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Here are some recent news articles I have either written or which mention me.

Why Publicis really wants Sapient - USA TODAY

Wednesday, 3 April 2019 19:06

Why Publicis really wants Sapient  USA TODAY

Whatever the advertising industry used to be, it pretty much isn't any more. The simple notion of creating images that fill up so much space — or so much time ...

Why contextual campaigns provide value across the enterprise - Marketing Land

Wednesday, 3 April 2019 19:06

Why contextual campaigns provide value across the enterprise  Marketing Land

Since then, I've delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we now inhabit, where things are as ...

Campaign against Ugandan warlord sweeps Internet - SowetanLIVE Sunday World

Wednesday, 3 April 2019 19:06

Campaign against Ugandan warlord sweeps Internet  SowetanLIVE Sunday World

A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord's Resistance Army militia group in Uganda, swept across the Internet this week It ...

Apple moves its iAd platform to self-service model - CIO

Wednesday, 3 April 2019 19:06

Apple moves its iAd platform to self-service model  CIO

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways ...

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices - Digiday

Wednesday, 3 April 2019 19:06

‘The end of the Wild West’: Facebook-Cambridge Analytica revelations cast shadow on online ad practices  Digiday

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica's misuse of Facebook user data to ...

Culture Of Content: The Success Criteria - Marketing Land

Wednesday, 3 April 2019 19:06

Culture Of Content: The Success Criteria  Marketing Land

Fundamentally, *content* has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, ...

Facebook 'Likes' reveal more about you than you think - USA TODAY

Wednesday, 3 April 2019 19:06

Facebook 'Likes' reveal more about you than you think  USA TODAY

Using a dataset of more than 58,000 U.S. Facebook users, University of Cambridge researchers predicted race, age, IQ, sexuality, personality, substance use ...

Fire Phone Immerses Users in Amazon’s World - New York Times

Wednesday, 3 April 2019 19:06

Fire Phone Immerses Users in Amazon’s World  New York Times

SEATTLE — Amazon on Wednesday announced a device that tries to fulfill the retailer's dream of being integrated into consumers' lives at every possible ...

Mother Jones magazine sees a surge in reader support - San Francisco Chronicle

Wednesday, 3 April 2019 19:06

Mother Jones magazine sees a surge in reader support  San Francisco Chronicle

“Another slow news day, huh?” It is 10:06 a.m., and the editorial staff at Mother Jones in San Francisco is huddled around a conference table, hunching over ...

The Difference Between Content And Content Marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The Difference Between Content And Content Marketing  Marketing Land

As the line between *content* and *content* marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for *content* professionals.

How To Analyze Your Content Needs - Marketing Land

Wednesday, 3 April 2019 19:06

How To Analyze Your Content Needs  Marketing Land

Building out your *content* offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Columnist Rebecca Lieb ...

Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Wednesday, 3 April 2019 19:06

Content Strategy Gets Tactical: Establishing The Content Workflow  Marketing Land

*Content* strategy — creating repeatable processes to govern *content* marketing and make it accountable to measurable goals — has many components.

Leveraging Content For In-Store Sales - Marketing Land

Wednesday, 3 April 2019 19:06

Leveraging Content For In-Store Sales  Marketing Land

Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend ...

Content marketing and personal branding go hand-in-hand - Marketing Land

Wednesday, 3 April 2019 19:06

Content marketing and personal branding go hand-in-hand  Marketing Land

Most professionals reach a point in life where, even if you don't have kids yourself, close friends unleash their recent college graduate offspring upon you for ...

Ozy Media looks beyond Web for profit - San Francisco Chronicle

Wednesday, 3 April 2019 19:06

Ozy Media looks beyond Web for profit  San Francisco Chronicle

Ozy, a digital news magazine best known for its backing by Laurene Powell Jobs, the widow of Apple co-founder Steve Jobs, announced Tuesday that it has ...

The morality clause in digital marketing - Marketing Land

Wednesday, 3 April 2019 19:06

The morality clause in digital marketing  Marketing Land

If you very honestly, in your heart of hearts, don't want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, ...

A Meaningful Framework For Content Measurement - Marketing Land

Wednesday, 3 April 2019 19:06

A Meaningful Framework For Content Measurement  Marketing Land

*Content* marketing isn't solely for driving sales. It can recruit employees, provide customer *service*, facilitate product feedback and more. Columnist Rebecca ...

Connected Experiences: Digital & Content Transformation - Marketing Land

Wednesday, 3 April 2019 19:06

Connected Experiences: Digital & Content Transformation  Marketing Land

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will interact with brands on a ...

Steps Toward Developing A Content Strategy - Marketing Land

Wednesday, 3 April 2019 19:06

Steps Toward Developing A Content Strategy  Marketing Land

Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear *content* strategy to govern their *content* marketing.

Earned Media Outperforms Paid in Demand Gen - Business 2 Community

Wednesday, 3 April 2019 19:06

Earned Media Outperforms Paid in Demand Gen  Business 2 Community

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective ...

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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