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What Is Content Marketing? | Digital AdAge.com
*Content* marketing differs from advertising in two fundamental ways.
How to streamline marketing localization in 7 steps ClickZ
Localization is a crucial piece of a larger personalization effort. Here’s a strategy for localizing marketing *content* in seven concrete steps.
The Ups and Downs of Using ‘Stack’ Systems | Special: Audience Buying Guide AdAge.com
With stacks, on the other hand, you can select (and pay for) only those services you need today.
Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers ClickZ
People would rather learn about a brand through *content* than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with it.
Rebecca Lieb, Author at MarTechSeries MarTech Series
Co-Founder and Analyst at Kaleido Insights, Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of …
More Top Media Publications Trust Programmatic For Premium Ad Inventory Adweek
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., …
Apple moves its iAd platform to self-service model CIO
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways …
Publishing In Today’s Digital, Social Reading Environment Marketing Land
Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!)
4 expert predictions for demand generation in 2019 ClickZ
Deliberate *content* marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trends.
Software for matching medium and message Fortune
Venture dollars are pouring into companies like NewsCred, Percolate, and Contently as Oracle, Salesforce, and Adobe begin to slug it out.