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Here are some recent news articles I have either written or which mention me.

7 Content Marketing Books to Read in 2018 - Entrepreneur

Tuesday, 29 January 2019 19:30

7 Content Marketing Books to Read in 2018  Entrepreneur

*Content* marketing is more than just about running successful campaigns and working hard to sustain business growth. It's also about innovation and finding ...

Rebecca Lieb, Author at MarTechSeries - MarTech Series

Tuesday, 29 January 2019 07:29

Rebecca Lieb, Author at MarTechSeries  MarTech Series

Co-Founder and Analyst at Kaleido Insights, Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of ...

3 Paths To Involve Employees In Content Marketing - Marketing Land

Monday, 28 January 2019 01:22

3 Paths To Involve Employees In Content Marketing  Marketing Land

Want to tap into your employees' know-how to enhance your *content* marketing? Columnist Jonathan Blank explains how.

Apple moves its iAd platform to self-service model - CIO

Monday, 28 January 2019 01:22

Apple moves its iAd platform to self-service model  CIO

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...

More Top Media Publications Trust Programmatic For Premium Ad Inventory - Adweek

Monday, 28 January 2019 01:22

More Top Media Publications Trust Programmatic For Premium Ad Inventory  Adweek

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., ...

The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms - Marketing Land

Sunday, 27 January 2019 13:20

The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms  Marketing Land

When you're pitching for, or looking for an agency for, *content* marketing duties, it's the Wild Wild West, where everyone's doing anything for anyone -- at least for ...

Facebook bulks up Blueprint training with new courses and a partnership - Campaign US

Sunday, 27 January 2019 07:20

Facebook bulks up Blueprint training with new courses and a partnership  Campaign US

By pairing with the Miami Ad School, the social network hopes more young people will enter the industry having mastered the platform. From Campaign US.

Publishing In Today's Digital, Social Reading Environment - Marketing Land

Sunday, 27 January 2019 07:20

Publishing In Today's Digital, Social Reading Environment  Marketing Land

Reading. It's a fundamentally solitary pastime that's becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!)

Forget fashion. CPG brands are leading the way on Instagram - Campaign US

Sunday, 27 January 2019 07:20

Forget fashion. CPG brands are leading the way on Instagram  Campaign US

Instagram advertising is booming, and CPG brands are among the top spenders, according to a new report from Brand Networks, led by consumer packaged ...

10 Do's and Don'ts for Moderating a Panel Discussion - Entrepreneur

Sunday, 27 January 2019 07:20

10 Do's and Don'ts for Moderating a Panel Discussion  Entrepreneur

As an entrepreneur, part of any solid marketing and public relations plan will likely involve you (or key spokespeople from your company) hitting what I like to call ...

4 expert predictions for demand generation in 2019 - ClickZ

Sunday, 27 January 2019 07:20

4 expert predictions for demand generation in 2019  ClickZ

Deliberate *content* marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trends.

What’s “Content” Anyway? - Marketing Land

Friday, 25 January 2019 01:14

What’s “Content” Anyway?  Marketing Land

I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about *content* ...

Content: Marketing's Best Hope, or More Hype? | Digital - AdAge.com

Friday, 25 January 2019 01:14

Content: Marketing's Best Hope, or More Hype? | Digital  AdAge.com

*Content* marketing, an idea kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution.

How Real Is Social Media Fatigue? - Marketing Land

Friday, 25 January 2019 01:14

How Real Is Social Media Fatigue?  Marketing Land

Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day?

Software for matching medium and message - Fortune

Friday, 25 January 2019 01:14

Software for matching medium and message  Fortune

Venture dollars are pouring into companies like NewsCred, Percolate, and Contently as Oracle, Salesforce, and Adobe begin to slug it out.

Content Marketing Books: Seven Good Choices - Small Business Trends

Wednesday, 23 January 2019 04:08

Content Marketing Books: Seven Good Choices  Small Business Trends

*Content* marketing is quickly becoming a primary focus on the Web. Here are seven good *content* marketing books to educate yourself.

Social media marketing is evolving, here's how to keep up - ClickZ

Wednesday, 23 January 2019 04:08

Social media marketing is evolving, here's how to keep up  ClickZ

If you want to future-proof your social strategy, you need to keep up with the latest social media marketing changes. How will they affect our tactics?

Why the ad industry will never win the war on ad blockers - CIO

Wednesday, 23 January 2019 04:08

Why the ad industry will never win the war on ad blockers  CIO

The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the ...

14 Ways To Turn On The Content Flow - Marketing Land

Wednesday, 23 January 2019 04:08

14 Ways To Turn On The Content Flow  Marketing Land

IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that's just blogging.

Five marketing myths debunked for 2019 - ClickZ

Saturday, 19 January 2019 22:00

Five marketing myths debunked for 2019  ClickZ

Busting five of the most common marketing myths around *content*, brand awareness, link building, PR, and creativity as we head into 2019.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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