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San Francisco Chronicle

Mother Jones magazine sees a surge in reader support – San …
San Francisco Chronicle
Daniel Schulman, deputy Washington bureau chief, was being sarcastic in his quip about the sluggish pace of the news cycle. The Sessions story was thrown …

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March 6, 2017 6:30 am

ESPN drops false play buttons on Facebook, maintains them on Twitter
Digiday
ESPN video hacks are like déjà vu all over again: A few months ago Digiday reported that ESPN was displaying false play buttons in the thumbnail image for static links it posted on Facebook. It appears that ESPN has since eliminated these images on …

March 2, 2017 5:07 am

Forever Young: How CGI Could Raise a Celebrity's Estate Tax …
Bloomberg BNA
Advancements in computer-generated imagery are allowing the rich and famous to stay young forever, but because the technology could boost revenue in both …

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February 28, 2017 2:06 pm

Eye For Travel

How Trump is helping destination marketers go wild
Eye For Travel
“Going viral remains the pinnacle of achievement for many digital marketers,” says independent digital marketing analyst and author, Rebecca Lieb. “Not just for video, of course, but also for a clever tweet, Facebook post, animated gif and more.

February 22, 2017 2:57 pm

Ehandel.se (pressmeddelande)

Bolaget bakom Snapchat börjar med e-handel – säljer glasögon
Ehandel.se (pressmeddelande)
Spectacles syfte är att få Snap att se häftigt och nyskapande ut, säger medieanalytikern Rebecca Lieb till Internet Retailers reporter. Jämfört med sina konkurrenter har Snap hittills inte lyckats nå särskilt stora annonsintäkter. Förra året ska

February 21, 2017 8:24 am

InternetRetailer.com

Snap dives into e-commerce, but it may not be focused on sales
InternetRetailer.com
“I hesitate to use the word gimmick, but that's what [the Spectacles.com launch] is,” says Rebecca Lieb, an independent media analyst. “It's a very clever gimmick. It's creating publicity and PR value. The fact that you're calling me about it is
Snap starts selling Spectacles online in the US for $130TechCrunch

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February 20, 2017 5:56 pm

Facebook's Mark Zuckerberg Addresses Firm's Future and Fake News Problem in 6000-Word Open Letter
TheStreet.com
The letter essentially addresses Facebook's social responsibility in the quickly-evolving social media and content distribution landscape, said digital marketing analyst Rebecca Lieb. "It really did read like a manifesto or mission statement," Lieb

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February 17, 2017 4:39 pm

Adweek

Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen
Adweek
… live videos from around the world, and recommended videos based on your interests.” And though it still doesn't refer to itself as a media company, Facebook also hired someone to head up original video content—Mina Lefevre joined the company from

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February 16, 2017 12:00 pm

(VIDEO) Beet.TV Summit March 9: Xaxis, BBDO, Eyeview …
Huffington Post
HOLLYWOOD, Florida – The year 2017 will see WPP's Xaxis increasingly focus on performance outcomes for its clients' video ad campaigns. "Every campaign t.

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February 13, 2017 7:25 pm

PRNewser

With This New Digital Tool, Valvoline Aims to Lure Drivers When It's Time to Get an Oil Change
PRNewser
“The challenge the brand faces is getting someone to pick them over the myriad other places,” said marketing analyst, advisor and author Rebecca Lieb. Valvoline's Broudy concedes that there are many motorists who “don't know what type of oil is being

February 13, 2017 1:06 pm
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