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Irish Tech News |
Content – The Atomic Particle of Marketing, reviewed
Irish Tech News By @SimonCocking review of Content: The Atomic Particle of Marketing – The definitive guide to content marketing strategy by Rebecca Lieb, published by Kogan Page, priced £19.99. Content, in all its forms, is the single most critical element of any … |
September 10, 2017 7:56 am
MinuteHack (registration) (blog) |
Why Context Is Digital Marketing's Next Frontier
MinuteHack (registration) (blog) Rebecca Lieb is the author of Content: The Atomic Particle of Marketing – The definitive guide to content marketing strategy. It is out now, published by Kogan Page, priced £19.99. Rebecca Lieb. Content: The Atomic Particle of Marketing. View Author … |
September 1, 2017 9:22 am
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Special Summer Pricing Promo For B2BMX Ends Sept. 1st
Demand Gen Report Rebecca Lieb, Author, addressing “The Eclipse of Advertising and What It Means To Your Content Strategy.” Pam Didner, Author, covering “Extending Your Content Across Borders.” The following summer registration rates will be available through Friday, … |
August 31, 2017 4:55 pm
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Special Summer Pricing Promo For B2BMX Ends Sept. 1st
Demand Gen Report Rebecca Lieb, Author, addressing “The Eclipse of Advertising and What It Means To Your Content Strategy.” Pam Didner, Author, covering “Extending Your Content Across Borders.” The following summer registration rates will be available through Friday, … |
August 31, 2017 4:55 pm
Tech in Asia Indonesia |
24 Kesalahan Content Marketing yang Patut Kamu Hindari
Tech in Asia Indonesia Rebecca Lieb dari Conglomotron pernah berkata pada seorang profesor bahwa dirinya merasa tidak punya kualifikasi cukup untuk menulis sebuah topik. Alasannya adalah karena ia tidak bisa memberikan jawaban konkret tentang masalah yang dibahas. |
August 25, 2017 5:42 am
Marketing Week |
Recommended reading: Sports marketing and maximising the value of content
Marketing Week Step forward Rebecca Lieb's 'Content: The Atomic Particle of Marketing', a book that claims to be the definitive guide to content marketing. With experience working on major campaigns for the likes of Facebook, Nestlé and Save The Children, Lieb … |
August 18, 2017 1:11 pm
SME Magazine |
A Culture of Content: How this is revolutionising engagement of customers and staff
SME Magazine By Rebecca Lieb. Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the … |
August 14, 2017 11:00 am
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Streaming : l'Empire Disney contre-attaque
Le Républicain Lorrain Disney est une marque de référence », explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent … |
August 11, 2017 3:05 am
L’Alsace.fr |
Disney contre-attaque avec un service de streaming
L’Alsace.fr Disney est une marque de référence » explique Rebecca Lieb, analyste des médias, pour qui cette décision sera probablement payante pour le groupe. « De tous les fournisseurs de contenu, Disney est dans la meilleure position. Les parents emmènent … |
August 11, 2017 3:02 am
New York Post |
Disney empire strikes back, sort of, with new streaming plan
The Sun Daily The shift is likely a positive move "because Disney is a destination brand," said Rebecca Lieb, an independent media analyst and former television executive. "Of all the content providers, Disney is in the best position. Parents take their kids to see … Netflix discussing keeping Disney's Marvel, 'Star Wars' films |
August 10, 2017 7:53 pm