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Here are some recent news articles I have either written or which mention me.

Free news gets scarcer as media groups tighten paywalls - The Straits Times

Wednesday, 8 May 2019 15:56

Free news gets scarcer as media groups tighten paywalls  The Straits Times

WASHINGTON (AFP) - For those looking for free news online, the search is becoming harder. Tougher restrictions on online *content* have boosted digital paid ...

Opinion: How to build a powerful brand (part 2) - businessadvantagepng.com

Wednesday, 8 May 2019 15:56

Opinion: How to build a powerful brand (part 2)  businessadvantagepng.com

In the second part of this series, Ian Hetri, Digital Marketer and Co-founder at Growthsquid, explains how to produce branded *content* and measure digital ...

How much did homes sell for near you? - Press of Atlantic City

Wednesday, 8 May 2019 15:56

How much did homes sell for near you?  Press of Atlantic City

Listings run Sundays and Mondays. Transactions are from county property records and supplied by county clerk offices. Settlement dates are listed; deed filings ...

AiThority Interview Series With Rajat Mukherjee, Co-Founder and CTO at Aiqudo - AiThority

Wednesday, 8 May 2019 15:56

AiThority Interview Series With Rajat Mukherjee, Co-Founder and CTO at Aiqudo  AiThority

The marketing hype wave will wear off a bit, but the world will indeed be impacted by the advances in deep learning and the more pervasive application of ...

Marketers Look to Solve the How and Why of Content Creation | News - AdAge.com

Monday, 8 April 2019 10:20

Marketers Look to Solve the How and Why of Content Creation | News  AdAge.com

*Content* marketing remains the bright, shiny objet du jour for marketers, even as they work to figure out how to best implement it and measure results. *Content* ...

Work Life The Big Problem With Your Content Strategy As the need for content has exploded - Fast Company

Monday, 8 April 2019 10:20

Work Life The Big Problem With Your Content Strategy As the need for content has exploded  Fast Company

As the need for *content* has exploded, the tactics for getting it out to the public too often overrun strategy.

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why - Marketing Land

Monday, 8 April 2019 10:20

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why  Marketing Land

Tough question, right? So let's break the question down a bit to try to simplify it. How much does *content* creation cost? There are still no easy answers, are there ...

Say Hello To The Content Marketing Stack - Marketing Land

Saturday, 6 April 2019 16:14

Say Hello To The Content Marketing Stack  Marketing Land

You know about ad stacks, right? Get ready to say hello to the next big thing in *content* marketing technology: the *content* marketing stack. *Content* stacks aren't ...

Google Faces 'Significant' Blow if Apple Uses Different Search Engine - TheStreet.com

Saturday, 6 April 2019 16:14

Google Faces 'Significant' Blow if Apple Uses Different Search Engine  TheStreet.com

Google's search dynasty could be put to the test should Apple select another search provider for its coveted Safari audience....GOOG.

A solid content strategy is crucial in the converging media world - The Guardian

Friday, 5 April 2019 01:11

A solid content strategy is crucial in the converging media world  The Guardian

*Content* marketing is increasingly dominant as the walls between paid, earned and owned media come down.

Marissa Mayer's challenge as Yahoo CEO - San Francisco Chronicle

Thursday, 4 April 2019 01:07

Marissa Mayer's challenge as Yahoo CEO  San Francisco Chronicle

Google executive Marissa Mayer enters the revolving door that is the top slot at Yahoo on Tuesday, staking her sterling reputation on the long odds of turning ...

Judge clears AT&T-Time Warner deal, rebuking Trump administration - Phys.Org

Wednesday, 3 April 2019 19:06

Judge clears AT&T-Time Warner deal, rebuking Trump administration  Phys.Org

A US federal judge approved Tuesday the $85 billion merger of wireless and broadband giant AT&T with media-entertainment conglomerate Time Warner, ...

Leveraging Content For In-Store Sales - Marketing Land

Wednesday, 3 April 2019 19:06

Leveraging Content For In-Store Sales  Marketing Land

Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend ...

Culture Of Content: The Success Criteria - Marketing Land

Wednesday, 3 April 2019 19:06

Culture Of Content: The Success Criteria  Marketing Land

Fundamentally, *content* has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, ...

Creating Pinnacle Content to Measure, Evaluate, Empower - Entrepreneur

Wednesday, 3 April 2019 19:06

Creating Pinnacle Content to Measure, Evaluate, Empower  Entrepreneur

*Content* is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to ...

The Difference Between Content And Content Marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The Difference Between Content And Content Marketing  Marketing Land

As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All - Marketing Land

Wednesday, 3 April 2019 19:06

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All  Marketing Land

Building a *content* strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren't ...

Why contextual campaigns provide value across the enterprise - Marketing Land

Wednesday, 3 April 2019 19:06

Why contextual campaigns provide value across the enterprise  Marketing Land

Since then, I've delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as ...

Campaign against Ugandan warlord sweeps Internet - SowetanLIVE Sunday World

Wednesday, 3 April 2019 19:06

Campaign against Ugandan warlord sweeps Internet  SowetanLIVE Sunday World

A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord's Resistance Army militia group in Uganda, swept across the Internet this week It ...

Ozy Media looks beyond Web for profit - San Francisco Chronicle

Wednesday, 3 April 2019 19:06

Ozy Media looks beyond Web for profit  San Francisco Chronicle

Ozy, a digital news magazine best known for its backing by Laurene Powell Jobs, the widow of Apple co-founder Steve Jobs, announced Tuesday that it has ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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