News Feed
Entrepreneur |
7 Content Marketing Books to Read in 2018
Entrepreneur Content – The Atomic Particle of Marketing by Rebecca Lieb is a “research-based guide to content marketing” you can use to learn the importance of content and how to effectively create it. In addition, you can also recommend this book to anyone who … |
February 5, 2018 7:07 pm
|
Advertising e big data: qual è il confine tra creatività e privacy?
Ninja Marketing I commenti variano tra chi preferisce essere cauto, come Patrick Schoren, Creative Technology Lead per l'agenzia Bensymon Byrne, che sostiene: «Con l'accesso a così tanti dati, dobbiamo fare attenzione a non correre», e chi invece ritiene che i dati … |
January 26, 2018 3:33 pm
Adweek |
Where Is the Line Between Creepy and Creative in Advertising?
Adweek Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place … |
January 15, 2018 1:10 am
Adweek |
Where Is the Line Between Creepy and Creative in Advertising?
Adweek Typically, Rebecca Lieb, digital marketing and media analyst, explained that ads annoy consumers when they're improperly targeted or were retargeted too many times, not for creepy creative. “Brands and their agencies are between a rock and a hard place … |
January 15, 2018 1:10 am
Adweek |
Where Is the Line Between Creepy and Creative in Advertising?
Adweek “With access to so much data, we were careful not to go too far,” explained Patrick Schroen, Bensimon Byrne's creative technology lead. “We explored creative with more personal info that didn't make the cut, keeping the creative more playful and fun … |
January 15, 2018 1:04 am
Marketing Land |
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Marketing Land 25 promotion tactics to ensure people actually see your content by Blaise Lucey, published on 7/20/2017. How are you changing your content marketing program in 2018? by Rachel Lindteigen, published on 11/10/2017. Why content matters (no matter what … |
December 26, 2017 3:48 pm
TheStreet.com |
What's Next for Rolling Stone?
TheStreet.com Wenner, who is as identified with Rolling Stone as Hugh Hefner was with Playboy Enterprises Inc., steadfastly resisted embracing the internet in favor of holding on to its print legacy, said Rebecca Lieb, co-founder and analyst at media research firm … Rolling Stone Publisher Sells Majority Stake to Penske, Owner of Variety Penske Media, Wenner Media Invest in Rolling Stone at $100 Million-Plus Valuation PMC Closes $100 Million Deal With Jann Wenner; Acquires Majority Interest In Rolling Stone Publisher Wenner Media |
December 22, 2017 5:00 pm
Adweek |
4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018
Adweek Analyst and co-founder of Kaleido Insights, Rebecca Lieb, suggests that blockchain might be the answer. “We need a way to verify news that comes from credible and validated sources,” said Lieb. “With the proliferation of viral international stories … |
December 15, 2017 6:47 pm
Emerce |
Adtechbedrijf Criteo geeft winstwaarschuwing af na blokkade Apple
Emerce Half februari vertelt Criteo hoe de vlag er dan bij hangt. Dan publiceert het namelijk de financiële cijfers over 2017 en een verwachting voor het jaar 2018. Criteo is een bedrijf dat technologie levert waarmee adverteerders gebruikers over … |
December 15, 2017 5:16 am
Adweek |
Why T-Mobile Just Bought a Digital Streaming Service
Adweek However, Layer3 is not a skinny bundle; it includes up to 250 channels for the cable-like price of $75 a month. Pricing, packaging and distribution will likely change as T-Mobile plans to launch what it calls “a disruptive new TV service” next year … T-Mobile CEO John Legere | We're bringing the Un-carrier to TV T-Mobile Is Going to Un-carrier Your TV – Press Release | T-Mobile T-Mobile Is Going to Un-carrier Your TV | T-Mobile Newsroom |
December 13, 2017 11:19 pm