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Here are some recent news articles I have either written or which mention me.
Apple moves its iAd platform to self-service model - CIO
Apple moves its iAd platform to self-service model CIO
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...
Earned Media Outperforms Paid in Demand Gen - Business 2 Community
Earned Media Outperforms Paid in Demand Gen Business 2 Community
According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...
Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion - Adweek
Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion Adweek
Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and ...
Content And SEO: Getting Basic With The Basics - Marketing Land
Content And SEO: Getting Basic With The Basics Marketing Land
What's the point of churning out killer *content* if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good *content* go hand in hand.
Why Publicis really wants Sapient - USA TODAY
Why Publicis really wants Sapient USA TODAY
Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...
Altimeter Report: The Convergence of Paid, Owned and Earned Media - Business 2 Community
Altimeter Report: The Convergence of Paid, Owned and Earned Media Business 2 Community
By now, you probably know what paid, owned and earned media are. If you haven't, you might be new in marketing or might have missed phenomena such as ...
The Trouble With Twitter: Cleaning Up Is Costly - Barron's
The Trouble With Twitter: Cleaning Up Is Costly Barron's
In its ongoing crusade to rid its platform of bad actors, Twitter faces a cold reality: Its stock may take lumps as part of the cleanup. Shares fell 19% Friday.
Reaction to AT&T swallow of Time Warner swift - USA TODAY
Reaction to AT&T swallow of Time Warner swift USA TODAY
LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros.
Interview With Raj Minhas of PARC, a XEROX Company - AiThority
Interview With Raj Minhas of PARC, a XEROX Company AiThority
The AiThority Interview Series with Raj Minhas of PARC, a XEROX Company, is an AI-centric chat on AI/ML and relevant technologies.
Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua - CMSWire
Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua CMSWire
Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to ...
Interview with Christopher McLaughlin, Chief Marketing Officer at Nuxeo - AiThority
Interview with Christopher McLaughlin, Chief Marketing Officer at Nuxeo AiThority
The AiThority Interview Series with Christopher McLaughlin of Nuxeo is a AI-centric chat on AI/ML and relevant technologies.
Interview with Joe Edwards, Executive Director, Tonic3 & W3 - AiThority
Interview with Joe Edwards, Executive Director, Tonic3 & W3 AiThority
The AiThority Interview Series with Joe Edwards of W3 & Tonic3 is a AI-centric chat on AI/ML and relevant technologies.
AiThority Interview Series with Kirill Rechter, CEO at LogNet Billing - AiThority
AiThority Interview Series with Kirill Rechter, CEO at LogNet Billing AiThority
The AiThority Interview Series with Kirill Rechter, CEO, LogNet Billing, is an AI-centric chat on AI/ML, Big Data, and Analytics.
The 3 types of content marketing - iMedia Connection
The 3 types of content marketing iMedia Connection
*Content* marketing is more than just storytelling. Don't get me wrong. Stories are wonderful. Everyone loves them, and stories can be an enormous component of ...
Interview with Ben Goertzel, CEO at SingularityNET - AiThority
Interview with Ben Goertzel, CEO at SingularityNET AiThority
The AiThority MegaMind with Ben Goertzel of SingularityNET is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging ...
The 6 Business Cases for Real-Time Marketing | DigitalNext - AdAge.com
The 6 Business Cases for Real-Time Marketing | DigitalNext AdAge.com
There are six business cases for real-time marketing, planned and unplanned, reactive and proactive, writes Rebecca Lieb of Altimeter Group.
Interview with Sheldon Fernandez, CEO at DarwinAI - AiThority
Interview with Sheldon Fernandez, CEO at DarwinAI AiThority
The AiThority Interview Series with heldon Fernandez of DarwinAIis an AI-centric chat on AI/ML and relevant technologies.
Interview With Yoni Kahana, VP Customers of NanoLock Security - AiThority
Interview With Yoni Kahana, VP Customers of NanoLock Security AiThority
The Management of Things (MoT) Platform is deployed as a standalone solution or integrated via APIs into the customer's own security management platform.
Vibes Unveils Conversational Analytics, the Industry's First NLP Solution - AiThority
Vibes Unveils Conversational Analytics, the Industry's First NLP Solution AiThority
Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution.
DoubleVerify Acquires Digital Video Technology Company, Zentrick - AiThority
DoubleVerify Acquires Digital Video Technology Company, Zentrick AiThority
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick,
