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What’s “Content” Anyway? Marketing Land
I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about *content* …
How Real Is Social Media Fatigue? Marketing Land
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day?
Content: Marketing’s Best Hope, or More Hype? | Digital AdAge.com
*Content* marketing, an idea kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution.
14 Ways To Turn On The Content Flow Marketing Land
IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging.
Content Marketing Books: Seven Good Choices Small Business Trends
*Content* marketing is quickly becoming a primary focus on the Web. Here are seven good *content* marketing books to educate yourself.
Why the ad industry will never win the war on ad blockers CIO
The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the …
Social media marketing is evolving, here’s how to keep up ClickZ
If you want to future-proof your social strategy, you need to keep up with the latest social media marketing changes. How will they affect our tactics?
Five marketing myths debunked for 2019 ClickZ
Busting five of the most common marketing myths around *content*, brand awareness, link building, PR, and creativity as we head into 2019.
11 Harmful Content Marketing Misconceptions and How to Fix Them Business 2 Community
According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at *content* marketing. It’s no secret that *content* …
Scroogled: Microsoft escalates Google battle San Jose Mercury News
Escalating one of tech’s biggest rivalries, Microsoft is accusing Google (GOOG) of compromising the privacy of Gmail users — leveling the charge in an unusual, …