media - Business 2 Community

Wednesday, 3 April 2019 19:06

Altimeter Report: The Convergence of Paid, Owned and Earned Media  Business 2 Community

By now, you probably know what paid, owned and earned media are. If you haven't, you might be new in marketing or might have missed phenomena such as ...

The Trouble With Twitter: Cleaning Up Is Costly - Barron's

Wednesday, 3 April 2019 19:06

The Trouble With Twitter: Cleaning Up Is Costly  Barron's

In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.

Reaction to AT&T swallow of Time Warner swift - USA TODAY

Wednesday, 3 April 2019 19:06

Reaction to AT&T swallow of Time Warner swift  USA TODAY

LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.

Interview With Raj Minhas of PARC, a XEROX Company - AiThority

Tuesday, 2 April 2019 22:03

Interview With Raj Minhas of PARC, a XEROX Company  AiThority

The AiThority Interview Series with Raj Minhas of PARC, a XEROX Company, is an AI-centric chat on AI/ML and relevant technologies.

Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua - CMSWire

Tuesday, 2 April 2019 10:02

Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua  CMSWire

Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to ...

Interview with Christopher McLaughlin, Chief Marketing Officer at Nuxeo - AiThority

Monday, 1 April 2019 12:59

Interview with Christopher McLaughlin, Chief Marketing Officer at Nuxeo  AiThority

The AiThority Interview Series with Christopher McLaughlin of Nuxeo is a AI-centric chat on AI/ML and relevant technologies.

Interview with Joe Edwards, Executive Director, Tonic3 & W3 - AiThority

Saturday, 30 March 2019 06:49

Interview with Joe Edwards, Executive Director, Tonic3 & W3  AiThority

The AiThority Interview Series with Joe Edwards of W3 & Tonic3 is a AI-centric chat on AI/ML and relevant technologies.

AiThority Interview Series with Kirill Rechter, CEO at LogNet Billing - AiThority

Friday, 29 March 2019 18:48

AiThority Interview Series with Kirill Rechter, CEO at LogNet Billing  AiThority

The AiThority Interview Series with Kirill Rechter, CEO, LogNet Billing, is an AI-centric chat on AI/ML, Big Data, and Analytics.

The 3 types of content marketing - iMedia Connection

Friday, 29 March 2019 18:48

The 3 types of content marketing  iMedia Connection

*Content* marketing is more than just storytelling. Don't get me wrong. Stories are wonderful. Everyone loves them, and stories can be an enormous component of ...

Interview with Ben Goertzel, CEO at SingularityNET - AiThority

Friday, 29 March 2019 12:45

Interview with Ben Goertzel, CEO at SingularityNET  AiThority

The AiThority MegaMind with Ben Goertzel of SingularityNET is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging ...

The 6 Business Cases for Real-Time Marketing | DigitalNext - AdAge.com

Thursday, 28 March 2019 18:41

The 6 Business Cases for Real-Time Marketing | DigitalNext  AdAge.com

There are six business cases for real-time marketing, planned and unplanned, reactive and proactive, writes Rebecca Lieb of Altimeter Group.

Interview with Sheldon Fernandez, CEO at DarwinAI - AiThority

Wednesday, 27 March 2019 12:38

Interview with Sheldon Fernandez, CEO at DarwinAI  AiThority

The AiThority Interview Series with heldon Fernandez of DarwinAIis an AI-centric chat on AI/ML and relevant technologies.

Interview With Yoni Kahana, VP Customers of NanoLock Security - AiThority

Monday, 25 March 2019 18:31

Interview With Yoni Kahana, VP Customers of NanoLock Security  AiThority

The Management of Things (MoT) Platform is deployed as a standalone solution or integrated via APIs into the customer's own security management platform.

Vibes Unveils Conversational Analytics, the Industry's First NLP Solution - AiThority

Sunday, 24 March 2019 12:26

Vibes Unveils Conversational Analytics, the Industry's First NLP Solution  AiThority

Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution.

DoubleVerify Acquires Digital Video Technology Company, Zentrick - AiThority

Sunday, 24 March 2019 12:26

DoubleVerify Acquires Digital Video Technology Company, Zentrick  AiThority

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick,

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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