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Contextual marketing: The rules, risks and rewards, by Rebecca Lieb
Irish Tech News Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content for Irish Tech News. We will be reviewing her new book soon too. Ever since the rise of digital marketing … |
August 8, 2017 9:52 am
E-Commerce Times |
The 3 Crucial Stages of an Effective Content Marketing Strategy
E-Commerce Times "You can't market without content," maintained Rebecca Lieb, a strategic advisor and author of Content – The Atomic Particle of Marketing. "Without content, there's no message, no meaning — no nothing," she told the E-Commerce Times. "Marketers tend … |
July 12, 2017 10:11 pm
Variety |
Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?
Variety “There could be a backlash from consumers if it's too much,” says media and advertising analyst Rebecca Lieb. Talk to enough people on Madison Avenue, and they tell you they don't see the return on investment of these campaigns. One former BuzzFeed … |
June 20, 2017 1:01 pm
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First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to … |
June 16, 2017 12:11 pm
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First Devise A Content Strategy, Then Do Content Marketing
MediaPost Communications That's the basic premise of a new book, "Content – The Atomic Particle of Marketing," written by the consultant and analyst Rebecca Lieb. She argues that content is the most critical component of any marketing campaign, bringing value not only to … |
June 14, 2017 4:05 pm
Marketing Land |
Why content matters (no matter what type of marketer you are)
Marketing Land The reasons for this are manifold. Yes, there's content marketing, which has long been called the “new black” in the marketing arsenal. Content marketing has risen to prominence for a slew of very, very good reasons. It's customer-centric, rather than … |
June 14, 2017 3:11 pm
Marketing Land |
Why content matters (no matter what type of marketer you are)
Marketing Land Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 at 11:03 am. More. No matter what kind of marketer you are, content matters. The reasons for … |
June 14, 2017 3:11 pm
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Study Finds That Brand Takeovers Are the Most Effective Way to …
Adweek Unlike @justinbieber or @realDonaldTrump, most brands' official Twitter accounts don't have millions of followers eagerly awaiting their every utterance. |
June 9, 2017 2:00 pm
Adweek |
This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn't Even Have a Website
Adweek While it's clear that social media is where Obsessee's target audience spends most of their time online, keeping editorial content solely on social platforms instead of a traditional site can be risky, according to digital marketing and media analyst … |
June 5, 2017 11:19 pm
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A Média Hungary konferencián debütál a 2016-os teljes reklámtorta …
Média Infó A színes programválaszték mellett egy fontos bejelentésre is sor kerül az idei Média Hungary konferencián, ugyanis az esemény első napján derül ki a teljes … |
May 8, 2017 12:14 am