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Kurier Poranny

Rebecca Lieb, Jaimy Szymanski – Content. Elementarna cząstka marketingu
Kurier Poranny
Rebecca Lieb i Jaimy Szymanski w pozycji "Content. Elementarna cząstka marketingu" definiują współczesne odmiany marketingu, wskazują, jakie jest ich miejsce w internecie, a jakie w innych mediach i przestrzeniach, ale skupiają się głównie na sieci.

July 26, 2018 7:40 pm

Adweek

BuzzFeed's Newly Launched Site Will Focus Only on News
Adweek
“It looks like BuzzFeed is getting a little more adult; they're getting into 'real journalism,' not just Kardashian stuff,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights. “It's also obviously a lot more real estate for advertising

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July 18, 2018 7:13 pm

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising …
Citizentribune
SAN FRANCISCO–(BUSINESS WIRE)–Jul 17, 2018–inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, today introduced and made available its …

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July 17, 2018 1:37 pm

inPowered Eliminates Paid Media Waste to Scale Content …
SYS-CON Media (press release)
inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, …

and more »

July 17, 2018 1:16 pm

Business Wire (press release)

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising …
Business Wire (press release)
According to Rebecca Lieb, Analyst and Founding Partner at Kaleido Insights, “inPowered's AI technology doesn't just give brands what they've always wanted, engagement with their content, but it does so at the most efficient price possible.” In the

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July 17, 2018 1:10 pm

Why Hulu is a real prize in the battle for Fox
WUNC
“It's making its strides in original programming, which is always a first step to maturity,” explained Rebecca Lieb, who tracks digital marketing and media at Kaleido Insights. “You know, "The Handmaid's Tale" was the winner of a great deal of critical

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July 13, 2018 11:21 pm

Why Hulu is a real prize in the battle for Fox
WWNO
“It's making its strides in original programming, which is always a first step to maturity,” explained Rebecca Lieb, who tracks digital marketing and media at Kaleido Insights. “You know, "The Handmaid's Tale" was the winner of a great deal of critical

and more »

July 13, 2018 11:00 pm

Marketplace.org

Why Hulu is a real prize in the battle for Fox
Marketplace.org
“It's making its strides in original programming, which is always a first step to maturity,” explained Rebecca Lieb, who tracks digital marketing and media at Kaleido Insights. “You know, "The Handmaid's Tale" was the winner of a great deal of critical

and more »

July 13, 2018 10:57 pm

KQED

Twitter Deletes Millions of Fake Followers, But Will You Even Notice?
KQED
It makes customers, consumers and users more suspicious of the results of the content of everything that they consume," says Rebecca Lieb, a digital marketing consultant who says fake followers are the social media equivalent of spam, and they are bad
Confidence in follower counts – Twitter BlogTwitter Blog

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July 12, 2018 9:30 pm

Merca2.0

5 definiciones de content marketing que todo mercadólogo necesita leer
Merca2.0
Rebecca Lieb (Content Marketing: Think Like a Publisher) califica al contenido, como una estrategia que evolucionó de ser “sería bonito tenerlo” a “es necesario implementarlo”. El planteamiento de Lieb es que el contenido, para ser creativo y comercial

July 12, 2018 2:45 am