Feed

Here are some recent news articles I have either written or which mention me.

The Difference Between Content And Content Marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The Difference Between Content And Content Marketing  Marketing Land

As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.

Content Marketing And Targeting Fallacies - Marketing Land

Wednesday, 3 April 2019 19:06

Content Marketing And Targeting Fallacies  Marketing Land

When I conducted a substantive survey of marketers and asked them what their biggest *content* marketing needs were, two responses tied for first place. The first ...

Leveraging Content For In-Store Sales - Marketing Land

Wednesday, 3 April 2019 19:06

Leveraging Content For In-Store Sales  Marketing Land

Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend ...

Content marketing and personal branding go hand-in-hand - Marketing Land

Wednesday, 3 April 2019 19:06

Content marketing and personal branding go hand-in-hand  Marketing Land

Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Martin Sorrell’s departure marks the beginning of the end of the holding company era - Digiday

Wednesday, 3 April 2019 19:06

Martin Sorrell’s departure marks the beginning of the end of the holding company era  Digiday

Martin Sorrell's departure from WPP this week may signal the end of an era — not just for one of the most outspoken and public-facing advertising figures of our ...

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook - Los Angeles Times

Wednesday, 3 April 2019 19:06

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook  Los Angeles Times

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she ...

Facebook 'Likes' reveal more about you than you think - USA TODAY

Wednesday, 3 April 2019 19:06

Facebook 'Likes' reveal more about you than you think  USA TODAY

Using a dataset of more than 58,000 U.S. Facebook users, University of Cambridge researchers predicted race, age, IQ, sexuality, personality, substance use ...

The morality clause in digital marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

Why Publicis really wants Sapient - USA TODAY

Wednesday, 3 April 2019 19:06

Why Publicis really wants Sapient  USA TODAY

Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...

Apple moves its iAd platform to self-service model - CIO

Wednesday, 3 April 2019 19:06

Apple moves its iAd platform to self-service model  CIO

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...

Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Wednesday, 3 April 2019 19:06

Content Strategy Gets Tactical: Establishing The Content Workflow  Marketing Land

*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.

Campaign against Ugandan warlord sweeps Internet - SowetanLIVE Sunday World

Wednesday, 3 April 2019 19:06

Campaign against Ugandan warlord sweeps Internet  SowetanLIVE Sunday World

A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord's Resistance Army militia group in Uganda, swept across the Internet this week It ...

Altimeter Report: The Convergence of Paid, Owned and Earned Media - Business 2 Community

Wednesday, 3 April 2019 19:06

Altimeter Report: The Convergence of Paid, Owned and Earned Media  Business 2 Community

By now, you probably know what paid, owned and earned media are. If you haven't, you might be new in marketing or might have missed phenomena such as ...

How To Conduct A Content Audit - Marketing Land

Wednesday, 3 April 2019 19:06

How To Conduct A Content Audit  Marketing Land

A *content* audit is the cornerstone of *content* strategy, which governs *content* marketing. The aim is to perform a qualitative analysis of all the *content* on a ...

Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land

Wednesday, 3 April 2019 19:06

Native Advertising Disclosure & Transparency: Who’s Responsible?  Marketing Land

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and ...

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

Wednesday, 3 April 2019 19:06

How Your Content Strategy Is Critical For Reputation Management  Marketing Land

What is online reputation management? It's the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing ...

The Wall Street Journal sees gold in interactive video - Digiday

Wednesday, 3 April 2019 19:06

The Wall Street Journal sees gold in interactive video  Digiday

The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it's rolling out a new daily series to prove it.

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Wednesday, 3 April 2019 19:06

Earned Media Outperforms Paid in Demand Gen  Business 2 Community

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...

ESPN drops false play buttons on Facebook, maintains them on Twitter - Digiday

Wednesday, 3 April 2019 19:06

ESPN drops false play buttons on Facebook, maintains them on Twitter  Digiday

ESPN video hacks are like déjà vu all over again: A few months ago Digiday reported that ESPN was displaying false play buttons in the thumbnail image for ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

SEE MORE

Get in touch