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inPowered Junks Paid Media Waste, Scales AI-Based Content Distribution MarTech Series
inPowered, the programmatic *content* amplification company that enables advertisers to promote their *content* at scale and only pay for post-click engagement, …
Germany name team for Women’s Under-25 Wheelchair Basketball World Championships Insidethegames.biz
Germany have announced their team for next month’s Women’s Under-25 Wheelchair Basketball World Championships. A squad of 10 has been selected by …
How CIOs can improve B2B social marketing CIO
The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM …
Marketers Look to Solve the How and Why of Content Creation | News AdAge.com
*Content* marketing remains the bright, shiny objet du jour for marketers, even as they work to figure out how to best implement it and measure results. *Content* …
How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why Marketing Land
Tough question, right? So let’s break the question down a bit to try to simplify it. How much does *content* creation cost? There are still no easy answers, are there …
Google Faces ‘Significant’ Blow if Apple Uses Different Search Engine TheStreet.com
Google’s search dynasty could be put to the test should Apple select another search provider for its coveted Safari audience….GOOG.
Campaign against Ugandan warlord sweeps Internet SowetanLIVE Sunday World
A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord’s Resistance Army militia group in Uganda, swept across the Internet this week It …
Wayland-Weston crew races in New Hampshire Wicked Local
The following was submitted by Kristin Barbieri:Wayland-Weston crew powered through the New Hampshire Championships George Dirth Memorial Regatta in …
How Your Content Strategy Is Critical For Reputation Management Marketing Land
What is online reputation management? It’s the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing …
Native Advertising Disclosure & Transparency: Who’s Responsible? Marketing Land
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and …