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Microsites could revolutionize your digital presence in 2019 ClickZ
Key insights about experimenting with building a microsite and ensuring it’s a success. What are the best use cases for them and how to measure.
Why Content Marketing Goes Rogue And How To Rein It In Marketing Land
Is your *content* going rogue? *content*-marketing-featured. Image via Shutterstock. Do you know all the sites and social media accounts controlled by your brand …
Instagram ad spend is increasing: How does it affect your strategy? ClickZ
Instagram is becoming more popular and brands more willing to up spend on the platform. Here’s what to know before adjusting your Instagram ad spend.
Three reasons you should launch a microsite in 2019 ClickZ
A microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effective.
How (and why) marketing tech fails to deliver on its promise CIO
Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages.
Free news gets scarcer as paywalls tighten Daily Mail
For those looking for free news online, the search is becoming harder.Tougher restrictions on online *content* have boosted digital paid subscriptions at many…
In Lieu Of TV Ads, West Elm Embraces Video And Tests Retargeting Beet.TV
How does a consistently profitable online and bricks-and-mortar retailer thrive without spending money on television advertising? By going big on video…
Why Snapchat is the next big thing in digital marketing CIO
Snapchat is still a relatively small, ‘niche’ social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users …
Insider tips for making the most of analyst briefings iMedia Connection
As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings — even if that’s not the …
The 3 types of executive influence iMedia Connection
Perhaps more than any other C-suite role, influence is the purview of the CMO. It’s the CMO, after all, who oversees brand, customer experience, …