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Here are some recent news articles I have either written or which mention me.

Trump is master of his domains, even ones that bash him - Lowell Sun

Monday, 11 March 2019 02:32

Trump is master of his domains, even ones that bash him  Lowell Sun

Whoever owns donaldtrumpsucks.com must really hate Donald Trump, right? Wrong! It's the Donald himself.

Interview with Gina Callari, Chief Operating Officer at RelayCars - AiThority

Sunday, 10 March 2019 08:29

Interview with Gina Callari, Chief Operating Officer at RelayCars  AiThority

The AiThority MegaMind with Gina Callari of RelayCars is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging technologies ...

Webinar: Winning Content Marketing Strategies - Rebalance Your Organization to Deliver Effective Content - PR Newswire

Saturday, 9 March 2019 19:27

Webinar: Winning Content Marketing Strategies - Rebalance Your Organization to Deliver Effective Content  PR Newswire

SAN FRANCISCO, March 7, 2012 /PRNewswire/ --"If not today, then soon – very soon – your marketing spend will shift away from advertising and direct ...

Real Time Marketing: How Brands Can Prepare And Succeed - marketingland.com

Thursday, 7 March 2019 19:20

Real Time Marketing: How Brands Can Prepare And Succeed  marketingland.com

Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing ...

7 tips for becoming a better online marketer - YourStory.com

Thursday, 7 March 2019 01:16

7 tips for becoming a better online marketer  YourStory.com

Online marketing is enigmatic. Mastering it isn't easy. Marketers have to be adaptable and tech-savvy to stay ahead of the competition. As a marketer, you have ...

Why Snapchat is the next big thing in digital marketing - CIO

Sunday, 3 March 2019 06:59

Why Snapchat is the next big thing in digital marketing  CIO

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users ...

How (and why) marketing tech fails to deliver on its promise - CIO

Sunday, 3 March 2019 06:59

How (and why) marketing tech fails to deliver on its promise  CIO

Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages.

Why the ad industry will never win the war on ad blockers - CIO

Saturday, 2 March 2019 06:52

Why the ad industry will never win the war on ad blockers  CIO

The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the ...

Automated Content: How AI Impacts Content Throughout the Organization - MarTech Series

Friday, 1 March 2019 06:45

Automated Content: How AI Impacts Content Throughout the Organization  MarTech Series

*Content* is at the core of marketing and so many other areas of business. From product to business intelligence to sales to customer care and support, HR, legal ...

‘A calculated risk’: Why agencies are making social-justice documentaries - Digiday

Sunday, 24 February 2019 18:22

‘A calculated risk’: Why agencies are making social-justice documentaries  Digiday

Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License to Operate,” the former gang leader tells the story of how he linked up ...

Interview with Nathaniel Gates, CEO & Co-Founder at Alegion - AiThority

Saturday, 23 February 2019 18:22

Interview with Nathaniel Gates, CEO & Co-Founder at Alegion  AiThority

The AiThority Interview Series with Nathaniel Gates, CEO at Alegion is an AI-centric chat on AI/ML, training data, and relevant technologies.

AiThority Interview Series: Rebecca Lieb, Analyst & Founding Partner, Kaleido Insights - AiThority

Thursday, 21 February 2019 18:18

AiThority Interview Series: Rebecca Lieb, Analyst & Founding Partner, Kaleido Insights  AiThority

*Content* isn't only writing itself, but images, videos, and other forms of communication can now be created with little or no human intervention.

What Is Content Marketing? | Digital - AdAge.com

Wednesday, 20 February 2019 18:09

What Is Content Marketing? | Digital  AdAge.com

*Content* marketing differs from advertising in two fundamental ways.

Altimeter and Cofactor Research Reveals that Only 37 Percent of Marketers have a Cross-Channel Content and Communications Strategy - PR Newswire

Thursday, 14 February 2019 17:43

Altimeter and Cofactor Research Reveals that Only 37 Percent of Marketers have a Cross-Channel Content and Communications Strategy  PR Newswire

KING OF PRUSSIA, Pa., Sept. 28, 2015 /PRNewswire/ -- Cofactor today released new research with Altimeter, a Prophet company, entitled From Web Traffic to ...

Converged Media Rising - Forbes

Tuesday, 12 February 2019 14:29

Converged Media Rising  Forbes

Y&R's Brand Asset Valuator Back in the day, I had the good fortune to work on the introduction of Brand Asset Valuator, Y&R's seminal study that turned ...

Why context is digital marketing’s next frontier - Marketing Land

Tuesday, 12 February 2019 02:26

Why context is digital marketing’s next frontier  Marketing Land

Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver ...

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live - Adweek

Monday, 11 February 2019 05:23

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live  Adweek

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you. But, instead of crass topics, the livestreamed ...

How to streamline marketing localization in 7 steps - ClickZ

Sunday, 10 February 2019 11:19

How to streamline marketing localization in 7 steps  ClickZ

Localization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing *content* in seven concrete steps.

How content automation will impact the way we work - ClickZ

Thursday, 7 February 2019 14:04

How content automation will impact the way we work  ClickZ

For marketers, the need to produce more *content*, better *content*, enough *content* -- is only increasing. *Content* automation with AI can change how we work.

The Ups and Downs of Using 'Stack' Systems | Special: Audience Buying Guide - AdAge.com

Monday, 4 February 2019 07:50

The Ups and Downs of Using 'Stack' Systems | Special: Audience Buying Guide  AdAge.com

With stacks, on the other hand, you can select (and pay for) only those services you need today.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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