News Feed
Adweek |
The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon
Adweek That's the million-dollar question,” said Rebecca Lieb, co-founder and analyst at Kaleido Insights. “Building that base is critical no matter what.” The Athletic operates in nearly 30 cities and has 150 full-time staffers. With the $20 million it just … |
May 14, 2018 10:53 pm
Eastwest |
La caduta di Martin Sorrell e l'anno zero dell'industria pubblicitaria
Eastwest «Il modello della holding company persisterà perché è troppo grande per essere smontato», ha dichiarato Rebecca Lieb, analista del settore dei media di Kaleido Insights a Digiday. Too big to fail, insomma. Una frase che però difficilmente evoca ricordi … |
May 13, 2018 12:06 pm
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With Sorrell Out, How Can WPP Get Back To Growth?
AdExchanger “He was important not only as the voice, look and feel of WPP, but he was very much involved in the day-to-day operations,” said Rebecca Lieb, analyst and founding partner at Kaleido Insights. “WPP is made of so many different brands and agencies with … |
April 18, 2018 8:23 pm
Telegraph.co.uk |
Martin Sorrell's departure marks the beginning of the end of the holding company era
Digiday Martin Sorrell's departure from WPP this week may signal the end of an era — not just for one of the most outspoken and public-facing advertising figures of our time, but for the concept of a holding company itself. Holding companies, which arose over … Wpp Plc – WPP – Stock Price Today – Zacks |
April 17, 2018 4:08 am
SiliconANGLE News (blog) |
Kaleido analysts bring IoT, VR and blockchain trends into sharper focus
SiliconANGLE News (blog) While a kaleidoscope creates beautiful and colorful patterns, its images are complex, change continuously, and can be often hard to decipher. It therefore makes sense that when four of the technology industry's leading research analysts decided to form … |
April 10, 2018 10:13 pm
Adweek |
Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives
Adweek With the price of traditional display ads “sinking, if not plummeting,” as content “gains traction over pure advertising,” Rebecca Lieb, founding partner and analyst at advisory firm Kaleido Insights, said in-house content studios are becoming an … |
April 9, 2018 11:05 pm
Adweek |
Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives
Adweek With the price of traditional display ads “sinking, if not plummeting,” as content “gains traction over pure advertising,” Rebecca Lieb, founding partner and analyst at advisory firm Kaleido Insights, said in-house content studios are becoming an … |
April 9, 2018 11:05 pm
Barron’s |
Facebook Comes Under Siege
Barron’s Facebook and Google command 63% of the $83 billion digital-ad market in the U.S., according to eMarketer. Mobile advertising generated more than 86% of Facebook's $40.7 billion total revenue in 2017. “They own your black book in your smartphone,” says … Facebook scraped call, text message data for years from Android phones [Updated] |
March 24, 2018 1:59 am
KSRO |
Interview: The Cambridge Analytica Facebook Scandal
KSRO The Cambridge Analytica Facebook Scandal with Rebecca Lieb of Kaleido Insights, speaks to the legal ramblings surrounding the possibility that Facebook shared data with the Trump administration, and whether anyone in Facebook leadership has … |
March 21, 2018 3:39 pm
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KSRO Morning Show RUNDOWN for Wednesday, March 21st
KSRO 6:18am – Media Industry Analyst at Kaleido Insights, Rebecca Lieb, considers the Cambridge Analytica Facebook Scandal. 7:18am – Recap of the recent Board Meeting and the latest on FEMA with Supervisor James Gore. 7:48am – Meteorologist Brent Allen on … |
March 21, 2018 12:43 pm