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Here are some recent news articles I have either written or which mention me.
The Difference Between Content And Content Marketing - Marketing Land
The Difference Between Content And Content Marketing Marketing Land
As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.
Content Marketing And Targeting Fallacies - Marketing Land
Content Marketing And Targeting Fallacies Marketing Land
When I conducted a substantive survey of marketers and asked them what their biggest *content* marketing needs were, two responses tied for first place. The first ...
Leveraging Content For In-Store Sales - Marketing Land
Leveraging Content For In-Store Sales Marketing Land
Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend ...
Content marketing and personal branding go hand-in-hand - Marketing Land
Content marketing and personal branding go hand-in-hand Marketing Land
Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...
‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday
Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...
Martin Sorrell’s departure marks the beginning of the end of the holding company era - Digiday
Martin Sorrell’s departure marks the beginning of the end of the holding company era Digiday
Martin Sorrell's departure from WPP this week may signal the end of an era — not just for one of the most outspoken and public-facing advertising figures of our ...
Celebs turn to chat apps as cozier alternatives to Twitter, Facebook - Los Angeles Times
Celebs turn to chat apps as cozier alternatives to Twitter, Facebook Los Angeles Times
With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she ...
Facebook 'Likes' reveal more about you than you think - USA TODAY
Facebook 'Likes' reveal more about you than you think USA TODAY
Using a dataset of more than 58,000 U.S. Facebook users, University of Cambridge researchers predicted race, age, IQ, sexuality, personality, substance use ...
The morality clause in digital marketing - Marketing Land
The morality clause in digital marketing Marketing Land
If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...
Why Publicis really wants Sapient - USA TODAY
Why Publicis really wants Sapient USA TODAY
Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...
Apple moves its iAd platform to self-service model - CIO
Apple moves its iAd platform to self-service model CIO
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...
Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land
Content Strategy Gets Tactical: Establishing The Content Workflow Marketing Land
*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.
Campaign against Ugandan warlord sweeps Internet - SowetanLIVE Sunday World
Campaign against Ugandan warlord sweeps Internet SowetanLIVE Sunday World
A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord's Resistance Army militia group in Uganda, swept across the Internet this week It ...
Altimeter Report: The Convergence of Paid, Owned and Earned Media - Business 2 Community
Altimeter Report: The Convergence of Paid, Owned and Earned Media Business 2 Community
By now, you probably know what paid, owned and earned media are. If you haven't, you might be new in marketing or might have missed phenomena such as ...
How To Conduct A Content Audit - Marketing Land
How To Conduct A Content Audit Marketing Land
A *content* audit is the cornerstone of *content* strategy, which governs *content* marketing. The aim is to perform a qualitative analysis of all the *content* on a ...
Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land
Native Advertising Disclosure & Transparency: Who’s Responsible? Marketing Land
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and ...
How Your Content Strategy Is Critical For Reputation Management - Marketing Land
How Your Content Strategy Is Critical For Reputation Management Marketing Land
What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...
The Wall Street Journal sees gold in interactive video - Digiday
The Wall Street Journal sees gold in interactive video Digiday
The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it's rolling out a new daily series to prove it.
Earned Media Outperforms Paid in Demand Gen - Business 2 Community
Earned Media Outperforms Paid in Demand Gen Business 2 Community
According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...
ESPN drops false play buttons on Facebook, maintains them on Twitter - Digiday
ESPN drops false play buttons on Facebook, maintains them on Twitter Digiday
ESPN video hacks are like déjà vu all over again: A few months ago Digiday reported that ESPN was displaying false play buttons in the thumbnail image for ...
