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A Major Executive Move In Content Marketing — Q&A With Michael Brenner Marketing Land
Michael Brenner has long been a recognized leader in *content* marketing in his role as VP marketing at SAP. Very recently, he joined *content* marketing …
How to make content marketing work for a global audience Real Business
Taking your company’s *content* marketing efforts to new heights comes with a few challenges – some of which have been revealed by author Rebecca Lieb.
Facebook Comes Under Siege Barron’s
Users and lawmakers outraged over privacy and politics pose the steepest challenge yet to Facebook. How can the social network change?
Recommended reading: Sports marketing and leadership strategies Marketing Week
From the latest thinking in *content* marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.
Content Marketing Performance: A Framework for Measuring Real Business Impact MarketingProfs.com
*Content* – Recently, my colleague Susan Etlinger and I teamed up on a research project about *content’s* business value. Here’s a look at what we discovered.
Facebook Haters Going to Hate – but What Will Investors Do? Barron’s
The social network behemoth draws fire, but Wall Street still likes the stock.
Trump makes sure he’s master of Web domain names that taint him Press Herald
Whoever owns donaldtrumpsucks.com must really hate Donald Trump, right? Wrong! It’s the Donald himself. The same goes for no2trump.com, …
Best of the week: Safari update underscores Apple’s ambivalence about advertising Digiday
This week, our top stories covered Apple’s Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom.
Three Macrotrends Impacting the Journey to 2030: Super Humans, Fluid Organizations, and Enlightened Ecosystems now available. SAN FRANCISCO, CA and …
Let’s Get Phygital Direct Marketing News
Today’s consumers are living in a digitally dominated world. From Facebook to Fitbits, brands and consumers now have the ability to be constantly connected.