Feed
Here are some recent news articles I have either written or which mention me.
Trump is master of his domains, even ones that bash him - Lowell Sun
Trump is master of his domains, even ones that bash him Lowell Sun
Whoever owns donaldtrumpsucks.com must really hate Donald Trump, right? Wrong! It's the Donald himself.
Interview with Gina Callari, Chief Operating Officer at RelayCars - AiThority
Interview with Gina Callari, Chief Operating Officer at RelayCars AiThority
The AiThority MegaMind with Gina Callari of RelayCars is a Q&A-style chat. It follows a two-part format, including Crystal Gaze into new emerging technologies ...
Webinar: Winning Content Marketing Strategies - Rebalance Your Organization to Deliver Effective Content - PR Newswire
Webinar: Winning Content Marketing Strategies - Rebalance Your Organization to Deliver Effective Content PR Newswire
SAN FRANCISCO, March 7, 2012 /PRNewswire/ --"If not today, then soon – very soon – your marketing spend will shift away from advertising and direct ...
Real Time Marketing: How Brands Can Prepare And Succeed - marketingland.com
Real Time Marketing: How Brands Can Prepare And Succeed marketingland.com
Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing ...
7 tips for becoming a better online marketer - YourStory.com
7 tips for becoming a better online marketer YourStory.com
Online marketing is enigmatic. Mastering it isn't easy. Marketers have to be adaptable and tech-savvy to stay ahead of the competition. As a marketer, you have ...
Why Snapchat is the next big thing in digital marketing - CIO
Why Snapchat is the next big thing in digital marketing CIO
Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users ...
How (and why) marketing tech fails to deliver on its promise - CIO
How (and why) marketing tech fails to deliver on its promise CIO
Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages.
Why the ad industry will never win the war on ad blockers - CIO
Why the ad industry will never win the war on ad blockers CIO
The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the ...
Automated Content: How AI Impacts Content Throughout the Organization - MarTech Series
Automated Content: How AI Impacts Content Throughout the Organization MarTech Series
*Content* is at the core of marketing and so many other areas of business. From product to business intelligence to sales to customer care and support, HR, legal ...
‘A calculated risk’: Why agencies are making social-justice documentaries - Digiday
‘A calculated risk’: Why agencies are making social-justice documentaries Digiday
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License to Operate,” the former gang leader tells the story of how he linked up ...
Interview with Nathaniel Gates, CEO & Co-Founder at Alegion - AiThority
Interview with Nathaniel Gates, CEO & Co-Founder at Alegion AiThority
The AiThority Interview Series with Nathaniel Gates, CEO at Alegion is an AI-centric chat on AI/ML, training data, and relevant technologies.
AiThority Interview Series: Rebecca Lieb, Analyst & Founding Partner, Kaleido Insights - AiThority
AiThority Interview Series: Rebecca Lieb, Analyst & Founding Partner, Kaleido Insights AiThority
*Content* isn't only writing itself, but images, videos, and other forms of communication can now be created with little or no human intervention.
What Is Content Marketing? | Digital - AdAge.com
What Is Content Marketing? | Digital AdAge.com
*Content* marketing differs from advertising in two fundamental ways.
Altimeter and Cofactor Research Reveals that Only 37 Percent of Marketers have a Cross-Channel Content and Communications Strategy - PR Newswire
KING OF PRUSSIA, Pa., Sept. 28, 2015 /PRNewswire/ -- Cofactor today released new research with Altimeter, a Prophet company, entitled From Web Traffic to ...
Converged Media Rising - Forbes
Converged Media Rising Forbes
Y&R's Brand Asset Valuator Back in the day, I had the good fortune to work on the introduction of Brand Asset Valuator, Y&R's seminal study that turned ...
Why context is digital marketing’s next frontier - Marketing Land
Why context is digital marketing’s next frontier Marketing Land
Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver ...
MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live - Adweek
MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live Adweek
If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you. But, instead of crass topics, the livestreamed ...
How to streamline marketing localization in 7 steps - ClickZ
How to streamline marketing localization in 7 steps ClickZ
Localization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing *content* in seven concrete steps.
How content automation will impact the way we work - ClickZ
How content automation will impact the way we work ClickZ
For marketers, the need to produce more *content*, better *content*, enough *content* -- is only increasing. *Content* automation with AI can change how we work.
The Ups and Downs of Using 'Stack' Systems | Special: Audience Buying Guide - AdAge.com
The Ups and Downs of Using 'Stack' Systems | Special: Audience Buying Guide AdAge.com
With stacks, on the other hand, you can select (and pay for) only those services you need today.
